SFR Innovation

What SFR Innovation does

Altice France, operating through its flagship SFR brand, is one of France's four major nationwide telecommunications operators. Founded in 1987 as Société Française de Radiotéléphone, the company was merged with Numericable Group in 2014, taken private by Altice in 2017, and now sits under Altice France Holding. Its core operations span consumer mobile and fixed-line services, fiber-to-the-home (FTTH) broadband, 5G mobile networks, and integrated TV/broadcast content — anchored by flagship products such as the new Box 5G WiFi 7 with TV decoder and the RED by SFR value sub-brand. Enterprise customers are served through SFR Business and SFR Pro, addressing SMBs through CAC40 corporates with custom telecommunications and IT solutions, including tailored pricing per call for tender. Distribution combines owned retail boutiques, brand websites, B2B field sales, and inside sales.

The company's underlying technology stack includes a 5G and fiber network backbone, with active R&D partnerships covering quantum-safe optical encryption (Nokia) and AI/ML infrastructure on Google Cloud (Vertex AI, Gemini LLM). An internal data science team operates an Airflow/Gitlab/Docker-based ML platform supporting predictive analytics and the ImpAct internal generative-AI chatbot. Value-added services include Navigation Protégée (managed browsing security for Fibre customers), La Factory device protection (600,000+ phones served in 2024), and a refurbished-equipment program (Box Reconditionnée) delivering 50% lower carbon footprint versus new devices, aligned with SBTi-validated carbon reduction targets (-42% by 2030, -90% by 2050).

Revenue is generated primarily through recurring monthly subscriptions across consumer and business telecom plans, with add-on services (insurance/protection, security, refurbished equipment) layering incremental revenue. The company operates more than 80 professions across telecommunications, digital, network, marketing, customer relations, and support functions, and reports 700,000+ cumulative protected-device relationships. As of 2026, Altice France is in exclusive negotiations with a consortium of Bouygues Telecom, Free–iliad Group, and Orange for the potential acquisition of SFR, following a 2025 financial restructuring that included accelerated safeguard proceedings, U.S. Chapter 15 recognition, and divestitures of Altice Media and Infracos.

Name

SFR Innovation

Legal name

Altice France

Website

https://sfr.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Altice France operates SFR, one of France's four major nationwide telecommunications providers, delivering mobile, fiber (FTTH), 5G, and TV services to consumers and businesses (SMBs to CAC40) through brands including SFR, RED by SFR, and SFR Business.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411), Audio and Video Equipment Manufacturing (3343)

SIC

Computer Communications Equipment (3576), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)

Keywords

• Fixed broadband services
• Mobile telecommunications
• Enterprise connectivity solutions
• Fiber optic internet
• 5G mobile network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Telecommunications Services: Recurring subscription revenue from mobile, fixed-line telephone, internet access (fiber/ADSL), and TV services for residential and business customers. Multiple brand portfolio including SFR, RED by SFR (value segment), and SFR Business.
2. B2B Enterprise Solutions: Custom telecommunications and IT solutions for business customers, including tailored pricing for enterprise accounts and government clients.
3. Insurance and Protection Services: Device protection and insurance offerings through SFR boutiques, including La Factory screen protection service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SFR Innovation is a French telecommunications operator providing residential and business connectivity services. Its consumer offering includes fiber and 5G home internet boxes (including the SFR Box 5G WiFi 7 and SFR Box with TV decoder), mobile plans, and pay-TV under the SFR and RED by SFR brands. Its enterprise offering through SFR Business and SFR Pro spans connectivity, cloud, cybersecurity, voice, collaboration, and managed services for SMBs, large enterprises, and public-sector clients.

Product overview

SFR Innovation operates as part of Altice France, a major telecommunications provider offering a comprehensive portfolio centered on internet connectivity and television services. The core offering includes the SFR Box 5G with WiFi 7 technology paired with TV decoders, supported by the company's extensive fiber and mobile network infrastructure. The product range spans B2B services (SFR Business, SFR Pro) and consumer brands (RED by SFR), complemented by value-added services such as Navigation Protégée for security-conscious customers and La Factory for device protection. SFR also offers refurbished equipment through its Box Reconditionnée program, supporting environmental sustainability goals. Sports content through RMC Sport rounds out the portfolio, including exclusive broadcasting rights. The company's internal Data Science and AI capabilities, including its ImpAct chatbot and ML infrastructure on Google Cloud, support operational optimization and internal innovation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Altice France: Parent company and primary commercial brand for telecommunications operations in France
• SFR
• RED by SFR
• SFR Business
• RMC Sport

Products and services

• SFR Box 5G WiFi 7 Residential internet subscription that pairs a 5G mobile network connection with a WiFi 7 home gateway, targeted at households seeking fast home broadband without relying on a fixed fiber line.
• SFR Box + Décodeur TV Residential fiber broadband subscription bundled with SFR's advanced TV decoder and multi-room services, including access to SFR TV apps and recorded content. Targeted at households subscribing to SFR's triple-play or quad-play offers.
• SFR Business B2B brand of SFR Innovation offering fixed, mobile, cloud, cybersecurity, voice, collaboration, and managed services for small, mid-market, and large enterprises, with field and inside sales coverage.
• SFR Pro Professional-facing line of SFR Innovation targeting small businesses, professionals, and independents with bundled mobile, fixed, and value-added connectivity services.
• RED by SFR Low-cost, no-commitment consumer brand of SFR Innovation offering mobile plans, fiber internet boxes, and add-ons as a digital-first alternative to SFR.
• RMC Sport Sports content offering distributed by SFR, providing live sports broadcasting to subscribers as part of its pay-TV portfolio.

Quantifiable outcome

• 92% equipment valorization rate through circular economy
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NokiacoreTechnology or Integration · 16 July 2026Successful testing of quantum-safe security on WDM optical networks. Partnership for securing telecommunications infrastructure against future quantum computing threats.
• Control (in sport automobile)minorStrategic or Co-development Partner · 7 July 2026SFR Business and Control partnership for technology in motorsport, opening a new era for technology in automobile racing.
• Google (Google Cloud)coreTechnology or IntegrationStrategic cloud partnership for AI/ML initiatives. SFR uses Google Cloud infrastructure with Vertex AI platform and Gemini LLM for generative AI projects. Amaury's team chose Google Cloud for its trusted infrastructure and staying at the forefront of innovation.
• A Tree for YouminorStrategic or Co-development PartnerPartnership through RED by SFR's #REDsponsable program for reforestation projects. Funded rehabilitation of Montmorency forest and replanting of Meudon forest with over 80,000€ collected from customer donations (doubled by the brand).

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Proximus: Proximus is the Belgian incumbent telecom operator offering mobile, fixed broadband, and ICT services with comparable consumer and B2B segmentation to SFR. Relevant as a European integrated telecom peer despite smaller scale.
• Swisscom: Swisscom is the incumbent Swiss telecom operator providing mobile, broadband, and TV services. Comparable integrated telecom operator model with strong B2B enterprise focus, though operating in a smaller and different geography than SFR.

Direct peers

• Bouygues Telecom: Bouygues Telecom is one of four major French telecom operators competing directly with SFR in mobile and fixed broadband services, including being a potential acquirer of SFR in the 2026 consortium negotiations. Highly comparable business model and customer segments.
• Orange: Orange is France's incumbent telecom operator and SFR's largest direct competitor, offering mobile, fixed broadband, and enterprise services across the same French market with overlapping B2C and B2B segments. Both companies compete head-to-head for consumer subscriptions and CAC40 enterprise contracts.
• Free (Iliad Group): Free, the consumer brand of Iliad Group, is SFR's fourth direct competitor in France offering mobile, fiber broadband, and entertainment services. Aggressive pricing strategy with Freebox and Free Mobile offerings; also part of the 2026 SFR acquisition consortium.

Broad incumbents

• Telefónica: Telefónica is a major European and Latin American telecom operator with similar integrated mobile/fixed operations. Comparable in B2B enterprise focus, infrastructure scale, and exposure to mature European telecom markets.
• Deutsche Telekom: Deutsche Telekom operates T-Mobile and European subsidiaries as a major integrated telecom group. Comparable in scale of network investment, 5G deployment strategy, and B2B enterprise services across European markets.
• Vodafone: Vodafone is a major European telecom group operating mobile and fixed networks across multiple markets. While not a direct French competitor, it serves as a relevant European comparable for capital-intensive telecom operations with similar B2B and consumer segments.
• Altice USA: Altice USA is the US operations of the broader Altice group and operates Optimum and Suddenlink cable/broadband brands. While operating in a different geography, it shares Altice's telecom operating playbook, infrastructure approach, and corporate DNA with SFR.

Others

• Hivory (Cellnex): Hivory was Altice France's tower company, with exclusivity agreement signed in 2021 for sale to Cellnex. Represents the infrastructure wholesale layer adjacent to SFR's operations and is relevant context for SFR's Infracos divestiture strategy.

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AlticeFrance
• LinkedInlinkedin.com/company/sfr-innovation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFR Innovation