Herbaland USA

What Herbaland USA does

Herbaland USA (legal entity Herbaland Gummies) is a Richmond, British Columbia-based manufacturer of vegan, sugar-free, plant-based nutritional gummies and functional snacks, founded in 2009 by Aisha Yang and Musharaf Yang. The company operates as both a branded CPG producer and a private-label/contract manufacturer, producing over 70 million bottles annually across three manufacturing facilities and exporting to more than 40 countries as Canada's largest nutritional gummy manufacturer. Its core technology centers on an eco-forming process that uses reusable stainless steel molds instead of traditional starch molds, paired with pectin-based (rather than gelatin) vegan formulations and proprietary sugar-reduction techniques achieving 2g sugar and 25g fiber per serving using stevia and monk fruit. The portfolio spans an adult and children's Essentials supplement line (D3 & B12, Omega-3, Iron Plus, Multivitamins, Biotin Beauty, Calcium Plus, Prenatal, Sleep Plus, Joint Care, Immune Boost, Calm, Electrolytes, Women's Multi), the low-sugar Oh My! Gummies confectionery line, the Snacks with Benefits functional snack line, Yumbiotic probiotic powder sticks, and a Snacks with Benefits sub-brand packaged in OK Compost HOME-certified compostable pouches. Herbaland holds GMP, Health Canada, NSF, NSF Sport, B Corp, and Climate Smart certifications. Revenue derives from four streams: direct-to-consumer e-commerce via herbaland.com, B2B wholesale distribution (including a dedicated wholesale portal and the UBC Bookstore co-brand), private-label/contract manufacturing for brands across 40+ countries, and a fundraising program yielding 20% commission back to schools and community organizations. Customers include health-conscious consumers, vegans, parents, athletes, private-label brands, and community organizations across Asia, the Middle East, the Americas, and Europe.

Name

Herbaland USA

Legal name

Herbaland Gummies

Website

https://herbaland.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Herbaland USA is a Richmond, BC-based manufacturer of vegan, sugar-free nutritional gummies and functional snacks, also offering private-label contract manufacturing across 40+ countries as Canada's largest nutritional gummy producer.

Ownership category

akta.pro rank

Product category

Nutritional Gummy Supplements Manufacturing

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Medicinal Chemicals & Botanical Products (2833), Sugar & Confectionery Products (2060)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

Keywords

• Vegan gummy vitamins
• Sugar-free supplements
• Contract manufacturing
• Private label gummies
• Nutritional supplements

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of vegan nutritional gummies, vitamin supplements, and Snacks with Benefits product lines through their e-commerce storefront and retail partners.
2. Contract Manufacturing: Private label and contract manufacturing services for custom vegan and sugar-free gummies. Canada’s largest nutritional gummy manufacturer exporting over 70 million bottles annually with operations across 3 manufacturing facilities.
3. Wholesale Distribution: B2B wholesale accounts for retailers and distributors, including UBC Bookstore partnership for co-branded products.
4. Fundraising Program: Schools, sports teams, and community organizations can fundraise by selling Herbaland products, earning 20% commission on sales with free shipping on orders over $70.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Herbaland USA manufactures and sells vegan, sugar-free, pectin-based gummy vitamins and functional gummy supplements under its own brand to consumers via DTC e-commerce, retail, and wholesale channels. It also provides contract manufacturing and private-label gummy production services for third-party brands, leveraging proprietary eco-forming technology to produce plant-based, allergen-free gummies with low sugar content.

Product overview

Herbaland USA is a nutritional gummy and supplement company offering a diversified portfolio of products centered around vegan, sugar-free, and plant-based nutritional supplements. The core product lines include: Yumbiotic Powder Sticks (probiotic supplements in powder format), Oh My! Gummies (low-sugar gummy candy with 2g sugar and 25g fiber per serving), and the complete Essentials supplement line (vitamins and minerals including D3 & B12, Omega-3, Iron Plus, Multivitamins, Biotin Beauty, Calcium Plus, Prenatal, Sleep Plus, Joint Care, Immune Boost, Calm Naturally, Electrolytes, and Women's Multi for adults; and Multivitamins, Omega-3, Immune Bears, and Calm & Chill for kids). The Snacks with Benefits sub-brand offers functional gummy snacks with ACV, Acerola Vitamin C, Turmeric & Ginger, and MCT Oil. The company also operates a Contract Manufacturing Services division (Canada's largest gummy manufacturer with GMP, Health Canada, NSF certifications) and an RD Collaborative program for registered dietitians.

Differentiator

Problem solved

Functional benefit

Brands

• Oh My! Gummies: Low-sugar gummy candy line with only 2g of sugar and 25g of fiber per serving, made from plant-based ingredients and all-natural flavors
• Yumbiotic
• Snacks with Benefits

Products and services

• Herbaland Adult Multivitamin Gummies
• Herbaland Kids Multivitamin Gummies
• Herbaland Vegan Omega-3 Gummies
• Herbaland Vegan D3 & B12 Gummies
• Herbaland Prenatal Multivitamin Gummies
• Herbaland Hair/Skin/Nails (Biotin Beauty) Gummies
• Herbaland Glowing Beauty Vegan Collagen Booster Gummies
• Herbaland Iron Plus Gummies
• Herbaland Calcium Plus Gummies
• Herbaland Sweet Dreams Sleep Aid Gummies
• Herbaland Joint Care Gummies
• Herbaland Immune Boost Gummies
• Herbaland Calm Naturally Stress Relief Gummies
• Herbaland Electrolyte Gummies
• Herbaland Women's Multi Gummies
• Herbaland Kids Immune Bears Gummies
• Herbaland Kids Calm & Chill Gummies
• Yumbiotic Powder Stick
• Oh My! Gummies
• Snacks with Benefits
• Contract Manufacturing Services
• RD Collaborative Program
• Wholesale Store Portal
• Fundraising Program

Quantifiable outcome

• Over 700,000 trees planted since 2022 toward goal of 2.5 million trees by 2025
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• veritreecoreStrategic or Co-development Partner · 18 April 2022Tree-planting partnership supporting environmental restoration and carbon sequestration. Committed to planting 2.5 million trees by 2025. Since April 2022, planted over 707,042 trees sequestering 150,285 tons CO2 and generating 3,636 working days for tree planters. veritree is a data-driven restorative platform using blockchain verification for transparency.
• Vancouver CanuckscoreGTM or Marketing Partner · 1 January 2021Preferred partner of the Vancouver Canucks for 2021-22 seasons. Supports Canucks For Kids Fund and community initiatives. Provided donations to Autism Acceptance Night ($8,000), supporting Canucks Autism Network programs for individuals with autism.
• UBC ThunderbirdscoreGTM or Marketing PartnerUniversity partnership supporting UBC students through co-branded NSF-Certified Vitamin D3 B12 Gummies. Portion of profits donated to scholarships, recreational development programs, and student services. Herbaland participates in campus events with samples and #CampusCrew support.
• Edgy Veg (Candice)minorGTM or Marketing PartnerSocial media partnership with vegan influencer Candice (Edgy Veg) to reach vegan community. Created co-branded Edgy Veg Essentials Bundle including exclusive Sour Watermelon D3 & B12 gummies. One of Herbaland's first social media partners helping build vegan community connection.
• Radicle (Climate Smart)coreStrategic or Co-development PartnerClimate Smart certification program partnership over 2 years resulting in 5% decrease in overall carbon emissions. Working on strategies for energy efficiency, recycling, and alternative fuels in manufacturing facilities.
• Mobi by Rogers (E-bikes)minorGTM or Marketing PartnerPartnership to provide brand new e-bikes for Vancouver's bike share program, promoting greener transportation options. Supports sustainable cities initiative and reduces transport emissions.
• Ocean Wise (Great Shoreline Cleanup)minorStrategic or Co-development PartnerEnvironmental cleanup partnership supporting Ocean Wise's Great Shoreline Cleanup initiative. Herbaland team participates in local cleanups every few months where water meets land.
• Convoy of HopeminorStrategic or Co-development PartnerFaith-based organization partnership. In 2024, donated over $150,000 of gummies to support children's feeding initiatives, community outreach, and disaster response campaigns.
• Mikinakoos Children's FundminorStrategic or Co-development PartnerCharity addressing quality of life in remote Northwestern Ontario communities. Donated 100% of online sales on September 30, 2022. In 2023, donated over $12,000 worth of gummies to support food, clothing, and basic amenities access.
• Mamas for MamasminorStrategic or Co-development PartnerNational charitable organization supporting mothers and caregivers. Since 2021, stocked shelves at Karma Market where moms can pick up items free of charge. In 2022, donated $51,103 worth of product and $3,000 cash. In 2023, donated $21,300 of product.
• YWCA VancouverminorStrategic or Co-development PartnerOrganization advancing well-being of women and families through advocacy. In 2022, donated product to Crabtree Corner in Vancouver's Downtown Eastside helping marginalized women and families. In 2023, donated over $18,000 in product and sponsored YWCA Women of Excellence event.
• Inspire HealthminorStrategic or Co-development PartnerBC-based charity providing cancer support before, during, and after treatment. In 2023, donated $4,100 of gummies and $3,000 cash supporting Rain Walk campaign and Night to Inspire gala.
• Canucks Autism NetworkminorStrategic or Co-development PartnerProvides year-round sports and recreation programs for individuals with autism. In 2022, donated $11,000 through Autism Awareness game and Pro-Am tournament support. Also working to provide inclusive employment opportunities for individuals on the autism spectrum.
• Backpack BuddiesminorStrategic or Co-development PartnerTackles weekend hunger gap serving roughly 4,000 meals weekly. Herbaland team helped pack 1,250 bags for kids in need, supporting children facing food insecurity.
• North Shore RescueminorStrategic or Co-development PartnerVolunteer search and rescue organization in North Vancouver. Herbaland committed to donating $50,000 supporting new rescue equipment, communications technology, and gummies to fuel rescuers.
• GMP, Health Canada, NSF, NSF SportcoreTechnology or IntegrationQuality certifications for manufacturing operations enabling export to over 40 countries. GMP (Good Manufacturing Practice), Health Canada, NSF, and NSF Sport certifications ensure product safety and regulatory compliance.
• Lomi (Electric Composter)minorGTM or Marketing PartnerHerbaland's compostable packaging is Lomi Approved. Partnership with Lomi electric composter to help consumers dispose of plant-based pouches through home composting turning organic waste into nutrient-rich dirt.

Scale indicators10 records

Recent moves13 records

Expansion highlights3 records

Direct peers

• Olly: Olly is a DTC-first gummy vitamin and supplement brand (owned by Unilever) offering vegan and functional gummies for sleep, immunity, beauty, and multivitamins. It is the most direct US-market analog to Herbaland's gummy vitamin and snack-with-benefits proposition, with comparable product format, target consumer, and premium positioning.
• SmartyPants Vitamins: SmartyPants Vitamins is a US-based gummy vitamin brand (owned by Nestlé Health Science) offering multivitamins, omega-3, prenatal, and kids' gummies. It directly mirrors Herbaland's gummy-first supplement lineup, family-focused marketing, and emphasis on clean ingredient profiles, making it a strong direct peer for the branded business.
• Vitafusion: Vitafusion is Church & Dwight's flagship gummy vitamin line and one of the largest mass-market gummy supplement brands in North America. It competes head-to-head with Herbaland at the gummy vitamin category level and represents the dominant incumbent Herbaland must displace in retail and DTC.
• Ritual: Ritual is a DTC supplement brand known for traceable ingredients, vegan formulations, women-focused marketing, and premium subscription pricing, directly comparable to Herbaland's plant-based positioning and women-owned identity. Its Essential for Women multivitamin, prenatal, and synbiotic products overlap with several of Herbaland's core SKUs.
• Care/of: Care/of is a DTC personalized vitamin and supplement brand using a quiz-driven recommendation engine and premium packaging. While it focuses on capsules rather than gummies, it competes for the same health-conscious, design-aware, digitally native consumer that Herbaland targets with its gummy and powder stick lines.
• MegaFood: MegaFood (owned by Nestlé Health Science) is a US supplement brand emphasizing whole-food, food-state, non-GMO, and vegan-friendly vitamins. Its clean-label positioning, women's and kids' product lines, and specialty retailer presence overlap meaningfully with Herbaland's plant-based, allergen-free supplement strategy.

Broad incumbents

• Nature's Bounty: Nature's Bounty is a broad-line mass-market supplement manufacturer (owned by Nestlé Health Science) covering vitamins, minerals, herbs, and gummy formats including Sundown. As a much larger incumbent with global distribution and private label capabilities, it overlaps with Herbaland across both branded and contract manufacturing categories.
• Garden of Life: Garden of Life (Nestlé Health Science) is a certified organic and non-GMO supplement brand with a broad line of vitamins, probiotics, and omega-3s. Its clean-ingredient, plant-based narrative and specialty/natural channel presence make it comparable to Herbaland's positioning, particularly for the vegan and B Corp-aligned consumer.
• Life Extension: Life Extension is a US-based premium supplement brand offering a broad catalog of vitamins, minerals, and condition-specific formulations sold primarily through DTC and healthcare-professional channels. Its expansive SKU range and emphasis on quality certifications parallel Herbaland's contract manufacturing and certification strategy.

Emerging players

• Nordic Naturals: Nordic Naturals is a US omega-3 specialist brand with strong third-party testing, sustainable sourcing, and international distribution. While it focuses on fish oil rather than plant-based omega-3, it competes directly with Herbaland's Omega-3 product line and is comparable in its premium, certified, sustainability-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxKjDaV4F1eF8oHVTSvhCtA
• Facebookfacebook.com/HerbalandGummies
• LinkedInlinkedin.com/company/herbaland
• Instagraminstagram.com/herbalandnaturals
• TikToktiktok.com/@herbaland

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbaland USA