Circle Square

What Circle Square does

Circle Square, operating as The Circle.Expert Limited, is a London-based membership community founded in 2018 by Noam Tamir (a serial entrepreneur whose Panorama was sold to Microsoft in 1996) and Nick Viner (a former Boston Consulting Group senior partner who founded the JW3 community and cultural centre). The company targets accomplished individuals aged 50 and over, offering annual membership at £300 + VAT per year. Its operations centre on three pillars: Individual Membership (events, social activities, special interest clubs, mentoring, and volunteering), Planning Your Next Chapter (a B2B career transition programme sold to professional services firms), and Trusted Services (a curated marketplace of 18+ partner providers spanning financial, legal, health, travel, and property categories). The organization employs approximately 12 staff on a remote-first basis and operates primarily in London and South East England under registered offices at 36 Belsize Avenue, London NW3 4AH.

The company is not a technology platform; it is a community-based services organization that runs a content-rich WordPress website, an email newsletter, and a curated programme of in-person and virtual events. Its technology stack consists of standard CMS and digital communications tooling with no disclosed proprietary AI/ML capabilities, APIs, product integrations, or applications. Revenue is generated through three streams: annual subscription fees from individual members, referral commissions from the Trusted Services partner marketplace, and B2B fees from law firms and accounting firms engaging the Planning Your Next Chapter programme.

Circle Square's go-to-market combines community-led word-of-mouth acquisition through member testimonials and events with a dedicated B2B field sales motion targeting HR managers and managing partners at law and accounting firms. The organization maintains active social media profiles across LinkedIn, Facebook, X (Twitter), and Instagram, and hosts member events including walking tours, cultural lectures, photography competitions, and sustainability initiatives such as Circle Square Green. Since its 2018 founding the company has expanded its board (adding directors Lorrae Jaderberg, Michael Zur Szpiro, Noeleen Cohen, and Raj Rattan), hired Emma Glasscock as Head of Corporate Partnerships to drive B2B sales, registered the Pathfinder trademark, and built out its Trusted Services partner ecosystem.

Name

Circle Square

Legal name

The Circle.Expert Limited

Website

https://sharecirclesquare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Circle Square operates a London-based membership community for accomplished individuals aged 50 and over, offering annual subscriptions, a curated Trusted Services marketplace, and a B2B career transition programme sold to professional services firms.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fee for individual members, providing access to the Circle Square community, events, social activities, clubs, mentoring, volunteering opportunities, and privileged access to trusted partner services. Membership runs for 12 months from date of payment and automatically renews unless cancelled.
2. Referral Commissions from Trusted Partners: Circle Square refers members to third-party service providers (financial planning, health, travel, legal, insurance, etc.). When members engage with these partners, Circle Square earns a commission or introducer fee. The Terms & Conditions disclose that referrals may generate commissions for Circle Square.
3. Planning Your Next Chapter Programme: A career transition programme delivered to corporate clients (professional services firms) to support senior executives and partners through career transition. This B2B revenue stream is managed through corporate partnerships and business development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Circle Square is a membership-based network for accomplished people over 50, providing access to a curated community of peers, a rich programme of events, social activities, special interest clubs, mentoring, and volunteering opportunities. It also offers a bespoke Planning Your Next Chapter career transition programme for senior professionals and a Trusted Services marketplace of vetted partner providers across financial planning, health, travel, legal, insurance, and property.

Product overview

Circle Square is a membership-based social network for accomplished people over 50, organized around three interconnected pillars: Individual Membership (providing access to events, clubs, mentoring, volunteering, and sustainability initiatives like Circle Square Green), Planning Your Next Chapter (a career transition programme for senior professionals), and Trusted Services (a curated marketplace of partner-provided services). The core product is the annual Membership, while Pathfinder serves as a discovery tool within the Planning Your Next Chapter programme to help members identify their purpose and direction.

Differentiator

Problem solved

Functional benefit

Brands

• Pathfinder: A trademarked discovery tool and one-hour confidential phone call with an expert advisor designed to help members uncover resources that give their life meaning, purpose, richness and satisfaction. Part of the Planning Your Next Chapter programme.

Products and services

• Membership Annual membership programme giving accomplished 50+ individuals access to Circle Square's network, events, social activities, special interest clubs, mentoring, volunteering opportunities, and the Circle Square Green sustainability initiative.
• Planning Your Next Chapter A bespoke career transition programme for partners in professional services firms and corporate senior executives, providing personalised coaching and practical support to help participants uncover new opportunities aligned with their life goals, values and expertise.
• Pathfinder A trademarked one-hour confidential phone consultation with an expert advisor designed to help members uncover inner resources that give their life meaning, purpose, richness and satisfaction, serving as a discovery tool for the Planning Your Next Chapter programme.
• Trusted Services Curated marketplace offering members privileged access to services from trusted commercial partners across financial planning, health and wellbeing, insurance, legal, travel, and property services.

Quantifiable outcome

• Over 1.5 million visitors welcomed at JW3 (co-founder Nick Viner's prior venture)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• ValuationscoreOthersProvides valuation services to Circle Square members as part of the Trusted Services marketplace, offering privileged access to members at this life stage.
• Red Leopard (Colour & Style)coreOthersStyle and colour consultancy founded by Manina Weldon and Rachel Saunders, offering members tailored colour and style services. Both founders are Circle Square members and have been featured in member stories.
• The London CliniccoreOthersHealth screening services provider, offering Circle Square members privileged access to comprehensive health assessments relevant to the 50+ demographic.
• Beaver TravelcoreOthersLuxury travel company co-owned by member Andrew Devine, creating tailor-made holidays with unique experiences worldwide. Featured in member stories and wellness destination content.
• Melior ClinicscoreOthersSkin and beauty care clinic offering exclusive experiences to Circle Square members. Featured in events programming including exclusive skincare experiences for members.
• LendDirectcoreOthersIncome replacement financial services provider, offering Circle Square members access to lending solutions relevant to this life stage.
• usaycoreOthersHealth and protection insurance provider offering Circle Square members privileged access to insurance products tailored to the 50+ demographic.
• Everywhen InsurancecoreOthersHome and lifestyle insurance provider, offering Circle Square members coverage options as part of the Trusted Services marketplace.
• Vintage Wealth ManagementcoreOthersIndependent financial planning firm led by member Geoffrey Hartnell. Has served many Circle Square members since the early days of the organisation and is featured in member story content.
• Clintons Law FirmcoreOthersLegal services provider, offering Circle Square members access to legal advice and services. Member John Seigal previously served as Managing Partner at Clintons.
• BKL (Accounting Services)coreOthersAccounting services firm offering Circle Square members privileged access to accounting, tax, and financial advisory services.
• HW Fisher (Accounting Services)coreOthersAccounting firm whose alumni include Circle Square members (e.g., Navin Thaker, Martin Taylor) and which is featured in the Trusted Services marketplace.
• Arlington ResidentialcoreOthersHigh-end luxury residential property agency led by member Marc Schneiderman, operating across London and serving Circle Square members with property needs.
• Strettons (Commercial Property)coreOthersCommercial property services firm offering Circle Square members access to commercial property advice and services.
• Plurimi Wealth ManagementcoreOthersWealth management services provider offering Circle Square members privileged access to wealth management solutions.
• RathbonescoreOthersInvestment and wealth management firm offering Circle Square members access to investment management services.
• Arobis WealthcoreOthersWealth management services firm offering Circle Square members access to financial wealth management solutions.
• Power Up North London (PUNL)minorOthersEnvironmental charity focused on community energy and sustainability. Partnered with Circle Square for the Circle Square Green initiative, with member Rita Monjardino featured as a volunteer.
• JUST ONE TreeminorOthersEnvironmental reforestation initiative. When members join Circle Square or refer a friend, a tree is planted through JUST ONE Tree as part of Circle Square's sustainability commitment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home House: London private members club with social events, dining, and curated programming for an accomplished professional membership. Comparable to Circle Square as a curated London members club delivering curated programming to senior professional members.
• AllBright: Members club for professional women offering curated events, programming, networking, and content. Comparable to Circle Square as a curated paid membership club with structured programming for accomplished professionals, though focused on a different demographic segment.
• Second Home: Members club with curated programming, events, and workspace for creative professionals. Comparable to Circle Square as a curated members club with programming and member-services, though with a broader demographic and creative-industry focus.
• The Hospital Club: London private members club for creative industries with curated events and programming. Comparable to Circle Square as a curated London members club with programming for accomplished professionals.
• The Clermont Club: Long-established London private members club offering curated events, dining, and networking for accomplished professionals. Comparable to Circle Square as a curated London members club catering to accomplished professionals with strong member-services orientation.
• ProAge: UK network of over-50s business professionals tackling ageism and promoting 50+ talent in the workplace. Comparable to Circle Square as a UK network focused specifically on accomplished 50+ professionals seeking engagement beyond formal careers.
• U3A (University of the Third Age): UK-based national membership network for people in their 'third age' (typically 50+) offering peer-led learning, social, and shared-interest groups across local chapters. Directly comparable to Circle Square as a UK community organised around the 50+ demographic with clubs, events, and member-led programming.
• The Conduit: London members club focused on social impact with curated programming and events for accomplished professionals. Comparable to Circle Square as a curated London members club with programming and member-led content for senior professionals.

Broad incumbents

• Soho House: Global private members club with curated events, restaurants, and programming targeting creative professionals. Comparable to Circle Square as a membership-based community built on curated programming, but operates at much larger scale with a broader demographic and global footprint.
• Age UK: Largest UK charity for older people, providing services, advocacy, and community support. Comparable to Circle Square as a major UK organization serving the 50+ demographic, though structured as a charitable model rather than a paid membership community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CircleSq_
• Facebookfacebook.com/CircleSq
• LinkedInlinkedin.com/company/circle-sq

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle Square