SERVPRO of Suffolk/Smithfield/Franklin

What SERVPRO of Suffolk/Smithfield/Franklin does

SERVPRO of Suffolk/Smithfield/Franklin is a locally owned and operated franchise of the SERVPRO brand, headquartered at 5660 Shoulders Hill Road in Suffolk, Virginia, and serving residential and commercial property owners across southeastern Virginia — including Suffolk, Smithfield, Franklin, Courtland, Windsor, and Isle of Wight. Founded locally in 2003 under the SERVPRO system (brand established 1967), the franchise offers a unified portfolio of emergency restoration services (water damage, fire/smoke damage, mold remediation, storm/disaster response) alongside cleaning services (general cleaning, specialty cleaning including biohazard and virus/pathogen, air duct/HVAC cleaning), construction, packout/contents restoration, document restoration, and odor removal. Service delivery is built around 24/7 emergency response, with IICRC-certified technicians trained at SERVPRO's corporate training facility and supported by advanced restoration and cleaning equipment.

The business model is fee-for-service professional services, priced per job based on scope of work, with revenue channeled through insurance carrier coordination for covered losses. The go-to-market motion is direct-to-customer via a 24/7 emergency phone line, supplemented by a Google Business Profile (4.7-star rating across 76 reviews) that serves as the primary digital presence. The franchise participates in the nationwide SERVPRO system, which provides brand recognition, training infrastructure, and surge capacity for large-loss events, while the local owner/operator handles day-to-day execution in the assigned Virginia territory.

The customer base is predominantly residential — SMB homeowners dealing with water leaks, fire damage, mold, and storm impacts — with secondary commercial work in sectors such as construction/real estate (Ryan Homes), government/emergency services (Suffolk Fire Station), and retail (R W Smith). The company maintains no proprietary technology, software platform, apps, or AI-driven systems; operational technology is limited to physical restoration equipment and standard insurance claim workflows. No funding rounds, acquisitions, patents, or M&A activity are disclosed, consistent with the profile of a small independent franchise operator.

Name

SERVPRO of Suffolk/Smithfield/Franklin

Legal name

SERVPRO of Suffolk, Smithfield, Franklin

Website

https://servprosuffolksmithfieldfranklin.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

SERVPRO of Suffolk/Smithfield/Franklin is a locally owned SERVPRO franchise providing 24/7 emergency restoration and cleaning services — water, fire, mold, storm, construction, and specialty cleaning — to residential and commercial property owners across Suffolk, Smithfield, Franklin, and surrounding southeastern Virginia communities.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (562910), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAPAOAA

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAI

Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAD

Smoke, Soot & Odor Remediation

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAL

Insurance Claims Estimation, Documentation & Managed Repair

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAF

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAEAHAN

Fire/Smoke Damage Cleaning & Sanitization

Home & Personal Services/Home Cleaning & Housekeeping/Disinfection/Sanitization & Biohazard Cleaning

SECONDARYBPALALAI

Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination)

Business & Public Services/Waste Management & Remediation Services/Asbestos, Lead & Mold Abatement Services

Keywords

• Property damage restoration
• Water damage cleanup
• Fire damage restoration
• Mold remediation services
• Emergency cleaning services

Headquarters

HQ city

Suffolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Emergency Restoration and Cleaning Services: Fee-for-service professional services for residential and commercial property restoration, repair, and cleaning. Services are billed per job based on scope of work. The company works with insurance carriers to coordinate claims processing and payment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The company provides 24/7 emergency property restoration and cleaning services for residential and commercial customers, including water damage restoration, fire and smoke damage cleanup, mold remediation, storm and disaster response, and construction/reconstruction services. It also delivers specialty cleaning (biohazard, sewage, virus/pathogen, odor removal, document restoration) and general cleaning (carpet, air ducts, HVAC). Services are billed per job and coordinated directly with insurance carriers.

Product overview

SERVPRO of Suffolk/Smithfield/Franklin is a locally owned restoration and cleaning franchise operating under the SERVPRO brand since 1967. The company offers a unified portfolio of emergency restoration services (water damage, fire damage, mold remediation, storm/disaster response) and cleaning services (general cleaning, specialty cleaning, air duct/HVAC cleaning, construction). These services are designed to work together as an integrated response offering, where restoration technicians handle damage mitigation while construction crews handle rebuilding. The company provides 24-hour emergency response, works with insurance companies, and serves both residential and commercial property owners across Suffolk, Smithfield, Franklin, and surrounding Virginia areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water damage response, extraction, drying, and restoration services for residential and commercial properties, including sewage cleanup.
• Fire Damage Restoration Cleanup and restoration of property after fire, smoke, or soot damage, including structural repairs and content restoration.
• Mold Remediation Mitigation and removal of mold and mildew from homes or businesses, including inspection and prevention services.
• Storm and Disaster Response Emergency response services for storm damage, including roof tarping, board-up services, and disaster recovery.
• Construction Services General construction and reconstruction services for damaged structures, including roofing and structural repairs.
• Commercial Services Business-oriented restoration, contents restoration, business continuity, and cleaning services for commercial properties and facilities.
• Specialty Cleaning Advanced cleaning services including biohazard/crime scene cleanup, sewage cleanup, virus/pathogen cleaning, vandalism/graffiti cleanup, packout and contents restoration, document restoration, and odor removal.
• General Cleaning Routine cleaning services for carpet and upholstery, ceilings, floors and walls, drapes and blinds, and air duct/HVAC systems.

Quantifiable outcome

• Respond immediately to emergencies 24/7
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Paul Davis Restoration: North American franchise system offering emergency restoration, reconstruction, and contents services to homeowners and insurers. Directly competitive franchise model with overlapping service lines.
• Rainbow International Restoration: Franchise restoration brand (part of Neighborly) covering water, fire, and mold damage repair for residential and commercial clients. Closely mirrors SERVPRO's service catalog.
• PuroClean: Franchise-based property damage restoration company with water, fire, mold, and biohazard remediation services. Operates in many of the same metros with a near-identical service offering.
• ServiceMaster Restore: National franchise network providing water, fire, and mold damage restoration plus contents cleaning to residential and commercial customers. Most directly comparable peer given similar service mix and franchise-driven model.
• Restoration 1: National franchise brand providing water damage mitigation, mold remediation, fire/smoke restoration, and reconstruction. Directly comparable franchise competitor with similar insurance-driven workflow.

Regional players

• Dry Force: Multi-location water and fire damage restoration franchise group operating across the U.S. Southeast with insurance-driven restoration work, directly comparable to a single SERVPRO territory.

Emerging players

• All Dry Services: Growing franchise specializing in water damage restoration, mold remediation, and related specialty cleaning. Comparable on service lines but smaller scale than the top franchise brands.
• AdvantaClean: Light commercial and residential franchise focused on mold, moisture, air quality, and water damage services. Similar restoration franchise model with a narrower initial service set.

Broad incumbents

• First Onsite Property Restoration: Large North American restoration and reconstruction provider serving commercial and residential clients. Comparable in offering but broader in geography and loss size than a single SERVPRO franchise.
• Belfor Property Restoration: Large, multi-national commercial and residential restoration and reconstruction firm. Operates in the same space at much greater scale and is often the first call for large losses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/servpro-of-suffolk-smithfield-franklin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVPRO of Suffolk/Smithfield/Franklin