LONG FENCE & HOME
Long Home is a fourth-generation family-owned home improvement contractor providing roof replacement, bathroom remodeling, and siding installation directly to residential homeowners across ten East Coast states and Washington, D.C., via in-home sales and certified in-house installers.
- Company typePrivate
- Founded1945
- HeadquartersSavage, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What LONG FENCE & HOME does
Long Home is a fourth-generation, family-owned home improvement contractor headquartered in Savage, Maryland, that provides roof replacement, bathroom remodeling, and siding installation services directly to residential homeowners across ten East Coast states and Washington, D.C. Founded in 1945 as Long's Fence Co., the company evolved through a fencing-only origin into a multi-vertical exterior remodeler, rebranding from Long Fence and Home to Long Home to reflect its expanded scope. Its core technology centers on CertainTeed-integrated roofing systems (asphalt shingle, metal, luxury shingle, flat), proprietary bath materials (high-density ABS antimicrobial tubs, Diamon-Fusion glass protection), and composite and polymer siding products, all installed by factory-trained certified specialists holding the CertainTeed SELECT ShingleMaster credential (held by fewer than 1-2% of North American roofers).
The business operates on a direct-to-consumer, in-home sales model with no subcontractors, generating one-time project-based revenue across three service verticals plus unsecured consumer financing of up to $75,000 facilitated through bank partnerships. Long Home runs eight offices (Maryland, Pennsylvania, Massachusetts, Connecticut, Virginia, New Hampshire, and two in Florida) covering Mid-Atlantic, New England, and Southeast markets, and has completed 200,000+ projects over its 80-year history with industry-leading warranties (up to 50 years on roofing, limited lifetime on bath and siding). Customer acquisition is driven by a multi-channel approach including SEO-optimized location pages, content marketing, paid digital advertising (Bing, Meta, Google), and a strong review-platform presence (4.9/5 Google, 4.6/5 Guildmaster). The company has no external institutional ownership, is led by CEO John DePaola and a fourth-generation family leadership team, and has no disclosed funding rounds, M&A activity, or public financial reporting.
LONG FENCE & HOME firmographics
Firmographics- Name
- LONG FENCE & HOME
- Legal name
- Long Home Products
- Website
- https://longhome.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Short description
- Long Home is a fourth-generation family-owned home improvement contractor providing roof replacement, bathroom remodeling, and siding installation directly to residential homeowners across ten East Coast states and Washington, D.C., via in-home sales and certified in-house installers.
- Ownership category
- akta.pro rank
LONG FENCE & HOME industry classification
Industry- Product category
- Residential Home Improvement Services
- NAICS
- Roofing Contractors (23816), Siding Contractors (238170), Residential Remodelers (236118)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Siding Installation & Replacement (HSAPAKAD), Roof Inspection, Maintenance & Cleaning (HSAPAKAC)
Keywords
Where LONG FENCE & HOME is headquartered
LocationHeadquarters
- HQ city
- Savage
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
LONG FENCE & HOME business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Roofing Installation Services: One-time project-based revenue from roof replacement including asphalt shingle, metal, luxury shingle, and flat roof systems. Includes full tear-off, installation, and warranty coverage.
- Bathroom Remodeling Services: Project-based revenue from bathtub replacement, shower installation, tub-to-shower conversions, and accessible bathroom solutions. One-day installation available.
- Siding Installation Services: One-time installation revenue for vinyl, composite, polymer shake/shingle, and manufactured stone veneer siding products.
- Financing Services: Unsecured loans up to $75,000 offered directly to customers for project financing. Partners with banks for competitive loan rates and payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Unsecured Loans up to $75,000 |
| Transaction based/ take rate | Multi-year contract | No Interest Financing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LONG FENCE & HOME product offering
Product offeringCore offering
Long Home installs residential roofing systems, bathroom remodeling, and siding products directly for homeowners through in-home consultations and professional installation by factory-trained, certified in-house teams. The company offers asphalt shingle, metal, luxury shingle, and flat roofing; bathtub replacement, shower replacement, tub-to-shower conversions, and accessible bathroom remodeling; and vinyl, polymer, composite, and manufactured stone veneer siding. All products and installation are backed by industry-leading warranties including 50-year SureStart PLUS roofing coverage.
Product overview
Long Home is a fourth-generation family-owned home improvement company offering a unified suite of exterior remodeling services across the East Coast. The company's core product portfolio spans three service categories: Roofing (asphalt shingle roofs, metal roofs, luxury shingle roofs, and flat roofs), Bathroom Remodeling (bathtub replacement, shower replacement, bathtub-to-shower conversions, and accessible bathroom remodeling), and Siding (vinyl clapboard, vinyl board & batten, polymer shake & shingle, manufactured stone veneer, composite, and vinyl lap siding). All products are installed by factory-trained certified installers and backed by industry-leading warranties up to 50 years on roofing and limited lifetime warranties on bathroom and siding work. The company operates as a single-service contractor model rather than a software platform, with products offered directly to residential homeowners through in-home consultations and professional installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Asphalt Shingle Roofs Traditional asphalt shingle roofing available in 3-tab, architectural, and laminated luxury styles, offered as a full roof system including decking, underlayment, flashing, and ventilation. Targeted at residential homeowners needing roof replacement.
- Metal Roofs Standing seam metal roofing systems with Class 4 impact rating and Class A fire rating, featuring ENERGY STAR-rated Tri-Pigment Reflective Technology for energy efficiency. For residential homeowners seeking durable, energy-efficient roofing.
- Luxury Shingle Roofs High-definition luxury asphalt shingles that replicate the look of slate and cedar shake, featuring dual-layered architectural laminate construction with superior resistance to algae, fire, and wind. Targeted at homeowners seeking premium aesthetic roofing.
- Flat Roofs Low-slope roofing systems including Built-Up Roofing (BUR), APP Modified Bitumen, and SBS Modified Bitumen, engineered for proper drainage and installed by CertainTeed SELECT ShingleMaster certified roofers. For homeowners with low-slope roof sections.
- Bathtub Replacement High-density polymer bathtubs that are non-porous, antimicrobial, and engineered to resist mold, mildew, rust, and stains, guaranteed never to chip, crack, peel, discolor, or leak. One-day installation available for residential homeowners.
- Shower Replacement Custom-designed showers with floor-to-ceiling enclosures featuring trackless, semi-frameless doors and exclusive Diamon-Fusion glass protection for minimal maintenance. Targeted at homeowners replacing an existing shower.
- Bathtub-to-Shower Conversion Conversion services transforming traditional bathtubs into modern walk-in showers with low or no-barrier entry, featuring non-porous antimicrobial materials and simulated tile wall surrounds. For homeowners seeking safer, modern bathroom layouts.
- Accessible Bathroom Remodeling Safety-focused bathroom modifications including low-threshold and zero-entry showers, grab bars, built-in seating, slip-resistant surfaces, and jetted tubs designed for aging-in-place. Targeted at homeowners needing accessibility or safety upgrades.
- Vinyl Clapboard Siding Foam-reinforced vinyl siding replicating classic flat-face clapboard look with 210 mph wind rating and lifetime fade protection, installed with full inspection for hidden moisture or damage. For residential homeowners seeking traditional siding aesthetics.
- Vinyl Board & Batten Siding Vertical siding with alternating wide boards and narrow battens creating strong architectural definition, engineered to resist warping and shifting through seasonal temperature changes. For homeowners seeking distinctive vertical siding aesthetics.
- Polymer Shake & Shingle Siding CertainTeed Cedar Impressions polymer siding molded from real cedar to capture authentic texture and grain pattern while resisting rot, insects, and moisture damage. For homeowners seeking natural cedar aesthetics without maintenance.
- Manufactured Stone Veneer Siding CertainTeed Stone Facade manufactured stone veneer delivering the texture and depth of real stone without structural footings, installs directly over existing sheathing for accent applications. For homeowners seeking stone aesthetics without structural requirements.
- Composite Siding RISE composite siding made from 94% recycled materials and rated for direct ground contact, the only hard siding rated for ground contact without rotting from moisture exposure. For environmentally-minded residential homeowners.
- Vinyl Lap Siding Thicker panel construction vinyl siding with better impact resistance, straighter reveal lines, higher wind rating up to 210 mph, and stronger fade warranty than standard vinyl products. For residential homeowners seeking durable vinyl siding.
- Customer Financing for Home Improvement Projects Unsecured loans up to $75,000 offered directly to customers through bank partners for project financing, including competitive loan rates, budget-friendly payment plans, and promotional no payments / no interest for 24 months for qualified homeowners on select projects. For residential homeowners financing roofing, bath, or siding projects.
Quantifiable outcome
- Up to 50% cooler roof surface temperature with ENERGY STAR-rated asphalt shingles
- +4 more outcomes
Companies that use LONG FENCE & HOME
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
LONG FENCE & HOME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LONG FENCE & HOME partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CertainTeedcoreStrategic partnership with CertainTeed for roofing materials and installation systems. Long Home holds SELECT ShingleMaster certification and is a top North American installer of CertainTeed's Integrity Roof System with SureStart PLUS warranty coverage. Benefited from multiple awards including Triple Crown, Governor's Award, and Diamond Approval.
- GuildQualitycoreIndependent customer review platform partnership. Guildmaster status earned through over 5,000 verified reviews with 4.6/5-star rating.
- BCIminorElite Dealer Award recipient for 3 consecutive years for sales performance and customer satisfaction.
- Kensington WindowsminorPlatinum Dealer status for outstanding sales performance and customer satisfaction with Kensington window products.
- Provia DoorsminorPlatinum Dealer of the Year for 12 consecutive years with Provia Doors.
- ENERGY STARcoreENERGY STAR partner for over 10 consecutive years. Sustained Excellence Award recipient recognizing organizations that maintain Partner of the Year status over multiple years.
- Habitat for HumanityminorCharitable partnership supporting Habitat for Humanity's mission to provide decent and affordable housing. Part of Long Home's community outreach and charitable works program.
Scale indicators9 records
Recent moves12 records
Expansion highlights5 records
LONG FENCE & HOME competitors and assessment
Company assessmentOthers
- CertainTeed (Saint-Gobain): Building materials manufacturer whose products and certifications (SELECT ShingleMaster, Integrity Roof System, SureStart PLUS) anchor Long Home's roofing product and warranty story. Key materials partner rather than direct competitor.
Direct peers
- Bone Dry Roofing: Regional residential roofing contractor operating across multiple U.S. states with in-home sales and certified installer crews. Direct comparable in residential roofing service delivery and multi-state model.
- Window Nation: Direct-to-consumer window, door, and bath remodeler serving the Mid-Atlantic and select East Coast markets. Comparable in-home sales GTM and East Coast concentration to Long Home.
- Mr. Roof: National residential roofing contractor with in-home sales model and certified installer crews across multiple U.S. regions. Comparable service model and product offering to Long Home's roofing business.
- Power Home Remodeling: Large direct-to-consumer home remodeler offering roofing, siding, windows, and bath remodeling across the East Coast and Midwest. Closest comparable in product mix, in-home sales motion, and East Coast geographic overlap with Long Home.
- Thompson Creek Window Company: Mid-Atlantic direct-to-consumer exterior remodeler with manufacturing, offering windows, doors, roofing, and siding in-home sales. Comparable Mid-Atlantic footprint and residential contractor model to Long Home.
- LeafFilter (Leaf Home): National direct-to-consumer exterior home solutions company offering gutter protection, roofing, and related exterior services. Comparable in direct-to-consumer in-home sales motion and exterior renovation focus.
Broad incumbents
- The Home Depot (Installation Services): National home improvement retailer that sells roofing, siding, and bath products with affiliated installation services. Represents the broad incumbent channel against which Long Home competes for in-home exterior remodel projects.
- Lowe's (Installation Services): National home improvement retailer offering installation services across roofing, baths, and siding. Broad incumbent competing for the same residential remodel customer that Long Home targets.
- Roofing Corp of America: Private equity-backed national platform consolidating residential roofing companies. Represents the institutional consolidator that family-owned regional contractors like Long Home are positioned against in M&A and competitive bidding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LONG FENCE & HOME social profiles
Digital presenceLONG FENCE & HOME financial estimates
Financial estimateRevenue estimate
Valuation estimate
LONG FENCE & HOME leadership team
Management profileNumber of profiles
Profiles5 records
LONG FENCE & HOME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LONG FENCE & HOME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LONG FENCE & HOME
What does LONG FENCE & HOME do?
Long Home installs residential roofing systems, bathroom remodeling, and siding products directly for homeowners through in-home consultations and professional installation by factory-trained, certified in-house teams. The company offers asphalt shingle, metal, luxury shingle, and flat roofing; bathtub replacement, shower replacement, tub-to-shower conversions, and accessible bathroom remodeling; and vinyl, polymer, composite, and manufactured stone veneer siding. All products and installation are backed by industry-leading warranties including 50-year SureStart PLUS roofing coverage.
Is LONG FENCE & HOME a public or private company?
LONG FENCE & HOME is a private company. It is classified as family owned and is currently operating.
When was LONG FENCE & HOME founded?
LONG FENCE & HOME was founded in 1945.
Where is LONG FENCE & HOME based?
LONG FENCE & HOME is headquartered in Savage, United States, in the North America region.
How does LONG FENCE & HOME make money?
Four revenue lines are on record. Roofing Installation Services are the primary driver. The others are bathroom Remodeling Services, siding Installation Services and financing Services.
Who are LONG FENCE & HOME's main competitors?
CertainTeed (Saint-Gobain) is listed as an others. Direct peers are Bone Dry Roofing, Window Nation, Mr. Roof, Power Home Remodeling, Thompson Creek Window Company and LeafFilter (Leaf Home). Broad incumbents are The Home Depot (Installation Services), Lowe's (Installation Services) and Roofing Corp of America.
Does LONG FENCE & HOME have an API?
No public API is recorded for LONG FENCE & HOME.
What industry is LONG FENCE & HOME in?
LONG FENCE & HOME's product category is Residential Home Improvement Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAD, Siding Installation & Replacement. Its NAICS code is 23816 and its SIC code is 2950.