Sheraton Vallarta

What Sheraton Vallarta does

Sheraton Vallarta (doing business as Sheraton Buganvilias Puerto Vallarta and Sheraton Buganvilias Resort and Convention Center) is a beachfront all-inclusive resort property located along the Pacific coast in Puerto Vallarta, Mexico, a few minutes from the malecón and 15 minutes from Gustavo Díaz Ordaz International Airport. The resort operates 6 restaurants, 4 bars, multiple pools with poolside bars, Spa Maiavé wellness facilities, a 24-hour fitness center equipped with Technogym cardiovascular machines, tennis courts, the Sheratoons kids club, an on-site boutique, a Mini Mart convenience store, and a convention center for meetings and weddings. Direct beach access and ocean-view rooms anchor the leisure positioning.

The property is owned and operated by Marriott International, Inc. (NASDAQ: MAR), a publicly traded Delaware-incorporated corporation headquartered at 7750 Wisconsin Ave, Bethesda, Maryland, founded in 1927. Sheraton itself was acquired by Marriott in 1998. The property participates in the Marriott Bonvoy loyalty program (180+ million members) and is distributed through Marriott.com direct booking, the Marriott Bonvoy mobile app, global call centers, the Business Access by Marriott Bonvoy SMB corporate travel platform built with Spotnana Technology, Inc., and a global affiliate program operated with Partnerize covering 8,500+ properties across 138 countries and territories.

The revenue model is all-inclusive subscription-style pricing — nightly rates bundle accommodations, dining across the 6 restaurants and 4 bars, beverages, and select activities — supplemented by incremental revenue from Spa Maiavé treatments (professional services), convention center and meeting venue rentals (professional services), and ancillary retail from the on-site boutique and Mini Mart. Pricing is quote-based and not publicly disclosed on the website. The primary customer segment is leisure and family travelers seeking hassle-free beach vacations, with a secondary segment of corporate and event planners using the convention facilities. Marriott International's broader portfolio spans 30+ brands including luxury (Ritz-Carlton, St. Regis, W Hotels) and full-service (Westin, Marriott) segments across more than 9,900 properties in 146 countries and territories.

Name

Sheraton Vallarta

Legal name

Marriott International, Inc.

Website

https://sheratonvallartaallinclusive.com

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheraton Vallarta is a beachfront all-inclusive resort in Puerto Vallarta, Mexico, owned by Marriott International and operated under the Sheraton brand. It serves leisure families, couples, and corporate event planners with bundled dining, spa, and convention facilities through the Marriott Bonvoy ecosystem.

Ownership category

akta.pro rank

Product category

All-Inclusive Beachfront Resort

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• All-inclusive resort
• Beachfront hotel
• Hospitality services
• Spa wellness
• Convention events

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. All-Inclusive Resort Stays: The resort operates on an all-inclusive model offering accommodations, dining at 6 restaurants and 4 bars, pool access, entertainment, and activities bundled into the room rate. Revenue is generated through nightly room rates that include all food, beverages, and select activities.
2. Spa and Wellness Services: Spa Maiavé offers specialized treatments for additional fees beyond the all-inclusive package
3. Meetings and Events: Convention center and meeting facilities for corporate events and weddings generate revenue from venue rentals and associated services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sheraton Buganvilias Puerto Vallarta (also doing business as Sheraton Vallarta) is an all-inclusive beachfront resort in Puerto Vallarta, Mexico, operating under the Sheraton brand of Marriott International. The property bundles accommodations, dining at 6 restaurants and 4 bars, pool and beach access, entertainment, fitness center, and select activities into nightly room rates. It also offers Spa Maiavé wellness treatments, a Sheratoons kids club, tennis, and convention and wedding facilities for additional revenue.

Product overview

Sheraton Buganvilias Puerto Vallarta is an all-inclusive beachfront resort property offering comprehensive vacation services. The property features 6 restaurants and 4 bars providing diverse dining options, Spa Maiavé offering wellness treatments, a 24-hour fitness center with Technogym equipment, multiple swimming pools with poolside bars, Sheratoons kids club for family activities, boutique and Mini Mart convenience store, convention center for events, and direct beach access. Located 15 minutes from Gustavo Díaz Ordaz International Airport and minutes from Puerto Vallarta's malecón.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Resort Stays An all-inclusive beachfront resort package in Puerto Vallarta, Mexico, that bundles accommodations, meals at 6 restaurants, beverages at 4 bars, pool and beach access, entertainment, kids club access, and select activities into a nightly rate for leisure and family travelers.
• Spa Maiavé Wellness Services A spa offering at the resort providing specialized treatments for physical and mental well-being, available for additional fees beyond the all-inclusive package, in a private atmosphere called Maiavé Village.
• Meetings and Conventions Convention center and meeting facilities at the resort for corporate events, conferences, and conventions, with revenue generated from venue rentals and associated services.
• Weddings Wedding event hosting services at the resort leveraging its beachfront location, dining venues, and event spaces for couples and wedding planners.

Quantifiable outcome

• Access to Marriott Bonvoy's 180+ million members

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PartnerizecoreTechnology or IntegrationMarriott International partnered with Partnerize for its affiliate program. The platform provides affiliates with tools to track clicks, sales, and commissions. Affiliates can earn referral fees on qualified hotel stays and Homes & Villas bookings completed through their affiliate links. The program covers over 8,500 properties across 138 countries and territories with a 7-day latency period.
• Spotnana Technology, Inc.coreTechnology or IntegrationSpotnana Technology, Inc. partnered with Marriott International to develop the Business Access by Marriott Bonvoy platform - a specialized travel booking product for small and medium-sized businesses. The platform combines Marriott's hotel portfolio with Spotnana's travel technology for online booking, expense management, and real-time travel data analytics.
• Hertz Business RewardsminorGTM or Marketing PartnerHertz Business Rewards is featured as a travel partner within Marriott's Business Access by Marriott Bonvoy SMB platform. Small and medium business travelers can access Hertz car rental discounts through the platform, with 24-hour advance reservation required at participating US locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Secrets Vallarta Bay Puerto Vallarta: Adults-only all-inclusive in the immediate Puerto Vallarta market; competes for the resort's leisure/romantic segment at a higher luxury tier within the same booking window.
• Hyatt Ziva Puerto Vallarta: Hyatt-operated all-inclusive resort in the same Puerto Vallarta beach corridor, competing head-to-head for the same leisure/family traveler with bundled F&B, spa, and convention-style facilities.
• Dreams Vallarta Bay Resort & Spa: AMResorts (Apple Leisure Group) all-inclusive in the same destination targeting families and couples with unlimited-luxury dining, drinks, and kids programming — directly substitutes for Sheraton's offering.
• Fiesta Americana Puerto Vallarta: Mexican-operated full-service beachfront hotel in Puerto Vallarta with similar family/convention mix; primary domestic-Mexico competitor overlapping on corporate and leisure demand.
• Velas Vallarta: Independent all-inclusive resort in Puerto Vallarta's marina area with comparable family appeal and beachfront positioning, directly competing in the same sourcing set on OTAs and tour operators.
• CasaMagna Marriott Puerto Vallarta Resort & Spa: Sibling Marriott Bonvoy resort in Puerto Vallarta; shares the same loyalty distribution and overlapping customer base, making it the closest intra-brand competitor for bookings.

Broad incumbents

• Playa Hotels & Resorts: Public all-inclusive beach resort operator in Mexico/Caribbean (Hyatt Ziva, Dreams, Secrets, Jewel brands), representing the scaled competitive set the Sheraton property is benchmarked against for RevPAR and ancillary spend.
• Marriott Puerto Vallarta Resort & Spa (non-all-inclusive Marriott brand in destination): Marriott's broader ecosystem and parent brand strategy sets standards and pricing discipline across all Bonvoy properties in Mexico, indirectly shaping the Sheraton product positioning.
• Palace Resorts (Grupo Palace): Large Mexican all-inclusive operator with multiple luxury beach brands (Le Blanc, Moon Palace, Hard Rock) competing for the same US/Canadian leisure fly-in to Mexico at a wider portfolio scale.

Emerging players

• Karisma Hotels & Resorts: Independent Mexican/Caribbean all-inclusive operator (El Dorado, Azul, Nickelodeon) pushing family and gourmet-inclusive concepts that overlap with the Sheraton's Sheratoons and dining-led value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/sheraton-vallarta
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheraton Vallarta