SG Sonnenhof Großaspach e.V.

What SG Sonnenhof Großaspach e.V. does

SG Sonnenhof Großaspach e.V. is a German football club based in Aspach, Baden-Württemberg, founded in 1994 and structured as a registered non-profit association (eingetragener Verein). The club competes in the 3. Liga, the third tier of the German professional football pyramid, having secured promotion for the 2026/27 season by winning the Regionalliga Südwest championship in 2025/26. The club brands itself as "Der Dorfklub" (the village club), reflecting its roots in a small rural community, and plays home matches at the WIRmachenDRUCK Arena. Its competitive achievements include consecutive DB Regio-wfv-Pokal titles and qualification for the DFB-Pokal 2026/27, where it is scheduled to face DSC Arminia Bielefeld in the first round.

The club generates revenue through a diversified mix of matchday ticket sales, corporate sponsorships, merchandise, and broadcasting rights distributed by the Deutsche Fußball Liga. Its primary commercial asset is the stadium naming rights agreement with WIRmachenDRUCK, supplemented by sponsors across distinct categories: Nike (technical kit), Dinkelacker (beverage), Volksbank Backnang and Kreissparkasse Waiblingen (regional banking), Teinacher (mineral water), and Edeka Foodservice (food service). Go-to-market operates through direct-to-consumer ticketing and season passes, community-led engagement rooted in the village identity, and event-driven activation. Beyond football, the venue hosts concerts such as Mallorca Open Air and Andrea Berg performances, and the club publishes a digital fan magazine ("DORFKLUB Live").

Operational scope includes a youth academy spanning U9 to U19 age groups, supporting talent development and a multi-stakeholder sponsor network. Governance is led by Chairman Jürgen Beerkircher and a four-member board. The club has no disclosed investors, parent company, or external funding rounds; revenue figures are not publicly disclosed in the source material.

Name

SG Sonnenhof Großaspach e.V.

Legal name

SG Sonnenhof Großaspach e.V.

Website

https://sg94.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SG Sonnenhof Großaspach e.V. is a German non-profit football club founded in 1994 in Aspach, Baden-Württemberg. Competing in the 3. Liga from 2026/27, it operates as "Der Dorfklub," generating revenue from tickets, sponsorships, merchandise, broadcasting, and venue events.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Concession & Stadium / Arena Catering (THAFAIAG), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional football club
• Matchday ticketing
• Fan merchandise sales
• Youth football academy
• Sports sponsorship

Headquarters

HQ city

Aspach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday & Ticket Revenue: The club generates revenue through admission tickets for home matches at the WIRmachenDRUCK Arena in Regionalliga Südwest and 3. Liga, including single-game tickets and season tickets (Dauerkarten). Revenue also includes tickets for other SG-hosted events such as Andrea Berg concerts and Mallorca Open Air parties.
2. Sponsorship & Partner Revenue: The club earns revenue from multiple sponsor tiers including Naming-Right Partner (WIRmachenDRUCK), exclusive partners (Dinkelacker, Volksbank Backnang, Kreissparkasse Waiblingen, Teinacher, Edeka Foodservice, Fair Sport, Erlebnishotel Sonnenhof), equipment/trikot partner (Nike), and various other business partners. This includes both cash sponsorship and in-kind provision of kits and services.
3. Merchandise & Fan Articles: The club operates an online fan shop (sg94-shop.de) and sells fan articles at the stadium Geschäftsstelle, generating revenue from replica kits, accessories, and branded merchandise.
4. Media & Broadcasting Rights: As a 3. Liga and Regionalliga Südwest competitor, the club participates in third and fourth-tier German football leagues that generate media/broadcasting revenue distributed to member clubs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SG Sonnenhof Großaspach e.V. is a registered non-profit German football club competing in the 3. Liga and Regionalliga Südwest at the WIRmachenDRUCK Arena in Aspach. Its core offering consists of professional men's football matchday entertainment, plus a portfolio of supporter-facing products: single-match and Dauerkarten (season ticket) sales via Eventim and the stadium box office, an online fan shop (sg94-shop.de) for replica kits and merchandise, the DORFKLUB Live digital stadium magazine, the DORFKLUB Liveticker via FuPa, and a multi-purpose stadium venue hosting concerts and events such as Andrea Berg home games and Mallorca Open Air parties.

Product overview

SG Sonnenhof Großaspach e.V. is a German football club offering a portfolio of digital and physical products and services centered around its football operations in the 3. Liga and Regionalliga Südwest. The club's product portfolio consists of: DORFKLUB Live, a digital stadium magazine available as PDF downloads for each home match; DORFKLUB Liveticker, a real-time match commentary service via FuPa; Online-Ticketverkauf, a ticketing platform for match and event entry; Online-Fanshop, an e-commerce store for merchandise; and the WIRmachenDRUCK Arena, a multi-purpose stadium venue hosting football matches and entertainment events. The core offering combines live sports entertainment with fan engagement digital products.

Differentiator

Problem solved

Functional benefit

Brands

• Dorfklub Live: The stadium magazine of SG Sonnenhof Großaspach, published for each home league match and cup games.

Products and services

• DORFKLUB Live (Digital Stadium Magazine)

Quantifiable outcome

• Won DB Regio-wfv-Pokal twice consecutively and Regionalliga Südwest league title, achieving promotion and DFB-Pokal qualification

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• NikecoreTechnology or IntegrationNike serves as the club's equipment and jersey supplier (Ausstatter und Trikotpartner). The partnership provides the club with playing kits and equipment for all teams, with Nike branding appearing on official channels.
• WIRmachenDRUCK (Naming-Right Partner)coreStrategic or Co-development PartnerWIRmachenDRUCK holds the naming rights to the club's stadium, which is called the WIRmachenDRUCK Arena. This is a flagship naming-rights partnership that gives the sponsor prominent brand visibility on the stadium and all club communications.
• Volksbank BacknangmajorGTM or Marketing PartnerVolksbank Backnang is listed as an exclusive partner of the club. As a regional savings bank, the partnership connects the club to the local financial services community and broadens the club's regional business network.
• Kreissparkasse WaiblingenmajorGTM or Marketing PartnerKreissparkasse Waiblingen (district savings bank) is listed as an exclusive partner, similar to Volksbank Backnang, providing financial services-related sponsorship and community partnership.
• Dinkelacker (Familienbrauerei Dinkelacker)majorGTM or Marketing PartnerDinkelacker, a family brewery, is listed as an exclusive partner. Brewery sponsors typically provide beverages for stadium consumption and in return receive brand visibility at matches and in club materials.
• TeinachermajorGTM or Marketing PartnerTeinacher is a mineral water brand listed as an exclusive partner, providing beverages for stadium facilities.
• Edeka FoodservicemajorGTM or Marketing PartnerEdeka Foodservice, part of the EDEKA group, is listed as an exclusive partner, likely providing food service products for stadium catering operations.
• Fair SportminorGTM or Marketing PartnerFair Sport is listed as a partner, likely related to fair trade or sustainability in sports sourcing.
• Erlebnishotel SonnenhofminorGTM or Marketing PartnerErlebnishotel Sonnenhof is listed as a partner, providing hotel/accommodation services associated with the club's brand, likely used for overnight stays for players, visiting teams, or fans traveling to matches.
• AOK (Gesundheitspartner)minorGTM or Marketing PartnerAOK Baden-Württemberg, a statutory health insurance provider, serves as a health partner (Gesundheitspartner) of the club, likely supporting player health/medical programs and community health initiatives.
• Sonnenhof Aspach (Zusatzpartner)coreGTM or Marketing PartnerSonnenhof Aspach holds a Zusatzpartnerschaft (additional partnership) with the club, related to the club's name heritage and providing additional brand association.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viktoria Köln: 3. Liga competitor with a similar community-rooted identity, comparable matchday revenue model, and a comparable youth-development footprint. Direct peer in terms of tier and operational scale.
• SV Waldhof Mannheim: Direct 3. Liga competitor also located in Baden-Württemberg/Pfalz, competing for the same regional fan base, sponsor pool, and DFB-Pokal qualification slots. Operates a comparable matchday + sponsorship + media-rights revenue model.
• SC Fortuna Köln: 3. Liga competitor scheduled to face SG in the opening match of the 2026/27 season. Comparable lower-league professional club with a strong local fanbase and traditional matchday/sponsorship revenue mix.
• Rot-Weiss Essen: 3. Liga club with strong traditional community roots and a comparable mix of matchday, sponsorship, and merchandise revenue. Directly comparable as a community-identity-driven lower-league professional club.
• SSV Ulm 1846 Fußball: Southern-German football club operating at the 3. Liga level with a comparable community identity and regional sponsor base. Directly comparable operating model and league-level competitive dynamics.
• 1. FC Saarbrücken: Recently promoted 3. Liga club from Saarland that competed against Großaspach for promotion from Regionalliga Südwest. Directly comparable community-rooted football club with a similar mix of matchday, sponsorship, and event revenue.
• Alemannia Aachen: 3. Liga club with a strong traditional community supporter base and a comparable mix of ticket, sponsorship, and merchandise revenue streams. Operates at the same league level with similar institutional scale.
• Stuttgarter Kickers: Regionalliga Südwest rival that SG Sonnenhof Großaspach just beat 4:1 in the 2025/26 wfv-Pokal final. Comparable metropolitan-region football club with a strong community identity and overlapping sponsor catchment.
• SV Meppen: 3. Liga club scheduled to host SG in matchday 2 of the 2026/27 season. Comparable small-market professional football club with similar revenue mix and community-led marketing approach.

Regional players

• SV Sandhausen: Formerly 2. Bundesliga club now in lower leagues, geographically proximate in Baden-Württemberg/Pfalz. Overlapping regional sponsor catchment and similar stadium-based operating model, though historically operating at a higher revenue tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sgaspach
• Facebookfacebook.com/sgaspach
• Instagraminstagram.com/sgaspach
• LinkedInlinkedin.com/company/sg-sonnenhof-gro%C3%9Faspach-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Sonnenhof Großaspach e.V.