Kintec Footwear
Kintec Footwear & Orthotics is a Canadian specialty retailer selling custom orthotics, performance footwear, and bracing through 23+ retail locations in BC and Ontario, supported by a proprietary AI-powered 3D FitScan™ fitting system and certified Pedorthists.
- Company typePrivate
- Founded1991
- HeadquartersSurrey, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kintec Footwear does
Kintec Footwear & Orthotics (legal entity: Kintec Footlabs Limited) is a Canadian specialty retailer and clinical pedorthic provider founded in 1991 and headquartered in Surrey, British Columbia. The company sells three core product lines — custom orthotics, performance footwear, and bracing solutions — unified by its proprietary Fit System™. The Fit System uses touchless 3D FitScan™ infrared structured-light scanning (accurate to within 1.5mm in 30 seconds) and an AI-powered recommendation engine trained on a worldwide database of over 5 million foot scans, capturing 10 specific measurements per foot to match individuals to appropriate footwear and orthotic devices.
The company operates 23+ retail locations across British Columbia and Ontario, complemented by an e-commerce storefront (shop.kintec.net) and a corporate website (kintec.net). Distribution and service delivery occur primarily through a One2One appointment-based model that pairs each customer with a certified Pedorthist or clinical fitter. Ancillary revenue lines include paid Run Clinics (10-week structured programs from beginner to marathon and trail running), an Alivio Employee Wellness B2B2C program targeting employer-sponsored foot health benefits, and educational content (Foot Health Centre, blog). The company employs 51–100 staff and reports 150+ years of combined clinical expertise across its team, serving five identified end-segments: general consumers seeking foot comfort, runners and active athletes, diabetics, patients with chronic foot or lower-limb pain, and occupational/industrial workers.
Revenue is generated through a mix of hardware sales (footwear, bracing) and professional services (custom orthotic manufacturing, fit assessments, run training). The company cites an 86% patient-reported improvement rate from an ongoing 40,000+ patient pedorthic outcome study as a clinical differentiator. The business is privately held, founder-led (Mark McColman, CEO), with no disclosed external funding, M&A, or public listing.
Kintec Footwear firmographics
Firmographics- Name
- Kintec Footwear
- Legal name
- Kintec Footlabs Limited
- Website
- https://kintec.net
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kintec Footwear & Orthotics is a Canadian specialty retailer selling custom orthotics, performance footwear, and bracing through 23+ retail locations in BC and Ontario, supported by a proprietary AI-powered 3D FitScan™ fitting system and certified Pedorthists.
- Ownership category
- akta.pro rank
Kintec Footwear industry classification
Industry- Product category
- Specialty Footwear and Orthotics
- NAICS
- Shoe Retailers (45821), Shoe Retailers (4582), Offices of Podiatrists (621391)
- SIC
- Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
- akta.pro secondary industries
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), Comfort, Orthopedic & Medical Footwear (CRAAACAG), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
Keywords
Where Kintec Footwear is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices24 records
Markets served
Kintec Footwear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Orthotics: Bespoke orthotic devices custom-designed by Pedorthists to suit medical needs, lifestyle and activities. Manufactured in local lab with 1-2 week turnaround.
- Performance Footwear: Curated premium footwear inventory hand-picked by product experts based on support, cushioning, width, and depth characteristics.
- Bracing Solutions: Custom and off-the-shelf bracing solutions for treatment and recovery of injuries including knee osteoarthritis and lower back pain.
- Run Clinics: Paid structured running programs at various levels (Beginner to Full-Marathon, Trail running), typically 10 weeks in duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Email newsletter signup incentive |
| Freemium | One-time | One2One personalized fitting appointment |
| Freemium | One-time | Free 15-minute phone consultation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Kintec Footwear product offering
Product offeringCore offering
Kintec Footwear & Orthotics designs, manufactures, and retails custom orthotics, performance footwear, and bracing solutions. The company's offerings are unified through its proprietary Fit System™ that uses touchless 3D FitScan™ scanning technology combined with artificial intelligence to deliver personalized foot assessments and footwear matching across 23+ retail locations in British Columbia and Ontario.
Product overview
Kintec Footwear & Orthotics operates as a specialty footwear and foot care retailer offering three core product lines: Custom Orthotics (precision-crafted medical devices for feet), Performance Footwear (hand-picked premium athletic and casual shoes), and Bracing Solutions (custom and off-the-shelf braces). These are unified through the proprietary Fit System™ technology platform, which uses AI-powered 3D FitScan™ to provide personalized fitting across all products. Additional services include the One2One appointment program and Run Clinics training programs. The company positions orthotics and footwear as complementary offerings—'Together In Step'—with technology and expertise connecting them.
Differentiator
Problem solved
Functional benefit
Brands
- Fit System™: Proprietary fitting technology using touchless 3D scanning and AI to match customers with optimal footwear
- One2One Program
Products and services
- Custom Orthotics
- Performance Footwear Curated premium footwear inventory for running, hiking, walking, tennis, court sports, soccer cleats, hockey skates, dress shoes, sandals, and diabetic footwear, hand-picked by product experts and fitted using the proprietary Fit System.
- Bracing Solutions Custom and off-the-shelf bracing solutions for treatment and recovery of injuries, including knee, ankle, wrist, and elbow braces for conditions such as knee osteoarthritis and lower back pain.
- Fit System™ Proprietary fitting platform using touchless 3D FitScan Technology that captures thousands of data points providing 10 specific foot measurements, with an AI system referencing a worldwide database of over 5 million scans to match footwear to foot shape. Includes Fit, Function, and Feel components.
- One2One Program Free 30-minute appointment-based personalized footwear and orthotic fitting service with reserved one-on-one time with a Kintec expert.
- Run Clinics Paid 10-week structured running training programs at multiple levels (Beginner, 10km, Half-Marathon, Full-Marathon, and Trail Running Intro/Intermediate/Advanced) led by professional instructors in multiple Canadian cities.
Quantifiable outcome
- 86% of custom orthotic patients report improvement (from study of 40,000+ pedorthic patients)
- +1 more outcomes
Companies that use Kintec Footwear
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Kintec Footwear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Kintec Footwear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trailside PhysiominorCoquitlam-based physiotherapy clinic; shared content and educational resources about foot health, gait analysis, and rehabilitation
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Kintec Footwear competitors and assessment
Company assessmentBroad incumbents
- Bauerfeind: Global medical device manufacturer of orthopedic braces and supports sold through clinicians. Comparable on the bracing solutions product line Kintec retails as part of its core offering.
- New Balance: Athletic footwear brand with a strong comfort/walking franchise and own retail stores. Comparable on curated athletic/comfort footwear retail, though at much greater scale and brand breadth.
Direct peers
- The Walking Company: Specialty retailer of comfort and orthopedic footwear with curated brand assortments and store-based fitting. Competes in the same comfort/health-footwear category with similar in-store service emphasis.
- Superfeet: Premium insoles/orthotics brand with retail placement and proprietary fit technology. Overlaps with Kintec on orthotics product and fit-tech approach, though distributed wholesale rather than own-store.
- Walking on Cloud: Canadian specialty retailer of comfort and orthopedic footwear with curated assortments and fitting expertise. Directly comparable in product mix and Canadian regional positioning.
- Foot Solutions: Franchise-based retailer of comfort, orthopedic, and custom-fit footwear and orthotics served via in-store assessments. Comparable business model combining clinical fitting with specialty footwear retail.
- Good Feet Store: North American specialty retailer focused on custom-fit arch supports and orthotics through in-store fitting appointments. Closest analog to Kintec's appointment-based, clinical-grade orthotic + footwear retail model.
- SOLE (Sole Technology / SOLE Footwear): Custom orthotics and comfort insole brand with foot-scanning and direct-to-consumer delivery. Closely comparable on orthotics product, foot-measurement technology, and outcome-led positioning.
Emerging players
- Powerstep: OTC and prescription orthotic insole manufacturer widely distributed through retail and podiatry channels. Competes in the same orthotics category but without a full-service fitting retail footprint.
Regional players
- SoftMoc: Canadian footwear retailer (stores + e-commerce) offering branded comfort and casual footwear. Comparable regional specialty footwear footprint in Canada, though without orthotics-as-service depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Kintec Footwear social profiles
Digital presenceKintec Footwear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kintec Footwear leadership team
Management profileNumber of profiles
Profiles5 records
Kintec Footwear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kintec Footwear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kintec Footwear
What does Kintec Footwear do?
Kintec Footwear & Orthotics designs, manufactures, and retails custom orthotics, performance footwear, and bracing solutions. The company's offerings are unified through its proprietary Fit System™ that uses touchless 3D FitScan™ scanning technology combined with artificial intelligence to deliver personalized foot assessments and footwear matching across 23+ retail locations in British Columbia and Ontario.
Is Kintec Footwear a public or private company?
Kintec Footwear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kintec Footwear founded?
Kintec Footwear was founded in 1991. It employs 51 to 100 people.
Where is Kintec Footwear based?
Kintec Footwear is headquartered in Surrey, Canada, in the North America region.
How does Kintec Footwear make money?
Four revenue lines are on record. Custom Orthotics are the primary driver. The others are performance Footwear, bracing Solutions and run Clinics.
Who are Kintec Footwear's main competitors?
Broad incumbents on record are Bauerfeind and New Balance. Direct peers are The Walking Company, Superfeet, Walking on Cloud, Foot Solutions, Good Feet Store and SOLE (Sole Technology / SOLE Footwear). Powerstep is listed as an emerging player. SoftMoc is listed as a regional player.
Does Kintec Footwear have an API?
No public API is recorded for Kintec Footwear.
What industry is Kintec Footwear in?
Kintec Footwear's product category is Specialty Footwear and Orthotics. Its primary akta.pro industry code is CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail, with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 45821 and its SIC code is 5661.