Shakey's USA

What Shakey's USA does

Shakey's USA, Inc. is a privately held pizza restaurant chain headquartered in Alhambra, California, operating more than 60 owned and franchised locations across Southern California, Northern California, and Washington state with approximately 454 employees. Founded in 1954 by Sherwood "Shakey" Johnson in Sacramento, California, the company operates under a franchise model and runs a direct-to-consumer business focused on dine-in, takeout, delivery, catering, and branded merchandise.

The core product is a thin-crust pizza menu anchored by proprietary signature items including Mojo Potatoes (lightly battered seasoned potatoes), hand-breaded golden fried chicken, and the PCM (Pizza, Chicken, Mojos) combo meal, complemented by an all-you-can-eat Bunch of Lunch buffet (served daily 11am-2pm at participating locations), build-your-own pizza, and Happy Hour weekday promotions. Beyond food service, the company operates the Fun Zone arcade entertainment concept, an interactive Marquee Maker personalization tool, party packages for groups of 10-50, a community fundraising program, and an online merchandise store. Underlying technology consists of standard restaurant food preparation systems, plus integrations with DoorDash for delivery, EZ Cater for catering marketplace access, and Revel and Spoton for online takeout ordering.

Shakey's makes money through five revenue streams: dine-in restaurant sales, takeout and delivery transactions, catering and party package bookings, franchise fees and royalties from franchise operators, and merchandise sales through its branded store. Pricing is pay-as-you-go unit pricing at the consumer level, with PCM combos ranging from $13.99 (individual) to $79.59 (serves 6-8), and party packages priced $97.99–$458.99. The customer base is fragmented across families, value-conscious lunch diners, event hosters (birthdays, graduations, corporate gatherings), and community organizations using its fundraising program, with no enterprise customer concentration.

Name

Shakey's USA

Legal name

Shakey's USA, Inc.

Website

https://shakeys.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Shakey's USA is a private pizza restaurant chain, founded 1954, operating 60+ owned and franchised locations in California and Washington, serving families and event hosters with signature thin-crust pizza, fried chicken, and Mojo Potatoes via dine-in, takeout, delivery, catering, and franchise fees.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Chicken & Wings QSR (THAFAAAC), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Pizza restaurant chain
• Dine-in restaurants
• Fried chicken menu
• Party catering services
• Franchise restaurants

Headquarters

HQ city

Alhambra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Traditional restaurant dining with table service at physical locations, generating revenue from food and beverage sales
2. Takeout and Delivery: Online ordering, phone orders, and third-party delivery platforms (DoorDash) generating revenue from food sales
3. Catering and Party Packages: Pre-packaged party deals and catering services for events, fundraisers, and celebrations
4. Franchise Revenue: Franchise fees and ongoing royalties from franchise operators (company mentions franchise opportunities on website)
5. Merchandise Sales: Sale of branded merchandise through Shakey's Company Store

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Shakey's USA operates a pizza parlor and restaurant chain serving thin-crust pizza, hand-breaded golden fried chicken, and signature Mojo Potatoes through dine-in, takeout, delivery, catering, and party package channels. The signature PCM (Pizza, Chicken, Mojos) combo meal, all-you-can-eat Bunch of Lunch buffet, and party packages anchor the menu, while a funnel entertainment component (Fun Zone arcade) and community fundraising programs support the family dining experience. The company operates 60+ company-owned and franchised locations concentrated in California and Washington state.

Product overview

Shakey's USA operates as a pizza parlor and restaurant chain offering a unified food service experience centered on thin-crust pizza, golden fried chicken, and signature Mojo Potatoes. The core product portfolio centers on the PCM (Pizza, Chicken, Mojos) combo as the signature offering, supported by meal deal combos, build-your-own pizza options, and the all-you-can-eat Bunch of Lunch buffet. Additional offerings include party packages for celebrations, fundraising programs for community organizations, catering services, and Happy Hour promotions. The company also maintains family entertainment elements through its Fun Zone arcade and interactive Marquee Maker tool, plus a merchandise store for branded products. Locations primarily operate in California with additional presence in Washington, offering dine-in, takeout, delivery, and online ordering services through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• PCM (Pizza, Chicken, Mojos) Combo The signature combo meal bundling Shakey's thin-crust pizza, golden fried chicken, and Mojo Potatoes in portion sizes for 1 to 8 people, priced from $13.99 (PCM For One) to $79.59 (Ultimate PCM). Targeted at families and groups seeking a value-priced meal bundle.
• Bunch of Lunch All-you-can-eat buffet served daily 11am-2pm featuring unlimited pizza, fried chicken, Mojo Potatoes, pasta, salads, and sides for one fixed price. Available at participating locations for walk-in lunch diners.
• Meal Deal Combos Pre-priced meal combinations including Pizza & Wings, Pizza & Mojos, and other bundled offers designed for value-conscious customers seeking fixed-price multi-item meals.
• Build Your Own Pizza Custom pizza builder allowing customers to select crust size (7" individual to 15" large), sauce, cheese, and meat or veggie toppings individually priced from $6.59 to $23.29. Targeted at customers seeking personalized pizza orders.
• Golden Fried Chicken Hand-breaded chicken fried to golden brown using a proprietary recipe, available in leg & thigh, breast & wing, or boneless strips in orders of 2, 4, or 8 pieces. Chicken wings also available in 6, 12, and 18 piece portions.
• Mojo Potatoes Shakey's signature lightly battered, seasoned, and golden fried potato side dish, served since 1954. Available as half or full orders at $4.59-$4.95 and $8.69-$8.75 respectively.
• Party Packages Pre-configured party packages including pizza, chicken, and Mojos for groups of 10-50 people, ranging from $99.39 to $458.99. Designed for birthdays, anniversaries, graduations, team celebrations, and corporate events.
• Catering Services Off-premise catering offering party packages and menu items for larger gatherings at select locations, with ordering available through the EZ Cater platform. Designed for corporate events and group functions.
• Fundraisers Fundraising event program where Shakey's donates a percentage of food sales back to participating community organizations, schools, youth sports groups, and non-profits. Targeted at organizations seeking turnkey fundraising opportunities.
• Fun Zone Family game room featuring arcade games and prizes, positioned as part of Shakey's family entertainment experience alongside food service. Available at participating dining locations.
• Branded Merchandise Online merchandise store selling Shakey's branded apparel and collectibles through shakeyscompanystore.com. Targeted at brand fans and family customers.

Quantifiable outcome

• All-you-can-eat buffet with unlimited pizza, chicken, Mojos, pasta, salads, and sides for one low price
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Toys for TotscoreStrategic or Co-development PartnerCommunity partnership program supporting toy donation efforts during holiday season. Shakey's hosts fundraising events where a portion of sales is donated to the organization, helping provide toys to children in need
• Special Olympics Southern CaliforniacoreStrategic or Co-development PartnerOngoing partnership supporting Special Olympics Southern California athlete programs. Shakey's contributes through fundraising events and community engagement initiatives
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling food delivery to customers through DoorDash platform at participating Shakey's locations
• EZ CaterminorChannel Partner/ Reseller/ DistributorCatering platform partnership allowing customers to order Shakey's catering for events through ezcater.com

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Papa Murphy's: Take-and-bake pizza franchise focused on home preparation. Competes with Shakey's in the family pizza occasion segment but with a fundamentally different delivery model.
• Round Table Pizza: West Coast-focused pizza chain offering dine-in, takeout, and delivery with a similar family-friendly atmosphere and party room concept. Most directly comparable to Shakey's by geography (California-heavy) and experiential positioning.
• Mountain Mike's Pizza: California-based pizza chain known for thick-crust pizza, family dining rooms, and party packages. Closely matches Shakey's West Coast footprint, dine-in model, and group/family occasion focus.
• California Pizza Kitchen: Casual dining chain specializing in premium pizza with a California heritage. Comparable to Shakey's on pizza focus, full-service dine-in model, and California brand roots, though positioned more upscale.
• Godfather's Pizza: Midwest-rooted pizza QSR offering dine-in, delivery, and a signature combo-focused menu including pizza, breadsticks, and sides. Comparable mixed-menu approach to Shakey's PCM combo.

Broad incumbents

• Papa John's: National pizza QSR franchise with delivery and dine-in models. Direct competitor for pizza and party occasions with stronger national brand recognition.
• Little Caesars: Value-focused pizza QSR with strong carryout and delivery presence. Competes with Shakey's on price-sensitive family occasions, particularly via the Hot-N-Ready model.
• Pizza Hut: Largest US pizza chain with dine-in, delivery, and a broad menu. Competes directly with Shakey's on pizza and party occasions but at vastly larger national scale.
• Domino's Pizza: Global pizza delivery leader with dominant digital ordering platform. Competes with Shakey's on delivery and takeout occasions, especially via DoorDash and direct channels.

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza chain with a younger demographic appeal. Represents the modern, customizable pizza experience Shakey's could be pressured by for younger consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQCczrhJjmo3ogM0uxZGfGw
• LinkedInlinkedin.com/company/shakey's-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakey's USA