SEREMA CARRETILLAS

What SEREMA CARRETILLAS does

SEREMA CARRETILLAS (legal name SEREMA S.A.) is a Spanish industrial equipment distributor and service provider headquartered in Rubí, Barcelona, operating since 1986. The company specializes in forklift trucks (carretillas elevadoras), electric stackers, pallet trucks, and warehouse machinery, serving as official distributor for CLARK and RAVAS brands across Spain. Core technical offerings include ATEX-certified equipment for explosive atmospheres (Zone 1 and Zone 2), stainless steel (Inox) equipment for food and pharmaceutical hygiene compliance, lithium battery-powered electric stackers, and mobile loading ramps with capacities up to 50,000 kg. The product portfolio spans 1,000 kg to 3,300 kg forklift capacity, with lithium battery and AGM battery variants.

The company operates a multi-revenue-stream business model combining one-time hardware sales (new and used/occasion equipment), recurring rental contracts for forklifts, stackers, pallet trucks, and aerial platforms, technical service and repair (including 24-hour emergency support), permanent spare parts supply, and operator training courses. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led with direct personalized consultation, complemented by a content marketing blog, an SEO-optimized product catalog, and a LinkedIn presence. The company maintains a separate microsite (carretillasatex.com) for ATEX-specific offerings.

Customers span six verticals: logistics and warehousing, food and beverage, pharmaceutical, chemical, cold storage, and manufacturing. Geographic coverage is nationwide Spain from a single headquartered location. The company holds no venture capital or private equity backing, operates as a private Sociedad Anónima, and has no disclosed parent company or controlling shareholders. With only 6 stated employees, the firm operates as a lean authorized distributor, relying on its 40-year brand reputation, 412 verified Google reviews, and authorized brand relationships rather than scale.

Name

SEREMA CARRETILLAS

Legal name

SEREMA S.A.

Website

https://seremacarretillas.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SEREMA CARRETILLAS is a Spanish industrial equipment distributor and service provider specializing in forklift trucks, electric stackers, pallet trucks, and ATEX-certified warehouse machinery, serving logistics, food, pharmaceutical, chemical, and manufacturing clients nationwide as authorized CLARK and RAVAS distributor.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Forklift sales
• Warehouse equipment
• Material handling
• ATEX forklifts
• Forklift rental service

Headquarters

HQ city

Rubí

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Forklift and Machinery Sales: Sale of new and used (occasion) forklifts, electric stackers, pallet trucks, and warehouse machinery. One-time hardware sales with optional financing.
2. Equipment Rental: Short and long-term rental of forklifts, stackers, pallet trucks, and aerial platforms with immediate delivery. Recurring rental revenue from flexible rental contracts.
3. Technical Service and Repair: Maintenance, repair, and technical service for forklifts and warehouse equipment. 24-hour emergency service available for clients. Spare parts and original replacement components included.
4. Spare Parts and Recambios: Permanent stock of original spare parts and replacement components for all equipment brands supported.
5. Operator Training: Training courses for forklift operators, including certification and safety training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SEREMA CARRETILLAS sells, rents, and services forklifts, electric stackers, pallet trucks, aerial platforms, and mobile loading ramps as the official CLARK and RAVAS distributor for Spain. The company specializes in ATEX-certified equipment for explosive atmospheres and stainless-steel (Inox) equipment for hygienic environments, with a 24-hour emergency technical service, operator training, and spare parts supply. Headquarters in Rubí, Barcelona, with nationwide coverage.

Product overview

SEREMA CARRETILLAS is a distributor and service provider of industrial warehouse equipment operating in Spain for over 40 years. Their core product portfolio centers on forklift trucks (carretillas elevadoras), electric stackers, and pallet trucks (transpaletas), offered through sale, rental, and lease models. They serve as official distributors for CLARK and RAVAS brands, providing equipment ranging from compact 1,000 kg stackers to heavy-duty 3,300 kg forklifts. Their specialized offerings include ATEX-certified equipment for explosive atmospheres and stainless steel equipment for food and pharmaceutical industries. Complementary products include mobile loading ramps (up to 50,000 kg), aerial platforms, and battery systems (AGM and lithium-ion). The company also provides technical services, operator training, and spare parts, positioning itself as a full-solution provider for warehouse logistics needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklift Trucks (Carretillas Elevadoras) New and used forklift trucks in electric, diesel, and gas variants distributed under the CLARK brand, targeted at industrial material handling operations across Spain.
• Forklift and Equipment Rental Service Short-term and long-term rental of forklifts, stackers, and pallet trucks for industrial customers requiring temporary or seasonal equipment access.
• CLARK RSE16 Electric Stacker Electric stacker with 1.6-ton lift capacity for industrial stacking and material handling operations.
• CLARK WSE16 Electric Stacker Electric stacker with operator platform and 1.6-ton capacity for industrial stacking applications.
• CLARK BST12 Electric Stacker Electric stacker with 1.2-ton capacity for industrial stacking and pallet handling operations.
• Electric Pallet Trucks (Transpaletas Eléctricas) Electric pallet trucks supplied by RAVAS and other brands for industrial pallet transport and material handling operations.
• ATEX-Certified Forklifts and Equipment ATEX-certified forklifts and equipment designed for material handling in explosive atmospheres and hazardous industrial environments, including chemical, petrochemical, pharmaceutical, and gas operations.
• Stainless Steel (Inox) Forklifts Stainless-steel forklifts designed for hygienic environments, wash-down areas, and corrosive settings in food and beverage, pharmaceutical, and dairy processing operations.
• Mobile Loading Ramps (Rampas de Carga) Mobile loading ramps for truck and container loading and unloading operations in warehouses, distribution centers, and industrial facilities.
• Aerial Platforms (Plataformas Elevadoras) Aerial work platforms for elevated maintenance, installation, and stock-picking operations in industrial and warehouse environments.
• Technical Service and Repair Technical service, repair, and preventive maintenance for forklifts and material handling equipment, including 24-hour emergency response and dispatch via mobile service unit across Spain.
• Operator Training (Cursos de Carretillero) Training program for forklift operators covering safe operation, regulatory compliance, and certification for industrial drivers.
• Spare Parts and Components Spare parts and components for CLARK and other forklift brands, maintained in permanent stock for rapid customer replacement and maintenance.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• CLARKcoreChannel Partner/ Reseller/ DistributorOfficial distributor relationship for CLARK forklifts, electric stackers (BST12, BST12i, WSE16, WSE16i, RSE16), diesel/LPG forklifts (C series, GTS), and reach trucks. Serema sells, rents, and services CLARK equipment throughout Spain with full warranty support.
• RAVAScoreChannel Partner/ Reseller/ DistributorOfficial distributor of RAVAS equipment including electric pallet trucks and scales. RAVAS Ergo Truck 2 and other RAVAS products sold and rented through Serema's distribution network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toyota Material Handling España: Toyota's Spanish material handling division sells, rents and services forklifts and warehouse equipment across Spain, directly competing with Serema's product lines and customer segments.
• Crown Equipment Corporation: Crown manufactures and sells forklifts, pallet trucks and stackers globally with European distribution including Spain, overlapping with Serema's core product categories.
• Hyster-Yale España: Hyster-Yale distributes forklifts and warehouse trucks in Spain through a dealer network, competing for the same industrial and logistics customers as Serema.
• Manitou: Manitou manufactures and distributes material handling and aerial work platforms across Europe, overlapping with Serema's aerial platform and forklift lines.
• Cesab (Toyota Material Handling Europe): Cesab manufactures and distributes forklifts and warehouse trucks through European dealers, competing with Serema in stackers, pallet trucks and counterbalanced forklifts.
• Jungheinrich España: Jungheinrich's Spanish subsidiary offers forklifts, stackers and warehouse equipment with rental fleet and service network — directly comparable to Serema's sales/rental/service model.
• STILL España: STILL, part of the KION Group, operates a Spanish sales, rental and service network for forklifts and warehouse equipment, directly overlapping with Serema's offering.
• Cat Lift Trucks: Cat Lift Trucks distributes forklifts through a European dealer network, including Spanish partners, competing directly with Serema in forklift sales, service and rental.
• Linde Material Handling (KION): Linde Material Handling's Spanish operation sells forklifts, pallet trucks and stackers with full service and rental support, targeting the same Spanish logistics and industrial customer base as Serema.

Regional players

• Bequinor (Alcampogroup): Bequinor is an Iberian distributor of forklifts, warehouse equipment and intralogistics solutions, directly comparable to Serema as a Spain/Portugal-based material handling distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seremacarretillas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEREMA CARRETILLAS