SET Education
SET Education is a Vietnam-founded education consultancy specializing in Australian study abroad placement, visa processing, IELTS preparation, and MARA-licensed migration advisory for Vietnamese students and families.
- Company typePrivate
- Founded2006
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingServices
SET Education firmographics
Firmographics- Name
- SET Education
- Legal name
- SET Education
- Website
- https://set-edu.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SET Education is a Vietnam-founded education consultancy specializing in Australian study abroad placement, visa processing, IELTS preparation, and MARA-licensed migration advisory for Vietnamese students and families.
- Ownership category
- akta.pro rank
SET Education industry classification
Industry- Product category
- Education Consulting / Study Abroad Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Admissions, Placement Testing & Progression Management for Pathways (EDAIAJAL)
- akta.pro secondary industries
- Conditional Offer / Package Programs (Language + Pathway + Progression) (EDAIAJAJ), Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students (EDAIAHAK), Student Visa Application Preparation & Filing Services (EDAIADAA), Post-Study Work & Graduate Visa Transition Services (EDAIADAK), International Student Academic & Personal Support (case management, referrals) (EDALANAE)
Keywords
Where SET Education is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices6 records
Markets served
SET Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Study Abroad Consulting Services: Comprehensive consultation services for Australian study abroad including school selection, application preparation, and enrollment support. The company guides students through the entire process from initial consultation to enrollment acceptance.
- Visa Application Services: Assistance with visa application preparation, document handling, and submission support for student visas (Subclass 500), guardian visas, and other relevant visa categories for studying in Australia.
- IELTS Training: English language preparation courses and IELTS training to help students meet English proficiency requirements for Australian university admissions.
- Summer Study Programs: Organized summer study tours and short-term programs in Australia for Vietnamese students, typically ranging from 2-4 weeks duration.
- Migration Advisory Services: Professional migration consultation and advisory services conducted by MARA-licensed migration agents to assist students with post-graduation visa options and permanent residency pathway planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service packages based on individual student needs and selected services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SET Education product offering
Product offeringCore offering
SET Education provides end-to-end Australian study abroad consulting services for Vietnamese students and families, including university/school selection, application preparation, student visa (Subclass 500) processing, IELTS preparation courses, summer study programs, and post-arrival settlement support. The firm also offers migration and residency advisory delivered by MARA-licensed migration agents, covering permanent residency pathways and visitor visa services.
Product overview
SET Education operates as a comprehensive education consulting platform specializing in Australian study abroad services. The core offering includes study abroad consulting, visa application support, and migration advisory services. The company provides complementary services including IELTS preparation courses, summer study abroad programs, and scholarship guidance. With offices in both Vietnam (Ho Chi Minh City and Hanoi) and Australia (Sydney, Melbourne, Brisbane, Adelaide), the company supports students throughout their entire study abroad journey from initial consultation through to post-graduate work opportunities and permanent residency.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Study Abroad Consulting (Du Học SET) Comprehensive Australian study abroad consulting services for Vietnamese students, including university selection guidance, scholarship application support, application processing, and post-arrival support. Serves Vietnamese high school students and graduates seeking higher education in Australia.
- IELTS Preparation Courses (Chuyên đề IELTS)
Quantifiable outcome
- 20+ years of operation in Australian study abroad consulting
- +2 more outcomes
Companies that use SET Education
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
SET Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SET Education partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Federation UniversitycoreSET Education is an official recruitment partner of Federation University in Vietnam. The partnership enables SET to offer preferential admission pathways, scholarship opportunities (20-25%), and enrollment support for Vietnamese students. Federation University is a public university in Victoria, Australia with campuses in Ballarat, Berwick, Gippsland, and Melbourne.
- La Trobe UniversitycoreSET Education is the only official recruitment partner in Vietnam for the international linkage program between Post and Telecommunications Institute of Technology (PTIT) and La Trobe University. The partnership offers IT bachelor's programs with guaranteed scholarships (CES 25% tuition reduction), pathway programs, and transfer options to La Trobe's Australian campuses.
- RMIT UniversitycoreSET Education maintains partnership relationships with RMIT University for recruiting Vietnamese students. RMIT is a top 1% global university with campuses in Melbourne (Australia), Vietnam (HCMC, Hanoi, Da Nang), and Barcelona. SET provides application support and pathway consultation for RMIT programs including Vietnam-based 2+2 transfer options.
- Australian Universities (GO8 and others)coreSET Education serves as recruitment agent for over 1,500 Australian educational institutions including Group of Eight (GO8) universities and various vocational/secondary schools. The company organizes events with university representatives and provides comprehensive student placement services.
- Post and Telecommunications Institute of Technology (PTIT)corePTIT (Học viện Công nghệ Bưu chính Viễn thông) partners with La Trobe University through SET Education's facilitation for international IT degree programs. SET coordinates the linkage program providing articulation pathways from PTIT to La Trobe University for Vietnamese students.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
SET Education competitors and assessment
Company assessmentBroad incumbents
- Cambridge Education Group: UK-based pathway and pre-university programs provider (CATS Colleges, CEG Digital, ONCAMPUS) with international student recruitment networks. Offers competing foundation, pre-master's, and pathway products that overlap with SET's pathway placements to Australian institutions.
- Kaplan International: Global education provider of English language training, university preparation, and pathway programs. Operates in multiple destination markets including Australia and overlaps with SET on IELTS-style English preparation and pathway positioning.
- INTO University Partnerships: Global pathway provider partnering with universities (including Australian ones such as RMIT) to deliver foundation and international year one programs. Competes indirectly with SET's pathway offerings and works with similar Vietnamese recruitment channels.
- Navitas: ASX-listed global education provider operating university pathway programs, English language courses, and student recruitment. While Navitas works with international agents including SET-adjacent players, its scale and pathway partnerships make it an incumbent competing for the same Australian-bound Vietnamese students.
- Study Group: Global education provider offering pathway, degree preparation, and English programs in partnership with universities, including in Australia. Competes for pathway-adjacent placements and partner relationships that SET relies on.
Direct peers
- IDP Education: ASX-listed global education services company that places international students into Australian, UK, US, Canadian, and Irish institutions and co-owns IELTS. Operates large student placement offices in Vietnam, making it the most direct scaled competitor to SET's core study abroad consulting business.
- AEC Education: US-headquartered education services and international student placement firm with active Vietnamese operations providing university placement, visa support, and pathway advisory. Directly competes with SET in the Vietnamese outbound-to-Australia market.
Emerging players
- Sannam S4: Asia-focused education and international student services firm supporting universities' in-country recruitment, marketing, and partnerships across Vietnam, India, and Indonesia. Overlaps with SET on the recruitment and partner-services layer of the value chain, particularly for Australian universities seeking Vietnamese market entry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SET Education social profiles
Digital presenceSET Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
SET Education leadership team
Management profileNumber of profiles
SET Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SET Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SET Education
What does SET Education do?
SET Education provides end-to-end Australian study abroad consulting services for Vietnamese students and families, including university/school selection, application preparation, student visa (Subclass 500) processing, IELTS preparation courses, summer study programs, and post-arrival settlement support. The firm also offers migration and residency advisory delivered by MARA-licensed migration agents, covering permanent residency pathways and visitor visa services.
Is SET Education a public or private company?
SET Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SET Education founded?
SET Education was founded in 2006. It employs 51 to 100 people.
Where is SET Education based?
SET Education is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does SET Education make money?
Five revenue lines are on record. Study Abroad Consulting Services are the primary driver. The others are visa Application Services, IELTS Training, summer Study Programs and migration Advisory Services.
Who are SET Education's main competitors?
Broad incumbents on record are Cambridge Education Group, Kaplan International, INTO University Partnerships, Navitas and Study Group. Direct peers are IDP Education and AEC Education. Sannam S4 is listed as an emerging player.
Does SET Education have an API?
No public API is recorded for SET Education.
What industry is SET Education in?
SET Education's product category is Education Consulting / Study Abroad Services. Its primary akta.pro industry code is EDAIAJAL, Admissions, Placement Testing & Progression Management for Pathways, with a secondary code of EDAIAJAJ, Conditional Offer / Package Programs (Language + Pathway + Progression). Its NAICS code is 611710 and its SIC code is 8200.