SERVPRO of SE Milwaukee and SE Waukesha Counties

What SERVPRO of SE Milwaukee and SE Waukesha Counties does

SERVPRO of Southeast Milwaukee, Southeast Waukesha County is a locally owned and operated franchise of the SERVPRO brand, established in 2011 and based in South Milwaukee, Wisconsin. It provides emergency property damage restoration and cleaning services to residential and commercial customers across 13 communities in Southeast Milwaukee County and Southeast Waukesha County, including South Milwaukee, Oak Creek, Franklin, Muskego, Greendale, Mukwonago, Big Bend, New Berlin, Hales Corners, Greenfield, and Waukesha. The franchise operates 24/7 with a 9-person team and holds a 4.7/5 Google rating across 83 reviews.

The franchise's core services span water damage restoration, fire and smoke damage restoration, mold remediation, storm and disaster recovery, construction and reconstruction, and specialty cleaning (biohazard, sewage, virus/pathogen cleaning, document restoration, air duct/HVAC, odor removal, vandalism). Service delivery is on-site at customer properties using industry-standard equipment (water extraction, dehumidification, drying, specialized cleaning tools) and IICRC-certified technician training provided through the national SERVPRO system. The franchise also distributes and applies SERVPRO-branded professional cleaning products (SERVPROXIDE, SERVPRO Green/Orange, CITRASOLVENT, BotaniPRO line, and dozens of specialized stain removers, deodorizers, and degreasers).

Commercially, the franchise operates on a quote-based, project-scope pricing model with revenue driven by emergency restoration jobs, recurring specialty cleaning, and reconstruction work. GTM is direct-to-consumer via a 24/7 emergency phone line, insurance professional referrals, and Google/local search; the franchise does not run e-commerce or channel-partner distribution. It is part of the broader SERVPRO ecosystem of 2,400+ independently owned franchises across the U.S. and Canada, supported by Servpro Industries, LLC (franchisor, headquartered in Gallatin, Tennessee), which owns the brand and provides training, marketing, and operational infrastructure.

Name

SERVPRO of SE Milwaukee and SE Waukesha Counties

Legal name

SERVPRO of Southeast Milwaukee, Southeast Waukesha County

Website

https://servprosoutheastmilwaukeecounty.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

SERVPRO of Southeast Milwaukee, Southeast Waukesha County is a locally owned and operated SERVPRO franchise providing 24/7 emergency water, fire, mold, and storm damage restoration, plus specialty cleaning and reconstruction, to residential and commercial customers across 13 communities in Southeast Wisconsin.

Ownership category

akta.pro rank

Product category

Property Damage Restoration and Cleaning Services

NAICS

Remediation Services (562910), Remediation Services (56291), Remediation and Other Waste Management Services (5629)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Smoke, Soot & Odor Remediation (HSAPAOAD), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Fire/Smoke Damage Cleaning & Sanitization (HSAEAHAN)

Keywords

• Water damage restoration
• Fire damage cleanup
• Mold remediation services
• Storm disaster recovery
• Commercial cleaning services

Headquarters

HQ city

Gallatin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Emergency Restoration and Cleanup Services: One-time service fees for emergency cleanup and restoration of fire, water, and storm damage. Services include assessment, extraction, drying, cleaning, sanitization, deodorization, and reconstruction. Revenue generated per job based on scope of damage and services required.
2. General and Specialty Cleaning Services: Recurring and one-time cleaning services for residential and commercial properties including carpet/upholstery cleaning, air duct cleaning, odor removal, and specialty cleaning services.
3. Construction and Reconstruction Services: Post-restoration construction services including minor repairs to full rebuilding of affected areas. Services extend from initial damage mitigation through complete restoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SERVPRO of Southeast Milwaukee, Southeast Waukesha County is an independently owned and operated SERVPRO franchise that provides 24/7 emergency property damage restoration and cleaning services to residential and commercial customers in Southeast Wisconsin. Core offerings include water damage restoration, fire damage cleanup, mold remediation, storm/disaster recovery, construction and reconstruction, and specialty and general cleaning services. Revenue is generated through per-job service fees based on scope of damage and services required.

Product overview

SERVPRO of Southeast Milwaukee, Southeast Waukesha County is a locally owned and operated franchise providing restoration and cleaning services across Southeast Wisconsin. The offering is a service-delivery model centered on emergency property damage response — Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Storm/Disaster Recovery, and Construction/Reconstruction — supported by Commercial Services for business customers and Specialty Cleaning and General Cleaning service modules covering air duct/HVAC cleaning, biohazard cleanup, sewage cleanup, virus/pathogen cleaning, contents restoration, document restoration, odor removal, vandalism cleanup, carpet/upholstery care, and drapes/blinds cleaning. The franchise also distributes and applies an extensive line of SERVPRO-branded professional cleaning products (SERVPROXIDE Disinfectant, SERVPRO Green/Orange/Orange Plus, CITRASOLVENT, BotaniPRO line, and dozens of specialized stain removers, deodorizers, degreasers, and surface cleaners) documented via ingredient disclosure and safety data sheets. The portfolio is unified under the national SERVPRO brand ('Like it never even happened') with franchise-specific service delivery, 24/7 emergency response, and insurance claims navigation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Professional water extraction, drying, dehumidification, and structural drying services for residential and commercial properties affected by flooding, plumbing leaks, storms, or other water intrusions. Includes emergency contact, damage assessment, water removal, cleaning, sanitizing, deodorization, and monitoring phases. For homeowners and businesses facing water damage emergencies.
• Fire Damage Restoration Cleanup and restoration of residential and commercial property after fire, smoke, or soot damage. Includes assessment, debris removal, cleaning, deodorization, and reconstruction to return property to pre-loss condition. For homeowners and businesses recovering from fire incidents.
• Mold Remediation Inspection, assessment, and removal of mold and mildew growth from homes or businesses. Technicians use specialized equipment and processes to contain growth, remove affected materials, and prevent recurrence, with response times designed to limit damage spread. For homeowners and businesses facing mold contamination.
• Storm/Disaster Recovery Emergency response and restoration services following storms, tornadoes, snowstorms, hurricanes, and natural disasters. Includes roof tarping, board-up services, water extraction, debris removal, and structural repairs. For residential and commercial property owners affected by severe weather events.
• Construction and Reconstruction Full-service construction and reconstruction services to restore damaged properties to pre-loss condition. Includes minor repairs and full rebuilding of affected areas, coordinated with the restoration process to streamline recovery. For homeowners and businesses completing property restoration after damage events.
• Commercial Services Tailored restoration and cleaning solutions for commercial properties, including large loss response, emergency ready planning, and industry-specific services. Designed to minimize business interruption and allow normal operations to continue during restoration. For commercial property owners and businesses.
• Specialty Cleaning Services Professional cleaning beyond routine housekeeping, including air duct/HVAC cleaning, biohazard and crime scene cleanup, sewage cleanup, virus/pathogen cleaning (including COVID-19), packout and contents restoration, document restoration, odor removal, and vandalism/graffiti cleanup. For residential and commercial customers needing specialized cleaning services.
• General Cleaning Services Deep cleaning services for homes and businesses, including carpet and upholstery cleaning, ceiling/floor/wall cleaning, and drapes and blinds cleaning. Provides deeper cleaning than standard house cleaning services for residential and commercial properties.

Quantifiable outcome

• Response within 1 hour of call for emergency services
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• PGA TOURflagshipGTM or Marketing PartnerSERVPRO is the Official Cleanup and Restoration Company of the PGA TOUR and PGA TOUR Champions. Partnership includes brand visibility at tournaments, hospitality areas (SERVPRO Hero Outpost), and marketing exposure to golf audiences. Serves as presenting sponsor for multiple tournament events.
• LPGAflagshipGTM or Marketing PartnerSERVPRO is a valued partner and Official Cleanup and Restoration Company of the LPGA. Partnership includes tournament sponsorships, brand ambassador program, and the SERVPRO Mulligan program with charitable donations to First Responders Children's Foundation.
• Brandt SnedekercoreGTM or Marketing PartnerPGA TOUR golfer and brand ambassador since 2020. Wears SERVPRO logo on collar during TOUR events. Makes appearances on behalf of the brand and participates in marketing campaigns. Nashville native who played at Vanderbilt University near SERVPRO headquarters.
• Sarah SchmelzelcoreGTM or Marketing PartnerLPGA Tour player and brand ambassador since early 2025. Represents SERVPRO brand at events and appearances. University of South Carolina graduate who qualified for LPGA Tour in 2019.
• Tim O'NealminorGTM or Marketing PartnerPGA TOUR Champions player and SERVPRO brand ambassador since 2022. Graduate of Jackson State University. Earned Champions Tour card in 2022 after twice missing PGA TOUR qualifying by one stroke.
• First Responders Children's FoundationminorStrategic or Co-development PartnerCharitable beneficiary of SERVPRO Mulligan program during LPGA tournament pro-ams. Proceeds from additional golf shots purchased at designated holes benefit the foundation supporting children of first responders.
• Chubb ClassicminorGTM or Marketing PartnerSERVPRO is presenting sponsor of the annual PGA TOUR Champions event held in Naples, Florida - the longest-standing PGA TOUR Champions event in one metro area. Event since 1988 has donated portions of tickets to over 30 local charities.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Stanley Steemer: Stanley Steemer is a national franchise providing carpet cleaning, upholstery cleaning, and water damage restoration services, overlapping with SERVPRO's general cleaning and water damage restoration offerings for residential customers.
• Paul Davis Restoration: Paul Davis is a national franchise network offering water, fire, and mold damage restoration plus reconstruction services, with a comparable franchise model, service mix, and target customer base to independent SERVPRO franchisees.
• PuroClean: PuroClean is a national franchise system specializing in property damage restoration and biohazard cleanup, competing directly with SERVPRO franchises for residential and commercial restoration jobs with similar 24/7 emergency response positioning.
• COIT Cleaning and Restoration Services: COIT is a franchise network offering carpet cleaning, air duct cleaning, and restoration services, providing overlapping specialty cleaning and restoration services comparable to the SERVPRO franchise's secondary service offerings.
• Rainbow International Restoration: Rainbow International is a Neighborly brand franchise network providing residential and commercial restoration and cleaning services, directly competing with SERVPRO in the same service categories with a similar franchise business model.
• ServiceMaster Restore: ServiceMaster Restore is a national franchise network providing water, fire, and mold damage restoration services, directly competing with SERVPRO in the same emergency property restoration category with similar service offerings and customer base.

Emerging players

• AdvantaClean: AdvantaClean is a growing franchise specializing in mold remediation, water damage, and indoor air quality services, with narrower specialization but overlapping service offerings and customer base compared to SERVPRO franchises.
• Restoration 1: Restoration 1 is an emerging franchise network providing water, fire, and mold damage restoration services, competing with SERVPRO franchises in similar markets with a younger but rapidly expanding footprint.

Broad incumbents

• Servpro Industries (Corporate Franchisor): Servpro Industries, LLC is the parent franchisor operating the national SERVPRO system with 2,400+ franchisees, providing brand, training, and system support. While the analysis subject is an independent franchise within this system, the corporate entity represents the broader competitive brand and platform.
• BELFOR Property Restoration: BELFOR is the largest privately held disaster recovery and property restoration company globally, handling large commercial losses and complex multi-property restoration jobs that smaller SERVPRO franchisees cannot service at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SERVPRO
• LinkedInlinkedin.com/company/servpro-of-se-milwaukee-and-waukesha-counties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVPRO of SE Milwaukee and SE Waukesha Counties