SheRuns

What SheRuns does

SheRuns is a volunteer-run, women-only running club founded in early 2024 in Vancouver, British Columbia by three co-founders — Clodagh Dressler, Chloe Seah, and Aliénor de Nanteuil — all of whom study at the University of British Columbia. The organization operates as a community-led, non-profit entity offering weekly group runs on Tuesdays (Vancouver at 7:00 pm, Calgary at 6:00 pm), structured into multiple speed groups to accommodate beginners through experienced runners training for races or half marathons. It expanded to Calgary in 2024 under a dedicated chapter president and now maintains two chapters with approximately 15+ named ambassadors across both cities, supported by a logistics director in Vancouver.

The core product is the community itself: structured weekly runs, an annual signature fundraising event (Think Pink 6k for breast cancer research through the Canadian Cancer Society), and recurring collaborations with local brand sponsors such as Oakberry Açaí, Kintec, Heal Wellness, Herbaland Naturals, Hornby Organic, Sea2Sky Events, and LadySport. There is no proprietary technology stack; operations run on Instagram, Strava Clubs, and a Canva-built website, with a dedicated collaborations email for sponsor pipeline management.

The business model is effectively pre-revenue: no membership fees, no disclosed monetization, and no funding rounds. All value delivered to members is funded through in-kind sponsorship (smoothie bowls, açaí treats, retail shopping nights, event prizes) rather than cash sponsorship or paid subscriptions. Members are the general public — specifically women in Vancouver and Calgary seeking community, accountability, and a welcoming entry point to running — while "customers" in the commercial sense are local lifestyle and wellness brands seeking grassroots marketing access to a female, active-living audience.

Name

SheRuns

Legal name

SheRuns

Website

https://sherunsyvr.my.canva.site

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SheRuns is a volunteer-run, women-only running club founded in 2024 in Vancouver, BC, with a second chapter in Calgary. It offers weekly Tuesday group runs across multiple pace groups, signature fundraising events, and brand-sponsored community activations for women seeking an inclusive entry to running.

Ownership category

akta.pro rank

Product category

Community Fitness / Women's Running Club

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Women's running club
• Community running group
• Group fitness training
• Running events
• Active living community

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Sponsorship and Community Partnerships: SheRuns appears to operate primarily through sponsorship arrangements with local businesses including Herbaland Naturals, Hornby Organic, Sea2Sky Events, and LadySport. These sponsors provide in-kind support (smoothie bowls, açaí treats, event prizes) rather than direct financial sponsorship. The organization appears to be volunteer-run with no disclosed revenue model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SheRuns is a women's run club operating two chapters (Vancouver and Calgary) that organizes weekly group runs with multiple pace-speed groups, hosts special events, and runs annual fundraising initiatives such as the Think Pink 6k for breast cancer research. The club is volunteer-run, free to join, and supported by local business sponsors providing in-kind support for events.

Product overview

SheRuns is a women's run club organization founded in early 2024 by Clodagh Dressler, Chloe Seah, and Aliénor de Nanteuil. The organization operates as a single unified community service offering two geographic chapter locations: SheRuns Vancouver (YVR) and SheRuns Calgary (YYC). Each chapter provides weekly group runs with multiple speed groups, special events, and membership access. The Vancouver chapter holds runs on Tuesdays at 7:00 pm with three speed options, while the Calgary chapter offers weekly runs with two speed groups. Additional offerings include signature events like the annual Think Pink 6k breast cancer awareness run, collaborations with partners like Heal Wellness, Oakberry Açaí, and Kintec, and ambassador programs for community building.

Differentiator

Problem solved

Functional benefit

Products and services

• SheRuns Vancouver (YVR) Chapter Weekly group run service for women in Vancouver, BC, held every Tuesday at 7:00 pm, offering three speed groups to accommodate different fitness levels from beginners to experienced runners.
• SheRuns Calgary (YYC) Chapter Weekly group run service for women in Calgary, AB, offering two speed groups (6:00 min/km and 7:00 min/km) and led by Chapter President Norah.
• Think Pink 6k Annual signature fundraising event of SheRuns Vancouver, a 6k run held in October in honour of Breast Cancer Awareness Month. All event proceeds fund breast cancer research through the Canadian Cancer Society.
• SheRuns Membership Free community membership providing access to regular weekly runs, special events, ambassador programs, and the SheRuns network of women runners across the Vancouver and Calgary chapters.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oakberry AçaícoreGTM or Marketing Partner · 8 March 2025Ongoing collaboration partner for Vancouver chapter. Supplied post-run treats for International Women's Day celebration on March 8th. Also hosting the Summer Series (May 17th, June 14th, July 19th, August 23rd) with 5km seawall runs followed by post-run treats at their West 8th location. Multi-event partnership demonstrating sustained collaboration.
• Herbaland NaturalsminorGTM or Marketing PartnerOfficial sponsor of SheRuns. Listed as one of the organization's sponsors, providing in-kind support to the running community.
• Hornby OrganicminorGTM or Marketing PartnerOfficial sponsor of SheRuns. Listed as one of the organization's sponsors providing support for events and community activities.
• Sea2Sky EventsminorGTM or Marketing PartnerOfficial sponsor of SheRuns. Listed as one of the organization's sponsors, potentially providing event-related support.
• LadySportminorGTM or Marketing PartnerOfficial sponsor of SheRuns. Listed as one of the organization's sponsors, providing support to the women's running community.
• Heal WellnessminorGTM or Marketing PartnerCollaboration partner for Calgary chapter. Supplied post-run smoothie bowls for the February 4th Tuesday run event, providing value to members.
• KinteccoreGTM or Marketing PartnerEvent partner for Vancouver chapter. Hosted March 25th event featuring a run along Vancouver's Seawall followed by a private shopping night at Kintec Vancouver. Provided footwear and running retail support.
• Young Women in BusinessminorStrategic or Co-development PartnerCollaboration partner for Vancouver chapter. March 1st event to inspire young women and connect communities. Strategic partnership focused on empowering young women.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GoodLife Fitness: Large Canadian fitness club chain offering group fitness classes and in-club communities. Comparable as a Canadian group-fitness community operating structured weekly sessions, though commercial and far larger in scale than SheRuns.
• Running Room: Canadian running retailer and community-run organizer offering free weekly training groups, learn-to-run clinics, and race-prep programs. Comparable to SheRuns in its Canadian footprint, free community runs, and structured pace groups.
• Canada Running Series: Major Canadian mass-participation race organizer (Toronto, Vancouver, Montreal events). Comparable to SheRuns at the event-organizer layer (e.g., Think Pink 6k), though operating at far greater scale as an established race organizer.
• lululemon Run Club: Brand-led free community run clubs hosted at lululemon stores and city locations. Comparable to SheRuns in its free weekly community runs and women-skewing member base, though backed by a major athletic apparel brand.
• Nike Run Club: Nike's global free run-club platform with city-based chapters and a flagship app. Comparable to SheRuns in its weekly community-run cadence, pace-group structure, and target demographic of women runners, but at vastly greater scale and with corporate backing.

Direct peers

• Girls on the Run: Non-profit organization that runs girls' running programs and events across many cities. Comparable to SheRuns in its mission-driven, community-based running model with structured pace support and recurring local programming.
• November Project: Free, community-led, grassroots fitness movement operating in multiple cities with weekly group workouts. Highly comparable to SheRuns in its volunteer-ambassador model, weekly cadence, city-chapter structure, and mission-driven community ethos.
• Black Girls Run: National women's running community with city-based chapters focused on health, community, and empowerment. Comparable to SheRuns in its women-only focus, multi-chapter structure, and emphasis on welcoming runners of all levels.

Emerging players

• Mom's Run This Town: U.S.-based women's running community with local chapters, focus on connection and accountability among women runners. Comparable to SheRuns in its women-only, community-chapter model and emphasis on social connection alongside training.

Regional players

• Kintec: Western Canadian running footwear retailer that hosts community runs and is also a SheRuns sponsor. Comparable as a regional community-running convener and pace-group host in the same Vancouver market where SheRuns operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sherunsyvr
• LinkedInlinkedin.com/company/sheruns-yvr-yyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SheRuns