Seryt - Truck Tyre Wholesale

What Seryt - Truck Tyre Wholesale does

Seryt Ltd is a UK-based wholesale distributor and importer of Truck and Bus Radial (TBR) tyres, headquartered in Burgess Hill, West Sussex. The company operates as the official UK importer of three tyre brands — Golden Crown (economy), Arisun (mid-range), and GOODTRIP (exclusive UK distribution) — all manufactured by ZC Rubber, the world's 9th largest TBR producer. Seryt also operates an in-house retread manufacturing facility in West Sussex using Mega Treads pre-cure tread technology to produce premium retreaded truck tyres under the Seryt Retreads brand.

The company's commercial infrastructure centres on a custom-built B2B online ordering platform with real-time stock visibility, PO management, and multi-site delivery handling. Seryt maintains next-day nationwide delivery capability across England, Scotland, and Wales, supported by an expanding logistics fleet and a recently installed container ramp for offloading efficiency. Distribution channels include direct wholesale supply to independent dealers and workshops, trade credit accounts, and a growing nationwide franchise programme for mobile tyre service vans built in partnership with On Board Power.

Seryt serves three primary B2B customer segments: independent truck tyre dealers, commercial vehicle workshops, and fleet operators, with a secondary focus on construction and waste fleets. Revenue is generated through transactional wholesale distribution of imported tyres, sale of in-house retreaded tyres, and franchise/licensing fees from mobile service operators. The company is a subsidiary of Horndean Group, a diversified conglomerate. Founded in 2015, Seryt operates with approximately 10 employees and has executed a sustained cadence of product launches, partnership signings, and logistics investments through 2024–2026.

Name

Seryt - Truck Tyre Wholesale

Legal name

Seryt Ltd

Website

https://seryt.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seryt Ltd is a UK wholesale distributor and importer of Truck and Bus Radial tyres (Golden Crown, Arisun, GOODTRIP), with in-house retread manufacturing and a nationwide mobile tyre service franchise programme, serving dealers, workshops, and fleet operators across England, Scotland, and Wales.

Ownership category

akta.pro rank

Product category

Commercial Truck Tyre Wholesale & Retread Manufacturing

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130), Tire Manufacturing (32621)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Tires & Inner Tubes (3011)

akta.pro industry

PRIMARYTLAKADAB

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKADAH

Tire Distribution & Wholesale (Regional/Local Supply)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAOAD

Tires, Wheels & Retread Supply Distribution

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYCRAOANAD

Tires, wheels & related supplies distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Truck tyre wholesale
• TBR tyre distribution
• Retread tyre manufacturing
• Commercial vehicle tyres
• B2B tyre ordering

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Truck Tyre Wholesale Distribution: Import and wholesale distribution of new TBR tyres (economy Golden Crown and mid-range Arisun brands) to dealers, workshops, and fleet operators across the UK with next-day delivery capability
2. Retreaded Tyre Manufacturing: Production and sale of premium retreaded truck tyres manufactured in West Sussex facility using Mega Treads technology
3. Mobile Tyre Service Franchise: Franchise programme for mobile tyre service vans operating under Seryt Group national brand, targeting tyre technicians and entrepreneurs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seryt imports and wholesale-distributes Truck and Bus Radial (TBR) tyres from ZC Rubber (Golden Crown economy and Arisun mid-range brands) and exclusively distributes the GOODTRIP brand, while also manufacturing premium retreaded truck tyres in-house at its West Sussex facility using Mega Treads pre-cure materials. The offering is delivered through a custom-built B2B online ordering platform, trade credit accounts, and nationwide next-day delivery to dealers, workshops, and fleet operators across England, Scotland, and Wales.

Product overview

Seryt Group operates as a Commercial Truck Tyre Importer and Wholesaler offering a portfolio of three imported TBR (Truck and Bus Radial) tyre sub-brands plus in-house retreaded tyres. The imported brands span economy (Golden Crown), mid-range (Arisun), and exclusive (GOODTRIP) tiers, all manufactured by ZC Rubber. Seryt Retreads provides premium retreaded truck tyres produced at their West Sussex facility using Mega Treads pre-cure tread materials. The offering is complemented by a custom-built B2B Online Ordering System for wholesale purchasing, a Rim Finder tool for tyre-to-rim size matching, and next-day nationwide delivery service. The company serves independent truck tyre dealers, commercial vehicle workshops, fleet operators, and national service providers across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Arisun: Mid-range TBR (Truck and Bus Radial) tyre brand imported by Seryt from ZC Rubber, available in patterns including AD723, AZ651, AD735, AT502, AL561, AL602, and ACE range.
• Golden Crown
• GOODTRIP
• Seryt Retreads

Products and services

• Arisun Truck and Bus Radial Tyres Mid-range TBR tyre brand imported by Seryt as the official UK importer, offering a balance of performance and value for regional, long haul, and on/off-road applications. Patterns include AD723 (Regional Drive), AZ651 (Steer), AD735, AT502 (Trailer/Steer), AL561 (On/Off Drive), and AL602 (AceTerra - Steer/All-Position).
• Golden Crown Truck and Bus Radial Tyres Economy-class TBR tyre brand manufactured by ZC Rubber and distributed by Seryt as the official UK importer, designed for budget-conscious commercial vehicle operators without sacrificing essential performance and safety. Patterns include AZ170, AD159, MD777, CR926, MD101, AT557, and AD153.
• GOODTRIP Truck and Bus Tyres Truck and bus tyre brand available in the UK exclusively from Seryt Group, with patterns including GHA20, GHD20, GHT50, GMA30 (All Position), and GMT50. Available sizes include 215/75 R17.5, 235/75 R17.5, and 285/70 R19.5.
• Seryt Retreads Premium Retreaded Truck Tyres Premium retreaded truck tyres produced in-house at Seryt's West Sussex facility using Mega Treads pre-cure tread materials and premium casings only. Patterns include MT360 (skip trucks, all position), MT356 (deep 22mm tread), MT355 (various casings), and MT354, with smart depth indicators included.
• Seryt B2B Online Ordering System Custom-built wholesale online ordering platform enabling trade tyre buyers to place orders, check real-time stock availability, access exclusive B2B promotions, track orders, manage multiple delivery sites, and add purchase order numbers through an all-in-one dashboard.
• Next-Day Nationwide Truck Tyre Delivery Logistics service providing next-day truck tyre wholesale delivery across the UK including England, Scotland, and Wales, supporting independent truck tyre dealers, commercial vehicle workshops, fleet operators, and national service providers.
• Mobile Tyre Service Franchise Programme Mobile tyre service offered through a franchise network serving cars, vans, trucks, plant machinery, and earthmovers, with technicians responding to fleet customers nationwide. Vans are built by On Board Power (OBP) to Seryt Group specification.
• Arisun AD723 Regional Drive Tyre New Arisun regional drive tyre designed for regional and long-haul drive axle applications, with directional tread pattern, deep tread depth, and large tread blocks. Available in 295/80 R22.5, 315/70 R22.5, and 315/80 R22.5.
• Arisun AceTerra AL602 and AceWork AL561 Tyres Two on/off-road Arisun patterns for construction fleets: AceTerra AL602 (steer/all-position) and AceWork AL561 (drive), both in 315/80 R22.5, with M+S and 3PMSF certification for tough on/off-road conditions.
• Golden Crown MD101 Mixed-Service Tyre Golden Crown MD101 mixed-service tyre manufactured by ZC Rubber in size 315/80 R22.5, with aggressive tread blocks for exceptional grip on rough terrain and a self-cleaning open shoulder design.

Quantifiable outcome

• 70% less oil used in retread production compared to new tyre manufacturing
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ZC RubbercoreStrategic or Co-development Partner · 7 October 2024Distribution partnership making Seryt the official UK importer of Golden Crown economy truck tyres. ZC Rubber is the world's 9th largest TBR tyre manufacturer, also producing the Arisun mid-range brand distributed by Seryt. Both brands manufactured by ZC Rubber provide consistent performance and value.
• Mega TreadscoreStrategic or Co-development Partner · 16 May 2024Partnership for pre-cure tread manufacturing materials used in Seryt's retreaded truck tyre production. Mega Treads provides high-quality materials that enhance the performance, durability, and reliability of Seryt's retreaded products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bandvulc: UK commercial vehicle retread manufacturer with nationwide fleet service capability. Competes directly with Seryt Retreads and overlaps on premium-casing retread production.
• ATS Euromaster: One of the UK's largest commercial vehicle tyre service and wholesale distributors, operating a nationwide network serving fleets, dealers, and workshops — directly comparable to Seryt's wholesale + service model across the same UK customer base.
• Marangoni Retreading Systems: European retread specialist providing materials and equipment for commercial tyre retreading. Comparable to Seryt's retread manufacturing business, particularly through the Mega Treads partnership.
• Tructyre (Continental-owned): UK commercial truck tyre management specialist providing tyre supply, fitting, and fleet management services — directly comparable to Seryt's fleet-side wholesale and mobile service offering.
• Vacu-lug Tyre Management: UK-based retread tyre manufacturer and commercial fleet tyre management provider. Closely comparable to Seryt's in-house retread capability and fleet-side services.

Broad incumbents

• Apollo Tyres (UK operations): Global TBR manufacturer with UK wholesale presence. Competes with Seryt's imported brands in the mid-range truck tyre wholesale segment.
• Kwik Fit (UK): Major UK tyre fitting and service chain with commercial vehicle capability. While broader than Seryt (passenger + commercial), it competes for the same fleet and workshop customers and offers comparable next-day distribution.
• Michelin Truck & Bus Tyres (UK): Global TBR tyre manufacturer with UK wholesale and fleet service presence. Comparable as a competitor supplier in the same national truck tyre wholesale market.
• Hankook Tire UK: Major TBR tyre manufacturer with UK distribution. Competes with Arisun and Golden Crown in the mid-range and economy segments that Seryt serves.

Emerging players

• Triangle Tyre (UK): Chinese TBR manufacturer growing its UK distribution footprint. Comparable as a non-EU economy/mid-range TBR brand competing for the same fleet and dealer customers Seryt targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seryt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seryt - Truck Tyre Wholesale