Saint Herblain Automobiles

What Saint Herblain Automobiles does

Saint Herblain Automobiles SAS (SHA) is a French wholesale used-vehicle dealership founded in 1982 and headquartered in Saint-Herblain, near Nantes. The company sells recent, intermediate, zero-kilometer, and utility vehicles from more than 25 automotive brands to professional buyers — primarily automotive dealers and traders — through three physical points of sale located in Saint-Herblain (Nantes region), Coignières (Paris region), and Bruges (Bordeaux region). Stock of more than 2,000 vehicles is browsable online via the Espace Pro portal, which requires professional registration and exposes preferential pricing and promotional offers. The company is led by Présidente Noémie Morvan, is organized as a private SAS with €1,568,000 of registered capital (RCS Nantes 303 766 067), and operates with approximately 18 employees. No public ticker, funding events, parent company, or subsidiaries are identified in the source data.

The company's offer bundles core vehicle resale with two ancillary services: in-house aesthetic vehicle preparation and nationwide delivery via a dedicated fleet of five trucks. Revenue mechanics are one-time vehicle sale transactions (one-time license equivalent) plus ancillary service fees, with no subscription or recurring model identified. Pricing is not publicly disclosed and is gated behind the pro login, a deliberate segmentation tactic toward the trade customer. GTM motion is enterprise-style field sales to a B2B professional audience, supported by a digital-first website (sha.fr) as the primary acquisition surface; no paid advertising, social media, or content marketing channels are evidenced. No proprietary technology, AI/ML capabilities, patents, APIs, or third-party integrations are identified — the technology footprint is limited to a standard inventory management system and the registered pro web portal. The company claims a cumulative 200,000+ vehicles sold across its 40+ year history, an order-of-magnitude scale signal that is not, on its own, an indicator of recent growth velocity.

Strategically, SHA's position is that of a long-established, relationship-driven wholesale specialist whose defensible assets are brand longevity, multi-region physical presence, and breadth of inventory across brands. The business is exposed to French used-car demand cycles and to the health of independent dealer customers; no international expansion, M&A, or capital-raise signals are present in the source data.

Name

Saint Herblain Automobiles

Legal name

Saint Herblain Automobiles SAS

Website

https://sha.fr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Saint Herblain Automobiles SAS is a French wholesale used-vehicle dealership, founded 1982 in Saint-Herblain, selling 2,000+ vehicles across 25+ brands to automotive dealers and traders via three regional points of sale and a five-truck delivery fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Herblain

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time transaction sales of used, recent, intermediate, zero kilometer, and utility vehicles to automotive professionals. No subscription or recurring revenue model identified.
2. Ancillary Services: Vehicle preparation (aesthetic preparation) and delivery services bundled with vehicle sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Saint Herblain Automobiles is a French B2B used-vehicle dealership that buys and resells pre-owned vehicles exclusively to automotive professionals (dealers, traders, resellers). The company operates three physical points of sale in Nantes, Paris/Coignières, and Bordeaux/Bruges, holds a permanent stock of more than 2,000 vehicles from over 25 brands, and offers complementary services including vehicle preparation and nationwide delivery via a five-truck fleet.

Product overview

Saint Herblain Automobiles is a wholesale vehicle dealership serving automotive professionals since 1982. The company operates as a single unified offering combining an online professional access portal with physical sales centers. The core product is the Espace Pro (Professional Access Portal) which provides real-time access to a stock of over 2,000 vehicles from more than 25 automotive brands, supported by vehicle preparation and delivery services across three locations in France (Nantes, Paris, and Bordeaux).

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Used Vehicle Sales (Occasions)
• Espace Pro (Professional Online Portal)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Others

• LeBonCoin (Leboncoin): France's largest general classifieds marketplace, including a major used-vehicle listings vertical used heavily by dealers. Comparable to SHA's French used-vehicle demand environment rather than its wholesale business model.

Direct peers

• Autorigin: French B2B platform that sources used vehicles from individuals, fleets, and lease companies and resells them to professional dealers. Highly comparable business model to SHA's dealer-facing wholesale proposition.
• Auto1 Group: Pan-European B2B digital used-car platform that buys vehicles and resells them to professional dealers. Directly comparable to SHA as a wholesale supplier of used inventory to trade buyers, but at far greater scale and with proprietary technology.
• CarNext: Used-car marketplace operated by LeasePlan (now part of Ayvens) that sells recent lease-return vehicles to consumers and dealers. Comparable to SHA as a multi-brand wholesale supplier of recent, low-mileage used vehicles.
• BCA Marketplace: Europe's largest vehicle remarketing group, running physical and online auctions that supply used and ex-fleet vehicles to dealers. Comparable to SHA as a B2B wholesale channel for used vehicles to professional buyers.

Regional players

• Reezocar: French online platform aggregating used-car listings from dealers across France. Comparable to SHA's French dealer market focus and multi-brand inventory, though as a digital marketplace rather than a wholesale principal.
• Aramisauto: French online used-car retailer (part of Stellantis) selling multi-brand used vehicles. Comparable to SHA in product (used cars) and geography (France), though primarily B2C rather than B2B.
• BymyCar (formerly ByMyCar): French automotive group distributing new and used vehicles from multiple brands across multiple sites. Overlaps with SHA in multi-brand used-vehicle distribution in France but with a larger, multi-brand retail footprint.

Broad incumbents

• Renault Occasions (Renault used-car program): OEM-approved used-car program distributing recent, certified used Renault and allied vehicles through a dealer network. Comparable to SHA as a multi-source supplier of used vehicles to dealers, though concentrated on a single OEM ecosystem.
• Manheim (Cox Automotive Europe): Global vehicle remarketing company operating physical auctions, digital platforms, and dealer services. Overlaps with SHA in wholesale used-vehicle supply to dealers but operates a much broader portfolio of services and geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/saint-herblain-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint Herblain Automobiles