Set Free Movement
Set Free Movement is a faith-based 501(c)(3) nonprofit founded in 2010 that combats human trafficking across 14 countries through church mobilization (Freedom Sunday), business partnerships (Percent for Freedom), survivor restoration programs (Fostering Hope, Wunders), and a distributed network of local teams.
- Company typePrivate
- Founded2010
- HeadquartersMarysville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Set Free Movement does
Set Free Movement is a faith-based 501(c)(3) nonprofit organization founded in 2010 by Rev. Dr. Kevin Austin and operating under the affiliation of the Free Methodist Church USA. Its mission is combating human trafficking through advocacy, education, prevention, rescue, and survivor restoration. The organization delivers its mission via a portfolio of programs: Freedom Sunday (an annual global church mobilization event with 124 churches in 12 countries participating in 2023), Percent for Freedom (a business partnership program in which companies such as Camano Island Coffee, Imprint Coffee Roasting, Sfarad, and Rehouse NY donate a percentage of sales), Fostering Hope (foster-care support targeting trafficking vulnerability), Wunders (a menstrual-health and education program operating in 6 countries), the Champion volunteer program, and locally led teams in 14 countries. The organization is distributed by design — leadership states "we have no office" and operations run through ~10 staff augmented by 300+ partner organizations and a network of local teams, with no proprietary technology platform disclosed.
The business model is donation-funded with three primary revenue streams: individual recurring and one-time donations (with stated tiers of $20/month and $50/month plus single gifts), Percent for Freedom business partnership contributions, and program-allocated revenue. Distribution channels include direct online donations (via Blackbaud and Pushpay), business partnerships, and in-person engagement at churches, conferences, and community events. No proprietary technology, software products, or AI/ML capabilities are disclosed; the technology stack consists of Squarespace hosting, Blackbaud and Pushpay payment processing, Mailchimp for email, Vimeo for video, and Spotify for podcast distribution. In FY2023, the organization reported $530,943 in revenue against $554,472 in expenses, with 91.6% ($507,896.35) of expenses allocated to programs and projects and only 8.4% ($46,575.65) to operations, administration, and fundraising. Cumulative reported impact includes 205,897+ community members trained, 22,359+ direct survivor-support interactions, and 34,970+ youth reached.
Set Free Movement firmographics
Firmographics- Name
- Set Free Movement
- Legal name
- Set Free Movement
- Website
- https://setfreemovement.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Set Free Movement is a faith-based 501(c)(3) nonprofit founded in 2010 that combats human trafficking across 14 countries through church mobilization (Freedom Sunday), business partnerships (Percent for Freedom), survivor restoration programs (Fostering Hope, Wunders), and a distributed network of local teams.
- Ownership category
- akta.pro rank
Set Free Movement industry classification
Industry- Product category
- Anti-Human Trafficking Services
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industry
- Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)
Keywords
Where Set Free Movement is headquartered
LocationHeadquarters
- HQ city
- Marysville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Set Free Movement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: Tax-deductible charitable donations from individuals supporting the anti-trafficking mission. Monthly giving options available ($20/month, $50/month) as well as one-time gifts.
- Percent for Freedom Business Partnerships: Businesses donate a percentage of their profits to Set Free Movement. Partners include coffee companies (Camano Island Coffee, Imprint Coffee Roasting) and other businesses.
- Program Revenue: Revenue allocated to programs and projects: $507,896.35 (91.6% of expenses in 2023). Includes international team operations, Fostering Hope, Wunders, and other freedom initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Giving - $20/month |
| Subscription | Monthly | Monthly Giving - $50/month |
| One time/ perpetual license | Pay-as-you-go | Single Gift - $100 |
| Other | Multi-year contract | Annual Budget Target |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Set Free Movement product offering
Product offeringCore offering
Set Free Movement is a 501(c)(3) nonprofit organization that delivers anti-human trafficking programs through education, advocacy, prevention, rescue, and restoration services. It mobilizes churches, businesses, and individual volunteers globally across 14 countries via structured initiatives such as Freedom Sunday, Percent for Freedom, Fostering Hope, Wunders, and the Champion Program. The organization also publishes The Set Free Book as an awareness and educational resource.
Product overview
Set Free Movement is a faith-based anti-human trafficking organization operating as a unified ministry rather than a software platform. The core offering is a movement-based approach combining multiple programs: Freedom Sunday (annual global church event), Percent for Freedom (business partnership program), Fostering Hope (foster care ministry), Wunders (menstrual health program), the Champion Program (volunteer advocacy), and local Team building. Additional offerings include The Set Free Book publication and various media resources including videos, blog content, and educational materials. The organization connects these programs through its website as a hub for awareness, donations, volunteer engagement, and resource distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Wunders: Program that equips girls and women with locally made sustainable menstrual health supplies and community-informed education to prevent trafficking vulnerability
- Fostering Hope
- Freedom Sunday
- Percent for Freedom
Products and services
- Freedom Sunday Annual global awareness and mobilization event engaging churches and communities in anti-trafficking education and action. Targeted at faith-based congregations and community partners.
- Percent for Freedom Corporate giving program enabling businesses to donate a percentage of revenue or profits to support anti-trafficking initiatives. Targeted at companies seeking CSR partnerships.
- Fostering Hope Foster care support program addressing vulnerabilities that can lead to trafficking among at-risk youth. Targeted at foster families, care providers, and community support systems.
- Wunders Menstrual health initiative addressing vulnerabilities that can lead to exploitation and trafficking. Targeted at vulnerable women and girls in anti-trafficking regions.
- Champion Program Volunteer mobilization program that trains and equips individual advocates to lead anti-trafficking efforts in their communities. Targeted at individual donors and volunteers.
- Team/Local Movement Building Program for establishing local chapters and teams that coordinate anti-trafficking efforts in their communities across the organization's 14-country footprint. Targeted at church and community leaders.
- The Set Free Book Published book serving as an educational resource on anti-trafficking awareness, the organization's mission, and survivor stories. Targeted at general readers, churches, and educational audiences.
Quantifiable outcome
- 205,897+ community members trained to take action
- +5 more outcomes
Companies that use Set Free Movement
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Set Free Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Set Free Movement partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Wunders PartnerscoreWunders is a program of Set Free Movement that equips girls and women with locally made sustainable menstrual health supplies and community-informed education. In 2023, Wunders reached 1,200+ girls and women in 6 countries.
- International Child Care Ministries (ICCM)corePartner in child sponsorship and protection; addresses vulnerabilities that lead to trafficking in countries where Set Free operates.
- Restavek FreedomcorePartnership addressing child slavery in Haiti, specifically the restavek system where children are given to other families as unpaid domestic servants.
- Free Methodist Church USA (FMCUSA)coreParent denomination; Set Free Movement is a registered 501(c)(3) non-profit under FMCUSA. Church provides organizational infrastructure and alignment with Love Driven Justice characteristic.
- Impact EuropeminorEuropean partner organization working on human trafficking issues in Europe.
- Conexion MLminorPartner organization serving Latino communities.
- Camano Island CoffeecoreFair trade, organic coffee roaster supporting 24,000 farmers. 10% of purchases go to Set Free Movement. Provides Freedom Blend coffee product.
- Imprint Coffee RoastingcoreCreates Freedom Blend coffee; percentage of proceeds go to Set Free Movement, Fostering Hope, and Wunders.
- SfaradminorPercent for Freedom partner selling Picual Extra Virgin Olive Oil with percentage of sales donated.
- Rehouse NYminorPercent for Freedom partner donating percentage of sales to Set Free Movement.
- Teal Patrick ArtminorPercent for Freedom partner; art products with percentage donated.
- Condor Seed ProductionminorPercent for Freedom partner donating percentage of seed product sales.
- MyPlace JacksoncoreLaunched ministry through Set Free's process. Provides safe transitional housing and holistic support services to youth in Greater Jackson area vulnerable to exploitation.
- Set Free Monterey BaycoreLaunched ministry through Set Free's process. Restoration home for adult women survivors of human trafficking in Monterey Bay, CA.
- Eden's GlorycoreLaunched ministry through Set Free's process. Home fortifying survivors, educating communities, and working to end human trafficking. Has supported 7 women in path to healing.
- Amazon SmileminorAmazon Smile program donates percentage of eligible purchases to Set Free Movement.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Set Free Movement competitors and assessment
Company assessmentDirect peers
- A21: Faith-based anti-human trafficking organization running parallel programs (prevention, intervention, aftercare) across multiple countries, with comparable reliance on church mobilization and donor funding.
- International Child Care Ministries (ICCM): Set Free Movement's existing strategic partner and a Free Methodist child sponsorship organization, directly comparable in mission alignment, denomination, and child-protection focus.
- Restavek Freedom: Set Free Movement's existing partner organization working on child trafficking and domestic servitude in Haiti — directly comparable mission, target population, and partnership-based operating model.
- Free the Slaves: International anti-slavery organization with field programs in multiple countries, comparable community-based prevention and survivor restoration approach to Set Free's model.
- Love146: Anti-trafficking nonprofit focused on prevention education, survivor care, and contributing to the broader movement — directly comparable mission scope and similar community mobilization model.
- International Justice Mission: Largest anti-trafficking NGO operating globally with a similar multi-country, multi-program model (prevention, rescue, restoration) and faith-based heritage, making it the most directly comparable organization to Set Free Movement.
- Not For Sale: Anti-trafficking nonprofit using social enterprise and business partnerships (similar to Set Free's Percent for Freedom) to fund prevention and survivor programs.
Broad incumbents
- Gospel for Asia: Large faith-based humanitarian organization with anti-trafficking and community development programs across South Asia, including counter-trafficking interventions analogous to Set Free's Wunders and India operations.
- Polaris Project: Operates the US National Human Trafficking Hotline and runs large-scale policy, data, and survivor support programs; broader and better-funded than Set Free but addresses the same trafficking problem.
- Compassion International: Faith-based child sponsorship NGO with a global footprint that addresses vulnerabilities leading to exploitation, overlapping conceptually with Set Free's Fostering Hope and child rescue programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Set Free Movement social profiles
Digital presenceSet Free Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Set Free Movement leadership team
Management profileNumber of profiles
Profiles1 record
Set Free Movement subsidiaries and ownership
Company hierarchySubsidiaries2 records
Set Free Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Set Free Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Set Free Movement
What does Set Free Movement do?
Set Free Movement is a 501(c)(3) nonprofit organization that delivers anti-human trafficking programs through education, advocacy, prevention, rescue, and restoration services. It mobilizes churches, businesses, and individual volunteers globally across 14 countries via structured initiatives such as Freedom Sunday, Percent for Freedom, Fostering Hope, Wunders, and the Champion Program. The organization also publishes The Set Free Book as an awareness and educational resource.
Is Set Free Movement a public or private company?
Set Free Movement is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Set Free Movement founded?
Set Free Movement was founded in 2010. It employs 1 to 10 people.
Where is Set Free Movement based?
Set Free Movement is headquartered in Marysville, United States, in the North America region.
How does Set Free Movement make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are percent for Freedom Business Partnerships and program Revenue.
Who are Set Free Movement's main competitors?
Direct peers on record are A21, International Child Care Ministries (ICCM), Restavek Freedom, Free the Slaves, Love146, International Justice Mission and Not For Sale. Broad incumbents are Gospel for Asia, Polaris Project and Compassion International.
Does Set Free Movement have an API?
No public API is recorded for Set Free Movement.
What industry is Set Free Movement in?
Set Free Movement's product category is Anti-Human Trafficking Services. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGAKAN, Social Justice & Human Rights Grantmaking Foundations. Its NAICS code is 813311 and its SIC code is 8600.