SG Construction

What SG Construction does

SG Construction is a Danville, California-based residential outdoor living contractor founded in 2009 by Scott Groschel. The firm designs and builds backyard structures for homeowners in the San Francisco Bay Area, including custom decks, pavilions, pergolas, fences, and outdoor kitchens. The company operates a design-build model, executing one-off residential projects from concept through completion, and has completed 513+ backyards over its operating history.

The company holds TimberTech Platinum Pro contractor certification, reflecting a direct commercial and training relationship with a leading composite decking manufacturer. SG Construction is a member of the North American Deck and Railing Association (NADRA) and has received NADRA awards, providing industry credentialing signals. The firm also maintains supplier partnerships with Feeney CableRail (cable railing systems) and Deckorators (decking accessories and lighting), and uses JobTread as its project management platform for scheduling, client communication, and job costing. The business is privately held and founder-owned, with no disclosed outside investment, public headcount, or financial reporting.

SG Construction monetizes through fixed-price residential construction contracts. Revenue is driven by project volume and average ticket size, with Bay Area custom outdoor living projects typically ranging from mid-five-figures to several hundred thousand dollars. The company does not disclose revenue, headcount, or growth rates, and shows no visible expansion beyond its Bay Area service region.

Name

SG Construction

Legal name

SG Construction Company

Website

https://sgconstruction.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

SG Construction is a Danville, California-based residential outdoor living contractor founded in 2009 that designs and builds custom decks, pavilions, pergolas, fences, and outdoor kitchens for San Francisco Bay Area homeowners.

Ownership category

akta.pro rank

Product category

Outdoor Living Construction

NAICS

Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industries

Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Residential Landscape Design (HSAIABAA)

Keywords

• Outdoor living construction
• Custom deck building
• Pergola installation
• Pavilion construction
• Backyard renovation

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Outdoor Living Construction Services: Project-based construction revenue from custom outdoor living spaces including custom decks, pavilions, pergolas, fences, and custom features. Pricing determined through detailed proposals and formal written contracts. Revenue is one-time per project rather than recurring.
2. Design and Planning Services: Concept design, design development, and construction drawings as part of the overall project process. Included in the project scope with final scope, pricing, payment schedule and timeline outlined in the construction agreement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SG Construction designs and builds custom outdoor living spaces for residential homeowners in the San Francisco Bay Area, with a service portfolio spanning custom decks, pavilions, pergolas, fences, outdoor kitchens, railing and custom steel features, and complete backyard transformations. Each project is delivered through a structured 8-step process from initial consultation and on-site evaluation to concept design, formal construction agreement, and final walkthrough, supported by fixed-price contracts and a 24/7 client portal for project transparency.

Product overview

SG Construction is a construction services company offering a portfolio of outdoor living space services rather than a unified software product. Their offerings include Custom Decks, Pavilions, Pergolas, Fences, Features (fireplaces, fire pits, TV enclosures, custom structures), Railing & Custom Steel Construction, and Outdoor Kitchens. These services are offered as standalone or combinable offerings that can be integrated into complete backyard transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Decks Custom-designed outdoor decks built with premium materials such as TimberTech composite decking and Ipe hardwood, intended for entertaining, relaxing, and outdoor enjoyment for Bay Area residential homeowners.
• Pavilions Covered outdoor structures, freestanding or attached to the home, designed to create defined outdoor living spaces for year-round enjoyment with options for open-air or enclosed designs.
• Pergolas Custom-built patio covers and pergolas engineered for long-lasting performance, providing shade, structure, and style for year-round outdoor comfort.
• Fences Privacy and durable fencing solutions with clean finishes that complement homes and outdoor spaces for residential properties.
• Features Custom finishing elements including outdoor fireplaces, fire pits, TV enclosures, custom chicken coops, treehouses, and garden cages that personalize outdoor spaces for residential customers.
• Railing & Custom Steel Construction Custom railing systems from partners like Feeney CableRail plus steel outdoor constructions designed to upgrade safety and style of outdoor living spaces.
• Outdoor Kitchens Integrated outdoor cooking facilities including barbecue stations, griddles, custom hood systems, refrigeration, and comprehensive kitchen setups built into outdoor living spaces for residential customers.

Quantifiable outcome

• 513+ backyards built across the San Francisco Bay Area
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TimberTechcoreOthersTimberTech is a leading manufacturer of composite decking materials. SG Construction is a TimberTech Platinum Pro certified installer, using their products extensively in deck construction projects. The partnership provides access to premium composite decking materials with extended warranties.
• DeckoratorsminorOthersDeckorators is referenced as a materials partner providing decking and railing products used in SG Construction projects.
• North American Deck and Railing Association (NADRA)coreOthersIndustry association for deck and railing professionals. SG Construction has received NADRA award recognition for their projects, demonstrating commitment to industry standards and excellence in deck construction.

Scale indicators5 records

Recent moves5 records

Expansion highlights1 record

Regional players

• Sunshine Contracting: Mid-Atlantic exterior remodeling firm specializing in decks, patios, and pergolas serving comparable premium residential customers. Similar vertical-segments approach, different regional geography.
• California Outdoor Concepts: Regional California outdoor living contractor building decks, patios, pergolas, and outdoor kitchens. Comparable product mix and target customer, but broader California footprint versus SG Construction's Bay Area focus.

Direct peers

• Archadeck Outdoor Living: National franchised outdoor living builder that designs and builds decks, pergolas, sunrooms, and porches. Directly comparable on product scope, custom project model, and homeowner customer base; SG Construction is a regional independent in the same category.
• Trex Pro Builders: Network of Trex-certified deck builders across the U.S. offering composite decking construction. Operates in the same premium composite deck category with similar business model and homeowner clientele.
• TimberTech Pro Network Contractors: Network of TimberTech-certified deck builders operating in the same category with access to the same premium composite materials. SG Construction is a Platinum Pro certified installer competing in the same credentialed installer ecosystem.

Broad incumbents

• Long Fence & Home: Established regional multi-product exterior remodeling company offering fencing, decking, patios, and outdoor living. Comparable services as part of broader portfolio, but with greater scale and brand recognition than SG Construction.

Emerging players

• NADRA Member Contractors: Member contractors of the North American Deck and Railing Association building decks, railings, and outdoor structures. SG Construction competes directly with peers in this national association ecosystem.
• Decks.com Pro Network: Aggregator of vetted deck and outdoor contractors. Connects homeowners to similar service providers with comparable offerings to SG Construction, but at scale and without the local East Bay service depth.

Others

• Feeney Inc. (CableRail) Architect Network: Material supplier of cable rail systems partnering with builders like SG Construction for railing installations. Supplier-side peer representing the supply ecosystem SG Construction relies on for premium railing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sg-construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Construction