What Nordic Storm does

Nordic Storm ApS is a privately held professional American football franchise headquartered in Taastrup, Denmark, founded in 2024 and competing in the European Football Alliance (EFA). It is the first professional American football team in the Nordic countries and operates as the regional representative for Denmark and Sweden, with stated ambitions to reach fans across Finland and the broader Scandinavian market. The franchise plays home games at Gladsaxe Stadium in Søborg (total capacity 13,507 including 7,707 seats), trains at a dedicated facility on Isbanevej in Søborg, and runs an open-to-the-public youth academy under the Nordic Player Pathway banner.\n\nThe company's revenue model is a multi-pillar sports franchise stack. Consumer revenue comes from individual game tickets and season tickets (distributed exclusively through Ticketmaster Denmark, with a 20% newsletter-subscriber discount on season tickets through 18.03.2026) and from a direct-to-consumer merchandise operation with two online storefronts — a Danish shop at nordicstorm.net and a US-facing shop at nordicstormmerch.us — selling replica jerseys (599 DKK), hoodies (450 DKK), T-shirts (250 DKK), accessories (caps at 250 DKK, beanies at 79 DKK, scarves at 249 DKK), kids apparel, premium items such as a 1,299 DKK bomber jacket, and an auction of game-worn signed jerseys from the 2025 inaugural season. Commercial revenue comes from a tiered sponsorship structure (Head Partners Carlsberg Danmark and Micali; Network Partners including Dalko, Inforevision, Iversen, and Monsentreprise; plus Commercial and supporting partners) and from broadcasting and media rights, with a Pluto.tv/Sport Live free-to-air partnership in Denmark and distribution across 20+ countries through ELF/EFA networks plus DAZN. Community-facing products — StormChasers fan club (#1 EFA Fan Club designation), the Nordic Storm Cheerleaders, open training events, a volunteer program, and youth development camps — function as engagement and pipeline assets that support the core ticketing, merchandise, and sponsorship pillars.\n\nOperationally, Nordic Storm is run by a small core team (11–50 employees) anchored by Chairman Michael Weidick Planeta, General Manager Bjørn Stadil (hired June 2025) and Kristian Gildsig, and former NFL Head Coach John Shoop. Ownership is a mix of founding Danish investors and high-profile strategic co-owners including NFL player Hjalte Froholdt and Stephen Schueler (former CCO of A.P. Møller-Maersk), with Champion Capital joining in April 2026 and NFL alumnus Marques Colston chairing the inaugural Advisory Board. The franchise is currently conducting a private placement of shares to experienced/sophisticated investors, indicating an active capital raise to fund growth beyond the single-team model.

Name

Nordic Storm

Legal name

Nordic Storm Aps

Website

https://nordicstorm.net

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Storm ApS is a privately held professional American football franchise founded in 2024 in Denmark, competing in the European Football Alliance as the first Nordic team in the league and serving fans across Denmark, Sweden, and the broader Scandinavian market through live games, merchandise, sponsorships, and broadcasting.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football franchise
• Sports entertainment services
• Team merchandise sales
• Corporate sports sponsorship
• Live event ticketing

Headquarters

HQ city

Taastrup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets sold through Ticketmaster and season ticket packages with early-bird discounts (20% off until 18.03.2026).
2. Merchandise Sales: Direct-to-consumer online shop selling jerseys, hoodies, t-shirts, caps, accessories, and kids apparel. Also includes auction of game-worn signed jerseys from inaugural season.
3. Sponsorship & Partnerships: Commercial partnerships with tiered structures (Head Partners, Network Partners, Commercial Partners) offering brand exposure through jerseys, helmets, stadium signage, broadcasts, digital platforms, VIP hospitality, business networking events, and fan activations.
4. Broadcasting & Media Rights: Games broadcast in Denmark via Pluto.tv and Sport Live free-to-air TV channel and digital platforms, with selected playoff and championship games also televised. Games broadcast across more than 20 countries through league-level agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Nordic Storm operates a professional American football franchise competing in the European Football Alliance (EFA), delivering live game-day sports entertainment at Gladsaxe Stadium in Søborg, Denmark. The club sells individual game tickets and season tickets via Ticketmaster, operates a direct-to-consumer online merchandise shop selling jerseys, hoodies, T-shirts, caps, accessories, and kids apparel, and offers tiered corporate sponsorship and partnership packages. Additional offerings include game-worn jersey auctions, a fanzone experience, cheerleading entertainment, youth academy programs, and the StormChasers fan club.

Product overview

Nordic Storm operates as a professional American football franchise competing in the European Football Alliance (EFA), representing Denmark and Sweden as the first Nordic franchise in the league. The organization offers a portfolio of products and services centered around live sports entertainment and merchandise. Core offerings include individual game tickets and season passes sold through Ticketmaster, with the 2026 season currently underway at Gladsaxe Stadium (capacity 13,507). The official merchandise shop (danish and international) sells a comprehensive range of apparel including 2026 home, away, and third jersey replicas (pre-sale at 599 kr.), hoodies (450 kr.), T-shirts (250 kr.), bomber jackets (1,299 kr.), accessories (caps, beanies, scarves, foam fingers), and kids' apparel. Additional offerings include game-worn jersey auctions from the inaugural 2025 season, fanzone experiences with food, entertainment, and activities, the StormChasers official fan club community, youth football development programs, and corporate sponsorship packages featuring brand exposure across stadium, broadcast, and digital channels. The Nordic Storm Cheerleaders squad provides entertainment at home games and community events.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic Storm Cheerleaders: The official cheerleading squad of Nordic Storm, performing at home games and community events.

Products and services

• Nordic Storm Shop (Danish Online Shop) Official Nordic Storm e-commerce storefront selling team apparel including jerseys, hoodies, T-shirts, caps, accessories, and auction items to fans in Denmark and internationally.
• Nordic Storm Shop (US Online Shop) Dedicated US-facing merchandise shop for American fans and international customers selling the full Nordic Storm merchandise range.
• Season Tickets Season ticket packages providing access to all Nordic Storm home games at Gladsaxe Stadium during the EFA season, with early-bird newsletter discount of 20% available until 18.03.2026.
• Individual Game Tickets Single-game tickets sold through Ticketmaster Denmark for Nordic Storm home and away matches at Gladsaxe Stadium during the EFA season.
• Fanzone Experience Pre-game fan entertainment zone at Gladsaxe Stadium featuring music, food, drinks, merchandise, activities, and bouncy castle, opening 3 hours before kickoff.
• Game-Worn Jersey Auction Auction platform for game-worn signed jerseys from the inaugural 2025 season, enabling fans to bid on authentic player memorabilia.
• Corporate Sponsorship & Partnership Packages Customized tiered sponsorship packages (Head Partner, Network Partner, Commercial Partner) offering brand visibility through jerseys, helmets, stadium signage, broadcasts, digital platforms, VIP hospitality, and B2B networking events.
• Youth Academy & Development Programs Youth football development initiatives including the Nordic Player Pathway Youth Camp, school programs, and coaching initiatives designed to grow American football participation in the Nordic region and develop a local talent pipeline.
• Nordic Storm Cheerleaders Performance Squad Official cheerleading and dance performance squad delivering game-day entertainment at home matches and community events, led by Coordinator Devin Lockman and Dance Coach Nancy Põlluste.
• StormChasers Fan Club Membership Official StormChasers fan club community on Facebook for Nordic Storm supporters, providing dedicated fan engagement, matchday coordination, and #1 EFA Fan Club designation.
• 2026 Replica Jerseys (Home, Away, Third) Official 2026 season replica jerseys for Home, Away, and Third kits, made from lightweight sublimated polyester with embroidered patches, priced at 599 DKK each.
• Nordic Storm 2026 Apparel Collection (Hoodies, T-shirts, Sweatpants) Men's apparel line for the 2026 season including Brassfield logo, Full Nordic Storm logo, and Outline logo hoodie variants (450 DKK), T-shirt variants (250 DKK), and player-gear sweatpants.
• Nordic Storm Accessories (Caps, Beanies, Scarves, Foam Fingers) Accessories collection including baseball caps (250 DKK), embroidered beanies (79 DKK), stadium scarves (249 DKK), and foam fingers (125 DKK) in Nordic Storm signature colors.
• Nordic Storm Bomber Jacket Official Nordic Storm bomber jacket, a premium outerwear item priced at 1,299 DKK.
• Nordic Storm Kids Apparel (Hoodies and T-shirts) Children's apparel including kids hoodies (Mascot and Storm Football logo variants at 399 DKK) and kids T-shirts (Mascot and Outline logo variants at 250 DKK).
• 2025 North Division Champions Commemorative T-Shirt Commemorative T-shirt celebrating the 2025 North Division Championship title won in the team's inaugural season.

Quantifiable outcome

• Nordic Storm undefeated through first 8 games of debut 2025 season, establishing team as serious contender from day one
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and supporting.

• Pluto.tv / Sport LivecoreChannel Partner/ Reseller/ Distributor · 31 May 2025One-year partnership announced May 31, 2025 to bring all Nordic Storm games and selected playoff/championship games live to fans in Denmark via free-to-air TV channel and digital platforms.
• Ticketmaster DenmarkcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales platform for Nordic Storm games. All individual game tickets and season tickets sold through ticketmaster.dk.
• European Football Alliance (EFA)flagshipStrategic or Co-development PartnerNordic Storm competes in the European Football Alliance (EFA), a newly established league of leading American football franchises in Europe (2025). EFA member franchises include Rhein Fire, Paris Musketeers, Madrid Bravos, Vienna Vikings, Tirol Raiders, Frankfurt Galaxy, Wroclaw Panthers, Prague Lions, Stuttgart Surge, and Nordic Storm.
• AdvodansupportingOthersSponsor logo appears in website footer.
• EnsuresupportingOthersSponsor logo appears in website footer.
• MVP SportsupportingOthersSponsor logo appears in website footer.
• OptimumsupportingOthersSponsor logo appears in website footer.
• PeventiosupportingOthersSponsor logo appears in website footer.
• PZsupportingOthersSponsor logo appears in website footer.
• ReyrrsupportingOthersSponsor logo appears in website footer.
• ScandicsupportingOthersSponsor logo appears in website footer.
• SparekassensupportingOthersSponsor logo appears in website footer.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Paris Musketeers: Direct EFA/ELF competitor in Paris. Same league, similar start-up profile, similar cross-border sponsorship positioning versus Nordic Storm.
• Vienna Vikings: Established EFA/ELF franchise in Austria. Same league, similar talent recruitment model and central-European broadcast footprint.
• Hamburg Sea Devils: Hamburg-based EFA/ELF franchise. Direct competitor in the North Division standings and for German/Nordic regional sponsors.
• Rhein Fire: Direct EFA/ELF competitor based in Düsseldorf. Nordic Storm plays Rhein Fire within the same league schedule and competes for the same pool of European American football talent and sponsors.
• Tirol Raiders: Austrian EFA/ELF franchise with strong operational pedigree. Comparable in game-day economics, sponsorship tiering and youth pipeline investment.
• Madrid Bravos: Madrid-based EFA franchise. Comparable launch profile as a newer European professional American football team and fellow EFA member.
• Stuttgart Surge: Stuttgart-based EFA/ELF team. Same league, comparable European professional American football franchise model with tiered sponsorship and merchandise revenue.
• Frankfurt Galaxy: Historic German EFA/ELF franchise. Comparable in operating model, venue-based game day economics and tiered sponsorship structure.
• Munich Ravens: Newest EFA franchise admitted in February 2026 alongside Nordic Storm's own expansion. Closest parallel in lifecycle stage and league-joiner profile.
• Berlin Thunder: Berlin-based EFA/ELF team that Nordic Storm played in its first home opener (June 2, 2025). Direct divisional competitor for North Division standings and talent.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NordicStormFTB
• Facebookfacebook.com/profile.php?id=61563584339767&locale=da_DK
• Instagraminstagram.com/nordicstormfootball
• LinkedInlinkedin.com/company/nordic-storm

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Storm