Sydney Holistic Dental Centre

What Sydney Holistic Dental Centre does

Sydney Holistic Dental Centre (SHDC) is a private dental practice headquartered at Level 17, 111 Elizabeth Street in Sydney CBD, founded in 1983 with a stated history bridging oral health and general health. The practice operates with a team of 17 staff (per firmographic data) including holistic dentists, oral health therapists, and hygienists, and serves individual consumers in the Sydney metropolitan area. SHDC organises its offering into four service categories: General Dentistry (check-ups, cleans, composite fillings, CEREC ceramic restorations, crowns, bridges, dentures, wisdom tooth removal, children's dentistry, emergency care, and oral cancer screening), Holistic Dentistry (SMART-certified mercury amalgam removal, root canal treatment, snoring and OSA appliances, sleep treatment, headache and TMD treatment, and breathing therapy), Cosmetic Dentistry (ZOOM whitening, dental implants, porcelain veneers), and Orthodontic Dentistry (Invisalign and Myobrace with myofunctional therapy).

The practice differentiates on a whole-body health philosophy, deploying the IAOMT SMART protocol for mercury amalgam removal with HEPA air filtration, rubber dam isolation, separate air sources, and high-strength suction. Underlying clinical technology includes digital radiography (90% lower radiation than traditional), CEREC same-day ceramic restorations, SomnoMed MAS oral appliances for sleep-disordered breathing, and NTI appliances for TMD and tension headaches. The practice uses biocompatible materials including composite fillings, zirconia implants, and porcelain veneers in place of mercury amalgam and titanium.

The business model is direct-to-consumer professional services revenue earned per appointment, with patients booking via phone (02 9221 5800) or website contact. The sole subscription/recurring stream is the Whitening for Life program, providing free whitening gel refills tied to 6-monthly hygiene visits. After Pay and Zip Pay are accepted as payment options but no public pricing is disclosed. Patient acquisition is driven by content marketing (blog, podcast, free e-book), SEO, organic social (Facebook, Instagram, LinkedIn, X), and patient referrals. The company is privately held with no parent entity, no funding rounds, and no disclosed M&A activity.

Name

Sydney Holistic Dental Centre

Legal name

Sydney Holistic Dental Centre

Website

https://shdc.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Sydney Holistic Dental Centre is a private Sydney CBD dental practice founded in 1983 that delivers general, holistic, cosmetic, and orthodontic dentistry to individual consumers, specialising in IAOMT SMART-certified mercury amalgam removal, CEREC ceramic restorations, and sleep-disordered breathing treatment via SomnoMed MAS appliances.

Ownership category

akta.pro rank

Product category

Holistic Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAFAD

Full-Mouth Rehabilitation & Complex Restorative Care

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

Keywords

• Holistic dental care
• Mercury amalgam removal
• General dentistry services
• Cosmetic dental treatments
• Orthodontic therapy services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Consultation Services: Initial consultations including new patient comprehensive oral health assessments, holistic dentistry approach consultations, and second opinion consultations.
2. General Dentistry Treatments: Routine check-ups, cleans, fillings, extractions, emergency dental care, oral cancer screenings, and dental hygiene services.
3. Holistic Dentistry Treatments: Mercury amalgam removal using SMART protocol, root canal treatments, snoring and sleep apnoea appliances (SomnoMed MAS), headache and jaw pain treatments, breathing well therapies.
4. Cosmetic Dentistry: Teeth whitening (in-office ZOOM and at-home trays), dental implants, porcelain veneers, ceramic restorations.
5. Orthodontic Services: Invisalign clear braces, Myobrace and myofunctional therapy.
6. Whitening for Life Program: Ongoing whitening gel refills provided with 6-monthly hygiene visits. Custom trays made and maintained.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sydney Holistic Dental Centre is a private Sydney CBD dental practice delivering general, holistic, cosmetic, and orthodontic dental treatments that connect oral health to whole-body wellbeing. The practice is mercury-free (since 1987) and IAOMT SMART-certified for safe mercury amalgam removal, additionally offering CEREC same-day ceramic restorations, Invisalign and Myobrace orthodontics, SomnoMed MAS sleep apnoea appliances, NTI headache/TMJ devices, ZOOM whitening, and zirconia implants.

Product overview

Sydney Holistic Dental Centre operates as a comprehensive dental practice offering a unified portfolio of dental services organized into four main categories: General Dentistry (preventive and restorative care), Holistic Dentistry (whole-body integrated treatments), Cosmetic Dentistry (aesthetic enhancements), and Orthodontic Dentistry (teeth alignment). The practice specializes in mercury-free dentistry using biocompatible materials, offering advanced treatments including CEREC ceramic restorations, SMART Protocol mercury amalgam removal, dental implants, porcelain veneers, ZOOM teeth whitening, and orthodontic solutions like Myobrace and Invisalign. Additional services address sleep-disordered breathing (snoring/OSA) via SomnoMed MAS appliances, TMJ/headache treatment using NTI appliances, and oral surgery including wisdom tooth removal. The practice emphasizes a holistic health model linking oral health to general wellbeing, operating since 1983 from Level 17, 111 Elizabeth St, Sydney CBD.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Complete dental solutions from basic check-ups to intricate procedures, tailored for all ages; includes dental hygiene, children's dentistry, emergency dental care, oral cancer screening, composite fillings, ceramic restorations, teeth crowns, dentures and bridges, and wisdom tooth removal.
• Holistic Dentistry Whole-body approach to dental care connecting overall health to oral wellbeing; includes mercury amalgam removal, root canal treatment, snoring and OSA treatment, sleep treatment, headache treatment, and breathing well services.
• Cosmetic Dentistry Smile enhancement treatments including teeth whitening, dental implants, porcelain veneers, and orthodontic solutions for aesthetic improvements.
• Orthodontic Dentistry Teeth alignment services including Myobrace and myofunctional therapy and Invisalign clear braces for holistic orthodontic treatment.
• Mercury Amalgam Removal (SMART Protocol) Safe Mercury Amalgam Removal Technique following the IAOMT-certified SMART protocol, including rubber dam isolation, separate air source, high-strength suction, tungsten carbide burs, charcoal mouth rinse, mercury vapour filtered masks, and HEPA air filtration.
• CEREC Ceramic Teeth Restorations Same-day ceramic inlays, onlays, and restorations using CEREC chairside CAD/CAM technology for biocompatible, metal-free dental repairs.
• ZOOM Teeth Whitening In-office tooth whitening using ZOOM technology that whitens teeth in approximately one hour, offered alongside at-home whitening trays.
• Whitening for Life Program Ongoing whitening gel refills provided free (valued at $75) with each 6-monthly hygiene visit; includes custom-made whitening trays and incentivises recurring hygiene appointments.
• Invisalign Clear Braces Clear plastic aligner system for teeth straightening; virtually invisible alternative to traditional braces with a typical 9–18 month treatment duration.
• SomnoMed MAS Sleep Apnoea Appliance Australian-designed and manufactured mandibular advancement oral appliance for treatment of snoring and mild-to-moderate obstructive sleep apnoea, supported by evidence-based studies.
• NTI Tension Suppression Device Non-drug night-time oral appliance that relaxes jaw muscles, used to treat tension headaches, neck aches, and migraines related to teeth clenching or grinding.
• Myobrace and Myofunctional Therapy Orthodontic system and therapy focused on correcting oral muscle function and jaw development, addressing root causes of teeth crowding without reliance on traditional braces.
• Porcelain Veneers Cosmetic dental treatment for smile enhancement using thin porcelain veneer restorations bonded to the front of teeth.
• Zirconia Implants Biocompatible ceramic dental implants as a metal-free alternative to titanium, fitting the practice's holistic tooth-replacement approach.

Quantifiable outcome

• Digital X-rays use 90% less radiation than traditional methods
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• International Academy of Oral Medicine & Toxicology (IAOMT)coreTechnology or IntegrationSHDC has obtained SMART (Safe Mercury Amalgam Removal Technique) certification from the IAOMT. This certification is based on thorough completion of coursework related to mercury and the safe removal of amalgam fillings. The SMART protocol is regarded as the highest international standard for mercury amalgam removal safety, developed through scientific research by the IAOMT.
• SomnoMedcoreTechnology or IntegrationSHDC uses SomnoMed MAS (Mandibular Advancement Splint) for treatment of snoring and mild to moderate obstructive sleep apnoea. The SomnoMed MAS is described as a unique sophisticated Australian designed and manufactured oral appliance that has been subject to numerous evidence-based studies demonstrating safety and effectiveness.
• Nutritionist Sofie EhrlichsupportingStrategic or Co-development PartnerSHDC works with Nutritionist Sofie Ehrlich who is familiar with SHDC protocols and can provide appropriate nutritional support and mercury detoxification programs for patients undergoing amalgam removal. Provides continuity of holistic care between dental treatment and nutritional guidance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bupa Dental: Bupa's Australian dental network operating many clinics nationally, often co-located with Bupa health insurance branches. Comparable to SHDC in offering general dentistry to Australian patients but as a large incumbent insurance-affiliated network rather than a single boutique clinic.
• Pacific Smiles Group: ASX-listed dental group operating Pacific Smiles Dental and Maven Dental brands across Australia. Comparable to SHDC in providing general and cosmetic dentistry in clinic settings but as a large multi-site corporate operator with a fundamentally different scale and capital structure.
• 1300SMILES: ASX-listed Australian dental group with clinics across multiple states offering general, cosmetic and orthodontic services. Comparable to SHDC in service mix but as a broad-incumbent multi-site corporate operator with publicly disclosed financials.
• National Dental Care: Australian multi-site dental group providing general, cosmetic and specialist dentistry across dozens of locations. Comparable to SHDC in service breadth but a broad incumbent offering corporate scale, whereas SHDC is a single-site boutique operator.
• Maven Dental Group: One of Australia's largest dental networks (acquired by Bupa) with 100+ locations across the country. Comparable to SHDC in offering general and cosmetic dentistry but operates at vastly greater scale as a multi-site corporate group rather than a single boutique clinic.

Direct peers

• Dental Boutique: Australian boutique dental brand focused on cosmetic and smile-design dentistry with multiple locations. Comparable to SHDC in its premium boutique positioning and emphasis on cosmetic treatments (veneers, whitening, aligners), though Dental Boutique is cosmetic-led rather than holistic-led.
• Smile Solutions Melbourne: Large multi-specialty dental practice in Melbourne offering general, cosmetic, orthodontic and specialist dental services under one roof. Comparable to SHDC as a single-location Australian dental practice spanning the same breadth of services (implants, Invisalign, veneers, sleep dentistry) with a similar boutique yet comprehensive positioning.
• No Frills Dental: Sydney-based multi-location dental group offering general, cosmetic and orthodontic dentistry with transparent public pricing. Comparable to SHDC as a Sydney dental operator serving similar patient demographics, though positioned at the value end rather than the premium holistic end.
• Dentist on Collins: Premium CBD dental practice in Melbourne offering general, cosmetic and specialist services from a single central location. Comparable to SHDC as a city-CBD, single-site, premium multi-specialty practice targeting urban professional patients.

Others

• SomnoMed: Australian-designed and manufactured oral appliance for snoring and obstructive sleep apnoea, used by SHDC as a technology partner. Comparable as a dental sleep-medicine ecosystem participant; SomnoMed supplies the MAS appliances SHDC fits, making it a key supply-chain partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shdc
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/sydneyholisticdentalcentre
• LinkedInlinkedin.com/company/sydney-holistic-dental-centre
• Instagraminstagram.com/sydneyholisticdentalcentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sydney Holistic Dental Centre