M.A.D. Collectif

What M.A.D. Collectif does

M.A.D. Collectif is a privately-held creative experience studio headquartered at 815 Rue Ontario Est in Montreal, Quebec, Canada. Founded circa 2000 and operating for more than 20 years, the firm positions itself as a "creative and collaborative community" that assembles several dozen in-house designers and a network of hundreds of multidisciplinary freelance talents to deliver projects internationally. Describes the offering as a horizontal B2B creative agency that will respond to "any client, any project, any location" where the team sees relevance.

The service portfolio is organized into three formally named lines: Création d'expériences (events, shows, performances, animations, and stunts), Création de contenus numériques et hybrides (livestream shopping, web series, photoshoots, reels, and editorial content), and Design d'espaces et installations (placemaking, artistic installations, window displays, exhibitions, and pop-ups). the agency delivers end-to-end scope from creative direction and artistic programming through production to distribution, spanning both in-person and digital experiences across multiple cities worldwide.

The business model is project-based professional services with quote-based, scope-dependent pricing — no standardized tiers are publicly disclosed. The go-to-market motion is direct client engagement, with the firm serving as the principal on each project from ideation through delivery. Customer segments are horizontal B2B rather than industry-vertical, and no named customer logos, case studies, or anchor accounts are disclosed in the source material. Ownership structure, management team, and financial metrics are not publicly documented; no funding rounds, acquisitions, or institutional investors are referenced.

Name

M.A.D. Collectif

Legal name

M.A.D. COLLECTIF

Website

https://madcollectif.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

M.A.D. Collectif is a Montreal-based creative experience studio, founded circa 2000, offering event/experiential creation, digital and hybrid content production, and space design services to a horizontal B2B client base across multiple cities worldwide on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Creative Experiential Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Experiential event design
• Creative agency services
• Digital content creation
• Space design installations
• Event management services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Experiential Projects: M.A.D. COLLECTIF generates revenue through project-based creative services including experiential events, performances, digital content creation, and space design installations. Services span from creative direction and artistic programming to full production and delivery.

Go-to-market motion1 record

Distribution channels1 record

Core offering

M.A.D. Collectif is a Montreal-based creative experience studio that delivers project-based services across three interconnected service lines: (1) Création d'expériences (event and experiential creation including shows, performances, animations, and stunts), (2) Création de contenus numériques et hybrides (digital and hybrid content creation such as livestream shopping, web series, photoshoots, reels, and articles), and (3) Design d'espaces et installations (space design including placemaking, artistic installations, window displays, exhibitions, and pop-ups). The agency operates as a collaborative creative community of dozens of designers and hundreds of multidisciplinary talents and provides end-to-end services from creative direction and artistic programming to production and distribution.

Product overview

M.A.D. COLLECTIF is a creative experiential agency offering three interconnected service lines: Création d'expériences (events, shows, performances, and stunts), Création de contenus numériques et hybrides (digital and hybrid content including livestream shopping, web series, and social media content), and Design d'espaces et installations (space design including placemaking, artistic installations, and pop-ups). The agency operates as a single unified offering rather than a modular platform, combining creative direction, production, and delivery for both in-person and digital experiences across multiple cities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Création d'expériences (Experience Creation)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• General Development PartnershipsminorOthersM.A.D. COLLECTIF indicates openness to development partnerships via their contact email ([email protected]). No specific named partners or detailed partnership information is provided on their website.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Moment Factory: Montreal-based multidisciplinary studio specializing in immersive experiences, multimedia installations, and event productions. Closest direct comparable given shared Montreal HQ, hybrid physical-digital experiential focus, and similar project-based creative agency model.
• Lg2: Quebec-based independent creative agency with capabilities across brand, content, and experiential. Overlaps directly with M.A.D. on creative direction, content production, and space/retail design work for Canadian and international brands.
• Sid Lee: Montreal-headquartered creative agency offering brand strategy, advertising, experiential, and digital content. Direct competitor for creative direction, content, and experiential briefs across B2B clients in similar geographies.
• MAS Event Design: Event design and production studio focused on immersive experiences, scenic design, and placemaking. Closely comparable to M.A.D.'s space design, installations, and pop-up service lines.
• Done & Dusted: Specialist experiential and live event production agency. Directly comparable on event creation, performances, and stunts service lines, though typically serving larger budgets and higher-profile clients.
• TAXI (Montreal): Montreal creative agency with full-service advertising, content, and experiential offerings. Comparable in scope and geography, competing for the same B2B creative and activation briefs.

Broad incumbents

• Cirque du Soleil: Montreal-headquartered global live entertainment creator. Overlaps with M.A.D. on the 'shows, performances, stunts, and live experience' service line, but operates at vastly larger scale and as a content owner rather than a project agency.
• Forsman & Bodenfors: International creative collective offering advertising, brand storytelling, and experiential work. Comparable in operating model as a creative collective and in offering integrated campaign-to-execution services.
• Wieden+Kennedy: Independently-owned global creative agency with deep experience in integrated, culture-driven campaigns. Comparable as a creative-collectives competitor for brand-experience work, though at much larger scale and with broader paid-media capabilities.
• Deloitte Digital / Monks: Global digital content and experience network offering creative, content production, and experiential services. Competes for larger enterprise briefs spanning digital content, activations, and space design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/festivalmodedesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.A.D. Collectif