Sherwood Dance Academy

What Sherwood Dance Academy does

Sherwood Dance Academy (SDA) is a privately held, single-location dance education studio founded in 2001 in Sherwood, Oregon, currently operating three classrooms on the second floor of the Sherwood Ice Arena at 20407 SW Borchers Dr. #205. The studio serves hundreds of students ages 2 through adult across four progressive program tracks: Jump Start (ages 2-5), Building Blocks (ages 5+, multi-style levels 1-4), Classical (ages 9+, advanced Ballet and Pointe), and Showstoppers (ages 7+, performing company with Petite through Senior divisions), plus a seasonal Summer program. Instruction spans Acro, Ballet, HipHop, Jazz, Tap, and Lyrical/Pointe, supported by a stated values framework of Compassion, Creativity, Gratitude, Celebration, and Service, an annual Winter Showcase, a Rose Scholarship Fund, and community partnerships with Helping Hands of Sherwood, Family Promise of Tualatin Valley, and Fircrest Senior Living.

The business runs on a subscription-based, direct-to-consumer go-to-market. Enrollment is processed through an iClassPro customer portal on a Squarespace-hosted website, with priority registration for currently enrolled families and a Happiness Guarantee for new students. Revenue is generated primarily through monthly Dance Season tuition covering a 10-month instructional cycle, supplemented by a Summer session with a 2-payment structure. The studio pioneered an inclusive pricing model that bundles class instruction, costume, recital ticket, recital video, and a photo session from sister-company Liana Robin Photography into the monthly fee, differentiating on transparency and reducing enrollment friction. Additional revenue streams include Studio Rental and the Rose Scholarship assistance program.

Operationally, the studio employs approximately 20 staff, has no app, no public funding, no institutional investors, and no expansion outside Sherwood, Oregon. Technology is limited to commodity SaaS (iClassPro for student/enrollment management and Squarespace for web and content marketing). Ownership is concentrated with a single Owner-Director (Liana), and marketing relies on the website, Monthly Memos newsletter, social media, community events, and word-of-mouth referrals within the local Sherwood market.

Name

Sherwood Dance Academy

Legal name

Sherwood Dance Academy

Website

https://sherwooddance.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherwood Dance Academy is a privately held, single-location dance studio in Sherwood, Oregon, founded in 2001. It serves hundreds of students ages 2+ through subscription-based Acro, Ballet, Jazz, Tap, HipHop, and Pointe programs with inclusive tuition bundling costumes, recital, and photography.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (611610), Dance Companies (711120)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Dance studio services
• Children dance education
• Ballet and tap classes
• Performing company training
• Inclusive tuition dance

Headquarters

HQ city

Sherwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Dance Class Tuition: Monthly tuition payments for dance classes. During the Dance Season, tuition is inclusive and covers not just instruction but also costume, recital ticket, recital video, photo session, and other surprises bundled over 10 months.
2. Summer Program Tuition: Summer classes offered July-August with 2-payment structure per class.
3. Recital and Performance Inclusions: Tuition includes recital costumes, tickets, videos, and photo sessions with Liana Robin Photography bundled into monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sherwood Dance Academy delivers in-person dance instruction for children and teens ages 2 through high school across Acro, Ballet, Jazz, Tap, Hip Hop, Lyrical, and Pointe styles, structured into four core programs (Jump Start, Building Blocks, Classical, Showstoppers performing company) plus a seasonal summer program. Tuition is sold as a recurring monthly inclusive bundle that bundles instruction with recital costumes, recital tickets, recital videos, and studio photo sessions, alongside a Rose Scholarship financial-assistance program and a studio-rental offering for third-party use of the dance space.

Product overview

Sherwood Dance Academy offers a comprehensive suite of dance programs for students ages 2-60+, structured as progressive program levels. The core programs include Jump Start (ages 2-5), Building Blocks (ages 5+), Classical (advanced ballet, ages 9+), and Showstoppers performing company (ages 7+). These programs cover dance styles including Acro, Ballet, HipHop, Jazz, Tap, and Pointe. The academy also provides seasonal Summer Dance Programs and community-focused offerings including Studio Rental and the Rose Scholarship financial assistance program. The academy operates from three classrooms within the Sherwood Ice Arena facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Jump Start Introductory dance program for children ages 2-5 that introduces movement concepts through games, covering Ballet, Ballet/Tap, and Jazz/Acro combinations at beginner level.
• Building Blocks Multi-style dance program for children ages 5+ covering Acro, Ballet, Hip Hop, Jazz, and Tap at progressive Levels 1-4 in a nurturing environment.
• Classical Advanced Ballet and Pointe program for dancers ages 9+ who are dedicated to ballet technique, requiring enrollment in at least two classes per week.
• Showstoppers SDA's performing company for dancers ages 7+ across Petite, Mini, Junior, Senior, and Acro divisions, offering extra technical training, community performances, and fundraiser involvement.
• Summer Dance Programs Seasonal summer session of dance classes held July through August, with a 2-payment tuition structure per class and an end-of-summer showcase performance at Stella Olsen Park.
• Studio Rental Rental of the dance studio space located on the 2nd floor of the Sherwood Ice Arena for third-party use.
• Rose Scholarship Financial assistance program helping families afford dance classes, funded through annual Winter Showcase donations and community fundraising events.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Liana Robin PhotographycoreStrategic or Co-development PartnerSister company providing professional photo sessions for dance students included in tuition. One photo day per class is provided as part of the inclusive tuition model, with photos taken during class once recital costumes arrive.
• Sherwood School DistrictminorOthersSDA follows Sherwood School District weather-related closures for inclement weather decisions. If SSD is closed due to weather, so are they. If SSD has a late start, classes starting before 12pm are cancelled.
• Winterhawks Sherwood Ice ArenaminorGTM or Marketing PartnerSDA is located in the 2nd floor of the Sherwood Ice Arena. Partnered for fundraising event where 50% of admission fees were donated to the Rose Scholarship Fund during December 2025 ice skating fundraiser.
• Helping Hands of SherwoodminorOthersLocal food bank receiving food donations during annual Winter Showcase performances in December.
• Family Promise of Tualatin ValleyminorOthersLocal non-profit with mission to end homelessness one family at a time. Receives clothing donations from SDA's annual clothing drive and was the 2026 Spring Fundraiser beneficiary.
• Fircrest Senior LivingminorOthersSDA dancers performed at Fircrest Senior Living facility, bringing joy to residents through dance performances.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• My Gym Children's Fitness Center: Franchised children's fitness and development center offering structured classes for ages 6 weeks-10 years in a subscription model. Comparable to SDA in targeting the same parent-paid children's enrichment market with progressive age-tiered programs, though focused on motor skills rather than dance-specific curriculum.
• Arthur Murray International: Established franchised dance instruction chain with over 100 years of history, offering private and group ballroom dance lessons on subscription packages. Comparable to SDA in core business model of recurring tuition dance instruction, though targeting adults in social dance rather than youth classical/hip-hop.
• Fred Astaire Dance Studios: Largest franchised ballroom and social dance instruction network in North America with private and group lesson subscription models. Comparable to SDA as a recurring-tuition dance instruction business with multi-tier programming, though focused on adult social/ballroom rather than youth classical dance.
• Goldfish Swim School: Franchised children's swim instruction brand with subscription-based progressive class tiers for ages 4 months-12 years. Comparable to SDA in subscription children's enrichment education model with multi-age progression, though operating in swim instruction rather than dance.
• The Little Gym: Franchised children's activity center offering structured movement, gymnastics, and enrichment classes for ages 4 months-12 years. Directly comparable to SDA as a parent-paid subscription class model serving young children with multi-tier programming, though broader than dance-specific instruction.
• School of Rock: Franchised music instruction brand offering progressive performing-arts programs for children through adults in subscription class formats. Comparable to SDA in the performing-arts education subscription model with age-tiered progression and performance showcases, though music-focused rather than dance.
• Club Pilates: Largest franchised boutique Pilates studio brand in the U.S. with subscription-based group class models. Comparable to SDA in operating subscription class-based movement instruction with inclusive recurring tuition, though adult-focused rather than youth dance education.
• Gymboree Play & Music: Long-established franchised early-childhood enrichment program offering movement, music, and play classes for ages 0-5 years. Comparable to SDA's Jump Start tier in targeting early-childhood movement and parent-paid subscription enrichment, though broader across multiple developmental domains.

Emerging players

• STEEZY Studio: Online dance instruction platform offering subscription-based streaming classes across multiple styles including hip-hop, contemporary, and ballet. Comparable to SDA as a recurring-revenue dance instruction business, though differentiated by online delivery and broader geographic reach rather than single-location physical studio.

Direct peers

• Tutu School: Franchised ballet and creative movement school specifically for children ages 18 months-12 years with progressive tiered programs. The most direct comparable peer to SDA's Jump Start and Building Blocks tiers in children's ballet/dance education subscription model with age-tiered curriculum and performance showcases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sherwood-dance-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Dance Academy