SEZON

What SEZON does

SEZON is a Ukrainian online and physical retailer of gardening, agricultural, and home products operating under the domain sezon.com.ua. The company sells a broad assortment across roughly a dozen categories — seeds and seedlings, plant protection products (biopreparations, herbicides, insecticides, fungicides, seed treatments), fertilizers and substrates, irrigation systems, covering materials, seedling supplies, garden equipment and inventory, tools, and home/recreation goods — featuring both domestic manufacturers and international brands such as Syngenta, Bayer, and BASF. Its primary customers are home gardeners, summer residents, and hobby farmers across Ukraine; a secondary wholesale channel serves professional agricultural producers and bulk resellers.

Name

SEZON

Legal name

Sezon

Website

https://sezon.com.ua

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SEZON is a Ukrainian direct-to-consumer e-commerce retailer selling seeds, plant protection products, fertilizers, irrigation equipment, garden tools, and home goods to home gardeners and hobby farmers nationwide, with a physical showroom in Odesa and a wholesale channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Odesa

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: SEZON generates revenue through the direct sale of agricultural, gardening, and home products to end consumers and wholesale buyers via its online store and physical showroom in Odesa. Revenue is transactional, one-time per order, with volume-based wholesale pricing for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SEZON is an online and physical retailer of gardening, agricultural, and home products based in Odesa, Ukraine. The company sells certified seeds, seedlings, plant protection products, fertilizers, irrigation equipment, garden tools, and related supplies to home gardeners, summer residents, hobby farmers, and professional agricultural producers through its e-commerce storefront (sezon.com.ua) and a physical retail showroom branded 'Agrolight', with nationwide delivery across Ukraine.

Product overview

SEZON is an online e-commerce marketplace for gardening and farming supplies operating in Ukraine. The platform offers a comprehensive portfolio organized into distinct product categories: Seeds and Seedlings (including vegetable seeds, flower seeds, bulbs, seedlings, seedlings for transplanting, lawn grass seeds, green manures, sunflower, corn, mushroom mycelium); Plant Protection Products (biopreparations, herbicides, insecticides and acaricides, fungicides, seed treatments, lime and tree paint, rodenticides, stickers/spreaders); Fertilizers and Substrates (fertilizers, peat/soils and drainage, lawn fertilizers); Irrigation Systems (fog/mist systems, drip irrigation, pumps and motor-pumps, connectors and fittings, watering hoses, spray nozzles); Covering Materials (shade nets, mini-greenhouses, agrotextile/spunbond, greenhouse film and mulching film, tarpaulins); Seedling Supplies (seedling sleeves, cassettes and trays, seedling pots, peat pots and tablets); Garden Equipment (garden shredders, trimmers and brushcutters, earth augers); Garden Inventory (containers and packaging, garden tools, sprayers, personal protective equipment, supports and ties, vases and pots, garden accessories, garden carts, bird and mole repellers); Home and Recreation (candles, shoe care, picnic furniture, barbecues/grills); Tools (locksmith tools, woodworking tools, cutting tools, tool sets, measuring tools, painting and plastering tools, fastening tools, other tools, workwear); and Literature. The platform serves both retail consumers and wholesale buyers with delivery across Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• Sezon.shop: Instagram presence for the Sezon online garden store.

Products and services

• Seeds and Seedlings (Насіння та саджанці) Product category offering vegetable seeds, flower seeds, bulbs, seedlings for transplanting, lawn grass seeds, green manures/siderates, sunflower seeds, corn, and mushroom mycelium for home gardeners and agricultural producers.
• Plant Protection Products (Засоби захисту рослин) Product category including biopreparations, seasonal protection sets, herbicides, insecticides and acaricides, fungicides, oidium fungicides, seed treatments, lime and tree paint, rodenticides, and stickers/spreaders for crop and garden protection.
• Rodents and Insects Control (Гризуни та комахи) Product category offering pest control products for mosquitoes, ants, flies, moths, rodents, moles, cockroaches, ticks, bedbugs, and fleas for residential and outdoor use.
• Fertilizers and Substrates (Добрива та субстрати) Product category including fertilizers, peat/soils and drainage materials, and lawn fertilizers for various plant types.
• Irrigation Systems (Системи поливу) Product category including fog/mist systems, drip irrigation, pumps and motor-pumps, connectors and fittings, watering hoses, and spray nozzles for garden and agricultural irrigation.
• Covering Materials (Укривні матеріали) Product category including shade nets, mini-greenhouses, agrotextile/spunbond, greenhouse film, mulching film, and tarpaulins for crop and garden protection.
• Seedling Supplies (Все для розсади) Product category including seedling sleeves, cassettes and trays, seedling pots, and peat pots and tablets for plant propagation and seedling cultivation.
• Garden Equipment (Садова техніка) Product category including garden shredders, trimmers and brushcutters, and earth augers for garden maintenance.
• Garden Inventory (Садово-городній інвентар) Product category including containers and packaging, garden tools, sprayers, personal protective equipment, supports and ties, vases and pots, garden accessories, garden carts, and bird and mole repellers.
• Home and Recreation (Товари для відпочинку) Product category including candles, shoe care products, picnic furniture, barbecues/grills, and household insect control products for home and outdoor leisure use.
• Tools (Інструмент) Product category including locksmith tools, woodworking tools, cutting tools, tool sets, measuring tools, painting and plastering tools, fastening tools, other tools, and workwear for DIY and professional use.

Quantifiable outcome

• Free delivery via Nova Poshta for large orders

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Park Seed: US catalog and online retailer of seeds, plants, and gardening supplies with a heritage direct-to-consumer model. Directly comparable to SEZON's seeds and seedlings category and overall DTC gardening e-commerce motion, though serving North America.
• Gardener's Supply Company: US employee-owned retailer focused on gardening supplies, tools, raised beds, irrigation, and seasonal equipment. Highly comparable to SEZON's garden equipment, inventory, and irrigation categories, with a similar direct-to-consumer e-commerce focus, though operating only in the US.
• Tractor Supply Co. US rural-lifestyle retailer serving farmers, hobby growers, and rural homeowners with lawn/garden, fertilizer, irrigation, tools, and small equipment. Comparable in customer mix (home gardeners + small agricultural producers) and product breadth, though significantly larger and operating in the US market.
• Burpee: Long-standing US direct-to-consumer seed and live-plant retailer with a strong catalog and online store. Directly comparable to SEZON's seeds, seedlings, and gardening category from a catalog/online-retail model standpoint, but serves North America rather than Ukraine.

Broad incumbents

• Amazon: Global e-commerce marketplace that lists extensive garden, agricultural, irrigation, and outdoor categories from third-party sellers. A broad incumbent pressure point for any small DTC garden retailer, including SEZON, despite not specializing in the category.
• Ace Hardware: Global hardware retailer with significant garden, lawn, and outdoor assortments across thousands of stores and a growing e-commerce platform. Comparable to SEZON on tools, garden equipment, fertilizers, and outdoor categories, though operates at much greater scale and across multiple geographies.
• Leroy Merlin Ukraine: International home-improvement retailer operating in Ukraine with stores and a strong online catalog that includes garden equipment, tools, irrigation, and outdoor products. Competes with SEZON on hardware, garden tools, and DIY outdoor categories but is part of a much wider home-improvement portfolio.
• True Value Company: US hardware cooperative with member stores selling garden tools, fertilizers, irrigation, and outdoor equipment. Comparable in tool, garden-supply, and seasonal outdoor assortment, but as part of a broader hardware/home portfolio and primarily US-based.

Others

• Syngenta: Global agrochemical and seed producer whose branded plant-protection products and seeds are stocked by SEZON. Relevant as an upstream supplier/brand partner rather than a competitor; SEZON's access to Syngenta SKUs is part of its assortment differentiation.

Direct peers

• Epicentr K: Ukraine's largest home and garden hypermarket chain, combining physical megastores with a sizable e-commerce platform. Sells seeds, fertilizers, garden equipment, tools, and home/leisure goods directly overlapping with SEZON's core assortment, but at much larger scale and with broader home-improvement scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sezon.shop
• LinkedInlinkedin.com/company/sezonshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEZON