Toyota Material Handling España

What Toyota Material Handling España does

Toyota Material Handling España (TMHES) is the Spanish operating subsidiary of Toyota Material Handling Europe, itself part of Toyota Industries Corporation. Headquartered in Sabadell (Barcelona) with 458 employees and an additional office in Barberá del Vallès and a Madrid regional presence, the company sells, rents, services, and automates material handling equipment for Spanish customers ranging from single-truck SMB buyers to enterprises operating fleets of more than 150 units. Its core product portfolio spans manual and electric pallet trucks (BT Lifter, BT Levio, BT Tyro), electric stackers (BT Staxio), reach trucks (BT Reflex, up to 2.5 tonnes and 13m lift height), order pickers (BT Optio), electric and internal combustion counterbalanced trucks, and towing tractors. Underlying technologies include the Toyota Production System (Lean) applied to manufacturing and service, proprietary innovations such as Transitional Lift Control (TLC), Totalview concept, 360° steering, tilting cabin, Operator Detection Assist (ODA), and Active Stability System (SAS), and a modular lithium-ion battery system (NCA/NMC chemistry, BMS, dynamic power limiting, up to 5,000 charging cycles, 7-year warranty). Since October 2018, all indoor forklifts have shipped as Smart Trucks with integrated DHU2+ telematics hardware, enabling the I_Site subscription-based fleet management platform (monthly per-truck, with optional Smart Access, Pre-Activity Check, and My Fleet add-ons).

TMHES operates a hybrid commercial model combining a direct field sales network (Red Comercial) across Spain with an e-commerce online shop. Revenue is generated across nine distinct streams: new forklift sales, short- and long-term rental (up to 8 years), used/reconditioned equipment, I_Site software subscriptions, original spare parts (95% availability), technical maintenance services, accessories, AGV-based logistics automation, and Toyota Lean Academy consulting. Pricing is not publicly disclosed for most products; sales are quote-based, while software and rental follow subscription cadences. Customer segments span warehouse and distribution centers, manufacturing, cold storage (down to -30°C), food and beverage, horticulture, and cross-docking operations. The company maintains ISO 2701-aligned information security practices (inherited from TMHE) and operates the Logiconomi platform — a biennial industry forum (500+ delegates, hosted in Mjölby 2018, Amsterdam 2019, Antwerp 2022, Marseille 2025) and Connections program with strategic partners including Microsoft, Vanderlande, Siemens, Bosch, Deloitte, Boston Dynamics, and Nvidia.

Name

Toyota Material Handling España

Legal name

Toyota Material Handling España

Website

https://toyota-forklifts.es

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

Toyota Material Handling España is the Spanish subsidiary of Toyota Material Handling Europe, selling, renting, and servicing Toyota and BT-branded forklifts, reach trucks, pallet trucks, and order pickers, plus I_Site fleet management software, lithium-ion batteries, AGV automation, and Toyota Lean Academy consulting to Spanish warehouse, manufacturing, and logistics customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Automotive Equipment Rental and Leasing (5321)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

akta.pro secondary industries

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA), Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)

Keywords

• Material handling equipment
• Forklift trucks
• Warehouse logistics solutions
• Fleet management software
• Lithium-ion forklift batteries

Headquarters

HQ city

Sabadell

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. New Forklift Sales: Sale of new forklifts including electric counterbalanced, reach trucks, electric stackers, electric pallet trucks, order pickers, and internal combustion trucks. Available for purchase through online shop or via commercial network.
2. Forklift Rental: Short-term and long-term rental of forklifts up to 8 years. Long-term rental includes leasing and purchase options, offering flexibility in fleet management with near-immediate availability.
3. Used/Second-hand Forklifts: Sale of reconditioned second-hand forklifts with guaranteed Toyota quality, quick delivery, and trial-before-buy option.
4. I_Site Fleet Management Software: Subscription-based fleet management software connecting smart trucks. Provides monitoring of truck utilization, operator behavior, service intervals, and predictive maintenance. Monthly subscription per truck with optional add-ons (Smart Access, Pre-Activity Check, My Fleet report).
5. Spare Parts: Online spare parts store with 95% parts availability, delivering original Toyota spare parts. Parts are developed according to TPS standards ensuring quality, reliability and safety.
6. Technical Maintenance Service: Maintenance services including preventive maintenance and full service packages. Service technicians provide on-site support. Contact numbers for service department provided.
7. Accessories: Sale of safety accessories and solutions adaptable to forklifts for maximum warehouse protection.
8. Logistics Automation Solutions: AGVs and integration projects for warehouse automation, accompanying customers step-by-step on their path to automation.
9. Toyota Lean Academy: Advisory services for lean transformation of businesses based on Toyota Production System standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Toyota Material Handling España sells, rents, and services a full portfolio of material handling equipment for Spanish businesses, including manual and electric pallet trucks, electric stackers, reach trucks, order pickers, electric and internal combustion counterbalanced trucks, and towing tractors under the Toyota and BT sub-brands. The offering is bundled with the I_Site connected fleet management platform, Smart Trucks with integrated telematics, modular lithium-ion battery systems, AGV-based warehouse automation, and the Toyota Lean Academy advisory services. Customers can acquire equipment through purchase, rental (short or long-term up to 8 years), or leasing, supported by a nationwide commercial network and online shop.

Product overview

Toyota Material Handling España offers a comprehensive portfolio of material handling equipment centered on forklift trucks and warehouse solutions. The core product line includes manual and electric pallet trucks (BT Lifter, BT Levio, BT Tyro), electric stackers (BT Staxio), reach trucks (BT Reflex), order pickers (BT Optio), counterbalanced trucks (electric and internal combustion), and towing tractors. The portfolio integrates with I_Site fleet management system and Smart Trucks with embedded telemetry for connected operations. Supporting solutions include modular lithium-ion battery systems, Toyota Lean Academy advisory services, logistics automation with AGVs, and the Logiconomi communication platform for industry trends. Products are available for purchase, long-term rental up to 8 years, or as certified refurbished units.

Differentiator

Problem solved

Functional benefit

Brands

• BT Reflex: Reach truck series with load capacities from 1.2 to 2.5 tonnes and lifting heights up to 13m. Features include tilting cabin, Transitional Lift Control (TLC), 360° steering, and lithium-ion batteries.
• BT Staxio
• BT Levio
• BT Tyro
• I_Site

Products and services

• I_Site Fleet Management Cloud-based fleet management platform connecting Smart Trucks to provide monitoring of truck utilization, operator behavior, service intervals, and predictive maintenance. Available via monthly subscription per truck with optional add-ons (Smart Access, Pre-Activity Check, My Fleet report). Designed for businesses operating fleets of forklifts and warehouse equipment.
• Smart Trucks (Carretillas Inteligentes) Indoor forklifts equipped with integrated DHU2+ telematics hardware (data processing unit, transmission device, antenna, impact sensor, keypad) enabling connectivity with I_Site from day one of manufacture. Allows monitoring of truck utilization and operator behavior across warehouse fleets.
• Transpaletas Manuales (BT Lifter) Manual pallet trucks for horizontal transport of goods, available with quick-lift, scale, or brake options. Stainless or galvanized finishes available for corrosive environments. For warehouse and logistics operations.
• Transpaletas Eléctricas (BT Levio, BT Tyro) Electric pallet trucks with capacities from 1,300kg to 2,500kg. Available in pedestrian, platform, and ride-on configurations with lithium or lead-acid battery options. For horizontal transport of palletized goods in warehouses and distribution centers.
• Apiladores Eléctricos (BT Staxio) Electric stackers compact and maneuverable for pallet stacking up to 6 meters height. Designed for light to heavy load handling including horizontal transport, order picking, block stacking, and high-level stacking in warehouses.
• Carretillas Retráctiles (BT Reflex) Reach trucks with load capacity between 1.2 and 2.5 tons and lifting heights up to 13m. Series R, E, N, and O feature tilting cabin, Transversal Lift Control (TLC), 360-degree steering, and Totalview concept. Standard equipped with lithium-ion batteries. For high-density warehouse racking and pallet handling.
• Preparadores de Pedido (BT Optio) Order pickers available in low-level, mid-level, and high-level configurations for work at various heights. The low-level Optio series received the iF Design Award 2026. Used in distribution centers and warehouses for picking operations.
• Contrapesadas Eléctricas Electric counterbalanced trucks available in 24V, 48V, or 80V configurations with 3-wheel or 4-wheel options. For indoor and outdoor material handling operations.
• Contrapesadas de Combustión Interna (CI) Internal combustion counterbalanced trucks for outdoor applications and heavy-duty operations. For construction, lumber, and outdoor logistics environments.
• Tractores de Arrastre Towing tractors for horizontal transport of goods over longer distances. For cross-docking, airport, manufacturing, and long-haul warehouse applications.
• Sistema Modular de Baterías de Litio Modular lithium-ion battery system using NCA or NMC cell chemistry. Offers up to 5,000 charge cycles (vs 1,500 for lead-acid), 30% higher energy efficiency, opportunity charging, no maintenance, dynamic power limiting, and smart charging. Complete battery lasts the entire truck lifespan. 7-year battery warranty.
• Toyota Lean Academy Advisory service for lean transformation of businesses based on Toyota Production System standards. For companies seeking to improve efficiency and eliminate waste through proven TPS/Lean methodology.
• Soluciones de Automatización Logística Logistics automation solutions including AGVs (Automated Guided Vehicles) and integration projects for step-by-step warehouse automation. Accompanying customers on their path to automation.
• Carretillas de Segunda Mano Refurbished used forklifts with guaranteed Toyota quality, fast delivery, and trial-before-buy option. For businesses seeking cost-effective material handling equipment.
• Alquiler de Carretillas Short and long-term forklift rental solutions with flexible terms up to 8 years, including leasing and purchase options. Near-immediate availability with competitive pricing. For businesses with seasonal or variable fleet needs.
• Accesorios para Carretillas Elevadoras Safety accessories and solutions adaptable to forklifts for maximum warehouse protection. For existing forklift fleet operators seeking safety and operational upgrades.
• Recambios Originales Toyota (Spare Parts) Online spare parts store with 95% parts availability, delivering original Toyota spare parts. Parts developed according to TPS standards ensuring quality, reliability, and safety. For maintenance of Toyota/BT equipment fleets.
• Servicio Técnico de Mantenimiento Preventive maintenance and full service packages for forklifts with on-site support from service technicians. For businesses with Toyota/BT forklift fleets requiring ongoing maintenance.

Quantifiable outcome

• 30% reduction in energy consumption compared to lead-acid batteries
• +8 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• EcovadisminorStrategic or Co-development Partner · 13 May 2025Pierre-François Thaler, CEO and co-founder of Ecovadis, presented on the positive potential of sustainability at Logiconomi Forum 2025.
• GideonminorStrategic or Co-development Partner · 13 May 2025Josip Cesic, CEO and co-founder of Gideon, presented on AI for giving robots vision at Logiconomi Forum 2025.
• Boston DynamicsminorStrategic or Co-development Partner · 13 May 2025Nicolas De Keijser, Director of Sales at Boston Dynamics, presented on current and future robotics in logistics at Logiconomi Forum 2025.
• Air ProductsminorStrategic or Co-development Partner · 13 May 2025Suzy Valgaeren, Business Development Manager at Air Products, presented on hydrogen for mobility and export at Logiconomi Forum 2022.
• Viastore GROUPminorStrategic or Co-development Partner · 13 May 2025Philipp Hahn-Woernle, CEO of Viastore GROUP, presented on optimizing operations through design and eliminating waste at Logiconomi Forum 2022.
• AlightminorStrategic or Co-development Partner · 13 May 2025Pascale Olin from Alight presented on solar energy potential for the logistics industry at Logiconomi Forum 2022.
• Toyota Motor EuropecoreStrategic or Co-development Partner · 27 September 2022Parent company and strategic partner. Co-organizer of Logiconomi Forum 2022. Emmanuel Beaune, Head of Corporate Sales at Toyota Motor Europe, presented on optimized mobility emissions at Logiconomi Forum 2025.
• MicrosoftcoreStrategic or Co-development Partner · 27 September 2022Co-organizer of Logiconomi Forum 2022 and strategic technology partner. Ygal Levy, Director General of Manufacturing EMEA at Microsoft, presented on AI in logistics at Logiconomi Forum 2025. Microsoft collaboration on T-Stream service tool and digital solutions.
• VanderlandecoreStrategic or Co-development Partner · 27 September 2022Toyota's sister company and co-organizer of Logiconomi Forum 2022. Strategic partner for warehouse automation solutions. Susanne Schouten, Director of Storage Solutions at Vanderlande, presented on AI for warehouse performance at Logiconomi Forum 2025.
• SiemenscoreStrategic or Co-development Partner · 27 September 2022Co-organizer of Logiconomi Forum 2022. Jurgen De Wever, Strategy Manager at Siemens, presented on digital twin planning for automated operations.
• BoschcoreStrategic or Co-development Partner · 27 September 2022Co-organizer of Logiconomi Forum 2022. Stefan Mueller, Senior Global Project Manager at Bosch, presented on plug-and-play shipment tracking at Logiconomi Forum 2022.
• DeloittecoreStrategic or Co-development Partner · 27 September 2022Co-organizer of Logiconomi Forum 2022. Kevin Overdulve, Partner at Deloitte, presented on cognitive command centers using AI for supply chain problem-solving.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manitou Group: French manufacturer of material handling, aerial work platform, and earthmoving equipment. Sells rough-terrain and industrial forklifts and warehouse equipment across Europe; competes with TMHES in industrial handling segments and Spanish distribution.
• Doosan Bobcat: Global manufacturer of compact equipment and material handling solutions following the acquisition of Doosan Industrial Vehicle. Offers forklifts and warehouse equipment with European presence, directly competing with TMHES in industrial and warehouse segments.
• Jungheinrich: German-headquartered global leader in intralogistics with a comprehensive warehouse-equipment portfolio (forklifts, reach trucks, pallet trucks, stackers) and its own fleet management software. Direct European competitor to Toyota MH, with comparable Li-ion and telematics offerings and a strong Spanish dealer footprint.
• Crown Equipment: US-headquartered, family-owned material handling equipment manufacturer with strong European presence. Sells forklifts, reach trucks, pallet trucks and offers InfoLink fleet management — directly competing with Toyota MH across core product categories and I_Site-style telemetry offerings.
• STILL: Hamburg-based KION subsidiary specializing in forklifts, warehouse trucks, and intralogistics solutions. Direct product-line overlap with TMHES across counterbalanced trucks, reach trucks, and pallet trucks, and competes head-to-head in Spain's logistics and manufacturing segments.
• Linde Material Handling: KION subsidiary and one of the largest forklift brands globally, with deep penetration across Europe. Competes directly with TMHES in counterbalanced forklifts, warehouse equipment, and connected fleet solutions in Spain.

Broad incumbents

• KION Group: Parent company of Linde, STILL, Baoli and other forklift brands; Europe's largest material handling group with a broad portfolio and global service network. Larger and more diversified incumbent than TMHES, providing scale advantages in pricing and dealer reach across Iberia.
• Hyster-Yale Materials Handling: US-listed global manufacturer of lift trucks under Hyster and Yale brands, with full European operations. Broad incumbent offering counterbalanced trucks, warehouse equipment, and telematics; competes with TMHES in heavy-duty and warehouse segments across Spain.
• Mitsubishi Logisnext: Japanese-headquartered global material handling group combining Mitsubishi forklifts, Cat lift trucks, and UniCarriers. Broad incumbent with full European coverage and full-line product portfolio overlapping with TMHES in counterbalanced and warehouse equipment.

Emerging players

• BYD Forklift: Chinese manufacturer of Li-ion forklifts rapidly expanding in Europe with price-competitive electric trucks. Emerging challenger leveraging BYD's battery cost advantage to undercut established European players like TMHES in the EV/forklift segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ToyotaMH_ES
• YouTubeyoutube.com/channel/UCOmADwYALw5wAeXL_GNlOMQ?sub_confirmation=1
• Facebookfacebook.com/ToyotaMaterialHandlingEspana
• LinkedInlinkedin.com/company/toyota-material-handling-espana
• TikToktiktok.com/@toyotamh_es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Material Handling España