Sherbrooke Design and Construction

What Sherbrooke Design and Construction does

Sherbrooke Design and Construction (legal entity Sherbrooke Constructions Pty Ltd) is a Melbourne-based luxury residential design and construction firm founded in 1990 by Robert Drechsel and Graham Salan. Operating from Mount Waverley, Victoria, the company delivers integrated design-and-construct services for affluent homeowners in inner Melbourne and Bayside suburbs, with a portfolio of 600+ completed projects over 35+ years. Core service offerings include custom new homes, home extensions, full-home renovations, knockdown rebuilds, heritage restorations, sloping block design and build, basement construction, and townhouse developments, supported by the Sherbrooke for Life aftercare program and a premium 'Luxe by Sherbrooke' tier developed in partnership with LSA Architects.

The business operates on a project-based, custom-quoted revenue model under fixed-price contracts with budget estimates guaranteed to within 5% of the final contract price. Technology stack is modest: Buildertrend provides 24/7 client project management portal access, and the firm relies on its website, organic SEO, social media (Facebook, Instagram, YouTube), and a client referral program for demand generation. Go-to-market is sales-led through direct consultation booking, with a concept design package starting from $3,500 (credited toward the building contract) acting as a low-friction entry point.

The company is privately held by its two founders with no external investors, operates a lean team of 14 employees, and generates revenue entirely from one-time construction contracts averaging between $1M and $3M based on award category data. Customer segments include affluent individual homeowners, heritage property owners, and a smaller tail of property investors and developers seeking multi-unit townhouse projects. Industry recognition is strong, with consistent HIA Victoria and MBA Victoria nominations through 2003–2025, including APB Professional Builder of the Year 2025.

Name

Sherbrooke Design and Construction

Legal name

Sherbrooke Constructions Pty Ltd

Website

https://sherbrookeconstructions.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherbrooke Design and Construction is a founder-owned, Melbourne-based luxury residential design-and-construct firm serving affluent homeowners in inner Melbourne and Bayside suburbs with custom homes, extensions, renovations, and specialty builds under fixed-price contracts.

Ownership category

akta.pro rank

Product category

Luxury Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Custom Home Building (IMAFABAC), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Custom home builders
• Home extension services
• Luxury home renovations
• Residential construction
• Knockdown rebuild

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Design and Construction: Full-service design and construct revenue model for luxury custom homes, including architectural design, town planning, construction, and aftercare. Revenue is generated through one-time project fees based on custom pricing for each build.
2. Home Extensions and Renovations: Renovation and extension services for existing homes with fixed-price contracts. Projects range from single-room renovations to major whole-home transformations.
3. Concept Design Packages: Initial concept design and budget estimate services starting from $3,500, credited towards final building contract if client proceeds to construction.
4. Knockdown Rebuild Projects: Complete knockdown and rebuild services including demolition, design, and construction of custom new homes on existing properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sherbrooke Design and Construction is an integrated luxury design-and-construct home builder operating in inner Melbourne and Bayside suburbs since 1990. The company delivers custom new homes, home extensions, renovations, knockdown rebuilds, heritage restorations, and specialty projects such as sloping block builds and basements under a single team, with fixed-price contracts and budget guarantees to within 5% of final price. Post-completion, clients are supported through the proprietary Sherbrooke for Life aftercare program with scheduled warranty reviews and a long-term client portal.

Product overview

Sherbrooke Design and Construction is a luxury custom home builder offering an integrated design and construct service. The company provides five core services: home extensions, home renovations, custom new homes, knockdown rebuilds, and specialty services including sloping block design/build, basement construction, and townhouse developments. Premium offerings include Luxe by Sherbrooke (in partnership with LSA Architects) for higher-end architectural design. All projects are supported by the Sherbrooke for Life aftercare program. The company operates under fixed-price contracts with budget estimates guaranteed to within 5% of the final contract price.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe by Sherbrooke: A premium design and construct service developed in partnership with LSA Architects for those seeking a higher level of architectural design.

Products and services

• Home Extensions

Quantifiable outcome

• Budget estimates guaranteed to within 5% of final contract price
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• LSA ArchitectscoreStrategic or Co-development PartnerStrategic partnership with LSA Architects to deliver the 'Luxe by Sherbrooke' premium design and construct service. This collaboration provides clients seeking higher-level architectural design with expert architectural services combined with Sherbrooke's construction expertise. The partnership enables additional design flourishes and iconic architectural styles matched with practical luxury construction.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• G.J. Gardner Homes: G.J. Gardner is a franchise home builder with strong Victorian presence offering custom designs. Comparability lies in the custom-design segment and a portion of the knockdown-rebuild market, although the franchise model and broader price positioning differ from Sherbrooke's founder-led boutique model.
• Simonds Homes: Simonds is a Victorian-founded builder with a national footprint offering project, custom, and townhouse homes. It intersects with Sherbrooke in Melbourne custom builds and HIA award categories, though Simonds operates at significantly larger volume.
• Metricon: Metricon is Australia's largest volume home builder, including a custom-home offering that overlaps with Sherbrooke's premium tier in Melbourne. Comparability is broader than direct: both serve Victorian homeowners with end-to-end building services, but Metricon's scale and project-home focus place it as a broad incumbent rather than a luxury niche competitor.
• Carlisle Homes: Carlisle Homes is one of Victoria's largest residential builders with a defined luxury and custom range across Melbourne's premium suburbs. Both firms compete for affluent Melbourne homeowners seeking bespoke design-and-construct outcomes, but Carlisle operates at significantly greater scale and volume than Sherbrooke.
• Burbank Australia: Burbank builds new homes and townhouses across Victoria, including projects in Melbourne's growth corridors and established suburbs. Like Sherbrooke, it offers design flexibility and a range of project types (single dwelling, townhouse, knockdown-rebuild), but at materially larger scale and broader price positioning.
• Henley Properties: Henley is a long-established Victorian home builder with on-display and custom options across Melbourne. Comparable in product scope (custom home design and construction) and regional footprint, but differentiated by larger volume operations and project-home focus vs. Sherbrooke's luxury niche.
• Porter Davis Homes: Porter Davis is a major Australian home builder with a meaningful Victorian presence and custom-design packages. It competes for renovation and custom-build dollars in Melbourne's outer and middle-ring suburbs, making it a comparable — though higher-volume, less luxury-focused — operator.

Regional players

• Rawson Homes: Rawson Homes is a NSW-based volume and custom builder that serves parts of the broader Australian luxury custom-home segment. It is comparable to Sherbrooke in product offering (custom design and construction) but competes in a different geographic footprint (NSW/ACT vs. Victoria).

Others

• Housing Industry Association (HIA): HIA is Australia's peak residential building industry association that awards the HIA Victorian categories in which Sherbrooke has multiple finalist and winner positions (Custom Built Home, Renovation/Addition). Ecosystem participant — not a competitor — but a key reference for segment standards and competitive benchmarking.
• Master Builders Association of Victoria: MBA Victoria is the industry body that confers the awards Sherbrooke has repeatedly won (Professional Renovator Builder of the Year, Best Custom Built Home categories). It is not a competitor but is directly comparable as a market-shaping institution that defines the standards and recognition system Sherbrooke competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoiX12v4Rrd9jQghkmMM5-g
• Facebookfacebook.com/sherbrookedesignconstruction
• Instagraminstagram.com/sherbrookedesignconstruction
• LinkedInlinkedin.com/company/sherbrooke-design-and-construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherbrooke Design and Construction