What Seriline does

Seriline is a Swedish Identity and Access Management (IAM) company headquartered in Stockholm that provides software platforms, hardware, and personalization services for managing identities, credentials, and physical access across organizations. Its core software suite comprises Serix IAM (the overarching identity management platform linking HR and personnel systems to access control, booking, education, and follow-me print systems), Serix Online (a BankID-authenticated ordering portal for photo-ID cards and accessories), Serix iD (NFC-based mobile identification with cloud authentication), Visitor (visitor management with self-check-in), and Serix IoT. The company manufactures its own Cidron card readers, WaveX touchless exit buttons, self-service terminals, and photo stations, and distributes Fargo and Magicard plastic card printers along with a full range of RFID credentials and card accessories.

The company serves Swedish municipalities, county councils, universities, and private enterprises through direct field sales, a self-serve e-commerce portal, public sector framework agreements, and reseller partnerships with organizations such as HantverksID and Veidekke for ID06 cards in the construction industry. Customer evidence includes Region V\u00e4sterbotten managing 28,000 employee identities, Ume\u00e5 University handling 43,000 identities across 237,000+ m\u00b2, and industrial deployments such as Botek (150,000 RFID tags per year via subsidiary Areff Systems) and Cresto Group (RFID-tracked fall protection equipment). The platform integrates with leading Nordic access control systems (RCO M5, ASSA ARX, Aptus, Axema, Solid/Arx, Bewator) and with SSG competency databases and Office 365.

Following its acquisition by Nordic private equity firm FSN Capital in February 2022, Seriline has pursued an active roll-up strategy, acquiring Areff Systems AB (May 2022) for RFID and industrial capabilities, ID Company (January 2024) for Danish market entry, and KAAX (March 2026) for further Danish consolidation. The group operates eight offices across Sweden, Denmark, and Finland, and earned Di Gasell recognition for five consecutive years (2018-2022) and Detektor International Awards in IoT Security in 2019 and 2023. Revenue derives from a mix of hardware sales (readers, printers, cards, RFID tags), software subscriptions (Serix IAM, Visitor), professional services, and personalization/production services.

Name

Seriline

Legal name

Seriline AB

Website

https://seriline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seriline is a Swedish identity and access management (IAM) company providing proprietary software platforms (Serix IAM, Serix Online, Serix iD), Cidron card readers, RFID credentials, and visitor management solutions to municipalities, universities, and private enterprises across the Nordics.

Ownership category

akta.pro rank

Product category

Identity and Access Management

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Access Management & Policy Enforcement (Authorization, ZTNA integration) (HDAEAJAG)

akta.pro secondary industries

Single Sign-On (SSO) & Federation (BPAMAEAF), Federation & Identity Standards (SAML/OIDC/OAuth, Federation Hubs) (HDADAAAG)

Keywords

• Identity access management
• Photo ID cards
• Card reader hardware
• Visitor management system
• Mobile identification

Headquarters

HQ city

Bromma (Stockholm)

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Subscriptions and Licenses: Serix IAM and Serix Online platforms likely operate on a subscription or license basis, with the Visitor system starting from SEK 750 per month. The platforms provide identity management, access control, ordering, and approval workflows as cloud-hosted or on-premise solutions.
2. Hardware Sales (Card Readers, Terminals, Credentials): Sale of physical products including Cidron card readers, RFID keyfobs, plastic cards, terminals, access control hardware, card accessories (lanyards, card holders, clips, yoyos), parking systems, and FIDO2 security keys. Hardware products are sold directly via the online portal and through sales teams.
3. Plastic Card Printing Equipment and Consumables: Sale and distribution of plastic card printers (Fargo, Magicard brands), ribbons, and accessories. Also includes instant print services for personalized plastic cards with custom designs.
4. Professional Services: Implementation, integration, and consulting services for Serix IAM deployments, including system integration with existing access control and HR systems. Custom development and on-site support for large enterprise and public sector customers.
5. Personalization and Production Services: Production of personalized ID cards, access cards, and credentials, including laser engraving and instant print services. Customers can manufacture their own cards on-premise or order through Seriline's production facilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seriline provides Identity and Access Management (IAM) solutions built around its proprietary Serix software platform (Serix IAM, Serix Online, Serix iD, Visitor, Serix IoT), combined with a hardware portfolio including Cidron RFID card readers, terminals, plastic cards, keyfobs, and card printers. The company serves customers across the Nordics with a vertically integrated offering of software, hardware, personalization services, and professional integration services.

Product overview

Seriline is a Swedish Identity and Access Management (IAM) company offering a comprehensive portfolio of products and solutions. The core platform is Serix IAM, an overarching identity and access management system that manages identities, credentials, and access across multiple systems. Supporting this platform are Serix Online (ordering portal for ID cards and accessories), Serix iD (mobile NFC-based identification), and Serix IoT (IoT integration). The solution portfolio includes Visitor (visitor management), PhotoID Systems (ID card production), and specialized hardware including Cidron card readers (RFID), Fido2 authentication devices, self-service terminals, plastic card printers (Magicard/Fargo brands), plastic cards with various RFID technologies, keyfobs, and card accessories (lanyards, yoyos, clips). The company also offers parking systems and personalization services. The architecture follows a platform-plus-modules model where Serix IAM serves as the central hub, with specialized solutions like Visitor, PhotoID, and Contractor Portal functioning as integrated modules.

Differentiator

Problem solved

Functional benefit

Brands

• Serix IAM: Identity and Access Management system that manages identities, credentials, and access across systems.
• Serix Online
• Serix iD
• Visitor
• Cidron

Products and services

• Serix IAM Overarching identity and access management platform that manages identities, credentials, and access across multiple systems, linking data from HR or personnel systems. Features self-service portals, contractor portal, and integration modules for access control, booking, education systems, digital ID control, and follow-me print.
• Serix Online Ordering portal for simple and secure ordering of Photo-ID cards, camera stickers, and accessories with order tracking and approval workflows. Includes BankID login, approval workflows, order tracking, and system integration capabilities. Delivery within 2 days.
• Serix iD Mobile identification service using NFC technology with encrypted messaging and cloud-based authentication for secure identification of people and products via smartphones without requiring installed apps. Supports identity verification during exams, guard patrols, or presence of contractors/care staff.
• Visitor Management System Visitor management system for registering and managing visitors, suitable for companies and organizations of all sizes with self-check-in capabilities. Includes visitor web, badge printing, and integrations with access control systems.
• Serix IoT Internet of Things platform for managing connected devices and identity-related IoT applications.
• PhotoID System Complete solutions for professional corporate ID cards and access credentials, including software for ID card production and manufacturing.
• Cidron Card Readers Card reader family combining secure RFID technology with robust, timeless design for indoor and outdoor access control applications. Includes Standard, Slimline, and Combi variants.
• FIDO2 Authentication FIDO2 authentication solution including desk readers, FIDO2 kits, and PKI cards with MIFARE DESFire V2 for secure passwordless authentication.
• Parking Systems Parking management solutions for utility, residential, and staff parking including eco-vehicle parking. Options for self-manufacturing or online ordering.
• Self-Service Terminals Robust self-service stations for ID management, customizable and network-connected. Includes Terminal Mini, Terminal Floor, Terminal Adjustable, and Terminal Hybrid variants.
• Plastic Card Printers Plastic card printers from Fargo (HDP5000, DTC1500) and Magicard (Prima 8, Pronto, Magicard 600, Magicard 300) brands with ribbons and accessories.
• Plastic Cards Plastic cards available with various RFID technologies: EM, ATMEL 5577, MIFARE, SALTO, HID PROX, IDPRIME MD830, UHF, and combinations thereof. Custom printed plastic cards as ID, access, permits, or certificates with optional features like magnetic stripe, RFID, encoding, barcodes, and personalization.
• RFID Readers Desktop readers, card readers, and encoders for various access control systems including RFID and PKI/Smart Card readers.
• QR/Barcode Readers QR and barcode readers for access control and visitor management systems.
• REX Buttons (Exit Buttons) Exit buttons including touchless WaveX series with infrared sensors, and models from brands Eljo, ELKO, and EXXACT.
• Keyfobs RFID keyfobs designed for keychains, compatible with multiple systems, encodable and brandable with customer logos. Available in EM, ATMEL, MIFARE, SALTO, and EM+MIFARE variants.
• Card Accessories Wide range of card holders with or without clips, lanyards, and other attachments. Includes yoyos, clips (crocodile, safety), lanyards (10mm, 20mm), and plastic pockets in various styles.
• Personalization Services Services including laser engraving and instant print for customizing plastic cards, keyfobs, and other products with customer logos and designs.

Quantifiable outcome

• Delivery in less than 2 business days for orders through Serix Online
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• KAAXminorStrategic or Co-development Partner · 10 March 2026KAAX became part of ID Company in Denmark, strengthening Seriline Group's Nordic position. KAAX acquisition was announced in March 2026.
• ID CompanycoreStrategic or Co-development Partner · 22 January 2024Seriline Group strengthened its position in the IAM market through the acquisition of ID Company, one of the leading providers of Identity & Access Management solutions in the Nordics, specifically serving the Danish market.
• Areff Systems ABcoreStrategic or Co-development Partner · 23 May 2022Seriline acquired Areff Systems AB in May 2022, making it a part of the Seriline Group. Areff specializes in RFID tags, access credentials, and ID card systems. The acquisition expanded Seriline's product portfolio and customer base in the industrial RFID space.
• RCOcoreTechnology or IntegrationSeriline is accredited for the production of DESFire Ev2 credentials for RCO products. Visitor management system and Serix IAM include integration with RCO M5 access control system.
• SSGcoreTechnology or IntegrationSerix IAM includes automatic control of SSG competencies through the SSG connection module, checking a person's identity against SSG's database to ensure required competence for facility access. Visitor system integrated with SSG.
• SäkerhetsBranschen (Swedish Security Industry Association)coreStrategic or Co-development PartnerSeriline signed an agreement for the production of ID06 cards for all members of SäkerhetsBranschen. This is a framework agreement covering Sweden's security industry.
• HantverksIDcoreChannel Partner/ Reseller/ DistributorSeriline collaborates with HantverksID for the production and supply of ID06 2.0 cards. Partnership also involves companies like Säker Vatten AB and Veidekke using the combined Seriline/HantverksID solution.
• Swedish Confederation of Transport EnterprisesminorChannel Partner/ Reseller/ DistributorAgreement signed with the Swedish Confederation of Transport Enterprises (Transportföretagen) as supplier of ID06 cards. The confederation represents 9,200 member companies with 204,700 employees in the Swedish transport industry.
• VeidekkeminorChannel Partner/ Reseller/ DistributorVeidekke selected Seriline and HantverksID as supplier for ID06 2.0 cards, citing solution-driven development and value alignment as key reasons.
• Säker Vatten ABminorChannel Partner/ Reseller/ DistributorSäker Vatten AB committed to close collaboration with Seriline and HantverksID for ID06 2.0 cards, serving their member companies through a dedicated portal developed with Seriline.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• ASSA ABLOY: World's largest lock and access control manufacturer, owner of ARX (integrated with Seriline's Visitor system). Comparable because it sells integrated access control hardware and software to the same Nordic public-sector and enterprise customers.
• IDEMIA: Global identity and security solutions provider offering biometric, card-based, and mobile credentials plus identity management platforms. Comparable to Seriline's IAM and Serix iD mobile identification offerings at much larger scale.
• Genetec: Enterprise physical security and access control software vendor with unified Security Center platform. Comparable to Serix IAM as a broader access management platform competing for the same enterprise and public-sector RFPs.
• HID Global: Global leader in physical access control, RFID credentials, card readers, and identity solutions. Directly comparable to Seriline's Cidron readers, RFID credentials, and Serix IAM platform but at vastly greater scale and geographic reach.
• Lenel (Carrier Global): Enterprise access control and identity management platform (OnGuard) owned by Carrier. Directly comparable as a competing identity and access management platform targeting enterprise and government customers.

Direct peers

• Nedap: Dutch-based provider of physical access control, vehicle identification, and RFID-based identity solutions. Closely comparable to Seriline's combination of access control readers, RFID credentials, and identity management software for enterprises and public sector.
• Salto Systems: European access control specialist offering electronic locks, RFID credentials, and cloud-based management software. Comparable to Seriline's Cidron reader family and Serix IAM platform with similar focus on mobile and multi-technology credentials.
• RCO Security: Swedish access control specialist whose RCO M5 system is directly integrated with Seriline's Visitor and Serix IAM. Closely comparable Nordic competitor offering similar access control hardware and software to the same public-sector and enterprise customer base.

Regional players

• Axis Communications: Swedish-founded global leader in network video surveillance and physical access control. Comparable because it sells access control hardware and software to overlapping Nordic enterprise and public-sector security buyers.

Emerging players

• Acre Security (formerly Vanderbilt/Access Control): Access control and intrusion detection provider consolidating Vanderbilt, TDS, and RS2 brands. Comparable to Seriline's vertically integrated access control platform combining readers, controllers, and management software for mid-market and public-sector customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCftFUqEeyKYUc5s6bAJY7fg
• LinkedInlinkedin.com/company/seriline-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seriline