Marbella
Sex Therapy Marbella is a solo BACP/COSRT-accredited private practice in Estepona, Spain, delivering psychosexual, individual and couples counselling in-person and worldwide online via Zoom, serving English-speaking adults and couples on the Costa del Sol, UK, Gibraltar and globally.
- Company typePrivate
- Founded2008
- HeadquartersEstepona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Marbella does
Sex Therapy Marbella is a private, sole-practitioner counselling and psychotherapy practice operated by BACP Accredited counsellor and senior COSRT Accredited psychosexual and relationship therapist Richard Cruz, founded in 2008 after his transition from a London design career. The practice delivers in-person sessions from a single office at Calle Kai Alde, Puerto de Estepona, Malaga, Spain (between Marbella and Gibraltar), and online video consultations worldwide via the Zoom platform, with fees of €65/£65 per 60-minute individual session and €75/£75 per 60-minute couples session, payable in advance through Revolut, IBAN, BACS, Wise or PayPal. Core service lines are psychosexual therapy (erectile dysfunction, premature ejaculation, vaginismus, painful intercourse, sexual compulsivity), couples counselling, general individual counselling (anxiety, depression, bereavement, anger, eating disorders), and GSRD/LGBT affirmative counselling.
The technology stack is intentionally lean and non-proprietary: Zoom for worldwide delivery, encrypted electronic clinical notes, GDPR-compliant data management (ICO registration A8344050), locked cupboard physical storage, and password-protected document sharing. There is no mobile app, no API surface, and no third-party platform integrations disclosed. The marketing and distribution footprint centres on the SEO-optimised website sextherapymarbella.es with a content blog and passive referral flow from listings on seven UK health insurers (BUPA UK no. 30005366, BUPA Global, WPA no. 920501165, AVIVA no. 600069241, CIGNA no. 195756, PruHealth, AXA Health no. RC04764, AETNA Global Benefits no. SP060490).
The business model is direct-to-consumer professional services on a unit-pricing, pay-as-you-go basis with multi-session discounts available, supplemented by insurance reimbursements claimable by UK-resident clients against the registered provider numbers. Customer acquisition relies on website SEO, professional word-of-mouth referrals, and insurance directory placement, with no outbound sales function. Booking is text-only via WhatsApp, SMS or email, with the practitioner explicitly not accepting phone calls. The practice is founder-owned with no external investment, no parent entity, no subsidiaries, and announced a temporary closure of Estepona in-person services from 31 January 2026 to 9 March 2026 in favour of Zoom-only delivery during that window.
Marbella firmographics
Firmographics- Name
- Marbella
- Legal name
- Richard Cruz (Private Practice)
- Website
- https://sextherapymarbella.es
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sex Therapy Marbella is a solo BACP/COSRT-accredited private practice in Estepona, Spain, delivering psychosexual, individual and couples counselling in-person and worldwide online via Zoom, serving English-speaking adults and couples on the Costa del Sol, UK, Gibraltar and globally.
- Ownership category
- akta.pro rank
Where Marbella is headquartered
LocationHeadquarters
- HQ city
- Estepona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Marbella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Therapy Sessions: 60-minute individual counselling and psychotherapy sessions. Priced at €65 for Spain-based clients and £65 for UK/Gibraltar/Worldwide clients. Revenue is direct private pay with potential insurance reimbursement from UK health insurers.
- Couples Therapy Sessions: 60-minute couples counselling sessions. Priced at €75 for Spain-based clients and £75 for UK/Gibraltar/Worldwide clients.
- Insurance Reimbursements: Registered provider with major UK health insurers including BUPA UK (no. 30005366), BUPA Global, WPA (no. 920501165), AVIVA (no. 600069241), CIGNA (no. 195756), PruHealth, AXA Health (no. RC04764), and AETNA Global Benefits (no. SP060490). Clients may claim reimbursement through their insurance plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual therapy session (60 minutes) for Spain-based clients |
| Unit Pricing | Pay-as-you-go | Couples therapy session (60 minutes) for Spain-based clients |
| Unit Pricing | Pay-as-you-go | Individual therapy session (60 minutes) for UK/Gibraltar/Worldwide clients |
| Unit Pricing | Pay-as-you-go | Couples therapy session (60 minutes) for UK/Gibraltar/Worldwide clients |
| Other | Multi-year contract | Series booking discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Marbella product offering
Product offeringCore offering
Marbella is a private therapy practice founded in 2008 by Richard Cruz that delivers psychosexual therapy, individual counselling, couples counselling, and GSRD (gender, sexuality, and relationship diversity) counselling. Sessions are conducted in person at Estepona, Spain and online via Zoom to clients in the UK, Gibraltar, and worldwide, at fixed fees of €65 individual / €75 couples in Spain and £65 / £75 for online clients.
Product overview
Sex Therapy Marbella is a private counselling and psychotherapy practice offering psychosexual therapy, individual counselling, and couples counselling services. The core offering is psychosexual and relationship therapy provided by BACP and COSRT accredited therapist Richard Cruz. Services are delivered in-person at Estepona Port (near Marbella, Spain) and online worldwide via Zoom. The practice specializes in sexual difficulties (erectile dysfunction, premature ejaculation, sexual compulsivity), relationship counselling, and general mental health issues including anxiety, depression, and bereavement.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counselling One-to-one therapy sessions for individual adults, delivered in person at Estepona, Spain or online via Zoom worldwide, at a fixed fee of €65 (Spain) or £65 (UK/Gibraltar/worldwide).
- Couples Counselling Therapy sessions for couples, delivered in person at Estepona, Spain or online via Zoom worldwide, at a fixed fee of €75 (Spain) or £75 (UK/Gibraltar/worldwide).
- Psychosexual Therapy Specialist psychosexual therapy under COSRT-accredited methodology, delivered in person and online via Zoom to individuals and couples, using the same per-session pricing structure as the individual and couples counselling offerings.
- GSRD Counselling Counselling for gender, sexuality, and relationship diversity (GSRD) clients, delivered in person and online via Zoom by the same accredited practitioner.
Quantifiable outcome
- High success rate for vaginismus/Genito-Pelvic Pain Disorder/Penetration Disorder treatment - clients able to enjoy intercourse and go through childbirth.
- +1 more outcomes
Companies that use Marbella
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Marbella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Marbella partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Marbella competitors and assessment
Company assessmentDirect peers
- Cerebral: Online mental health provider offering therapy and medication management. Direct peer in the online mental-health services space with similar remote-delivery and consumer-pay model.
- Regain: Online couples counselling platform offering video-based therapy for relationship and intimacy concerns. Directly comparable in the couples therapy sub-niche with a similar online, fee-per-session structure.
- Relate: UK charity providing relationship counselling, sex therapy, and family support with accredited practitioners. Direct peer in the UK couples and psychosexual therapy space with overlapping accreditations and service focus.
- BetterHelp: Large online therapy platform offering individual and couples counselling via video, chat, and audio sessions globally. Closely comparable to the subject practice's Zoom-based, direct-to-consumer delivery model and broad service portfolio.
- Blueheart: Digital sex therapy platform combining educational content with therapist-led sessions for sexual and relationship concerns. Direct peer specializing in psychosexual therapy via an online delivery model.
- Talkspace: Online therapy marketplace connecting users with licensed therapists for individual, couples, and teen therapy via video, text, and audio. Directly competes with the subject in the online counselling category.
Broad incumbents
- Priory Group: UK private mental health provider offering therapy, inpatient, and outpatient services across a broad portfolio. Comparable as a UK mental-health incumbent but operates at materially greater scale and scope than the subject.
- Headspace: Mental wellness platform offering guided meditation, therapy, and coaching. Broader incumbent that has expanded into therapy services and overlaps in the digital, consumer-facing mental health category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Marbella social profiles
Digital presenceMarbella compliance and trust
Trust signalCompliance4 records
Marbella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marbella leadership team
Management profileNumber of profiles
Profiles1 record
Marbella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marbella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marbella
What does Marbella do?
Marbella is a private therapy practice founded in 2008 by Richard Cruz that delivers psychosexual therapy, individual counselling, couples counselling, and GSRD (gender, sexuality, and relationship diversity) counselling. Sessions are conducted in person at Estepona, Spain and online via Zoom to clients in the UK, Gibraltar, and worldwide, at fixed fees of €65 individual / €75 couples in Spain and £65 / £75 for online clients.
Is Marbella a public or private company?
Marbella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marbella founded?
Marbella was founded in 2008. It employs 101 to 250 people.
Where is Marbella based?
Marbella is headquartered in Estepona, Spain, in the Europe region.
How does Marbella make money?
Three revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples Therapy Sessions and insurance Reimbursements.
Who are Marbella's main competitors?
Direct peers on record are Cerebral, Regain, Relate, BetterHelp, Blueheart and Talkspace. Broad incumbents are Priory Group and Headspace.
Does Marbella have an API?
No public API is recorded for Marbella.