Sherin

What Sherin does

Sherin is a privately held Turkish women's fashion brand operated by URBATEKS TEKS. GİY. SAN. VE TİC. LTD. ŞTİ., headquartered in Bayrampaşa, Istanbul. The company traces its origins in the knitwear sector to 1997 and runs a direct-to-consumer e-commerce storefront at sherin.com.tr (available in Turkish and English) alongside a B2B wholesale form. Its catalog spans tops (sweaters, cardigans, blouses, T-shirts, tunics, sweatshirts), bottoms (leggings, pants, skirts, jeans), outerwear (jackets, trench coats), accessories (scarves, berets), knitwear (Triko), and home textiles under the Sherin Home sub-brand, with seasonal "New Arrivals," "Best Sellers," and "On Sale" collections, plus a digital gift card. Product copy emphasizes natural cotton and recyclable materials as part of a sustainability positioning.

The commerce stack is assembled from third-party providers rather than built in-house: the storefront runs on the Ticimax e-commerce platform (powered by Agesoft Yazılım) under KVKK compliance; payments are processed by PayTR with bank-transfer routing through TEB and a cash-on-delivery option; and fulfillment is handled primarily by Yurtiçi Kargo with Kargoist as a secondary Istanbul courier, both supporting order tracking. Unit pricing is set individually per SKU in Turkish Lira and Euros, with free shipping above 750 TL (750 TL/1500 TL thresholds observed across pages) and an installment (taksit) option for credit-card buyers. Identity options include standard email registration plus Google and Apple social login.

Sherin employs roughly 35 people and is led operationally by Burak Atasoy (listed as the responsible person on the company's Mersis record). There is no disclosed venture capital, private equity, or institutional investor involvement, and the entity shows no parent company, subsidiaries, public listing, M&A activity, or patent portfolio. Customer acquisition is driven by email/SMS marketing, WhatsApp support, Facebook and LinkedIn retargeting, an on-site fashion blog, and SEO across the Turkish and English versions of the site, with a 10% off code (SHERIN10) used as a new-member incentive.

Name

Sherin

Legal name

URBATEKS TEKS. GİY. SAN. VE TİC. LTD. ŞTİ.

Website

https://sherin.com.tr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherin is a privately held Turkish DTC women's fashion e-commerce brand selling knitwear, tops, bottoms, outerwear, accessories, and home textiles through sherin.com.tr, also serving B2B wholesale buyers.

Ownership category

akta.pro rank

Product category

Women's Apparel E-commerce

NAICS

Apparel Knitting Mills (31512)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Nonwoven Fabric Mills (Spunbond/Meltblown/Needle-punched) (IMAOABAC)

Keywords

• Women's apparel e-commerce
• Knitwear manufacturing
• Fashion retail
• Direct-to-consumer clothing
• Home textiles

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of women's clothing and accessories through the company's e-commerce website. Customers purchase individual items at listed prices. Revenue is generated from the margin between product cost and retail selling price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sherin designs, manufactures, and retails women's fashion apparel and accessories — including knitwear, tops, bottoms, outerwear, and accessories — through its own e-commerce platform sherin.com.tr. The brand also offers a Sherin Home sub-brand of home textiles (blankets, decor) and a digital gift card service, with sustainable production using natural cotton and recyclable materials underpinning the offering.

Product overview

Sherin is an online women's fashion brand operating as a unified e-commerce platform (sherin.com.tr) that offers a comprehensive women's clothing portfolio. The core offering spans four main product categories: Top Wear (sweaters, cardigans, dresses, T-shirts, blouses, crop tops, tunics, sweatshirts), Bottom Wear (leggings, pants, skirts, jeans), Outerwear (jackets, trench coats), and Accessories (blankets, scarves, berets). A dedicated Sherin Home sub-brand extends the portfolio into home textiles. Products are organized into seasonal collections (New Arrivals), curated collections (Best Sellers), and promotional collections (On Sale). The brand emphasizes knitwear (Triko) as a signature category, featuring products in various fabric compositions including cotton and recycled materials. Sherin also offers a Gift Card service for gifting purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Top Wear Collection Upper body garments including sweaters, cardigans, dresses, T-shirts, blouses, shirts, suits, crop tops, tunics, and sweatshirts designed for modern women seeking versatile wardrobe options.
• Women's Bottom Wear Collection Lower body garments including leggings, pants, skirts, and jeans in various cuts and styles for different body types and occasions.
• Outerwear Collection Jackets and trench coats providing protection and style for various occasions and weather conditions.
• Accessories Collection Fashion accessories including blankets, scarves, and berets designed to complement women's outfits.
• Knitwear (Triko) Collection Knitwear products including dresses, sweaters, cardigans, blouses, skirts, and coordinated sets made from cotton and recycled fibers, representing Sherin's signature knitwear heritage.
• Blankets Collection Home textile blankets including fringed blankets and TV blankets made from cotton, wool, or microfiber materials for warmth and decoration.
• Sherin Home Sub-Brand Collection Home textile sub-brand collection featuring blankets and home decor items with Sherin's signature aesthetic.
• Sherin Gift Card Digital gift card offering allowing customers to purchase gift cards for friends and family to redeem at Sherin.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Agesoft Yazılım San. ve Tic. A.Ş.coreTechnology or IntegrationE-commerce infrastructure provider powering sherin.com.tr. Processes and manages customer data, orders, and website functionality under KVKK compliance.
• Yurtiçi KargocoreChannel Partner/ Reseller/ DistributorPrimary logistics and shipping partner. Handles all order deliveries including cash on delivery (kapıda ödeme) services. Orders shipped within 1-3 business days.
• KargoistminorChannel Partner/ Reseller/ DistributorSecondary courier for Istanbul domestic deliveries. Not available for cash on delivery orders. Free shipping for orders 1500 TL and above.
• TEB (Türk Ekonomi Bankası)coreTechnology or IntegrationBanking partner for EFT/havale (bank transfer) payments. Account held at TEB Bayrampaşa branch for non-credit card payment processing.
• PayTRcoreTechnology or IntegrationPayment processor partner enabling credit card transactions and optional card saving functionality for returning customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Beymen: Premium Turkish multi-brand and own-label fashion retailer with strong D2C e-commerce. Comparable in Turkish women's fashion D2C motion but positioned at higher price points than Sherin.

Broad incumbents

• ASOS: Online-first global women's fashion retailer. Highly comparable D2C, online-only business model and women's apparel target customer, but with significantly broader assortment and international scale.
• Zara (Inditex): Global fashion incumbent with vertically integrated supply chain and strong D2C e-commerce. Comparable in vertical integration and women's apparel focus, though at global scale.
• H&M: Global fast-fashion incumbent with extensive women's apparel assortment sold through own e-commerce and physical stores. Comparable product category and D2C channel but vastly larger scale and faster supply chain.

Direct peers

• Modanisa: Turkish modest-fashion e-commerce platform selling women's clothing globally online. Highly comparable as a Turkey-based, primarily D2C women's fashion brand with international reach.
• LC Waikiki: Turkish-founded apparel retailer with broad women's fashion assortment sold through D2C e-commerce and extensive physical retail. Directly comparable in target customer, category mix, and DTC motion, but at significantly larger scale.
• DeFacto: Turkish apparel brand selling women's, men's, and children's clothing via own e-commerce and physical stores across multiple geographies. Comparable DTC women's fashion focus with international ambitions similar to Sherin's.
• Koton: Turkish women's fashion brand with omni-channel retail and online store offering tops, bottoms, dresses, knitwear and outerwear at mass-market price points. Closely comparable in product mix and Turkish D2C positioning.
• Mavi: Turkish-origin apparel brand with women's bottoms, tops, and knitwear sold through D2C e-commerce and retail. Comparable women's apparel positioning with vertical brand-building similar to Sherin's approach.

Others

• Trendyol: Turkey's leading e-commerce marketplace hosting many apparel brands including women's fashion sellers. Comparable as a Turkish online fashion ecosystem player, but operates as a marketplace rather than a single brand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sherincomtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherin