Shelter Construction, LLC

What Shelter Construction, LLC does

Shelter Construction, LLC is a privately held, founder-owned exterior construction contractor headquartered in Brooklyn Park, Minnesota, operating since 2008. The company provides residential and commercial roofing, siding, and window installation services across Minnesota and Western Wisconsin, with a particular emphasis on storm damage restoration and insurance claim advocacy. Its core service offering combines project-based installation work with an insurance navigation workflow in which field representatives conduct free inspections, document damage, and represent property owners during adjuster meetings to secure covered repairs. The business model is project-based, quote-driven, and direct-to-consumer, with no recurring subscription revenue and no formally disclosed pricing tiers.

The company holds top-tier manufacturer certifications across roofing, siding, and windows — including GAF Master Elite (top 3% of US contractors), TAMKO MasterCraft Pro, Malarkey Emerald Pro, and CertainTeed certifications — and partners with James Hardie, LP SmartSide, Alside, Exterior Portfolio, EDCO, Marvin, Kolbe, Pella, and Windsor for siding and window supply. These certifications enable access to premium warranty programs (e.g., GAF Golden Pledge) and preferred impact-resistant product lines. The technology stack is operational rather than proprietary: the GAF e360 visualization tool is licensed from the manufacturer and offered to customers, while estimating, scheduling, and project management rely on conventional field-rep-driven workflows. The company is bootstrapped, with no institutional investors or parent company, and is led by founder Jay Nord and Director of Operations Karin Nord.

The customer base is fragmented across residential homeowners and a smaller set of commercial properties (including churches, small businesses, and other organizations), with no single customer representing a material share of revenue. Marketing relies on a multi-channel approach including Google Business Profile, SEO, blog content, social media (Facebook, LinkedIn, YouTube), BBB A+ accreditation as a trust signal, and an insurance agent portal for carrier-driven referrals. With approximately 22 employees, the company is a small, founder-led regional operator rather than a scaling platform, and its growth trajectory is best characterized as steady, certification-driven expansion of service surface area within a geographically contained two-state market.

Name

Shelter Construction, LLC

Legal name

Shelter Construction LLC

Website

https://shelter-usa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Shelter Construction, LLC is a Brooklyn Park, Minnesota-based exterior contractor founded in 2008 that provides residential and commercial roofing, siding, and window installation across Minnesota and Western Wisconsin, with a focus on storm damage restoration and insurance claim advocacy for homeowners and small commercial property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: One-time project-based revenue from roof repair, replacement, and storm damage restoration for residential and commercial properties.
2. Siding Installation: Project-based revenue from residential and commercial siding installation including vinyl, metal, and fiber cement options.
3. Window Replacement: One-time revenue from window installation services for residential properties.
4. Insurance Claim Services: Assistance with insurance claims for storm damage, including representation during adjuster inspections and claim negotiation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shelter Construction is a licensed general contractor that provides exterior construction services including roofing, siding, and window installation for residential and commercial properties across Minnesota and Western Wisconsin. The company specializes in storm damage restoration and insurance claim advocacy, guiding property owners through damage assessment, adjuster negotiations, and full exterior repair or replacement using certified manufacturer materials. Free inspections, on-site consultations by field representatives, and 24-hour emergency services support the customer journey from initial claim through project completion.

Product overview

Shelter Construction LLC is a residential and commercial construction company offering a comprehensive suite of exterior home improvement services. The core service offerings include roofing (residential and commercial), siding (residential and commercial), and windows. The company specializes in storm damage restoration and works extensively with insurance claims to help homeowners navigate the repair and replacement process. Their residential services encompass roofing, siding, windows, impact-resistant shingles, and hail damage repairs. Commercial services include roofing (sloped and flat systems) and siding. The company operates as a licensed general contractor (License # BC639239) and partners with major material manufacturers including GAF, TAMKO, Malarkey, CertainTeed for roofing; Alside, Exterior Portfolio, EDCO, James Hardie, LP SmartSide for siding; and Kolbe, Marvin, Pella, Windsor for windows. They offer free inspections and consultations and provide 24-hour emergency services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Roof installation, repair, and replacement services for residential properties, including storm damage restoration and insurance claim assistance for homeowners.
• Commercial Roofing Roofing services for commercial buildings including sloped roofs using Varitile stone-coated steel and flat roofs using DuroLast membrane systems.
• Residential Siding Siding installation and replacement for homes, including vinyl, metal, and fiber cement options from partner manufacturers.
• Commercial Siding

Quantifiable outcome

• Roof replacement completed in one day by experienced crew

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core.

• GAFcoreTechnology or IntegrationGAF Master Elite certification (top 3% of US roofing contractors) and GAF Certified contractor status. Offers GAF Golden Pledge Warranty (lifetime, all-inclusive, free transfer), uses GAF Timberline ArmorShield II shingles, and provides GAF e360 visualization app for customers.
• Malarkey Roofing ProductscoreTechnology or IntegrationMalarkey Emerald Pro Contractor status. Offers NEX Rubberized Asphalt technology shingles including Legacy and Vista AR product lines, and ClimateFlex shingles known for polymer-modified asphalt, eco-friendly materials, and superior storm resistance.
• TAMKOcoreTechnology or IntegrationTAMKO MasterCraft Pro Contractor status. Offers Titan XT and StormFighter IR impact-resistant shingles built for extreme weather resistance with superior hail and wind protection.
• CertainTeedcoreTechnology or IntegrationCertified CertainTeed contractor. Offers ClimateFlex shingles featuring rubberized asphalt for flexibility and impact resistance, plus Integrity Roof System for enhanced durability.
• James HardiecoreTechnology or IntegrationFiber cement siding partner offering durable, long-lasting siding that maintains classic architectural charm while providing top-tier protection against elements.
• LP SmartSidecoreTechnology or IntegrationFiber cement siding partner providing engineered wood siding solutions combining durability with aesthetic flexibility for Minnesota climate conditions.
• AlsidecoreTechnology or IntegrationVinyl siding partner with over 70 years of experience offering siding products that combine beauty with durability in traditional to contemporary styles.
• Exterior PortfoliocoreTechnology or IntegrationVinyl siding partner offering extensive catalog of profiles and trim styles enabling extensive customization options for homeowners seeking distinctive styles.
• EDCO ProductscoreTechnology or IntegrationMetal siding partner providing high-quality metal siding with contemporary aesthetics and superior protection against elements for long-lasting home exterior.
• Marvin Windows and DoorscoreTechnology or IntegrationWindow partner offering energy-efficient and durable products including double-pane and triple-pane windows in various styles such as Marvin Signature and Marvin Elevate collections.
• Kolbe Windows and DoorscoreTechnology or IntegrationWindow partner offering variety of product lines designed for different architectural styles with durability and energy efficiency, including VistaLuxe Collection and Ultra Series.
• Pella Windows and DoorscoreTechnology or IntegrationWindow partner offering wide range of double-pane and triple-pane windows with customizable options, industry-leading warranties, and excellent customer service.
• Windsor Windows and DoorscoreTechnology or IntegrationWindow partner focused on energy-efficient solutions meeting high standards of quality and performance with modern yet traditional aesthetic options.
• DuroLastcoreTechnology or IntegrationPreferred flat roof solution partner offering products perfect for retrofit, new construction, or overlay applications with top-tier warranty program for commercial and residential flat roofs.
• Varitile (Stone Coated Steel)coreTechnology or IntegrationPreferred sloped roofing material for its unique properties including energy savings, solutions for homes with chronic ice dam problems, and impact resistance superior to even the best asphalt roofs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bone Dry Roofing: Multi-location Midwest residential roofing contractor with strong insurance-claim focus and multiple branch offices. Closely comparable to Shelter on geography (Midwest), customer base (residential storm-damage), and service mix (roofing, gutters, siding).
• Klaus Roofing Systems: Regional roofing franchise network serving the Northeast and Midwest U.S. Comparable to Shelter in offering residential roofing, siding, and gutters, with a focus on storm damage restoration and insurance claim support.
• Mr. Roof: Regional exterior remodeling company offering roofing, siding, and windows to homeowners in the Midwest and Mid-South. Comparable to Shelter on residential service mix, geographic overlap, and direct sales model.
• Baker Roofing Company: Regional residential and commercial roofing contractor in the Southeast U.S. with storm damage and insurance claim expertise. Comparable to Shelter on residential roofing focus, insurance navigation services, and multi-trade exterior capabilities.
• Erie Construction Midwest: Midwest-based multi-trade exterior remodeler offering roofing, siding, and windows directly to homeowners. Comparable to Shelter on multi-trade exterior model, regional concentration, and direct-to-consumer sales motion.

Broad incumbents

• Greenwood Industries: Commercial roofing and sheet metal contractor serving national accounts. Comparable to Shelter on the commercial roofing segment, particularly flat-roof and specialty systems, though operating at larger scale.
• Power Home Remodeling: Large-scale national exterior remodeler (roofing, siding, windows) operating across multiple U.S. regions. Comparable to Shelter on multi-trade exterior offering but with substantially greater scale and geographic reach.
• Tecta America: National commercial roofing platform offering installation, repair, and maintenance across the U.S. Comparable to Shelter on the commercial roofing side, particularly flat-roof membrane work (e.g., DuroLast systems).

Regional players

• Universal Roof & Remodeling: Twin Cities-based residential roofing and exterior contractor competing in the same Minnesota market. Comparable to Shelter on direct-to-consumer roofing model, geographic overlap in Minneapolis/St. Paul, and insurance-claim positioning.
• Deer Park Roofing: Residential roofing contractor based in the Cincinnati/Northern Kentucky region with insurance-claim focus. Comparable to Shelter on storm-damage restoration model and residential customer base, though operating in a different Midwest geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@shelterconstructionllc7586
• Facebookfacebook.com/ShelterConstructionLLC
• LinkedInlinkedin.com/company/shelter-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelter Construction, LLC