Sfara
Sfara is a private B2B software company that provides a smartphone-based, on-device AI platform for all-speed crash detection, FNOL automation, emergency response, and UBI telematics, delivered via mobile SDK to insurance carriers, automotive OEMs, fleets, and mobility companies.
- Company typePrivate
- Founded2012
- HeadquartersHoboken, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sfara does
Sfara, Inc. is a privately held B2B software company that provides a smartphone-based global safety and collision management platform, delivered as a mobile SDK plus cloud SaaS. The platform is built on patented on-device AI that fuses accelerometer, gyroscope, and GPS sensor data to detect vehicle crashes at all speeds — including stationary-vehicle detection via its ZeroMotion technology — and applies an Integrated Suppression Framework to eliminate false positives. The system produces crash reconstruction data with 40+ reference points, supports First Notice of Loss (FNOL) automation, usage-based insurance (UBI) telematics, driver-behavior modification, and personal safety features (Triple-Tap, Check-In, SOS), all in a single SDK compatible with iOS and Android devices shipped since 2013.\n\nSfara serves four primary enterprise verticals: insurance carriers, automotive OEMs, commercial fleets, and mobility companies. Revenue is generated through enterprise SDK licensing and recurring SaaS contracts on an annual billing cycle, with quote-based pricing and services that can be remotely enabled or disabled. Distribution is anchored by pre-integrated channel partnerships — CCC for claims management, Bosch Service Solutions for global emergency response in 45+ countries and 15 languages, and RapidSOS for emergency communications centers — alongside direct enterprise sales and a direct-to-consumer sub-brand (Companion Mobile Safety).\n\nThe company is headquartered in St. Louis, Missouri, with additional offices in Hoboken (NJ), Helsinki, Tel Aviv, and Germany, and operates under a privacy-first, GDPR-compliant architecture with EU-hosted infrastructure. Leadership is drawn from the connected-vehicle and telematics industries: CEO Erik Goldman co-founded Hughes Telematics (acquired by Verizon in 2012), and Founder Sascha Simon previously led Mercedes-Benz's advanced product group in the US.
Sfara firmographics
Firmographics- Name
- Sfara
- Legal name
- Sfara, Inc.
- Website
- https://sfara.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sfara is a private B2B software company that provides a smartphone-based, on-device AI platform for all-speed crash detection, FNOL automation, emergency response, and UBI telematics, delivered via mobile SDK to insurance carriers, automotive OEMs, fleets, and mobility companies.
- Ownership category
- akta.pro rank
Sfara industry classification
Industry- Product category
- Mobile Telematics Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB)
- akta.pro secondary industry
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)
Keywords
Where Sfara is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sfara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SDK Licensing & SaaS Platform: Enterprise licensing of mobile SDK and cloud platform services. Carriers can independently and remotely enable/disable services depending on go-to-market strategy. The SDK is integrated into flagship apps of partners and customers with pricing based on configuration and usage.
- Enterprise Software Licensing: Complete telematics solution delivered as a single SDK providing crash detection, FNOL, emergency response, and Framework-cleansed UBI data. Sold to insurance carriers, automotive OEMs, fleets, and mobility operators on enterprise contract basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sfara product offering
Product offeringCore offering
Sfara provides a smartphone-based global safety platform delivered as a mobile SDK and cloud SaaS solution. The platform enables insurance carriers, automotive OEMs, fleets, and mobility companies to integrate all-speed crash detection (including zero-motion stationary vehicles), false positive suppression, FNOL automation, emergency response, trip and driving data for UBI, and personal safety features (Triple-Tap, Check-In, SOS) into their existing iOS and Android applications without additional hardware. Services can be independently and remotely enabled or disabled, and pre-integrated plugins with CCC, Bosch, and RapidSOS accelerate enterprise deployment.
Product overview
Sfara offers a smartphone-based global safety platform delivered as a mobile SDK and cloud SaaS solution. The portfolio consists of Core Services (All-Speed Crash Detection with ZeroMotion, Integrated Suppression Framework for false positive suppression, trip and driving data for UBI, and personal safety with Triple-Tap) and Pre-Enabled Industry Solutions (FNOL and Insurance Claims Automation, Global Emergency Response, Driver Behavior Modification). All services are integrated into a single SDK compatible with iOS and Android smartphones manufactured since 2013, with optional pre-integrated plugins enabling quick deployment for insurance, fleet, mobility, and automotive OEM programs. Services can be independently and remotely enabled or disabled, and operate globally to GDPR standards.
Differentiator
Problem solved
Functional benefit
Brands
- Companion Mobile Safety: Consumer-facing mobile safety application providing personal safety features including Triple-Tap SOS, Check-In calls, and emergency response.
- ZeroMotion
- Integrated Suppression Framework
- Sfara Triple-Tap
Products and services
- Sfara Core Services Foundational AI-powered services delivered via mobile SDK and cloud platform. Bundles all-speed crash detection with ZeroMotion, the Integrated Suppression Framework for false positive suppression, trip and driving data for UBI, and personal safety features (Triple-Tap, Check-In, SOS). Operates globally and to GDPR standards; can be integrated into any configuration.
- All-Speed Crash Detection with ZeroMotion Industry-first smartphone-based crash detection covering the full range of driving conditions, including zero motion (stationary vehicle) to high speeds. Proprietary on-device AI analyzes sensor data to detect and report collisions at all speeds, with integrated false positive suppression. Enables FNOL and emergency response programs.
- FNOL and Insurance Claims Automation Pre-enabled industry solution accelerating claims management with real-time mobile data for First Notice of Loss (FNOL), crash detection, and accident reconstruction. Pre-integrated with CCC Information Services for direct connection to claims management workflows, supporting damage severity estimation and straight-through processing.
- Global Emergency Response Pre-enabled emergency response capability managed through Bosch Service Solutions and RapidSOS partnerships. Provides expert emergency response with personalized care in over 45 countries and 15 languages, connecting individuals to trained Emergency Coordinators who can contact first responders with relevant data.
- Driver Behavior Modification Closed-loop driver training solution using AI to analyze smartphone sensor driving data, identify at-risk behaviors and patterns, and automatically trigger training issued to drivers to curtail identified risks. Pre-integrated with Applied Driving Techniques.
- Trip and Driving Data for UBI Detects a wide range of driving behaviors including Hard Braking, Rapid Acceleration, contextual Phone Handling, and Speeding. Provides detailed trip telematics data with industry-leading Trip Start/Stop function and configurable risk events to support any Usage-Based Insurance (UBI) program.
- Personal Safety (Sfara Triple-Tap) Advanced personal safety solution with three distinct alert methods: Triple-Tap (tap device three times to contact a Safety Coordinator), Scheduled Check-In (Safety Coordinator calls if timer runs out), and manual SOS swipe. Covers users on or off the job, in their own or other vehicles.
- Companion Mobile Safety Consumer-facing mobile safety application providing personal safety features including Triple-Tap SOS, Check-In calls, and emergency response. Available in the Continental United States including Alaska, Hawaii, and the District of Columbia.
Quantifiable outcome
- 70% of collisions captured vs. 30% by commodity solutions
- +4 more outcomes
Companies that use Sfara
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Sfara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Sfara partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Mercedes-BenzflagshipStrategic partnership formed through Sfara's leadership team prior experience. Co-founded connected vehicle safety technologies. Mercedes-Benz referenced as serving customers jointly with leading innovative strategic partners.
- CCCflagshipPre-enabled integration partnership with CCC Information Services. Sfara's mobile crash detection data pre-integrated into CCC's claims management solutions, improving and speeding claims outcomes for auto insurers through software-driven workflows.
- Bosch Service SolutionscoreGlobal emergency response partnership providing expert emergency response with personalized care. Available in over 45 countries and 15 languages, managed by experienced emergency response leaders.
- RapidSOScorePartnership providing Emergency Communications Centers (ECCs) with vehicle crash data. Sfara and RapidSOS partnered to offer enterprises crash detection and emergency-response for easy integration into mobile apps.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sfara competitors and assessment
Company assessmentDirect peers
- Cambridge Mobile Telematics: Leading mobile telematics provider serving insurance carriers with smartphone-based driving behavior, crash detection, and UBI programs. Most direct competitor to Sfara in mobile-first crash detection and FNOL enablement for auto insurers.
- TrueMotion: Smartphone-based telematics platform offering driving behavior scoring and crash detection for insurers and fleets. Closely comparable mobile SDK model targeting the same UBI and claims automation use cases.
- Zendrive: Mobile driver scoring and risk analytics provider using smartphone sensor data for insurance and fleet safety. Overlaps directly with Sfara's on-device AI for crash detection and driver behavior insights.
- Octo Telematics (Vodafone Business): Global telematics provider serving insurers and OEMs with usage-based insurance, crash detection, and driver behavior analytics. Direct competitor in smartphone and connected-vehicle telematics for insurance markets.
Broad incumbents
- Geotab: Fleet telematics incumbent providing hardware and SaaS to commercial fleets with crash detection, driver behavior, and routing analytics. Represents the hardware-centric alternative Sfara competes against in the fleet segment.
- CCC Intelligent Solutions: Dominant software platform for P&C claims workflows, including pre-integrated Sfara crash data into CCC's claims solutions. Acts as both a flagship channel partner and a broader platform incumbent whose strategic priorities shape Sfara's insurance distribution.
- Samsara: Connected operations platform with strong position in fleet safety, telematics, and crash detection using both hardware and software. Competes for the same fleet customer budgets and provides a benchmark for scaled enterprise telematics execution.
- Verisk: Large analytics provider for insurance, including claims automation and telematics-adjacent solutions. Competes broadly with Sfara in shaping insurer claims workflows and analytics-driven FNOL outcomes.
- LexisNexis Risk Solutions: Major insurance data and analytics incumbent providing telematics data ingestion, scoring, and claims solutions to carriers. Competes with Sfara at the data layer for insurer relationships and benefits from deep workflow integration.
Others
- Bosch Service Solutions: Sfara's emergency response partner providing global 24/7 safety coordination in 45+ countries; also a broader mobility services provider with overlapping ADAS and connected vehicle capabilities. Comparable as an ecosystem participant whose strategy influences Sfara's distribution and competitive context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sfara social profiles
Digital presenceSfara compliance and trust
Trust signalCompliance1 record
Sfara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sfara leadership team
Management profileNumber of profiles
Profiles5 records
Sfara funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sfara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sfara
What does Sfara do?
Sfara provides a smartphone-based global safety platform delivered as a mobile SDK and cloud SaaS solution. The platform enables insurance carriers, automotive OEMs, fleets, and mobility companies to integrate all-speed crash detection (including zero-motion stationary vehicles), false positive suppression, FNOL automation, emergency response, trip and driving data for UBI, and personal safety features (Triple-Tap, Check-In, SOS) into their existing iOS and Android applications without additional hardware. Services can be independently and remotely enabled or disabled, and pre-integrated plugins with CCC, Bosch, and RapidSOS accelerate enterprise deployment.
Is Sfara a public or private company?
Sfara is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sfara founded?
Sfara was founded in 2012. It employs 11 to 50 people.
Where is Sfara based?
Sfara is headquartered in Hoboken, United States, in the North America region.
How does Sfara make money?
Two revenue lines are on record. SDK Licensing & SaaS Platform is the primary driver. The others are enterprise Software Licensing.
Who are Sfara's main competitors?
Direct peers on record are Cambridge Mobile Telematics, TrueMotion, Zendrive and Octo Telematics (Vodafone Business). Broad incumbents are Geotab, CCC Intelligent Solutions, Samsara, Verisk and LexisNexis Risk Solutions. Bosch Service Solutions is listed as an others.
Does Sfara have an API?
Yes. Sfara provides an SDK (Software Development Kit) for easy integration into mobile applications. The SDK supports iOS and Android smartphones and is delivered as a cloud-based SaaS solution. It can be integrated via a single SDK that provides crash detection, trip telematics, false positive suppression, and optional pre-enabled plugins for insurance, personal safety, fleets, and automotive OEMs. Services can be independently and remotely enabled or disabled. SDK 8 also introduced a Flutter plugin for integration into Flutter-based apps. Developer documentation is at www.sfara.com/products.
What industry is Sfara in?
Sfara's product category is Mobile Telematics Platform. Its primary akta.pro industry code is HDAAAJAB, On-Device Inference Runtimes & SDKs (mobile/embedded), with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 54151 and its SIC code is 7373.