Setline

What Setline does

Setline is a Baku-based creative services agency offering five coordinated service lines: publishing, exhibition and museum design, outdoor advertising, graphic design, and promotional products. The firm serves Azerbaijani government and cultural institutions, large state-owned enterprises (notably SOCAR), domestic banks (Ziraat Bank, Yapı Kredi Bank Azerbaijan, Premium Bank), healthcare and hospitality clients, and international event organizers operating in the region (Baku 2015 European Games, UEFA Europa League Final Baku 2019, Baku Marathon). The value proposition is a single provider covering the full creative lifecycle — concept development, content preparation, translation, design, printing, fabrication, and installation — with named engagement on logo, branding, brochure, museum, and outdoor advertising projects.

The business operates on a project-based professional services model with quote-based pricing; no public pricing or revenue figures are disclosed. Commercial outreach is via direct client engagement and portfolio-driven referrals, with no marketing channel infrastructure described. Setline emerged from Khatt Group of Companies, established in 2005, and was rebranded to coordinate previously separate service lines into a mutually reinforcing suite. The company is privately held with no institutional investors, no funding rounds, and no public ticker. Geographic scope is centered on Azerbaijan with extension into Turkey (SOCAR Izmir and Istanbul projects). Current disclosed headcount is 12 employees, and the company's own website copyright extends to 2026, indicating ongoing operations.

Name

Setline

Legal name

Setline

Website

https://setline.az

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Setline is a Baku-based creative services agency offering publishing, exhibition and museum design, outdoor advertising, graphic design, and promotional products to Azerbaijani government institutions, state-owned enterprises, banks, and event organizers across the Caucasus and Turkey.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industries

Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO), Set Construction Shops & Millwork Facilities (MPADAIAE)

Keywords

• Creative design services
• Exhibition design
• Graphic design
• Outdoor advertising
• Publishing services

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Design Services: Setline generates revenue through providing creative professional services including exhibition and museum design, graphic design, publishing activities, outdoor advertising, and promotional products. Revenue is generated through project-based engagements with corporate, government, and institutional clients.

Distribution channels1 record

Core offering

Setline is a creative services agency offering a coordinated suite of five service lines: publishing activities (content preparation, editing, translation, and print production), exhibition and museum activities (concept development, exhibition stands, multimedia, interactive elements), outdoor advertising (storefront/facade design, light boxes, neon signs, signage), graphic design (logos, corporate identity, packaging, print design), and promotional products (souvenirs, gifts, promo campaigns). The offering is delivered as project-based engagements to corporate, government, banking, and institutional clients primarily in Azerbaijan with some international work in Turkey.

Product overview

Setline is a creative services agency offering a unified suite of five coordinated service offerings: Publishing Activities, Exhibition and Museum Activities, Outdoor Advertising, Graphic Design, and Promotional Products. These services are designed to be mutually complementary, allowing clients to access coordinated creative and marketing solutions across print, spatial, and brand design disciplines from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Publishing Activities (Nəşriyyat fəailiyyəti) Publishing activities including content preparation, editing, proofreading, translation services, and design/production of printed materials such as postcards, brochures, books, photo albums, and exclusive editions. Intended for corporate, government, cultural, and institutional clients needing printed communications.
• Exhibition and Museum Activities (Sərgi və Muzey fəaliyyəti) Concept development for museum exhibitions and themed displays, thematic and exposition planning, production of exhibition stands and pavilions, multimedia presentations, and interactive elements. Targets museums, cultural centers, government cultural institutions, and corporate exhibition projects.
• Outdoor Advertising (Küçə reklamının hazırlanması) Storefront and facade design, composite material application with full-color printing, and production of light boxes, large letters, neon signs, panel-cantilever signage, and interior advertising solutions. Targets banks, retail, hospitality, and event organizers needing physical advertising assets.
• Graphic Design (Qrafik Dizayn) Logo design, corporate identity development, product packaging design, and design/preparation for printing of books, magazines, brochures, and other printed materials. Targets enterprises, cultural institutions, and small businesses needing brand identity assets.
• Promotional Products (Tanıtım məhsulları) Souvenirs, business souvenirs, gifts, and promotional campaigns for brand marketing purposes. Targets corporate clients, event organizers, and institutions needing branded merchandise and promotional giveaways.

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Landor: Global branding and design firm specializing in brand identity, logo and corporate identity work, and design systems. Comparable to Setline's Graphic Design service line (logo, corporate identity, packaging).
• Pico Group: Asia-headquartered experiential marketing and exhibition services group covering museums, pavilions, brand activations, and event environments. Closely aligned with Setline's museum/exhibition and event branding services.
• Imagination: Independent brand experience agency delivering events, exhibitions, and immersive brand environments globally. Overlaps with Setline on exhibition design and event branding for major brands.
• GES: Global exhibitions and events services provider offering design, fabrication, and on-site services for trade shows, events, and brand experiences. Closely aligned with Setline's exhibition build and outdoor signage capabilities.
• Freeman: Global brand experience company providing event strategy, exhibit design, and execution services. Directly comparable to Setline on exhibition design and event branding for enterprise and institutional clients.
• Sparks: Global experiential marketing agency focused on live brand experiences, trade shows, and event design. Comparable to Setline on event branding, outdoor display, and exhibition deliverables.
• Jack Morton Worldwide: Global brand experience agency that designs and produces exhibitions, brand environments, and live events. Directly comparable to Setline's exhibition and museum design and outdoor advertising offerings, with the same core deliverable mix executed at global scale.
• MKG: Independent experiential marketing agency producing brand experiences, events, and creative campaigns. Directly comparable to Setline's coordinated mix of outdoor, exhibition, and creative services.
• George P. Johnson Experience Marketing: Global experiential marketing agency specializing in exhibitions, brand experiences, and event design. Comparable in both service mix (exhibition design, brand environments) and corporate/institutional client focus.

Broad incumbents

• Ogilvy: Global advertising and marketing services network operating across advertising, branding, and content. Overlaps with Setline's broader advertising and creative scope at a much larger scale, representing an incumbent competitor for corporate clients in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/setline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setline