Grupo Ser northe
Grupo Ser Northe is a Medellín-based training and consulting firm that delivers conscious-leadership, organizational culture, and personal-transformation programs to corporate clients and individual consumers using its proprietary P.E.R.A. methodology.
- Company typePrivate
- Founded2010
- HeadquartersMedellín, Colombia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Grupo Ser northe does
Grupo Ser Northe is a Colombian founder-led training and consulting firm headquartered in El Poblado, Medellín, that delivers conscious-leadership, organizational culture, and personal transformation programs to corporate clients and individual consumers. Founded in 2010 by Paola Tatiana Sánchez Montoya, the company operates with a 7-person team and offers a portfolio built around its proprietary P.E.R.A. methodology (Práctica, Efectiva, Reflexiva, Ambidiestra), which integrates 14 disciplines — including NLP, coaching, bioreprogramming, emotional intelligence, and experiential learning — across more than 350 techniques. Core offerings include the four-month Escuela de Liderazgo Consciente, the 17-hour Conversaciones de Valor intensive, the Mujer 360e women's program, and a growing catalog of shorter specialized workshops (financial intelligence, conversational detox, emotional intelligence, connected teams, strategic planning). The firm has reportedly served over 350 organizations and reached 36,000 individuals, with documented customer outcomes including a 95% repurchase rate and 4.8/5 evaluation scores.
The business model combines enterprise field sales for customized corporate programs (quote-based, multi-year contracts delivered on-site) with a direct-to-consumer stream for individual programs (publicly listed pricing of roughly $300-500 USD per participant, with installment and credit-card options). Distribution is hybrid: in-person delivery in Medellín and Manizales, virtual delivery via Zoom, and a content-marketing layer consisting of a blog, YouTube channel, and Spotify podcast used to drive top-of-funnel awareness. There is no proprietary technology platform, no AI/ML capability, and no external funding; the company is bootstrapped and entirely founder-owned.
Grupo Ser northe firmographics
Firmographics- Name
- Grupo Ser northe
- Legal name
- Ser Northe
- Website
- https://sernorthe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grupo Ser Northe is a Medellín-based training and consulting firm that delivers conscious-leadership, organizational culture, and personal-transformation programs to corporate clients and individual consumers using its proprietary P.E.R.A. methodology.
- Ownership category
- akta.pro rank
Grupo Ser northe industry classification
Industry- Product category
- Leadership Development Training and Organizational Consulting
- NAICS
- Professional and Management Development Training (61143), Human Resources Consulting Services (541612)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Management & Supervisory Skills (EDABAAAB)
- akta.pro secondary industries
- Executive Presence & Communication Coaching (EDABANAE), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
Where Grupo Ser northe is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Ser northe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Corporate Training Programs: Ser Northe generates revenue through professional services providing training, consulting, and mentoring programs to corporate clients. Programs include the 'Escuela de Liderazgo Consciente' (4 months), 'Conversaciones de Valor' (17-hour intensive), and customized workshops for organizations. Pricing is provided via consultation for enterprise programs.
- Individual Training Programs: The company sells individual training programs such as 'Mujer 360e' at publicly listed prices ($1,300,000 to $2,000,000 COP depending on payment option). Programs include in-person sessions, virtual content, yoga classes, and circles of women.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Conversaciones de Valor - Basic Option |
| One time/ perpetual license | Pay-as-you-go | Conversaciones de Valor - Leader Complete Option |
| One time/ perpetual license | Pay-as-you-go | Mujer 360e - Single Payment Option |
| Subscription | Pay-as-you-go | Mujer 360e - Credit Card Option |
| Subscription | Pay-as-you-go | Mujer 360e - 3-Payment Option |
| Other | Multi-year contract | Corporate Custom Training - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Grupo Ser northe product offering
Product offeringCore offering
Ser Northe delivers consulting, mentoring, and corporate training programs centered on conscious leadership, organizational culture transformation, and personal development. Its portfolio includes a 4-month Escuela de Liderazgo Consciente, a 17-hour Conversaciones de Valor communication intensive, the Mujer 360e women's program, individual coaching, and a suite of topic-specific team workshops, all built on the proprietary P.E.R.A methodology integrating 14 methodologies and 350+ techniques, delivered in-person in Medellín/Manizales or virtually via Zoom.
Product overview
Ser Northe is a consulting and corporate training company offering a portfolio of in-person and virtual programs focused on leadership development, personal transformation, and organizational culture. The core offerings include the Escuela de Liderazgo Consciente (4-month leadership program), Conversaciones de Valor (17-hour communication training), Mujer 360e (women's integral development program), and various specialized workshops (Coaching Individual, Inteligencia Financiera, Détox Conversacional, Equipos Conectados, among others). The company also provides customized corporate training and free content through podcasts, videos, and blog articles. All programs are delivered using their proprietary P.E.R.A methodology (Practical, Effective, Reflexive, and Ambidextrous) and integrate 14 different methodologies including Coaching, PNL, Gamification, and Experiential Learning.
Differentiator
Problem solved
Functional benefit
Brands
- Mujer 360e: A comprehensive training program for women focused on feminine energy, spirituality, and personal expansion, working on mind, body, emotions, and spirit dimensions.
Products and services
- Escuela de Liderazgo Consciente A 4-month leadership development program designed to transform the mindset, emotions, and behaviors of leaders into agents of change. Includes 3 group sessions (24 hours), 3 group mentoring sessions (6 hours), 3 duplication sessions (3 hours), and conversational laboratories. Targeted at managers, leaders, and organizations seeking conscious leadership development.
- Conversaciones de Valor A 17-hour intensive in-person training program focused on developing effective and assertive communication skills, transitioning from transactional to transformational leadership through conversations. Offered in two tiers: Basic ($900,000 COP) including 17 hours of training, workbook, food, and certificate; and Leader Complete ($1,300,000 COP) adding virtual training and exclusive mentorship with Paola.
- Mujer 360e An integral training program for women focused on feminine energy, spirituality, and personal expansion, working on mind, body, emotions, and spirit through 3-4 in-person sessions of 8 hours each. Includes yoga classes, healthy food, circles of women, financial intelligence session, body type styling session, and online platform access. Offered with multiple payment options ranging from $1,300,000 COP to $2,000,000 COP.
- Coaching y Mentoring Individual A 5-session individual coaching and mentoring program (1 hour each) designed to help clients reconnect with their purpose, transform their mindset, and expand conscious leadership. Targeted at individuals seeking one-on-one guidance.
- Inteligencia Financiera para Empleados A 5-session interactive program using a gamified methodology to improve employees' financial intelligence, productivity, and reduce financial stress. Targeted at corporate clients seeking workplace financial wellness training.
- Taller con la Metodología "Grandes Conversaciones de Liderazgo" A 3-session program (3 hours each) teaching a practical methodology for giving effective feedback, handling difficult conversations, and developing conscious leadership. Targeted at managers and teams.
- Taller de Planeación Consciente y Estratégica A 3-session program (4 hours each) for leadership teams of 5-7 people designed to align purpose, energy, and results through strategic planning with consciousness.
- Equipos Altamente Conectados y Efectivos A 3-session program (4 hours each) for teams of 5-15 people focused on rebuilding communication bridges, strengthening trust, and collective effectiveness using Molton DISC, leadership conversations, and team mentoring.
- Taller "Détox Conversacional" A 4-hour practical workshop teaching a 9-step method to detox emotionally before speaking, enabling communication with calm, clarity, and empathy.
- Inteligencia Emocional para el Liderazgo A 3-session program (4 hours each) for teams of 5-15 people to help leaders recognize emotions, read non-verbal language, and increase emotional intelligence as a conscious leadership asset.
- Formación a la Medida Customized training experiences designed for organizations, ranging from 2-hour workshops to 8-hour sessions, for groups of 10-30 people. Covers topics such as mindset, PNL, assertive communication, creativity, high-performance teams, conscious productivity, and emotional intelligence. Pricing is quote-based.
Quantifiable outcome
- 95% of clients repurchase training programs, demonstrating high satisfaction and proven results
- +3 more outcomes
Companies that use Grupo Ser northe
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Grupo Ser northe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Ser northe partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Grupo Ser northe competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a large leadership and talent development practice. Overlaps with Ser Northe in leadership development offerings but as part of a broader executive search and consulting portfolio for large enterprises.
- Heidrick & Struggles: Global executive search and leadership consulting firm with leadership advisory and assessment services for senior executives. Adjacent to Ser Northe's leadership development focus, primarily serving enterprise C-suite clients with consulting rather than training delivery.
- Grupo Cegos: International training and development group with a strong Latin American presence offering leadership, management, and soft skills programs. Comparable to Ser Northe in topic and enterprise delivery model, with broader geographic reach and established brand.
- Dale Carnegie & Associates: Long-established global training company specializing in leadership, communication, and interpersonal skills training for organizations. Directly comparable in topic area (leadership, communication, soft skills) and corporate client base, with significantly broader geographic reach.
- FranklinCovey: Global leadership and management development firm offering enterprise training programs (e.g., 'The 7 Habits'). Comparable to Ser Northe in serving enterprise clients with leadership development content, but operates at much larger global scale with established IP licensing models.
Regional players
- Crehana: Latin American online learning and corporate training platform serving Spanish-speaking professionals with leadership and soft skills content. Comparable as a LatAm-based competitor targeting individual and SMB buyers, with technology-enabled delivery versus Ser Northe's service-led model.
Emerging players
- Potential Project: Specialized consultancy delivering mindfulness, well-being, and conscious leadership programs to enterprises. Closely comparable to Ser Northe's 'conscious leadership' and holistic mind-body-emotion-spirit positioning, with similar niche differentiation.
Direct peers
- Center for Creative Leadership (CCL): Research-driven leadership development provider offering programs, coaching, and assessments to enterprise and individual clients. Closely comparable to Ser Northe's leadership development and conscious-leadership focus, with rigorous evidence-based methodology positioning.
- The Ken Blanchard Companies: Leadership and management training firm known for 'The One Minute Manager' content and Situational Leadership frameworks. Comparable to Ser Northe in serving enterprise and individual learners with leadership programs, with established global licensing.
- DDI (Development Dimensions International): Global leadership and talent management consultancy providing leadership development programs, coaching, and assessments to enterprise clients. Comparable in targeting mid-to-senior leaders with measurable behavioral outcomes, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Ser northe social profiles
Digital presenceGrupo Ser northe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Ser northe leadership team
Management profileNumber of profiles
Profiles1 record
Grupo Ser northe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Ser northe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Ser northe
What does Grupo Ser northe do?
Ser Northe delivers consulting, mentoring, and corporate training programs centered on conscious leadership, organizational culture transformation, and personal development. Its portfolio includes a 4-month Escuela de Liderazgo Consciente, a 17-hour Conversaciones de Valor communication intensive, the Mujer 360e women's program, individual coaching, and a suite of topic-specific team workshops, all built on the proprietary P.E.R.A methodology integrating 14 methodologies and 350+ techniques, delivered in-person in Medellín/Manizales or virtually via Zoom.
Is Grupo Ser northe a public or private company?
Grupo Ser northe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Ser northe founded?
Grupo Ser northe was founded in 2010. It employs 1 to 10 people.
Where is Grupo Ser northe based?
Grupo Ser northe is headquartered in Medellín, Colombia, in the Latin America region.
How does Grupo Ser northe make money?
Two revenue lines are on record. Corporate Training Programs are the primary driver. The others are individual Training Programs.
Who are Grupo Ser northe's main competitors?
Broad incumbents on record are Korn Ferry, Heidrick & Struggles, Grupo Cegos, Dale Carnegie & Associates and FranklinCovey. Crehana is listed as a regional player. Potential Project is listed as an emerging player. Direct peers are Center for Creative Leadership (CCL), The Ken Blanchard Companies and DDI (Development Dimensions International).
Does Grupo Ser northe have an API?
No public API is recorded for Grupo Ser northe.
What industry is Grupo Ser northe in?
Grupo Ser northe's product category is Leadership Development Training and Organizational Consulting. Its primary akta.pro industry code is EDABAAAB, People Management & Supervisory Skills, with a secondary code of EDABANAE, Executive Presence & Communication Coaching. Its NAICS code is 61143 and its SIC code is 8200.