Seppia

What Seppia does

Seppia Geração de Conteúdo is a privately held content marketing and public relations agency headquartered in São Paulo, Brazil, founded in 2012. The firm specializes in serving the Brazilian cycling and bicycle industry, with a secondary focus on the nature tourism sector. Its service portfolio spans content marketing, communication management, press relations for the bicycle industry, digital marketing consulting, nature tourism marketing, and lectures/workshops.

The company is led by founder Carlos Ghiraldelli, who has been active in the bicycle market since 2005, and operates with a small team of approximately six employees. Named clients and partners include Isapa, Scott, Brasil Cycle Fair, Escola Park Tool, Aliança Bike, and Abeta (Brazilian Association of Adventure and Ecotourism Companies), with the Abeta relationship dating to 2013. The business model is services-based: Seppia earns revenue through project fees, monthly retainers, and consulting engagements delivered to a niche roster of cycling and tourism brands and associations.

Name

Seppia

Legal name

Seppia Geração de Conteúdo

Website

https://seppia.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Seppia is a São Paulo-based content marketing and PR agency founded in 2012 that serves the Brazilian cycling and nature tourism industries through press relations, digital marketing, and consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Content Marketing Services: Professional services including content strategy development, content production for blogs and websites, press relations, and digital marketing consulting for the cycling industry and nature tourism sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Seppia is a content marketing and press relations agency that delivers professional services including content strategy development, content production for blogs and websites, press relations, and digital marketing consulting. The agency is highly specialized in the Brazilian bicycle/cycling market and the nature tourism sector, serving brands, distributors, events, and advocacy organizations through six core service lines. Its services are targeted at companies that lack internal marketing and communication teams but need consistent content output and media presence.

Product overview

Seppia Geração de Conteúdo is a Brazilian content generation and digital marketing agency specializing in the cycling industry. The company offers a portfolio of interconnected services including Content Marketing, Communication Management, Press Relations for Bicycles, Digital Marketing Consulting, Nature Tourism Marketing, and Lectures/Workshops. Founded in 2012, Seppia has developed deep expertise in the Brazilian cycling market over more than 10 years, with a particular focus on mountain biking and nature-based tourism sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing de Conteúdo (Content Marketing)

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AbetacoreStrategic or Co-development Partner · 1 January 2013Long-standing partnership since 2013 with the Brazilian Association of Ecotourism and Adventure Tourism Companies (Abeta). Seppia has produced content and digital marketing strategy for various companies in the segment.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Brazil: Major Brazilian advertising agency with deep content and digital marketing capabilities. Comparable service offering to Seppia though at much larger scale, with broader vertical coverage and integrated campaign capabilities.
• McCann Brazil: Brazilian operation of global advertising network McCann. Provides advertising, content, and digital services across industries, comparable to Seppia's full-service content and communications stack but at global network scale.
• FSB Comunicações: One of Brazil's largest PR and communication firms. Comparable to Seppia in offering press relations and content services, but operating at significantly greater scale with broad-vertical and corporate reputation work.
• Hill+Knowlton Brazil: Brazilian presence of global PR firm Hill+Knowlton. Offers public relations, content, and communication services that overlap with Seppia's core PR and content marketing offerings, though at multinational scale.
• Edelman Brazil: Brazilian arm of global PR firm Edelman. Provides communication strategy, content, and PR services in Brazil, overlapping with Seppia's service portfolio though at multinational scale and across broader verticals.

Emerging players

• Pedal Magazine Brasil: Brazilian cycling media brand. While not a direct agency peer, it shares Seppia's vertical specialization in Brazilian cycling and represents an adjacent content ecosystem (cycling media and publishing) where competitive or partnership dynamics could emerge.

Direct peers

• Rock Content: Brazilian content marketing agency offering content production, SEO, and digital marketing services. Closely comparable to Seppia in core service offering (content marketing for B2B clients in Brazil), though Rock Content serves a broader vertical range and operates at a much larger scale.
• Approach Comunicação: Brazilian PR and communication agency with similar service depth in press relations and corporate communications. Directly comparable to Seppia's press relations and content production services within the Brazilian market.
• CDN Comunicação: Brazilian public relations agency with corporate communications and content capabilities. Comparable to Seppia in PR and content services, with a broader client portfolio across industries.
• Conversion: Brazilian digital marketing agency with a strong content marketing and SEO practice. Comparable to Seppia in services offered and Brazilian market focus, with a broader client base across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seppiaconteudo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seppia