Sports Fan Outreach Int'l

What Sports Fan Outreach Int'l does

Sports Fan Outreach Int'l (SFOI), operating legally as The Ministry of Unification (EIN 58-2508208, 501(c)(3) status, domiciled in Tennessee), is a US-based religious nonprofit that organizes volunteer open-air evangelical preaching teams at major sporting events, concerts, and festivals. Headquartered in Chattanooga with regional offices in Canada and the UK, SFOI recruits evangelists through church partnerships and its George Whitefield Program, then coordinates their deployment across hundreds of events annually in the US, Canada, the UK, and Mexico. The organization claims curated access to a network of 764 stadiums and arenas worldwide, including 514 venues with 40,000+ capacity, and estimates that 15,000–100,000 individuals hear the Gospel per day at typical major events.

SFOI's product surface centers on event coordination, evangelist support, and free-speech legal protection. Core offerings include the SFOI Event Outreach Program, the George Whitefield Program (full-time evangelist training led by Rev. Bill Adams, targeting 39 full-time evangelists), the Keep Your Finger in the Text (KYFITT) biblical exposition workshops, the SFOI 1,000 Initiative (sport-segmented outreach targeting 1,000 recipients per event), the SBO Tracts distribution system, and the SFOI Legal Defense Fund. The underlying technology stack is a web-based registration and community platform at sfoi.org and app.sfoi.org, integrated with DonorBox for payment processing, Hotel Planner for travel booking, and donor-advised fund partners (Fidelity Charitable, Schwab Charitable, Daffy). Supporting marketing channels include YouTube training content (Open Air Preaching Training, SFOI Live, KYFITT), Instagram, Facebook, weekly email newsletters, and a $1,000/month social media and Chattanooga radio advertising budget.

SFOI's revenue model is donation-based, supplemented by event registration fees. Primary streams are a Ministry Partner recurring giving program (suggested $100/month contribution with weekly updates and monthly prayer times), event registration fees ranging from free to $164 per evangelist, sponsor-an-evangelist contributions, and earmarked Legal Defense Fund donations. The organization cites a stated 2026 operating budget of $500,000 covering US, Canada, and UK operations. Key strategic partners include Living Waters (Ray Comfort), Gospel of God Ministry, Reformation Frontline Missions, and dedicated legal counsel in each operating jurisdiction. Customer/donor segments consist of volunteer evangelists (primary), general public event attendees (recipients), unchurched individuals, and ministry partner donors, addressed through a hybrid church-partnership and direct-recruitment go-to-market motion.

Name

Sports Fan Outreach Int'l

Legal name

The Ministry of Unification

Website

https://sfoi.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Fan Outreach International (SFOI) is a US-based 501(c)(3) religious nonprofit that organizes volunteer open-air evangelical preaching teams at major sporting events, concerts, and festivals across the US, Canada, the UK, and Mexico, funded through recurring donations and event registration fees.

Ownership category

akta.pro rank

Product category

Religious Ministry / Open-Air Evangelism Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Open-air preaching
• Evangelism ministry
• Religious outreach
• Faith-based events
• Gospel outreach

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ministry Partner Donations: Recurring monthly donations from ministry partners, with suggested $100/month contribution. Provides weekly updates, monthly newsletters, and prayer time access.
2. Event Registration Fees: Fees charged to evangelists for participating in specific outreach events, ranging from free to $164 per event
3. Sponsorship: Donors can sponsor individual evangelists to attend events or contribute to specific projects like tract printing, UK operations, or legal defense
4. Legal Defense Fund Contributions: Tax-deductible donations specifically designated for protecting evangelists' free speech rights

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sports Fan Outreach Int'l organizes and leads volunteer open-air evangelism teams at major sporting events, concerts, and festivals in the US, Canada, the UK, and Mexico. The ministry recruits, trains, and coordinates evangelists; provides legal defense for free-speech rights at each venue; distributes gospel tracts and Waterproof Bibles; and connects attendees with local Bible-teaching churches for follow-up discipleship. Supporting programs include the George Whitefield Program for full-time evangelist training and the Keep Your Finger in the Text (KYFITT) biblical exposition workshop series.

Product overview

Sports Fan Outreach Int'l (SFOI) operates a platform for organizing and executing open-air evangelism events at major sporting events, concerts, and festivals. The organization coordinates teams of evangelists who preach the Gospel at venues including Super Bowl, NFL games, college football championships, Indy 500, NBA events, music festivals, and international events. Core offerings include the Event Outreach Program for mass evangelism, the George Whitefield Program for evangelist training, Keep Your Finger in the Text (KYFITT) biblical exposition workshops, the SFOI 1,000 Initiative for sports-specific outreach, and the Legal Defense Fund protecting free speech rights. Supporting infrastructure includes an app platform for registration and community engagement, a Ministry Partner monthly giving program, Donor-Advised Fund giving options, and Partner with Evangelist sponsorship. The organization operates primarily in the US, Canada, and UK with a 2026 budget of $500,000 supporting 500 evangelists.

Differentiator

Problem solved

Functional benefit

Products and services

• SFOI Event Outreach Program Coordinated open-air evangelism teams at major sporting events (Super Bowl, NFL Draft, Indy 500, college football championships), concerts, and festivals, with evangelist registration, lodging coordination, and on-site tract distribution. For volunteer evangelists and event attendees.
• SFOI Legal Defense Fund Legal defense service to preserve and protect evangelists' First Amendment free speech rights in traditional public forums. Prepares pre-event letters and provides attorney support when evangelists encounter opposition. For volunteer evangelists preaching at public events.
• George Whitefield Program Training and fellowship program for aspiring and current full-time open-air evangelists, including the GWP Fellowship Conference for event leaders. Led by Rev. W.W. (Bill) Adams. For individuals pursuing evangelism as a vocation.
• Keep Your Finger in the Text (KYFITT) Biblical exposition workshops and training modules designed to develop evangelists' preaching skills, led by Heath Pucel. Includes KYFITT workshops and KYFITT Taking Reps modules. For volunteer and aspiring evangelists.
• SBO Gospel Tracts and Waterproof Bibles Gospel tracts and Waterproof Bibles produced for distribution at outreach events, with Bibles available for purchase through the SFOI Store. For evangelists distributing materials and event attendees receiving them.
• SFOI App (app.sfoi.org) Web-based application for evangelist registration, event management, community engagement, and communication, including login functionality for returning evangelists. For volunteer evangelists participating in SFOI outreach.
• Ministry Partner Program Monthly giving program for ongoing ministry support. Partners receive weekly ministry updates, monthly newsletters, and monthly 30-minute prayer times with SFOI staff. For individual donors who want a sustained giving relationship with the ministry.
• Partner with an Evangelist Sponsorship Sponsorship program that lets donors fund individual evangelists to attend specific events or contribute to projects such as tract printing, UK operations, or legal defense. For donors wanting a direct connection to a specific evangelist or project.
• Open Air Preaching Training (YouTube Series) YouTube-hosted training playlist providing open-air preaching instruction, including live weekly sessions. For volunteer evangelists and ministry partners.
• Donor-Advised Fund Giving Tax-deductible giving channel for donors who route contributions through donor-advised funds at Fidelity Charitable, Schwab Charitable, or Daffy. For individual donors seeking tax-advantaged giving.

Quantifiable outcome

• 15,000-100,000 souls hear the Gospel per day at typical events
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Living WaterscoreStrategic or Co-development PartnerMajor Christian evangelism organization led by Ray Comfort; provides resources, training, and exhibition support at SFOI events. Living Waters produces the Way of the Master TV show and Ambassadors Academy training.
• Gospel of God MinistrycoreStrategic or Co-development PartnerMinistry led by Tommy Waltz that co-organizes events with SFOI including the NC State Fair outreach. GGM preaches and teaches the Gospel until faith becomes action.
• Reformation Frontline MissionscoreStrategic or Co-development PartnerPartners with SFOI for Bourbon & Beyond festival evangelism outreach. Led by James Cartwright.
• REF (Reformation Evangelistic Fellowship)minorStrategic or Co-development PartnerProvides exhibition support and resources at SFOI events.
• George Whitefield ProgramcoreStrategic or Co-development PartnerTraining program for full-time evangelists, aiming to eventually have 39 full-time evangelists through this program. Rev. Bill Adams leads this initiative.
• Banner of TruthminorOthersReformed Christian literature publisher that provides resources for exhibition at SFOI events.
• BardinMarsee PublishingminorOthersPublishes the Waterproof Bible sold through the SFOI Store. Partners with SFOI for resource distribution at events.
• To The End of the EarthminorOthersEvangelism ministry providing exhibition support at SFOI events.
• Until All HearminorOthersEvangelism ministry providing exhibition support at SFOI events.
• Testimonies of GodminorOthersMinistry providing exhibition support at SFOI events.
• GlobeworksminorOthersMinistry providing exhibition support and Waterproof Bible sales at SFOI events.
• Hotel PlannerminorChannel Partner/ Reseller/ DistributorTravel booking partnership allowing SFOI to offer discounted airfare, car rental, and hotel rates to evangelists attending events. Available at sfoi.hotelplanner.com or 888-973-5987.
• Fidelity CharitableminorOthersDonor-advised fund through which supporters can make tax-deductible gifts to SFOI.
• Schwab CharitableminorOthersDonor-advised fund through which supporters can make tax-deductible gifts to SFOI.
• DaffyminorOthersDonor-advised fund through which supporters can make tax-deductible gifts to SFOI.
• SFOI Legal Defense AttorneycoreOthersAttorney prepares pre-event letters to cities outlining free speech rights and follows up when evangelists face opposition. Monthly budget of $5,000.
• Anderson & Company (Canada)coreOthersCanadian legal counsel for free speech needs in Canada. Cost: $1,700 USD ($2,200 Canadian).
• Beder-Harrison (UK)coreOthersUK legal counsel to hire US Citizen to work in UK operations. Cost: £10,000.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Way of the Master: The flagship media and training brand of Living Waters, focused on open-air evangelism methodology that mirrors SFOI's street-preaching approach. Both organizations emphasize biblical proclamation in public forums and target similar volunteer demographics.
• Living Waters: Led by Ray Comfort, Living Waters produces the Way of the Master TV show and runs the Ambassadors Academy evangelism training program that feeds SFOI's volunteer pool. SFOI co-organizes exhibition support and shares evangelist training content with Living Waters, making it the closest operational peer and strategic partner.
• Gospel of God Ministries: Led by Tommy Waltz, this partner ministry co-organizes events with SFOI (including the NC State Fair outreach). They share the same evangelism methodology, target public venues, and coordinate volunteer teams in joint operations, making them a directly comparable co-laborer in the same niche.
• Reformation Frontline Missions: Led by James Cartwright, this partner ministry co-organizes event outreach with SFOI including the Bourbon & Beyond festival. They share open-air preaching methodology, participate in joint events, and target the same event-attendee audience with the Gospel.
• Open Air Campaigners: A long-established open-air evangelism organization with a comparable mission of training and deploying evangelists in public spaces. Although it is less focused on sports venues specifically, its core methodology and volunteer-driven model overlap directly with SFOI's outreach approach.
• Ambassadors Academy: The training arm of Living Waters, providing evangelism boot camps that directly train many SFOI volunteers. Curriculum on open-air proclamation and a shared audience of aspiring open-air preachers make this a methodologically comparable peer.

Broad incumbents

• Athletes in Action: The sports ministry of Cru (formerly Campus Crusade for Christ), serving athletes and competing globally. While broader in scope and embedding with teams, it has a comparable model of pairing evangelical outreach with professional and collegiate sports contexts.
• The Navigators: A large evangelical discipleship and missions organization with international reach, structured around disciple-making movements. SFOI is much smaller and event-driven, but both operate as donor-funded parachurch ministries with international footprints.
• Baseball Chapel: A faith-based nonprofit that conducts chapel services for MLB and MiLB clubs. While its primary venue is the clubhouse, it shares SFOI's pattern of operating religious outreach inside professional sports contexts and draws on similar donor and volunteer networks.
• Fellowship of Christian Athletes: A large, established Christian sports ministry that also operates inside sports venues via coaches, athletes, and huddles. FCA is much bigger and operates a broader programming model, but it shares SFOI's combination of sport-venue access and evangelical mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn6kNaArdVpZZqT3_O5uXog
• LinkedInlinkedin.com/company/sports-fan-outreach-int-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Fan Outreach Int'l