SG Weinstadt & SGCube

What SG Weinstadt & SGCube does

SG Weinstadt e.V. (legal name: Sportgemeinschaft Weinstadt e.V.) is a non-profit sports club (eingetragener Verein) headquartered at Beutelsbacher Straße 82, 71384 Weinstadt, Germany. Founded on October 1, 2014, through the merger of three predecessor clubs — VfL Endersbach, TSV Großheppach, and SV Weinstadt — the club operates as the unified sports provider for the city of Weinstadt, offering 15+ disciplines including basketball, darts, football, handball, Herzsport (cardiac rehabilitation sports), inclusion programs, athletics, swimming, skiing, table tennis, gymnastics, volleyball, and youth camping at Zeltlager Edelmannshof. SGCube serves as an indoor fitness and sports facility sub-brand with bookable seminar rooms, and SGCube Kids extends the offering to children's athletic development.

The organization operates on a membership subscription model with annual fees (Beiträge), supplemented since 2022 by department-specific fees (Abteilungsbeiträge). A further fee adjustment is planned for 2027 alongside structural adjustments slated for 2027/2028. Secondary revenue comes from transactional event fees associated with hosted competitions, including the WeinstadtTriathlon and championships such as the BW Masters 2022 (349 participants from 148 clubs). The club also operates a Mitgliedschaft-Benefits Plattform offering exclusive member discounts with major brands.

Go-to-market is primarily direct: members join via the club website or the Geschäftsstelle (business office). Marketing channels include the website, Instagram (sg_weinstadt_leichtathletik), community event hosting, and partnerships with the Stadt Weinstadt, schools, Volksbank Stuttgart eG (main sponsor), BORT, Turngau Rems-Murr, and local hospitality partners. Leadership is volunteer-based, with Klaus Silbernagel serving as Vorstandsvorsitzender (Chairman). The operating geography is restricted to Weinstadt, Germany.

Name

SG Weinstadt & SGCube

Legal name

Sportgemeinschaft Weinstadt e.V.

Website

https://sgweinstadt.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SG Weinstadt e.V. is a non-profit sports club in Weinstadt, Germany, formed in 2014 by merging three local clubs and offering 15+ sports disciplines, the SGCube fitness facility, and youth programs to community members via annual membership fees.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Multi-sport club services
• Community athletics programs
• Youth sports development
• Fitness facility operations
• Organized sports events

Headquarters

HQ city

Weinstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: The club generates revenue through annual membership fees from its members. Fee adjustments are made periodically, with a planned Beitragsanpassung (membership fee adjustment) announced for 2027.
2. Event Revenue: Revenue from organizing sports events such as the WeinstadtTriathlon, BW Masters championships, and other competitions.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

SG Weinstadt e.V. is a registered non-profit sports club (eingetragener Verein) in Weinstadt, Germany, offering a comprehensive portfolio of 15+ athletic disciplines under a single membership, including basketball, football, handball, athletics, swimming, gymnastics, volleyball, darts, table tennis, skiing, heart sports, inclusion programs, and youth camping. The club operates the SGCube fitness facility, the SGCube Kids youth program, and organizes events such as the WeinstadtTriathlon and BW Masters championships.

Product overview

SG Weinstadt e.V. is a large sports club in Weinstadt, Germany, formed in 2014 through the merger of three local clubs (VfL Endersbach, TSV Großheppach, and SV Weinstadt). The organization operates as a unified sports club offering the most comprehensive sport portfolio in the region. Its core products include the SG Weinstadt Sportangebot covering multiple athletic disciplines, the SGCube fitness facility with seminar rooms, SGCube Kids youth program, WeinstadtTriathlon events, a membership benefits platform, and the Zeltlager Edelmannshof youth camping program. The club is headquartered at Beutelsbacher Straße 82, 71384 Weinstadt.

Differentiator

Problem solved

Functional benefit

Brands

• SGCube Kids: Children's sports programs under the SGCube brand
• WeinstadtTriathlon

Products and services

• SG Weinstadt Sportangebot (Multi-Sport Membership)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Weinstadt-HotelminorGTM or Marketing PartnerLocal hotel partner for BW Masters event, offering discounted rates to athletes using booking code LA2022.
• Stadt WeinstadtcoreStrategic or Co-development PartnerCity of Weinstadt provides sports facilities and grounds, including stadium Benzach, for club operations and events. The club collaborates with the city on sports programs.
• Turngau Rems-MurrcoreStrategic or Co-development PartnerTurngau Rems-Murr organizes regional gymnastics programs in which SG Weinstadt participates. The club contributes to summer programs for the entire turngau.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• TSV Schott Mainz: TSV Schott Mainz is a large multi-sport Verein in Rheinland-Pfalz with comparable community sport offerings, member-funded revenue, and department-based structure. Useful as a benchmark for mid-sized German amateur sports club operations.
• MTV Stuttgart 1843: MTV Stuttgart is a large traditional multi-sport club (Verein) in the Stuttgart metropolitan area offering a similarly broad sport portfolio to community members. It is directly comparable as a same-region, member-owned e.V. with multiple departments serving local residents.
• TuS 1870 Karlsruhe: TuS Karlsruhe is a traditional multi-sport Verein offering a broad range of community sports and a large membership base in Baden-Württemberg. Same non-profit, member-funded structure with comparable department breadth and event hosting.
• Mainzer Turnverein 1817: MTV Mainz is one of Germany's oldest multi-sport clubs, offering an extensive portfolio of community sports under a traditional Verein structure. Same non-profit, membership-fee-based model and similar departmental breadth including gymnastics, athletics, and youth programs.
• TB Erlangen: TB Erlangen (Turnerbund Erlangen) is a multi-sport club with extensive department offerings including athletics, gymnastics, handball, and swimming. Comparable in operating model as a community-facing, member-owned e.V. with broad sport portfolio.
• SV 1845 Esslingen: SV 1845 Esslingen is a long-established multi-sport club located in neighboring Esslingen am Neckar, just outside Weinstadt. It offers a comparable breadth of community sport departments and serves a similar demographic in the Stuttgart region.
• MTV 1846 Gießen: MTV 1846 Gießen is a long-established multi-sport Verein offering broad community programming in Hesse. Same member-owned, non-profit, department-based structure with comparable breadth of disciplines including athletics, gymnastics, and team sports.

Broad incumbents

• TSG 1899 Hoffenheim (Fußball- und Sportförderung): TSG 1899 Hoffenheim operates both a professional football club and youth/community sport promotion in the region. Comparable as a Verein with both high-performance and community-facing sports activities in Baden-Württemberg, including event hosting at regional stadiums.
• TSV 1860 München: TSV 1860 München is one of Germany's largest traditional multi-sport Vereine with 20+ departments and tens of thousands of members. While professional football is its most visible activity, the broader structure (community sports, membership model, e.V. governance) is directly comparable to SG Weinstadt's operating model.
• SV Sandhausen: SV Sandhausen operates both professional football and broader community sports activities under a Verein structure in Baden-Württemberg. Comparable as a multi-tier sports organization (professional team + community departments) serving a regional catchment, similar to SG Weinstadt's stadium Benzach usage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sg_weinstadt_leichtathletik
• LinkedInlinkedin.com/company/sg-weinstadt-sgcube

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Weinstadt & SGCube