Shankara Naturals India

What Shankara Naturals India does

Shankara Naturals India (operated by Sriveda Sattva Pvt Ltd) is a Bangalore-based Ayurvedic skincare and wellness brand that markets a 30+ SKU portfolio spanning face care (serums, emulsions, oils, cleansers, mists, masks, sunscreens), body care (oils, butters, washes, scrubs), hair care (oils, combs), lip care, aromatherapy, and Kansa metal wellness tools (wands, combs). The brand is built around a proprietary formulation process called Shata Dhauta Ghrita, in which A2 ghee is washed 100 times in copper vessels to produce a base the company claims penetrates to the skin's seventh layer, paired with a dosha-based (Vata, Pitta, Kapha plus sensitive) skin typing framework and supporting Ayurveda practitioner consultations.

The company operates a direct-to-consumer model through its Shopify storefront at shankara.in, supported by third-party listings on Amazon India, Nykaa, Firstcry, Myntra, and Flipkart, plus a corporate gifting vertical and paid Beauty Consult services with Ayurveda doctors. Individual products are priced in the INR 500-3,000 range and gift sets in the INR 1,000-10,000 range, with free shipping on prepaid orders and a stated 10% discount on gift sets.

The business is bootstrapped, with no disclosed funding rounds, no parent company, and headcount reported at 10. Marketing relies heavily on earned media (Vogue, Elle, Harper's Bazaar, Cosmopolitan, Grazia), celebrity endorsements (including Ami Patel, Eesha Deol, Soha Ali Khan), co-branded collaborations (Iris Bloom), and a full social presence (Instagram, Facebook, YouTube, LinkedIn, Pinterest) plus content marketing and email. Net profits are pledged to humanitarian causes including Art of Living and IAVH, which functions as a brand differentiator rather than a revenue lever.

Name

Shankara Naturals India

Legal name

Sriveda Sattva Pvt Ltd

Website

https://shankara.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shankara Naturals India is a Bangalore-based Ayurvedic skincare brand selling 30+ natural, cruelty-free face, body, hair, and wellness products through its own DTC store, major Indian marketplaces, and corporate gifting. It is operated by Sriveda Sattva Pvt Ltd with 10 employees.

Ownership category

akta.pro rank

Product category

Ayurvedic Skincare and Wellness

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Eye & Lip Skincare (CRABAAAC), Professional Skincare & Facial Treatments (CRABALAF), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Ayurvedic skincare
• Natural body care
• Herbal hair care
• Wellness massage tools
• Beauty consultations

Headquarters

HQ city

Bangalore, karnataka

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of Ayurvedic skincare, body care, hair care, lip care, and wellness products directly to consumers through owned online store and third-party marketplaces.
2. Corporate Gifting: B2B corporate gifting programs offering curated gift sets and combos for business clients.
3. Marketplace Sales: Sales through third-party e-commerce platforms including Amazon, Nykaa, Firstcry, Myntra, and Flipkart.
4. Beauty Consultations: Paid Ayurveda doctor consultations providing personalized skincare recommendations based on dosha evaluation and holistic health assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Shankara Naturals India manufactures and sells 100% natural, cruelty-free Ayurvedic skincare, body care, hair care, lip care, and wellness products. The portfolio is anchored by the proprietary Shata Dhauta Ghrita (100 times washed A2 ghee) formulation that penetrates to the seventh skin layer, alongside saffron-based Kumkumadi oils, dosha-targeted formulations (Vata, Pitta, Kapha), and Kansa metal massage tools. Products are sold through the company's own e-commerce store, third-party marketplaces, and corporate gifting programs.

Product overview

Shankara Naturals India offers a comprehensive Ayurvedic skincare and wellness product portfolio centered on 100% natural, cruelty-free formulations. The core product lines include the Gheesutrā collection featuring Shata Dhauta Ghrita (100 times washed A2 ghee), the Kumkumadi Oil line with saffron-based brightening products, and various targeted skincare solutions. The company also produces wellness tools including Kansa metal (Copper, Tin, Zinc) massage wands and hair combs based on Ayurvedic principles. Face care products span serums, moisturizers, cleansers, mists, and masks, while body care includes oils, butters, and washes. Hair care features oils and scalp treatments. The portfolio integrates Ayurvedic wisdom with modern scientific actives like Vitamin C, offering products for different dosha types (Vata, Pitta, Kapha) and concerns including anti-aging, brightening, acne, and hydration. The company also offers Beauty Consult services with Ayurveda practitioners for personalized guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Gheesutrā Face Emulsion A potent face elixir powered by Shata Dhauta Ghrita (100 times washed A2 ghee) enriched with Vitamin C and Ayurvedic herbs like Hibiscus and Blue Pea. Penetrates the deepest skin layer to rejuvenate skin cells and provide radiant, firm, smooth skin.
• Kumkumadi Oil Illuminating Ayurvedic face oil with red-gold Saffron, designed to brighten and nourish skin.
• Brightening Facial Gel Triple Hydration gel enriched with pure Aloe Vera, Glycerin, Turmeric and Pink Lotus to deeply moisturize, soften and brighten skin for an even tone.
• Mineral Sun Shield SPF 50 PA++++ 100% Natural Mineral Sunscreen with SPF 50 PA++++ protection, non-greasy formula.
• Anti Age Serum 100% active serum for youthful glow with anti-aging properties.
• Brightening Serum Restores radiant glow with Licorice Root Extract for skin brightening.
• Timeless Moisturizer Elixir for eternal glowing skin enriched with Kumkumadi Oil.
• Rose Facial Mist Rejuvenating facial mist with rose for skin refreshment.
• Anti-Age Eye Cream Vitamin C rich formula for the delicate eye region.
• Hydrating Cleanser Luxurious hydrating cleanser with Chamomile for gentle cleansing.
• Illuminate Ghee Kohl Kajal Pure ghee Kajal for waterline perfection, ophthalmologically tested.
• Forest Brown Kohl Kajal Soothing Anjana and ghee kajal for beauty and eye care.
• Timeless Lip Oil Lip oil with Bakuchi for naturally fuller, healthier lips.
• Blemish Support Serum Controls breakouts and promotes skin repair with Lavender.
• Daily Repair Serum Hydrated, healthy skin serum with Rose for daily repair.
• Deep Cleanse Facial Ubtan Cleanser, scrub and mask with Neem, Papaya and Sandalwood.
• Timeless Restorative Skin Elixir 100% active formula that hydrates, brightens and firms skin.
• Gheesutrā Nourishing Exfoliator 100x washed ghee exfoliation for gentle skin renewal.
• Gheesutrā Body Butter Buttery smooth body butter deeply hydrated with 100x washed Ghee.
• Muscle Release Oil Alleviates muscle and joint pain with Frankincense essential oil.
• Nourishing Foot Oil Spa-like tranquility for feet with Tea Tree for foot care.
• Nalpamaradi Tailam Natural tan removal and brightening oil for face and body.
• Organic Virgin Coconut Oil Multitasking Ayurvedic oil that nourishes head to toe.
• Organic Sweet Almond Oil Revives skin radiance and hair's natural shine with Almonds.
• Hair & Scalp Oil Hair growth oil with Bhringraj, Amla and Sandalwood for shinier, healthier hair.
• Brahmi Bhringraj Hair Oil Hair growth oil for longer, stronger strands.
• Kansa Hair Comb Ayurvedic hair comb made with 100% pure Kansa metal (Copper, Tin, Zinc alloy) for Shiroabhyanga head massage and scalp soothing.
• Kansa Massage & Marma Wand Kansa metal alloy wand (Copper, Tin, Zinc) for Marma point massage and facial muscle toning.
• Kansa Massage Wand Copper-based massage wand for improved blood circulation and collagen production.
• Aromatherapy Collection Roll-on Set Dosha-specific essential oil roll-ons for bespoke well-being.
• Gheesutrā Facial Kit Facial kit featuring 100x washed ghee for complete skincare ritual.
• Kumkumadi Facial Kit Facial kit with Kumkumadi Oil and Timeless Moisturiser featuring red-gold Saffron.
• Yoga Nidra Ritual Gift set featuring Gheesutrā 24K Gold Night Cream for restorative ritual.
• Beauty Consult Paid Ayurveda practitioner consultation providing personalized skincare recommendations and dosha evaluation for individual consumers.

Quantifiable outcome

• Gheesutrā Face Emulsion penetrates skin's deepest (seventh) layer for cellular-level rejuvenation
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Art of LivingminorStrategic or Co-development PartnerShankara supports humanitarian causes worldwide, with contributions going to causes supported by Art of Living organization, spreading smiles and creating positive social impact.
• IAVH (International Association for Vulnerability and Healing)minorStrategic or Co-development PartnerShankara contributes to humanitarian causes supported by IAVH, aligning with their mission of vulnerability support and healing initiatives.
• Iris BloomcoreStrategic or Co-development PartnerCollaborative brand partnership creating exclusive gift sets - 'Shankara × Iris Bloom – Radiant Blessings Gift Set' and 'Shankara X IRIS BLOOM - Divine Bliss Gift Set' combining both brands' offerings.
• Ami PatelcoreStrategic or Co-development PartnerCelebrity stylist Ami Patel curated exclusive gift collections including 'Indrani Iconic Glow' and 'Maharani Radiance Ritual' in collaboration with Shankara.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Biotique: Established Indian Ayurvedic and botanical personal care brand spanning skincare, hair care, and wellness. Comparable natural/Ayurvedic positioning with broader mass-market reach.
• Forest Essentials: India's leading luxury Ayurvedic skincare brand. Closest direct competitor to Shankara in positioning, price band, and Ayurvedic ingredient story, with significantly larger scale and Estée Lauder backing.
• SoulTree: India-based natural and Ayurvedic beauty brand. Comparable in size, price tier, and Ayurvedic ingredient philosophy; competes for the same premium-conscious Indian consumer.
• Kama Ayurveda: Premium Ayurvedic skincare and wellness brand with extensive DTC, marketplace, and offline retail presence. Direct competitor in the same premium Ayurvedic positioning with overlapping product categories.
• Just Herbs: Indian Ayurvedic skincare brand with strong emphasis on clinically validated natural formulations. Direct competitor in the natural-Ayurvedic skincare niche with overlapping category mix.

Emerging players

• mCaffeine: Indian D2C beauty and personal care brand focused on caffeinated and natural formulations. Comparable in being a digitally-native Indian brand targeting young, ingredient-aware consumers.
• Juicy Chemistry: India's leading certified-organic skincare startup. Competes for the same clean-beauty consumer with a more rigorous organic-certification positioning and stronger digital-native execution.

Broad incumbents

• Himalaya Wellness: Large Indian wellness and personal care company with herbal/Ayurvedic positioning across a much wider price tier and product portfolio. Competes for share-of-wallet in the broader herbal skincare category.
• Dabur India: One of India's largest Ayurvedic FMCG companies with extensive skincare, haircare, and wellness portfolios. Competes in the broader Ayurvedic personal care space at a vastly broader scale and price range.

Regional players

• Aubrey Organics / Rahua (Indie Clean Beauty Peer): US-based premium natural/Ayurvedic-inspired haircare brand. Comparable as a small, premium-priced natural beauty brand with strong ingredient storytelling; useful as a comparable international archetype for the Shankara model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shankaranaturalsindia
• Facebookfacebook.com/ShankaraNaturalsIndia
• LinkedInlinkedin.com/company/shankara-naturals-india
• Instagraminstagram.com/shankaranaturalsindia
• Pinterestin.pinterest.com/shankaranaturalsindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shankara Naturals India