Serbi Comercio De Produtos Agropecuarios

What Serbi Comercio De Produtos Agropecuarios does

Serbi Comercio De Produtos Agropecuarios LTDA, trading as Serbi Agropecuária, is a privately held Brazilian Limitada company headquartered in Birigui, São Paulo, that operates a direct-to-consumer e-commerce storefront (serbi.com.br) selling veterinary pharmaceuticals, agricultural inputs, and farming equipment. The product catalog is organized into six categories — veterinary products (antibiotics, anti-inflammatories, antiparasitics, hormones, multivitamins), milking equipment, urban pest control products, agricultural machines, pet care, and silage — and aggregates the principal veterinary pharmaceutical brands active in Brazil, including J.A Saúde Animal, Ouro Fino, MSD Saúde Animal, Bayer, Elanco, Virbac, Merial, and Vallée, alongside DeLaval dairy equipment consumables. Unit prices range from R$7.90 to R$630, with most SKUs below R$100 and installment plans of up to 12x available through the Vindi gateway and Mercado Pago.

The company is structured as a micro-SME with 8 employees and no disclosed external funding, parent entity, or M&A history. Its commerce infrastructure runs on the Tray SaaS e-commerce platform, and customer relationships are managed through the storefront, a WhatsApp business line, and an email-based SAC. Sales of veterinary pharmaceuticals are conducted under a registered Technical Responsible (Dr. José Abdo de Andrade Hellú, CRMV-SP license 1.938), satisfying the regulatory prerequisite for online veterinary drug sales in Brazil. The customer base is a long tail of livestock farmers (cattle, horses, pigs, sheep, goats), pet owners (dogs, cats), and urban pest control buyers, with no named enterprise accounts and revenue not publicly disclosed.

The business model is straightforward transactional retail: Serbi resells third-party branded products at unit prices to individual and small-business buyers across Brazil, primarily focused on São Paulo state, with payment via credit card (Visa, Mastercard, Diners, Amex, Elo), bank transfer (Bradesco, Banco do Brasil), boleto, and Mercado Pago. There is no subscription, SaaS, marketplace fee, or licensing revenue stream; the company is a regional e-commerce reseller of agricultural and veterinary inputs rather than a technology or vertically integrated operator.

Name

Serbi Comercio De Produtos Agropecuarios

Legal name

SERBI COMERCIO DE PRODUTOS AGROPECUARIOS LTDA

Website

https://serbi.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Serbi Agropecuária is a privately held Brazilian e-commerce retailer based in Birigui, São Paulo, selling veterinary pharmaceuticals, milking equipment, agricultural machines, pest control products, and pet care supplies from major brands directly to livestock farmers, pet owners, and urban buyers across Brazil.

Ownership category

akta.pro rank

Product category

Agricultural and Veterinary Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

akta.pro secondary industries

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM), Parasite Control Services (Endo/Ectoparasites; Deworming & Tick/Fly Control) (AFACALAC), Vaccination, Parasite Control & Immunization Programs (AFACADAG), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Veterinary products
• Agricultural supplies
• Livestock medications
• Milking equipment
• Pet care products

Headquarters

HQ city

Birigüi

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Retail Sales: Serbi operates an online store selling veterinary products, agricultural equipment, and farming supplies directly to consumers. Revenue is generated through product sales with various payment methods including credit cards, bank transfers, and boleto.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Serbi is an online retailer that sells veterinary pharmaceuticals and medications (antibiotics, anti-inflammatories, antiparasitics, hormones, multivitamins), dairy farming milking equipment and supplies, agricultural machines, urban pest control insecticides, pet care products such as flea and tick treatments, and livestock silage. The catalog is organized into six main categories on serbi.com.br and features well-known veterinary and animal-health brands including J.A Saúde Animal, MSD Saúde Animal, Merial, Elanco, Vallée, Bayer, Virbac, Ouro Fino, and DeLaval. Orders are placed through the e-commerce website and supported via WhatsApp, with delivery across Brazil and multiple payment methods including credit card installments, bank transfers, boleto, and Mercado Pago.

Product overview

Serbi Agropecuária is an e-commerce platform specializing in agricultural and veterinary products. The store offers a diverse portfolio organized into six main categories: Veterinary Products (antibiotics, anti-inflammatories, antiparasitics, hormones, and multivitamins), Milking Equipment (DeLaval supplies), Urban Pest Control products, Agricultural Machines, Pet Care products (including flea/tick treatments), and Silage. The product lineup features well-known brands such as J.A Saúde Animal, MSD Saúde Animal, Merial, Elanco, Vallée, Bayer, Virbac, and Ouro Fino. The company operates primarily as an online retail business serving Brazilian livestock farmers and pet owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Produtos Veterinários (Veterinary Products)

Quantifiable outcome

• 48+ veterinary products available across 5 subcategories
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• J.A Saúde AnimalcoreChannel Partner/ Reseller/ DistributorJ.A Saúde Animal is a major Brazilian veterinary pharmaceutical company whose products including Mastclin, Prador, Flumax, Diclopen, Catofós, Hidralac, and others are sold through Serbi's e-commerce platform.
• ValléecoreChannel Partner/ Reseller/ DistributorVallée is a Brazilian animal health company whose products including Valleecalcio Glicosado, Hepatoxan, Soro Bioxan are distributed through Serbi's online store.
• MSD Saúde AnimalcoreChannel Partner/ Reseller/ DistributorMSD Animal Health (Merck Animal Health) whose Bravecto flea and tick products for dogs are sold through Serbi's platform.
• DeLavalcoreChannel Partner/ Reseller/ DistributorDeLaval is a leading dairy equipment manufacturer whose milking machine parts, filters, and vacuum pump oil are sold through Serbi's store.
• BayercoreChannel Partner/ Reseller/ DistributorBayer Animal Health whose veterinary and pest control products including Bolfo, K-Othrine, and Tanidil are distributed through Serbi.
• Ouro FinocoreChannel Partner/ Reseller/ DistributorOuro Fino Saúde Animal whose Maxicam anti-inflammatory product for livestock is sold through Serbi's platform.
• ElancocoreChannel Partner/ Reseller/ DistributorElanco Animal Health whose Baycox, Tylan 200, and Agrovet Plus products are sold through Serbi's store.
• VirbaccoreChannel Partner/ Reseller/ DistributorVirbac whose Dexaforce anti-inflammatory LA product is distributed through Serbi's e-commerce.
• MerialcoreChannel Partner/ Reseller/ DistributorMerial (Boehringer Ingelheim) whose Topline Pour-On and Eqvalan dewormers are sold through Serbi's platform.
• TraycoreTechnology or IntegrationTray is the e-commerce platform provider powering Serbi's online store with shopping cart, payment processing, and order management functionality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Elanco Animal Health: Global animal-health manufacturer whose products (Baycox, Tylan 200, Agrovet Plus) are sold through Serbi; a broad incumbent whose direct-to-farm strategy could compete with or disintermediate small resellers like Serbi.
• Cobasi: One of Brazil's largest omnichannel pet and animal supply retailers; overlaps with Serbi's pet (Bravecto, flea/tick) and animal-health categories but operates at vastly greater scale with private-label brands and a national store footprint.
• Petlove: Major Brazilian online pet retailer with subscription and veterinary services; comparable to Serbi on the pet-supply (Bravecto, antiparasitics) side, but much broader in assortment and customer engagement capabilities.

Direct peers

• Mercado da Pecuária: Online Brazilian retailer focused on veterinary pharmaceuticals, dewormers, and livestock equipment — competes head-to-head with Serbi in the same OTC veterinary and farm-supply category across similar geographies.
• Agroline.com.br: Brazilian e-commerce retailer specializing in veterinary products, agricultural defensives, and animal health supplies — directly comparable to Serbi in product mix, customer base (livestock farmers and pet owners), and DTC online distribution model.
• Casa do Pecuarista: Brazilian online retailer of veterinary medicines, vaccines, and livestock supplies; mirrors Serbi's farm-animal focus, multi-brand reselling approach, and use of installment payments to reach rural buyers.

Others

• Ouro Fino Saúde Animal: Brazilian veterinary pharmaceutical manufacturer whose products (e.g., Maxicam) are sold by Serbi; relevant as an upstream supplier relationship and benchmark for veterinary-pharma distribution in Brazil.
• Vallée Saúde Animal: Brazilian animal-health manufacturer whose injectable supplements and rehydration products (Valleecalcio, Hepatoxan, Soro Bioxan) are sold via Serbi; functions as a key supplier and adjacent reference point for veterinary product distribution in Brazil.
• J.A Saúde Animal: Brazilian veterinary pharmaceutical company whose antibiotics and reproductive products (Mastclin, Prador, Flumax, Diclopen, Catofós, Hidralac) are core to Serbi's catalog — a critical supplier relationship and comparable specialist in the same segment.
• DeLaval: Global dairy equipment manufacturer whose milking-machine parts (filters, vacuum pump oil, pulsator membranes) are distributed by Serbi; relevant as a key supplier relationship and indicator of dairy-equipment channel structure in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/serbi-comercio-de-produtos-agropecuarios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serbi Comercio De Produtos Agropecuarios