SevenDays

What SevenDays does

SevenDays Inc. is a private 501(c)(3) nonprofit organization headquartered in Merriam, Kansas, founded in 2014 in direct response to the April 13, 2014 hate-crime murders of Dr. William Corporon, Reat Underwood, and Terri LaManno in the Kansas City metro. Its mission is to overcome hate by promoting kindness, understanding, and dialogue through education. The organization does not build or sell a technology product; instead, it operates a portfolio of programs and resources including the Kindness Youth Leadership Team (KYLT) for high school students, the Kindness Action Scholarship (up to $1,000 awards for ten graduating seniors annually), an Art Competition ($500 prizes), and downloadable school, business, and individual kindness curricula organized around seven daily themes (LOVE, DISCOVER, OTHERS, CONNECT, YOU, GO, ONWARD).

The core distribution assets are two anchor annual events — the Ripples of Kindness Breakfast (April flagship) and the Thrive with Kindness Festival (World Kindness Day, November) — alongside school-based activations such as Kindness Walks (documented at 1,400+ student participation at a single high-school event in April 2025). Programs are delivered free of charge via downloadable resources, classroom lesson plans, guest speakers, and youth leadership training to a four-segment audience: high school students, K-12 schools and educators, businesses (workplace kindness presentations and CSR sponsorships), and general community members/donors.

The business model is philanthropy-driven. Revenue streams comprise voluntary individual donations (one-time and monthly recurring via 'Make a Ripple Club'), event sponsorships at tiered levels (CommunityAmerica Credit Union is a named SuperSponsor), and modest merchandise sales (stickers, bookmarks, posters, Carry on Kindness Cards). Marketing is executed through owned organic social channels (@GiveSevenDays on Instagram, Facebook, X, YouTube, Snapchat), email newsletter, earned regional media (Kansas City Star, KMBC, KCTV5, KSHB, Fox4, Johnson County Post), and a partner Social Media Toolkit. The organization holds the SevenDays® registered trademark and is led by Founder Mindy Corporon, a 14-member Board of Directors, and Executive Director Kelly Murphy (appointed July 2025); staff headcount is approximately five people.

Name

SevenDays

Legal name

SevenDays® Inc.

Website

https://sevendays.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SevenDays is a Kansas City metro 501(c)(3) nonprofit founded in 2014 that combats hate through kindness education, youth leadership programs, school-based resources, scholarship and art competitions, and annual community events including the Ripples of Kindness Breakfast.

Ownership category

akta.pro rank

Product category

Nonprofit Community Programs

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industry

Community Service & Service-Learning Programs (School-Run) (EDAJAJAI)

Keywords

• Kindness education programs
• Youth leadership development
• Community engagement programs
• Scholarship funding programs
• Nonprofit community outreach

Headquarters

HQ city

Merriam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations - One-Time and Monthly: The organization raises funds through individual one-time and monthly recurring donations via its Network for Good donation portal. Monthly donors join the 'Make a Ripple Club' which supports ongoing programs, staff costs, and mission development.
2. Event Sponsorships: Corporate sponsors support annual events such as the Ripples of Kindness Breakfast and the Thrive with Kindness Festival at various sponsorship levels (e.g., SuperSponsor). These sponsorships also serve as GTM tools for corporate partners seeking community goodwill.
3. Merchandise Sales: SevenDays operates an online shop selling merchandise (stickers, bookmarks, posters, Carry on Kindness Cards) which generates modest proceeds that benefit SevenDays Inc.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SevenDays is a 501(c)(3) nonprofit organization that promotes kindness and combats hate through education, dialogue, and community programming. Its core offerings center on a seven-day kindness curriculum framework (LOVE, DISCOVER, OTHERS, CONNECT, YOU, GO, ONWARD) delivered through youth leadership programs (Kindness Youth Leadership Team), student scholarships ($1,000 Kindness Action Scholarships), art competitions ($500 prizes), and signature annual events including the Ripples of Kindness Breakfast and Thrive with Kindness Festival. The organization also distributes downloadable educational resources to K-12 schools and workplace kindness toolkits to businesses across the Kansas City metropolitan area.

Product overview

SevenDays is a 501(c)(3) nonprofit organization that operates as a community-focused kindness initiative rather than a traditional product company. The organization offers a suite of youth development programs (Kindness Youth Leadership Team, Art Competition, Kindness Action Scholarship), signature annual events (Ripple of Kindness Breakfast, Thrive with Kindness Festival), and downloadable educational resources for schools, businesses, and individuals. The core offering centers on seven daily kindness themes (LOVE, DISCOVER, OTHERS, CONNECT, YOU, GO, ONWARD) that guide programming throughout April each year. Additional offerings include merchandise (stickers, bookmarks, posters, kindness cards) and social media toolkits for community promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Make a Ripple, Change the World: The organization's tagline and campaign name describing its mission to spread kindness

Products and services

• Kindness Youth Leadership Team (KYLT) A youth leadership program for high school students that provides monthly training, community service opportunities, and platforms to advance SevenDays' kindness message in schools and the broader Kansas City community.
• Kindness Action Scholarship A scholarship program that awards up to ten $1,000 scholarships annually to graduating high school seniors who plan and implement lasting kindness projects in their communities.
• Art Competition An annual competition inviting high school students to create artwork representing Eight kindness themes, with winners receiving $500 cash prizes.
• Ripples of Kindness Breakfast The flagship annual event bringing together community members to celebrate kindness, honor Ripple of Kindness Award recipients, and raise funds for SevenDays programs.
• Thrive with Kindness Festival A high-energy celebration for teens featuring music, games, food, dodgeball tournaments, and kindness-themed activities held on World Kindness Day.
• SevenDays Participation Program (Schools) A school implementation program providing downloadable resources, lesson plans, and theme-based activities for K-12 schools to integrate the seven kindness themes into education and school culture.
• Business Kindness Presentations 15-30 minute guest speaker presentations delivered by SevenDays staff and KYLT youth members at businesses and organizations to promote workplace kindness and corporate engagement.
• SevenDays Merchandise Branded merchandise including stickers, bookmarks, posters, and Carry on Kindness Cards sold through the SevenDays online shop and external promotional partner mmipromo.com, with proceeds benefiting SevenDays Inc.

Quantifiable outcome

• 98% of participants reported doing MORE kind actions after engaging with SevenDays programs.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Cohen-EsreyminorGTM or Marketing PartnerCohen-Esrey is displayed as a sponsor-level partner on the SevenDays website, supporting the organization's annual events and kindness mission.
• Smithville FordminorGTM or Marketing PartnerSmithville Ford appears as a sponsor-level supporter of SevenDays events.
• CommunityAmerica Credit UnioncoreGTM or Marketing PartnerCommunityAmerica Credit Union is listed as a SuperSponsor for SevenDays events, providing prominent financial and brand support for the annual kindness programming.
• American BallersminorStrategic or Co-development PartnerAmerican Ballers and the SevenDays Foundation co-hosted a football and kindness workshop for children across the Kansas City metro area, combining sports with kindness education.
• Small Changes Big ShiftscoreStrategic or Co-development PartnerSmall Changes Big Shifts co-launches the annual 31-Day Kindness Campaign with SevenDays, bringing together multiple Kansas City nonprofits for a coordinated kindness initiative.
• Strong Cities NetworkminorStrategic or Co-development PartnerOverland Park participates in a pilot program with Strong Cities Network to help communities prevent and combat hate, extremism, polarization, and terrorism — aligned with SevenDays' mission.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandy Hook Promise: National nonprofit founded after the Sandy Hook tragedy that delivers school-based violence-prevention and youth leadership programs. Highly analogous model: victim-honoring origin story, K-12 programming, youth leadership framework, and corporate sponsorship base.
• Not in Our Town: Nonprofit that produces films and community campaigns to stop hate and build safe, inclusive communities. Directly parallels SevenDays' anti-hate mission, use of documentary storytelling (akin to 'Healing Hate'), and school/community engagement model.
• Learning for Justice (Southern Poverty Law Center): Education arm of the SPLC providing free K-12 anti-bias, social-emotional, and civil-rights curricula. Highly comparable in serving K-12 schools with downloadable teacher resources and a mission to counter prejudice — a structural competitor for district adoption.
• Kindness.org: Research-and-action nonprofit focused on kindness, emotional well-being, and human connection. Comparable product model (school and workplace kindness programs), target segments (K-12 and corporate), and measurement-driven impact approach (e.g., 98% style outcome metrics).
• Character.org: National nonprofit (formerly the Character Counts! coalition) that supports character education in K-12 schools through frameworks, recognition programs, and resources. Practically overlapping with SevenDays' school-based kindness/character curriculum and award programs.
• Random Acts of Kindness Foundation: National nonprofit dedicated to inspiring kindness through schools, workplaces, and communities. Directly comparable mission (kindness education), target audience (K-12 schools), and delivery model (free downloadable resources and curated kindness calendars).

Broad incumbents

• ADL (Anti-Defamation League): Large, established Jewish-led anti-hate organization with national education, advocacy, and training programs. Shares SevenDays' anti-hate, Jewish-community roots and K-12 education footprint but operates at vastly greater scale and scope.

Emerging players

• DoSomething.org: Youth-led nonprofit mobilizing young people to take action on social causes. Comparable youth-engagement segment (teens), community service-driven programs, and school-based distribution, though operating at significantly larger scale.
• Big Brothers Big Sisters of America: National youth-mentoring nonprofit with a K-12 school-based service model. While its core product is mentoring rather than kindness curriculum, it shares SevenDays' youth-development focus, school distribution channel, and community/corporate sponsorship base.
• Born This Way Foundation: Lady Gaga–cofounded nonprofit focused on youth mental health, kindness, and building kinder communities. Comparable youth-centered kindness mission, school and community programming, and corporate partnership model, though at a larger celebrity-driven scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givesevendays
• YouTubeyoutube.com/c/GiveSevenDays
• Facebookfacebook.com/givesevendays
• Instagraminstagram.com/givesevendays
• LinkedInlinkedin.com/company/faith-always-wins-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SevenDays