Serenbe Bed & Breakfast

What Serenbe Bed & Breakfast does

The Inn at Serenbe is a luxury bed and breakfast and destination hospitality property in Chattahoochee Hills, Georgia, roughly 25 minutes south of Hartsfield-Jackson Atlanta International Airport, operated by the founding Nygren family on a 36-acre inn grounds within a 2,000-acre master-planned biophilic community. The property offers 27 guest rooms (15 in the historic Main House plus five cottages), 23 vacation rental community homes accommodating up to 174 guests, an on-site spa, and 20+ miles of nature trails, animal village, pools, and event lawns. Core products span lodging packages priced from $850 to $8,000, four farm-to-table dining outlets (The Farmhouse Restaurant & Bar, The Hill, Halsa, Austin's) plus the Blue Eyed Daisy bakeshop, spa and wellness services, activities (goat yoga, horseback riding, farm tours, canoeing), corporate meetings in five conference rooms, and weddings and celebrations in six venues supporting up to 300 guests.

The business runs on standard hospitality technology, with TravelClick powering online reservations, Explore Tock handling restaurant bookings, Eventbrite and Neon CRM supporting events, Square for payments, Givex for gift cards, and RunSignUp for race registration. There is no proprietary technology, AI/ML capability, or app; distribution relies on the inn's own website, concierge phone sales, and earned media. Revenue is generated through five streams: accommodation stays, dining, spa services, activities and experiences, and event hosting for weddings, corporate retreats, and celebrations. Pricing is anchored on nightly double-occupancy rates with breakfast included, multi-night minimums, and bundled packages (GreenRow Lake House, Serenbe Luxury, 48 Hours in Serenbe, Spa Getaway, Treat Yourself, Camp Serenbe, Summering in Serenbe). The company is privately held by founders Steve and Marie Nygren, with no institutional capital, and primarily serves couples, families, friend groups, wedding parties, and corporate clients seeking an upscale countryside retreat near Atlanta.

Name

Serenbe Bed & Breakfast

Legal name

The Inn at Serenbe

Website

https://serenbeinn.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

The Inn at Serenbe is a privately held, family-owned luxury bed and breakfast and destination resort in Chattahoochee Hills, Georgia, near Atlanta, offering 27 guest rooms, 23 vacation homes, four farm-to-table restaurants, a spa, and event venues serving leisure couples, families, wedding parties, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Hospitality (Bed and Breakfast / Country Inn)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Bed-and-Breakfast Inns (721191), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Cabins & Cottages (THAMADAA), Suburban Full-Service Hotels (THAGAAAC)

Keywords

• Luxury bed and breakfast
• Farm-to-table dining
• Country inn accommodations
• Wedding and event venues
• Spa and wellness retreats

Headquarters

HQ city

Chattahoochee Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation Stays: Room rentals across the Main House (15 rooms), cottages (Guest House, Dogwood, Magnolia, Mimosa, GreenRow Lake House), and 23 community homes. Traditional nightly rates based on double occupancy. Two-night minimum required for all stays.
2. Dining: Multiple dining venues including The Farmhouse Restaurant & Bar (farm-to-table), The Hill, Halsa, and Blue Eyed Daisy. The Farmhouse serves regional cuisine using locally grown organic ingredients from the restaurant's own garden and Serenbe Farms. Revenue from restaurant covers, beverage sales, and private dining experiences.
3. Spa Services: The Spa at Serenbe offers facials, body treatments, massage therapy, reflexology. In-room treatments available. Revenue from spa services bundled in packages or purchased separately.
4. Activities & Experiences: Revenue from activities including farm tours, goat yoga, horseback riding, wine tastings, private yoga classes, evening bonfires, pool butler service, bike/golf cart rentals, canoeing.
5. Event Hosting: Weddings, corporate meetings, retreats, team-building events, client entertainment, celebrations, and private gatherings. Venues include Oak Ballroom (100 capacity), Lake Pavilion, The Meadow, Croquet Lawn, Guest House Lawn, and indoor spaces for 10-100 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Inn at Serenbe operates a luxury bed and breakfast and country inn providing nightly accommodations across a 15-room Main House, five cottages, and 23 community vacation rental homes. It bundles accommodations with farm-to-table dining at four on-site restaurants, a full-service spa, nature-based activities, and group event hosting for weddings, corporate retreats, and celebrations of up to 300 guests.

Product overview

The Inn at Serenbe is a luxury bed and breakfast and hospitality complex operated as a single unified property offering multiple accommodation tiers and integrated services. The property comprises three main accommodation categories: The Main House (15 rooms in the historic inn), Cottages (Guest House, Dogwood, Magnolia, Mimosa, and GreenRow Lake House with 4-5 bedrooms each), and Inn Homes (23 vacation rental properties ranging from 1-8 bedrooms). Dining is delivered through four farm-to-table restaurants: The Farmhouse (signature restaurant), The Hill, Halsa, and Austin's, plus the Blue Eyed Daisy bakeshop. Packages add curated experiences including spa services, adventure activities, and Butler services. The property also offers extensive group services including meetings/conferences (5 venues), weddings/events (6 locations), and client entertainment packages. Total capacity: 27 guest rooms and 23 community homes accommodating up to 174 guests.

Differentiator

Problem solved

Functional benefit

Brands

• The Farmhouse Restaurant: An award-winning farm-to-table restaurant serving regional cuisine using locally grown, organic ingredients from Serenbe Farms and the restaurant's own garden.
• The Farmhouse Bar

Products and services

• The Main House Accommodations Luxury bed and breakfast rooms (Rooms 1-15) in the historic 1905 farmhouse featuring outdoor views and access to lounges and The Farmhouse restaurant. Includes full country breakfast at the Farmhouse.
• Cottages (Guest House, Dogwood, Magnolia, Mimosa, GreenRow Lake House) Private cottage accommodations on Inn Grounds with views of horse paddocks, Animal Village, and Inn Lake. Includes Guest House (Rooms 20-22), Dogwood Cottage (Rooms 23-24), Magnolia Cottage (Rooms 25-26), Mimosa Cottage, and GreenRow Lake House (Rooms 30-33).
• Inn Homes Vacation Rentals Community homes available for Inn guests including various bedroom configurations from studios to 8-bedroom homes such as The Swan, Loft 13, The Hideaway, The Brownstone, The Nest, Bungalow, Stone Cottage, and Grange Hillside properties.
• GreenRow Lake House Package Two-night curated escape at the GreenRow-designed four-bedroom cottage including king suites with private baths, screened wrap porch, chef-driven dining, guided experiences, spa treatments, and personalized butler services. 4 guests (single occupancy) $5,500; 8 guests (double occupancy) $8,000.
• Serenbe Luxury Package Year-round premium two-night package including luxury amenities, private five-course tasting menu dinner with wine pairings ($500 value), spa services, private wine tasting, private yoga class, and personal butler services. $3,000 for up to two guests.
• 48 Hours in Serenbe Package Two-night getaway package including accommodations, golf cart, breakfast in bed, dining credits at Farmhouse ($150), The Hill ($100), and Halsa ($40) restaurants, bonfire with s'mores, spa services for two, horseback trail ride, and personal butler services. $1,900 for up to two guests.
• Spa Getaway Package One-night accommodation package with included standard spa services (50-minute signature facial or Swedish massage) and full-country breakfast at Farmhouse Restaurant. $850 for two guests, Sunday-Friday availability.
• Treat Yourself Package Solo self-care getaway including curated book from local bookstore, cheese and charcuterie with wine, 2 hours of standard spa services, exclusive Yeti Tumbler, Inn bathrobe, breakfast options, and personal butler services. Weekday $1,300; Weekend $1,500 single occupancy.
• Summering in Serenbe Package July-August seasonal package offering a fourth night free when staying three nights. Includes daily farm-to-table breakfast and evening stargazing with s'mores. Minimum 7-day advance booking required.
• Camp Serenbe Package July family summer vacation package where children enjoy Camp Serenbe activities (9 AM to 3 PM) with guaranteed camp spot and special lodging rates. Camp registration fee $400 per child paid separately.
• The Farmhouse Restaurant & Bar One of Atlanta's original farm-to-table restaurants serving regional cuisine using locally grown, organic ingredients from the restaurant's own garden and Serenbe Farms. Open Thursday-Sunday for dinner (5-9 pm) and Saturday-Sunday for brunch (12-3 pm).
• The Hill Restaurant Farm fresh cuisine in warm, gracious atmosphere focusing on locally sourced menu including organic vegetables from Serenbe Farms with curated wine, beer, and cocktail menu. Serves dinner and weekend brunch.
• Halsa Restaurant Vegetable-forward menu by Chef Nic Bour featuring grains, proteins, local ingredients, build-your-own-bowls, freshly-squeezed seasonal juices, artisanal sandwiches, soups, and baked breads.
• Austin's Refined cuisine and expertly crafted drinks utilizing hard-to-find spirits and locally sourced botanicals complemented by curated dinner menu in luxurious 1920s cocktail lounge setting.
• Blue Eyed Daisy Bakeshop Farm-to-table bakery and bakeshop founded on belief that good food shared with friends and strangers fosters community. Known for exquisite confections and farm-to-table cuisine.
• Meetings and Conferences Executive retreat, team-building, and corporate meeting facilities across five conference rooms accommodating 10-100 participants: Oak Ballroom (1,600 sq ft, up to 100), Hawthorne (630 sq ft, up to 35), Pecan (660 sq ft), Birch (250 sq ft boardroom up to 10), and Gainey Hall (1,400 sq ft, up to 40 classroom or 75 theater).
• Weddings and Events Wedding venue with naturally sophisticated countryside setting offering six locations: Open Air Function Room, Lake Pavilion, The Meadow, Croquet Lawn, Guest House Lawn, and The Oak Room. Includes rehearsal dinners, bridal luncheons, and proposal planning. Accommodates up to 300 guests.
• Client Entertainment Packages Corporate client entertainment offerings including One Night In Serenbe (cheese and wine tasting, dinner under stars with live music), Treat Your Team to Wellness (guided meditation, chef-inspired dinner, private yoga, spa day), and Two Nights In Serenbe (multi-course curated menu, private BBQ, outdoor movie with Horse Bar).
• Activities and Experiences On-site activities including wine tasting, pool butler service, breakfast in bed, bike and golf cart rental, farm tours, spa treatments, goat yoga, horseback riding, evening bonfires, private yoga, canoeing, hayrides, and animal feeding across 16+ miles of nature trails, stone labyrinth, pools, and hot tubs.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• GreenRow (Williams-Sonoma sustainable brand)coreStrategic or Co-development PartnerStrategic partnership with Williams-Sonoma's sustainable furniture brand GreenRow to reimagine The Lake House property. The Lake House features cottage-luxe furnishings and playful textiles chosen for natural materials and understated elegance, highlighting GreenRow's debut wallpaper collection. The four-bedroom retreat showcases GreenRow products that guests can experience during their stay and shop afterward through GreenRow's website. Package includes accommodations, spa services, dining experiences, and GreenRow gift bag.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Primland: Luxury resort in the Virginia Blue Ridge Mountains with lodge-style accommodations, spa, dining, and outdoor activities. Comparable as a destination luxury property anchored by preserved natural surroundings.
• Blackberry Farm: Luxury 4,200-acre countryside inn in the Great Smoky Mountains with farm-to-table dining, spa, and curated experiences. Closest analog in terms of destination country-inn model, multi-revenue stream strategy, and luxury positioning.
• The Inn at Little Washington: Relais & Châteaux luxury country inn with award-winning dining, spa, and curated guest experiences. Comparable as a high-end destination inn whose brand rests on hospitality pedigree and culinary excellence.
• Château Élan Winery & Resort: Full-service luxury resort in Braselton, GA with lodging, multiple restaurants, spa, winery, and event facilities. Direct Georgia-based competitor for Atlanta destination leisure and corporate retreat demand.
• The Swag: Luxury mountaintop inn in the Smokies with curated experiences, fine dining, and secluded setting. Comparable as a high-end destination inn with experiential programming and limited room inventory.
• The Fearrington House: Boutique countryside inn near Chapel Hill, NC with farm-to-table dining, spa, and gardens. Comparable as a small luxury Southeastern inn built around an estate-style property and culinary reputation.
• The Greystone Inn: Historic lakefront luxury inn in the North Carolina mountains with fine dining and curated guest programming. Comparable small-format luxury country inn focused on culinary and experience-driven stays.
• Old Edwards Inn and Spa: Historic luxury resort in Highlands, NC with full-service spa, farm-to-table restaurants, and event/wedding venues. Comparable as a Southern luxury destination inn with similar pricing tiers and amenity breadth.

Broad incumbents

• Montage Palmetto Bluff: Large luxury Lowcountry resort in Bluffton, SC with multiple restaurants, spa, wedding venues, and residential component. Comparable as a destination luxury property in the Southeast with similar amenity breadth, though at much larger scale and corporate-owned.

Regional players

• Callaway Resort & Gardens: Large Georgia resort destination with lodging, gardens, and recreational activities. Comparable regional competitor for Atlanta drive-to leisure demand, though at a different price tier and scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/serenbe
• Facebookfacebook.com/SerenbeInn
• Instagraminstagram.com/innatserenbe
• LinkedInlinkedin.com/company/serenbe-bed-&-breakfast

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenbe Bed & Breakfast