SERAFINO CONSOLI JEWELRY

What SERAFINO CONSOLI JEWELRY does

Serafino Consoli is an Italian luxury jewelry manufacturer founded in 1959 in Lombardy, headquartered in Grumello del Monte with production in Valenza. The company designs and produces patented multi-size adjustable jewelry and transformable ring-to-bracelet pieces, with proprietary technology enabling rings, bracelets, pendants, and earrings to change dimensions with a simple touch. Its core collections — Brevetto, Serafino, Grande Bellezza, and the 2026-launched UNICO multi-size solitaire — are constructed with over 42,000 solder points and 988 individual components per piece, offering more than 20,000 possible combinations across gold colors (rose, yellow, white, black), precious stones, carat weights, and configurations.

The company operates as SERAFINO CONSOLI S.R.L., a privately held Italian limited company under the parent entity That's Wow s.r.l., with no external institutional funding evidenced. Revenue is generated exclusively through a global network of authorized dealers and luxury boutiques, with no direct-to-consumer e-commerce; pricing is quote-based and varies by configuration. End customers are high-net-worth individuals seeking heirloom-quality jewelry, plus bridal and occasion buyers; the authorized dealer network serves as the primary B2B channel. Distribution is supported by an active international trade show calendar (VicenzaOro, Haute Jewels Geneva, Inhorgenta) and a multi-language web presence. The brand is currently navigating a leadership transition following the July 2024 death of CEO Ivan Consoli, with a new VP Sales & Brand Development for the Americas appointed in September 2025 to drive geographic expansion.

Name

SERAFINO CONSOLI JEWELRY

Legal name

SERAFINO CONSOLI S.R.L.

Website

https://serafinoconsoli.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Serafino Consoli is an Italian luxury jewelry maker, founded in 1959, that produces patented multi-size adjustable and transformable rings, bracelets, pendants, and earrings, sold globally through authorized dealers to high-net-worth individuals and bridal buyers.

Ownership category

akta.pro rank

Product category

High Jewelry (Luxury Fine Jewelry)

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• High jewelry
• Multi-size jewelry
• Transformable jewelry
• Italian fine jewelry
• Patented adjustable rings

Headquarters

HQ city

Grumello del Monte

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. High Jewelry Product Sales: Sale of proprietary high jewelry collections including Brevetto, Serafino, UNICO, and Grande Bellezza through authorized dealer network. Products are available in over 20,000 combinations of gold colors (rose, yellow, white, black), precious stones (diamonds, sapphires, rubies, tsavorite), carat weights (2, 4, 7 points), and configurations (3, 5, 7, 9 rows).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Serafino Consoli conceives, designs, and manufactures patented high jewelry collections of rings, bracelets, pendants, and earrings featuring a world-invention-patented multi-size adjustable mechanism and ring-to-bracelet transformation technology. Each piece is handcrafted in Italy with over 42,000 solder points and 988 components, available in more than 20,000 combinations of gold color, precious stones, carat weight, and configuration. The company sells exclusively through an international authorized dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Brevetto Collection: Multi-size jewelry collection featuring rings, bracelets, pendants, and earrings that can change size with a touch
• Serafino Collection
• UNICO
• Grande Bellezza
• Colour Combination

Products and services

• Brevetto Collection Multi-size adjustable jewelry collection featuring rings, bracelets, pendants, and earrings with a world-invention-patented mechanism that allows pieces to change dimensions with a simple touch, available in multiple gold colors, stone types, and configurations for affluent consumers.
• Serafino Collection Ring-to-bracelet transforming jewelry collection where the patented structure can be compressed or expanded, comprising rings, pendants, earrings, and alternate ring-bracelets intended for luxury consumers seeking versatile, heirloom-grade jewelry.
• UNICO Collection World's first and only multi-size solitaire ring collection combining patented multi-size technology with high jewelry craftsmanship, targeting bridal, anniversary, promise, and self-purchase contexts where a personalized, evolving solitaire is desired.
• Grande Bellezza Collection High jewelry masterpiece collection where rows of precious gemstones progressively increase in carat weight from the bottom to the top of the ring, offered in 3-file and 5-file configurations for the most exclusive luxury clients.
• Colour Combination Special color combination offerings across the brand's multi-size and transformable jewelry, including Multicolor, Special, Rainbow, Soften, Spot, and Mix variants for buyers seeking unique personalization.

Quantifiable outcome

• Inhorgenta Awards 2025 Winner - High Jewellery category with Grande Bellezza ring

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Alejandro Cuellarkey hireOthers · 15 September 2025Appointed as Vice President Sales & Brand Development for the Americas. Brings nearly three decades of experience to expand Serafino Consoli's presence in the American market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roberto Coin: Italian fine jewelry house with signature collections and global boutique/wholesale presence. Comparable in manufacturing heritage, premium positioning, and distribution through high-end jewelers.
• Buccellati: Italian high jewelry maison known for distinctive craftsmanship and bespoke precious-metal pieces. Closely comparable Italian heritage, artisanal manufacturing, and positioning in the high-jewelry segment where Serafino Consoli competes.
• Damiani: Italian fine jewelry manufacturer and brand headquartered in Valenza, the same goldsmithing district as Serafino Consoli. Comparable precious-metal craftsmanship, distribution via authorized jewelers, and high-end pricing strategy.
• Crivelli: Italian fine jewelry brand offering precious-metal and gemstone collections through authorized jewelers. Comparable Italian craftsmanship, high-end positioning, and dealer-led distribution strategy.
• Pasquale Bruni: Italian high jewelry brand specializing in precious-metal and gemstone pieces with a strong design signature. Comparable artisanal manufacturing, premium price points, and selective wholesale distribution.
• Pomellato: Italian fine jewelry brand with distinctive design language and Made-in-Italy manufacturing. Comparable in precious-metal jewelry, branded collections, and global authorized-dealer distribution model.

Broad incumbents

• Bulgari: Major Italian luxury jewelry maison with global brand recognition, broad high-jewelry collections, and worldwide retail footprint. Comparable as a high-jewelry incumbent, though it operates at vastly larger scale across many product categories beyond jewelry.
• Tiffany & Co. Iconic American luxury jewelry brand with broad bridal and high-jewelry assortment. Comparable in the bridal and high-end jewelry category relevant to Serafino Consoli's UNICO launch, though it operates at vastly greater scale.
• Boucheron: Historic French high-jewelry maison under Kering with a focus on inventive, transformable designs and craftsmanship. Comparable in haute joaillerie positioning and emphasis on engineering-driven, design-forward jewelry.
• Van Cleef & Arpels: Established French high-jewelry maison with global brand presence and signature innovation in transformable jewelry (e.g., zip necklaces). Comparable in premium high-jewelry positioning and transformable-mechanism heritage relevant to Serafino Consoli's ring-to-bracelet concept.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/serafinoconsoli
• YouTubeyoutube.com/@serafinoconsolijewelry
• Facebookfacebook.com/serafinoconsoli
• Instagraminstagram.com/serafino_consoli_jewelry
• LinkedInlinkedin.com/company/serafino-consoli-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERAFINO CONSOLI JEWELRY