Sharp DS Central Coast

What Sharp DS Central Coast does

Sharp DS Central Coast is a privately held document imaging solutions provider headquartered in West Gosford, New South Wales, Australia. Founded in 2008 by directors Nathan Walker and Nigel Neubauer, the company sells and services Sharp and Kyocera multifunction devices, photocopiers, printers, scanners, and LED screen displays for small-to-medium businesses, large commercial organisations, and government customers across the NSW Central Coast. The company operates from a single location at 10/15 Stockyard Pl, West Gosford, and serves 22 named service areas spanning Avoca Beach, Budgewoi, Charmhaven, Erina, Gosford, Kariong, Lake Haven, Lisarow, North Gosford, North Wyong, Somersby, Terrigal, The Entrance, Toukley, Tuggerah, Umina Beach, West Gosford, Woy Woy, and Wyong. It self-describes as the largest locally owned and operated supplier of printers, copiers, faxes, and scanning devices in the region.

The product portfolio spans Sharp's BP-series colour MFDs ranging from 26 ppm entry-level models (BP-51C26, BP-56C26) through to 80 ppm light production devices (BP-90C70/C80) with 2,400 x 2,400 dpi output and Fiery Command WorkStation integration on a 15.4-inch touchscreen, and Kyocera's ECOSYS and Taskalfa lines covering SOHO through enterprise production needs up to 105 ppm. A newer LED Screen Solutions line covers portable digital signage and custom outdoor displays with installation and maintenance. Service operations are supported by a Splashtop-based Sharp DS Secure Remote Assistance tool, a 2-hour onsite response SLA, comprehensive service agreements bundling toner, parts, and labour, and a loaner guarantee for equipment down beyond 24 hours. The local field technician base is positioned as the largest in the Central Coast.

Sharp DS Central Coast generates revenue through four streams: hardware sales of Sharp and Kyocera devices, recurring service agreements (annual billing), standalone consumables and toner sales via an online order system, and professional services for LED screen installation and maintenance. Its go-to-market is sales-led with field-based account managers and technicians, supported by local SEO across 22 suburb landing pages and a digital presence on LinkedIn, Facebook, and Google Reviews. In May 2013, the company expanded through acquisition of Gosford Business Machines, which is retained as a wholly owned subsidiary brand. The ownership structure is founder/management held with no disclosed institutional investors or external equity.

Name

Sharp DS Central Coast

Legal name

Sharp DS Central Coast

Website

https://sharpds.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sharp DS Central Coast is a privately held, founder-led document imaging solutions provider selling and servicing Sharp and Kyocera multifunction devices, photocopiers, scanners, and LED displays for SMBs and government customers across the NSW Central Coast.

Ownership category

akta.pro rank

Product category

Office Equipment Solutions

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro industry

PRIMARYBPAEAIAM

Print & Peripheral Services (Managed Print, scanners, peripherals)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

SECONDARYHDACAEAL

Printer & Scanner Accessories (ADF, Duplexers, Trays, Stands)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Printers, Scanners & Imaging Peripherals

SECONDARYCRACAPAL

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

Keywords

• Multifunction printer sales
• Document imaging solutions
• Managed print services
• Office equipment service
• LED screen displays

Headquarters

HQ city

West Gosford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of printers, photocopiers, scanners, and LED screen displays from Sharp and Kyocera brands. Equipment sales include multifunction devices ranging from 26 ppm to 90 ppm capabilities.
2. Service Agreements: Service agreements covering fast responsive onsite or instant remote support. Covers toner, all parts, service calls and maintenance calls. Includes loan machine at no cost if equipment unusable for more than 24 hours.
3. Consumables (Toner): Replacement toner sales through online order system. Toner and consumables are provided as part of service agreements or sold separately.
4. LED Screen Installation and Maintenance: Custom outdoor LED screens and digital signage solutions including installation and ongoing maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sharp DS Central Coast sells and services Sharp and Kyocera multifunction printers, photocopiers, scanners, and LED screen displays for businesses across the NSW Central Coast. The company pairs hardware supply with ongoing service agreements, remote support, document audits, and consumables replenishment to operate as a one-stop document imaging provider.

Product overview

Sharp DS Central Coast operates as a document imaging solutions provider offering a portfolio of hardware devices and support services. The core product lines include Sharp multifunction devices (MFDs) spanning from entry-level 26ppm A3 colour Essentials models (BP-51C26, BP-56C26) through mid-range 31-65ppm Advanced/ESSENTIAL series (BP-61C31 through BP-71C65) to high-end 70-80ppm Light Production MFDs (BP-90C70, BP-90C80), alongside Kyocera branded devices including Taskalfa A4 colour MFPs (308ci, 358ci, 408ci) and ECOSYS/Taskalfa A3/A4 series for SOHO through enterprise production environments. The portfolio is complemented by LED Screen Solutions (portable digital signage and custom outdoor displays) and services including remote support via Splashtop, service agreements with 2-hour response times, driver downloads, toner ordering, and free document audits. The company represents both Sharp and Kyocera brands and serves the NSW Central Coast region from West Gosford.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharp BP-51C26 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-56C26 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-61C31 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-71C31 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-71C45 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-71C55 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-71C65 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-90C70 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Sharp BP-90C80 Multifunction Printer Sharp colour multifunction printer offered as part of the Sharp product catalogue for business customers on the NSW Central Coast.
• Kyocera Taskalfa 408ci Multifunction Printer Kyocera colour multifunction printer offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• Kyocera Taskalfa 358ci Multifunction Printer Kyocera colour multifunction printer offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• Kyocera Taskalfa 308ci Multifunction Printer Kyocera colour multifunction printer offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• Kyocera ECOSYS PA Series Printers Kyocera ECOSYS PA Series printer range offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• Kyocera ECOSYS MA Series MFPs Kyocera ECOSYS MA Series multifunction printer range offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• Kyocera Taskalfa MA/MZ Series MFPs Kyocera Taskalfa MA and MZ Series multifunction printer range offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• Kyocera ECOSYS P Series Printers Kyocera ECOSYS P Series printer range offered as part of the Kyocera product catalogue for business customers on the NSW Central Coast.
• LED Screen Solutions LED screen display solutions for business environments, supplied as part of the company's broader product portfolio on the NSW Central Coast.
• Service Agreements Recurring service agreements covering Sharp and Kyocera equipment, providing ongoing maintenance and support for business customers on the NSW Central Coast.
• Remote Support Service Remote support service using Sharp Remote Assistance (Splashtop) technology to assist customers with their Sharp equipment without requiring an on-site visit.
• Document Audit Service Document audit service to assess customer document imaging needs and recommend suitable Sharp and Kyocera solutions.
• Order Toner Consumables Service Consumables replenishment service allowing customers to order toner and related supplies for their Sharp and Kyocera equipment.

Quantifiable outcome

• Technician onsite within 2 hours for most service calls
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SharpcoreChannel Partner/ Reseller/ DistributorSharp DS Central Coast is a Sharp specialist, selling and servicing Sharp document imaging equipment including BP series multifunction devices, copiers, and printers.
• KyoceracoreChannel Partner/ Reseller/ DistributorSharp DS Central Coast is a Kyocera specialist offering ECOSYS and TASKAlfa devices for SOHO, medium to large, and production document solutions.
• Gosford Business MachinescoreStrategic or Co-development PartnerAcquired in May 2013 to form the Central Coast's largest sales and service provider. This merger expanded product range, services, and increased the number of locally based field technicians.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Konica Minolta Business Solutions Australia: One of the major global OEM/channel programs in office MFPs and managed print services. Like Sharp DS, it sells and services multifunction devices to Australian SMBs and enterprises, but operates nationally and at a vastly larger scale with a direct sales force.
• Fuji Xerox Australia: Major Australian MFP and managed print services provider serving SMB and enterprise customers. Competes with Sharp DS for the same printer/copier/scanner workloads, but with a national direct and channel network and significantly larger service infrastructure.
• HP Australia: Dominant global print OEM with a comprehensive Australian SMB and enterprise MFP portfolio and managed print services. Comparable product category and recurring toner/services revenue model, with national coverage through direct and partner channels.
• Lexmark Australia: Global MFP and managed print services OEM with an Australian presence. Comparable enterprise/SMB print hardware portfolio and recurring service contracts; competes primarily through channel partners similar to Sharp DS.
• Brother International Australia: Significant player in Australian small-office and SOHO print hardware with a strong channel and recurring consumables (toner) model. Comparable product category (MFPs, printers, scanners) and customer overlap at the SMB end of the market.
• Toshiba Tec Australia: Australian arm of a major MFP and managed print OEM. Competes head-to-head with Sharp DS in the office MFP market and offers comparable service agreement and consumables recurring revenue models, though at a national scale.
• Ricoh Australia: Global OEM with a strong Australian MFP, managed print, and document services offering. Directly comparable product portfolio (colour MFPs, production devices) and recurring service contracts, though Ricoh operates at national scale with direct enterprise sales rather than a regional dealer model.
• Canon Australia: Global OEM with a substantial Australian office MFP and managed print services footprint. Comparable product range (imageRUNNER/imagePRESS series) and service agreement structure, with national direct and dealer coverage.

Direct peers

• Kyocera Document Solutions Australia: Direct OEM partner of Sharp DS Central Coast and a major channel competitor in the Australian MFP market. Sells overlapping ECOSYS and Taskalfa product lines through its own dealer network, competing for the same SMB and mid-market customers with comparable service agreement structures.

Regional players

• Snap Print & Design: Australia-wide franchise network offering printing, design, and document solutions with strong regional/local presence. Comparable scale of operation and SMB customer focus, but with a broader print/design service mix rather than MFP hardware as the core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharpds
• LinkedInlinkedin.com/company/sharp-ds-central-coast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp DS Central Coast