sheconomy

What sheconomy does

Sheconomy Wirtschaftsmagazin is an independent German-language business media brand headquartered in Vienna, Austria, founded in 2018 and operating with approximately 42 employees. The company targets women professionals, executives, and entrepreneurs in the DACH region (Austria and Germany) through an integrated media ecosystem comprising a quarterly print magazine and e-paper, an editorial website (sheconomy.media), a community membership subscription (Community Abo at €99/year), online Career Sessions and Investment Sessions webinars (€29 each), curated events (Success Soirée, she.leads UNFILTERED, she.innovates), the podcast 'Boost your career, Sister!', and award programs (Minerva Awards; Top Female Workplace rankings for Austria and Germany). The 2026 'Change for Impact' magazine relaunch expanded editorial coverage into Politics, Female Health, and Mobility, and was recognized with the European Publishing Award for Magazine Relaunch.

The revenue model blends subscription recurring revenue (Community Abo, print/e-paper bundles), transaction fees (individual event and webinar tickets), B2B professional services (corporate packages such as Das Firmenpaket, media data, and employer-branding content — e.g., a video project for Siemens Healthineers), and award-related sponsorship. Distribution is primarily D2C via sheconomy.shop and the owned website, supported by a multi-channel marketing presence on LinkedIn, Instagram, Facebook, YouTube, and email newsletters; B2B sales are handled directly. A spin-off initiative, Weconomy (weconomy.media), operates as an adjacent brand focused on diversity in business, sharing founders with sheconomy and partnering with PwC Österreich and Ketchum on joint research studies.

The core technology is a digital publishing and e-commerce platform integrating content management, event ticketing, podcast distribution, and community membership management. No proprietary AI/ML capabilities are evidenced; the platform relies on conventional media-stack tooling. Leadership comprises CEO and publisher Kristin Hanusch-Linser, Editor-in-Chief Lara Gonschorowski (formerly of Cosmopolitan), and co-founders Hermann Sporrer and Michaela Ernst.

Name

sheconomy

Legal name

Sheconomy

Website

https://sheconomy.media

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sheconomy is an independent Vienna-based German-language women's business media brand operating a print magazine, digital platform, podcast, paid events, webinars, and a community membership targeting professional women across the DACH region.

Ownership category

akta.pro rank

Product category

Women's Business Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Business journalism
• Women's media
• Professional events
• Membership subscriptions
• Employer branding

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Community Membership (sheconomy Community Abo): Annual subscription providing access to all Career Sessions, 4x print magazines, e-paper, and a guaranteed event fix-place in Austria or Germany. Primary recurring revenue stream.
2. Career Session Tickets: Individual Career Session webinars sold at €29 per session. First-time participants receive free access via promo code. On Stage sessions also priced at €29 with limited capacity.
3. she.leads UNFILTERED Events: Premium curated leadership salon events priced at €49 for regular participants; free for she Community Members and The Cover Members.
4. Print Magazine & E-Paper: Print magazine sold as part of membership package or standalone. Sold through sheconomy.shop.
5. B2B Corporate Packages: Corporate packages (Das Firmenpaket), media data (Mediadaten), and employer branding solutions (e.g., video content for Siemens Healthineers) offered to B2B clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sheconomy is a German-language independent business magazine and media ecosystem focused on female economic empowerment, headquartered in Vienna, Austria. It sells a print magazine (Wirtschaftsmagazin), an annual community membership (sheconomy Community Abo at €99/year), individual event tickets, and online webinar series (Career Sessions, Investment Sessions), while also running live events, the Minerva Awards, and Top Female Workplace ranking, plus B2B corporate packages for employer branding.

Product overview

Sheconomy operates as a media ecosystem comprising a German-language business magazine (Wirtschaftsmagazin) focused on female empowerment and economic journalism. The portfolio includes educational offerings through Career Sessions and Investment Sessions (online webinars), a Knowledge Campus platform, and event formats including the Success Soirée networking series, she.leads UNFILTERED leadership salons, she.innovates conferences, and the annual Minerva Awards and Top Female Workplace rankings. Additional offerings include a podcast ('Boost your career, Sister!'), a community membership subscription, and the related Weconomy initiative for diversity in business. Content spans categories including Erfolg (Success/Career), Geld (Money/Investment), Innovation, Health, Salon, and Diskurs (Opinion).

Differentiator

Problem solved

Functional benefit

Products and services

• Sheconomy Magazin (Wirtschaftsmagazin) German-language print and digital business magazine delivering independent modern economic journalism focused on female empowerment across business, technology, career, investment, innovation, health, and lifestyle categories.
• sheconomy Community Membership (Community Abo) Annual subscription at €99/year providing access to all Career Sessions, four print magazine issues per year, the e-paper edition, and a guaranteed event fix-place in Austria or Germany.
• Career Sessions Online webinar series of 60-90 minute live sessions on career topics for women, including salary negotiation, leadership, networking, and entrepreneurship, featuring expert speakers; priced at €29 per session with first session free via the 'sheconomy' promo code.
• Investment Sessions Webinar series featuring high-profile female experts delivering investment and financial literacy content aimed at women professionals.
• sheconomy Podcast 'Boost your career, Sister!' Audio content series hosted by Gabriele Strodl-Sollak delivering career knowledge, visibility tips, and effectiveness advice for women professionals, distributed via podcast platforms and YouTube.
• Success Soirée Exclusive ticketed networking event series combining business, inspiration, and personal encounters, with themed editions such as the Summer Edition focused on longevity and mental health held at venues like Club Balboa Salzburg.
• she.leads UNFILTERED Curated leadership salon format operating under Chatham House Rules, featuring 'Stories Nobody Tells' discussions among small circles of business women, hosted at The Cover Vienna membership club; priced at €49 for regular participants and free for she Community Members and The Cover Members.
• Minerva Awards Leading women's business award program in the German-speaking region, celebrating female excellence and achievement in business through an annual ceremony and ranking.
• Top Female Workplace Annual ranking program recognizing companies that promote women and secure best talents while strengthening innovation capacity, published as separate editions for Austria and Germany.
• Das Firmenpaket (B2B Corporate Packages) B2B corporate offering including employer-branding packages, media data (Mediadaten), and custom content solutions such as branded video content produced for enterprise clients including Siemens Healthineers.
• Weconomy Spin-off initiative from sheconomy focused on diversity and equality in business, featuring Top Diversity Leaders and their pioneering initiatives; operates as a movement for more diversity in the economy and shares co-founders (Hermann Sporrer) with sheconomy.

Quantifiable outcome

• Leading women's business prize in the German-speaking region — Minerva Awards
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• weconomycoreStrategic or Co-development Partner · 1 May 2026weconomy is a spin-off initiative from sheconomy focused on diversity in business. Sheconomy and weconomy share founders (Hermann Sporrer) and conduct joint research studies, such as the 2026 equality study conducted with PwC Österreich and Ketchum. weconomy operates as a movement for more diversity in business, featuring Top Diversity Leaders.
• PwC ÖsterreichcoreStrategic or Co-development Partner · 1 May 2026Joint commissioning of studies on equality, career ambitions, and traditional role models in Austria. The 2026 study involved 1,000 respondents aged 14-75, conducted via Marketagent Institut.
• KetchumminorStrategic or Co-development Partner · 1 May 2026Communication agency Ketchum co-commissioned the 2026 equality study alongside weconomy and PwC Österreich, contributing to research on gender equality in Austrian workplaces.
• The Cover ViennacoreStrategic or Co-development Partner · 1 January 2026Exclusive membership club in Vienna serving as host venue for she.leads UNFILTERED curated salon events. Sheconomy Community Members and The Cover Members receive free access to she.leads UNFILTERED events. The venue provides an exclusive, protected environment for high-level networking under Chatham House Rules.
• HFA-StudiocoreImplementation/ SI/ Consulting Partner · 1 January 2026Vienna-based brand design agency that collaborated on the comprehensive 2026 magazine relaunch, working with Art Director Pauline Metges and Managing Editor Sinah Hoffmann to develop the new visual identity under the 'Change for Impact' theme.
• Club Balboa SalzburgminorOthers · 1 January 2026Exclusive venue hosting the Success Soirée Summer Edition event on July 23, 2026. Venue provides atmosphere, catering, and setting for the networking event focused on longevity and mental health.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Harvard Business Review: Premier business management publication with established women's-leadership content and global executive audience. Represents a translated/imported competitor for high-end professional readership and content authority.
• Handelsblatt: Germany's leading business newspaper with strong coverage of executive leadership, diversity, and women's career topics. Significantly larger incumbent; competes for the same high-earning female professional audience in DACH.
• Business Insider Germany: German-language digital business news outlet with women's career coverage, comparable professional demographic, and active social/content distribution in DACH.
• Brigitte: Iconic German women's magazine covering career, lifestyle, and culture. Broader women-interest focus but addresses overlapping demographic; legacy incumbent with which sheconomy competes for advertising and subscription share.
• Elle Germany: Global fashion/career/lifestyle magazine with German edition. Overlaps with sheconomy's lifestyle and career sections and competes for premium female professional advertising budgets.
• Cosmopolitan Germany: Major women's interest media brand covering career, finance, and lifestyle. The EIC of sheconomy previously served at Cosmopolitan, indicating direct editorial talent overlap and positioning against overlapping content verticals.
• Forbes DACH: Forbes Austria/Germany editions covering business, leadership, and entrepreneurship with growing women's-leadership coverage. Competes for senior executive readership and B2B sponsorship dollars in the same DACH market.

Direct peers

• The Female Company: Germany-based women-focused digital community and media platform offering career content, networking, and events. Comparable audience, GTM motion (community + content), and DACH focus.
• Edition F: German-language digital media brand focused on women in business, careers, and entrepreneurship. Closest direct peer — same DACH geography, women's professional audience, and content/community/events format.

Others

• TED Women: Global event and content platform with women-focused programming (TEDWomen) producing curated, idea-driven intellectual salons. Comparable to she.leads UNFILTERED's curated salon format and content leadership positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0bzGOkbb7DbSuv-lyp6WsA
• Facebookfacebook.com/Sheconomymagazin
• LinkedInlinkedin.com/company/sheconomy-wirtschaftsmagazin
• Instagraminstagram.com/sheconomy_wirtschaftsmagazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sheconomy