SHAKE THE GROUND INC

Name

SHAKE THE GROUND INC

Legal name

Shake The Ground

Website

https://shaketheground.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance Competition Services

NAICS

Dance Companies (71112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Training, Workshops & Certification Events (MPAGAGAJ), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance competition events
• Regional dance competitions
• Dance convention workshops
• Dance adjudication services
• Dance studio registration

Headquarters

HQ city

Miramar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Competition Registration Fees: Revenue from per-dancer registration fees at regional competitions ($10 per dancer) and national finals ($200 per dancer including master classes, themed nights, pool party, and awards presentation).
2. Dance Conventions: Fees from convention attendance ranging from $225-$275 per dancer depending on age category and studio vs. independent status. Additional revenue from parent/guest observation tickets ($15/day or $25 weekend).
3. Photography and Videography Services: Professional photography and video of performances offered for purchase at events and online through Kapture Photography.
4. Late Entry and Change Fees: Additional fees for late entries ($10 per entry) and routine changes after schedule publication ($10 per change).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Shake The Ground organizes and operates dance competitions and educational convention events for U.S. dance studios, schools, and independent dancers. Its product set spans regional competitions, an annual National Finals, the Ultimate Showdown Challenge, hotel-based and in-studio dance conventions, professional photography/videography, live streaming, and a proprietary online registration platform that supports studio student management and entry submission.

Product overview

Shake The Ground is a dance competition company offering a multi-tiered portfolio of competition and educational products. The core offerings include Regionals (local/regional competitions across the southeastern U.S.) and Nationals (the flagship national finals event). Supporting products include the Ultimate Showdown Challenge (a special mentorship-based competition format), Conventions (multi-day workshop events with industry master teachers), and In-Studio Conventions (custom programs delivered directly to partner studios). The company also operates a proprietary Online Registration Portal for studio management, a podcast series called 'The Dancer's Beat,' live streaming capabilities, and professional photography/videography services through Kapture. The product portfolio serves dance studios, independent dancers, and families across the competition dance industry.

Differentiator

Problem solved

Functional benefit

Brands

• In-Studio Conventions: Custom convention-style programs for individual studios that come to their location for tailored dance instruction
• Shake The Ground Conventions
• Ultimate Showdown Challenge

Products and services

• Regionals Regional dance competitions held across nine U.S. locations in Florida, Georgia, and North Carolina where dancers and studios compete for qualification to the National Finals. Entry fee is $10 per dancer.
• Nationals Annual flagship national competition in Orlando, FL where qualifying routines from regionals compete. Registration fee is $200 per dancer and includes master classes, themed nights, pool party, and awards presentation.
• Ultimate Showdown Challenge Special competition format where exceptional group pieces and soloists selected at regionals receive a private one-hour mentor class from master teachers at Nationals, then perform the new choreography during the Nationals Gala for cash awards.
• Conventions Two-day workshop-style dance conventions held at hotel venues (e.g., Hilton St. Petersburg Bayfront) offering 4-5 classes per day in jazz, ballet, contemporary, ballroom, lyrical, hip-hop, musical theater, jazz funk, tap, and more, plus Joffrey auditions and scholarship awards. Fees range from $225 to $275 per dancer by age category.
• In-Studio Conventions Custom convention-style programs delivered at individual partner studios. STG instructors travel to the studio to teach one, two, or three-day programs in up to three dance styles including contemporary, ballet, tap, hip hop, ballroom, acro, jazz, and musical theater.
• Kapture Photography & Videography Professional photography and videography services provided at competition events, available for purchase by participants during and after events.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• WAE Technologies, Inc.coreTechnology or IntegrationWAE Technologies designed and powered the online registration system for Shake The Ground competitions. The company provides the technical infrastructure supporting studio registration, payment processing, and competition management functionality.
• Various Venue PartnerscoreOthersRegional competitions held at diverse venues including convention centers (Broward County Convention Center), high school performing arts centers (Ocoee High School, Jefferson High School), and dedicated arts venues (Thrasher-Horne Center for the Arts, Savannah Convention Center).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KAR Dance Competition: Direct peer: long-running national dance competition circuit with regional tour and national finals, comparable event formats, age divisions, and scholarship offerings to STG.
• Encore Dance Competition: Direct peer: national dance competition circuit with regional and national finals, conventions, and scholarship programs directly comparable to STG's competition-plus-convention offering.
• Ultra Dance Competition: Direct peer: regional dance competition operator running a circuit of regionals and a national event, with similar studio-centric registration and pricing model.
• JAMZ Dance Competition: Direct peer: national dance competition tour with regionals, nationals, and conventions serving the same studio and dancer customer base with comparable pricing tiers.
• Turn It Up Dance Competition: Direct peer: regional-to-national dance competition running a multi-city regional circuit culminating in nationals, serving the same studio and dancer customer segment with comparable event-based pricing.
• Starbound Dance Competition: Direct peer: a multi-regional US dance competition operating regionals and nationals with similar per-dancer pricing, judge panels, and studio registration model serving the same dance studio customer base.
• Rainbow Dance Competition: Direct peer: established multi-region dance competition offering regional events and a national finals with a similar studio-registration business model and per-dancer fee structure.
• Applause Talent Competition: Direct peer: dance and talent competition circuit with multi-city regional tour and national finals, overlapping in customer base and event-driven GTM motion.

Broad incumbents

• Starpower Talent Competition: Broad incumbent: large, established multi-discipline talent and dance competition with a broader national footprint and longer operating history, overlapping with STG on dance competitions but with wider scope including pageants and talent shows.

Others

• WAE Technologies, Inc. Others (ecosystem/technology partner): WAE Technologies designed and powers STG's online registration portal, making it the underlying technology infrastructure provider rather than a direct competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/337903662960980
• Instagraminstagram.com/shakethegroundcomp
• LinkedInlinkedin.com/company/shake-the-ground-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHAKE THE GROUND INC