ServiceMaster by Angler

What ServiceMaster by Angler does

ServiceMaster by Angler is an independently owned and operated franchise of ServiceMaster Restore, providing 24/7/365 disaster restoration services for residential and commercial properties primarily across the Dallas-Fort Worth metroplex (Garland, Dallas, Plano, Frisco, Carrollton, Irving, Mesquite, Richardson, Rockwall). The firmreports 25 employees and operates under the ServiceMaster brand, which has been active in the restoration industry for over 65 years. Service offerings are organized into core restoration modules — water damage restoration, fire and smoke damage restoration, mold inspection and remediation, storm/disaster damage restoration, odor deodorization, carpet and upholstery cleaning, and managed repair/reconstruction — plus specialty services (board-up, tarping, pack-out, hoarding cleanup, air duct cleaning, sewage cleanup) and ancillary facility support (portable lighting, restrooms, power, HVAC, fencing, dumpsters). Pre-loss planning is offered to commercial clients for proactive risk assessment and priority response.

The business runs on a fee-for-service, per-incident revenue model with pricing set locally by the franchise and typically reimbursed through homeowners or commercial property insurance claims. Underlying technology is standard commercial restoration equipment rather than proprietary software or AI platforms; technical credibility rests on IICRC-certified technicians and documented three-step recovery process (assessment, mitigation, restoration). Go-to-market is sales-led, driven primarily by insurance carrier referrals, direct emergency phone/website requests, and a national accounts program for multi-location enterprises. Customer segments are split between residential homeowners and commercial businesses, with insurance agents and adjusters serving as a key referral channel. The franchise participates in multi-channel marketing (blog, Facebook, Instagram, LinkedIn, YouTube, customer reviews) and benefits from the parent ServiceMaster brand's national infrastructure.

Name

ServiceMaster by Angler

Legal name

ServiceMaster Restore (brand operated by independently owned franchises)

Website

https://servicemaster-angler.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceMaster by Angler is a Dallas-Fort Worth franchise of ServiceMaster Restore providing 24/7 water, fire, mold, and storm damage restoration services to residential and commercial customers through insurance-based referrals.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Repair and Maintenance (811), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Services-Miscellaneous Repair Services (7600), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Mechanical, Electrical & Plumbing (MEP) Restoration & Replacement (HSAPAOAJ), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI), Post-Incident Recovery, Damage Assessment & Restoration Coordination (BPABANAL)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire and smoke damage
• Mold remediation services
• Emergency restoration services

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Disaster Restoration Services: Fee-for-service restoration work performed on a per-job basis for residential and commercial customers. Services include water damage restoration, fire and smoke damage cleanup, mold remediation, storm damage repair, carpet cleaning, and reconstruction services. Revenue is generated per incident/service event, with pricing based on scope of damage and required services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ServiceMaster by Angler operates as a franchisee of ServiceMaster Restore, providing 24/7/365 emergency disaster restoration services for residential and commercial properties. Core offerings include water damage restoration, fire and smoke damage cleanup, mold inspection and remediation, storm/disaster damage restoration, odor deodorization, carpet and upholstery cleaning, managed repair and reconstruction, specialty services (board-up, tarping, pack-out, hoarding cleanup), and pre-loss planning for commercial clients. Services are delivered by IICRC-certified technicians using commercial-grade restoration equipment following a three-step recovery process: Assessment, Mitigation, and Restoration.

Product overview

ServiceMaster Restore is a national franchise network of independently owned and operated restoration companies offering 24/7/365 emergency disaster recovery services for both commercial and residential properties. The portfolio is organized around a core set of restoration service modules: Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Inspection and Remediation, Storm/Disaster Damage Restoration, Odor Damage/Deodorization, Carpet and Upholstery Cleaning, Managed Repair/Reconstruction, Specialty Services (board-up, tarping, pack-out, hoarding cleanup), Ancillary Services (temporary facility support), and Pre-Loss Planning for commercial clients. The network operates through local franchise locations (such as ServiceMaster of North Texas serving the Dallas-Fort Worth metro) that leverage the ServiceMaster brand, IICRC-certified technicians, and centralized tools while maintaining local operational autonomy. No SaaS platform, API product, or AI-enabled digital product is offered; the offering is purely services-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, drying, dehumidification, and structural repair services to return water-damaged properties to pre-loss condition, including content drying, burst pipes, sewage backup, and flood cleanup. Offered to both residential and commercial customers.
• Fire & Smoke Damage Restoration Complete fire damage restoration including soot removal, smoke odor neutralization, structural repair, and content cleaning to restore properties after fire incidents. Offered to both residential and commercial customers.
• Mold Inspection and Remediation Mold identification, containment, removal, and moisture source remediation to prevent recurrence, including inspection for hidden mold growth in walls, insulation, and HVAC systems. Offered to both residential and commercial customers.
• Storm/Disaster Damage Restoration Restoration services for damage caused by severe weather events including wind, flooding, hurricanes, tornadoes, and hail, with emergency board-up and tarping. Offered to both residential and commercial customers.
• Odor Damage / Deodorization Professional deodorization services using advanced treatment methods to remove persistent smoke, moisture, and mold-related odors from properties. Offered to both residential and commercial customers.
• Carpet and Upholstery Cleaning Professional carpet and upholstery cleaning services using restoration-grade equipment and advanced methods to remove moisture, debris, and odor after disaster events. Offered to both residential and commercial customers.
• Managed Repair / Reconstruction Construction and reconstruction services to rebuild and restore damaged properties, coordinate repairs, and provide full project management from mitigation through final restoration. Offered to both residential and commercial customers.
• Specialty Services Additional recovery services including emergency board-up, tarping, pack-out and content management, hoarding cleanup, and specialized cleaning to support restoration from initial response through final stages. Offered to both residential and commercial customers.
• Ancillary Services Facility support offerings including temporary portable lighting, restrooms, power generation, HVAC support, fencing, and dumpsters to sustain operations during recovery. Offered to commercial customers.
• Pre-Loss Planning Commercial planning services including risk assessment, emergency response coordination, and documentation to support faster business recovery after a loss event, with 24/7/365 priority response agreements. Offered to commercial customers.
• Commercial Cleaning and Disinfection Services Disinfection and sanitization services for commercial facilities, including healthcare cleaning environments, using environmentally friendly cleaning practices. Offered to commercial customers.
• Air Duct Cleaning HVAC air duct cleaning services to remove dust, debris, smoke particulates, and contaminants from ductwork systems, particularly following smoke or wildfire events. Offered to residential customers.
• Sewage Cleanup Complete sewage removal and remediation services for properties affected by sewage backups, including decontamination and sanitation. Offered to residential customers.
• Content Cleaning and Pack-Out Services Pack-out, inventory, and restoration of damaged personal belongings and contents, with climate-controlled storage and return delivery after property restoration is complete. Offered to residential customers.
• Hoarding Cleanup Specialized cleanup and remediation services for hoarding situations, including debris removal, sanitization, and property restoration. Offered to residential customers.

Quantifiable outcome

• Emergency response available 24/7/365
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ServPro Industries: ServPro is the largest national franchise network in disaster restoration (water, fire, mold, storm), with a similar insurance-referral-driven model and IICRC-certified crews. It is the most direct head-to-head competitor to ServiceMaster Restore franchises, including in the North Texas market.
• BMS CAT: BMS CAT is a national restoration contractor specializing in fire, water, mold, and storm damage response for both residential and commercial properties. It competes head-to-head on emergency response and insurance-driven reconstruction work.
• Rainbow International Restoration: Rainbow International is the Neighborly-owned restoration franchise network offering water, fire, and mold restoration services. It is a directly comparable franchise model competing for the same insurance-claim-driven work.
• Paul Davis Restoration: Paul Davis operates a national franchise system offering residential and commercial restoration, reconstruction, and contents services with insurance-carrier relationships. It competes directly with ServiceMaster Restore for the same insurance-driven claim volume.
• PuroClean: PuroClean is a national franchise of property damage restoration specialists covering water, fire, mold, and biohazard work. It targets the same residential and commercial customer base via similar insurance referral channels.

Emerging players

• All Dry Services: All Dry Services is a smaller but expanding franchise network focused on water damage restoration and mold remediation. It is an emerging competitor in the same residential restoration category.
• Restoration 1: Restoration 1 is a growing franchise brand in water, fire, and mold restoration with an insurance-network focus. It is an emerging peer overlapping ServiceMaster Restore's residential and light-commercial segments.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest privately held disaster recovery and property restoration firm globally, serving commercial, industrial, and residential clients. It is a broader incumbent that competes for large commercial and national-accounts restoration work.
• Cotton Global Disaster Solutions: Cotton is a global restoration and consulting firm handling commercial and large-scale disaster recovery. It competes with ServiceMaster Restore for enterprise and national-account commercial restoration work.
• Interstate Restoration: Interstate Restoration (now part of First Onsite) is a broad restoration services provider serving commercial and residential customers across multiple U.S. regions. It competes for large-loss and national-account restoration projects.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxhfBr5uexZ5FxWWnOtHEkQ
• Facebookfacebook.com/ServiceMasterRestoreOfficial
• LinkedInlinkedin.com/company/servicemaster-by-angler
• Instagraminstagram.com/servicemasterrestoreofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster by Angler