Shiift

Leadership Development and Professional Training Servicesshiift.com.au

Shiift is a Queensland-based B2B leadership development and training company delivering workshops, coaching, and keynote speaking to regional Australian businesses, newly promoted managers, and management teams. Founded in 2016 and led by Judy Porter, it operates without a technology platform.

Company typePrivate
Founded-
HeadquartersMackay, Australia
Headcount1–10
GTM typeB2B
OfferingServices

What Shiift does

Shiift is a privately held Australian professional services company founded in 2016 and headquartered in Cannonvale, Queensland, operating as a B2B leadership development and training provider. The company delivers in-person workshops along the Queensland coast and virtual programs nationwide, targeting regional businesses, newly promoted managers, established management teams, and women in leadership. Its offering includes a catalogue of structured programs (Clifton Strengths, Mate2Manager, Difficult Discussions & Crucial Conversations, Emotional Intelligence Essentials, Women's Leadership, Building Emotional Intelligence, Leadership Essentials), bespoke training built from 40 modular components, 1:1 coaching, and keynote speaking services.

Shiift has no proprietary technology platform; its product is delivered by people through workshops and coaching sessions. Pricing is per-day (AUD $4,700-$5,170+GST for multi-day enterprise programs accommodating up to 24 participants) or per-person for public workshops (AUD $355-$455+GST), with additional per-person fees for MBTI and Clifton Strengths assessments. The business is founder-led by Director Judy Porter, who contributes 25+ years of business ownership experience and a Bachelor of Behavioural Studies in Psychology, and is the primary brand asset.

The customer base is diversified across energy, government, professional services, real estate, accounting, engineering, agriculture, tourism, and resources — including Mackay Council, Green Energy Technologies, PRD, Big 4 accounting firms, Elders, and QTIC. Distribution is via direct sales, founder-led consultations, a website booking channel, and conference speaking. The company is bootstrapped, with no disclosed funding, no parent company, and a headcount of 5.

Shiift firmographics

Firmographics

Name: Shiift
Legal name: Shiift Pty. Ltd.
Website: https://shiift.com.au
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Shiift is a Queensland-based B2B leadership development and training company delivering workshops, coaching, and keynote speaking to regional Australian businesses, newly promoted managers, and management teams. Founded in 2016 and led by Judy Porter, it operates without a technology platform.
Ownership category
akta.pro rank

Shiift industry classification

Industry

Product category: Leadership Development and Professional Training Services
NAICS: Professional and Management Development Training (611430)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

Keywords

Leadership development training
Corporate team training
Emotional intelligence workshops
Management skills programs
Professional coaching services

Where Shiift is headquartered

Location

Headquarters

HQ city: Mackay
HQ country: Australia
HQ region: Oceania

Offices2 records

Markets served

Shiift business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Training Programs: Multi-day intensive workshops delivered either in-person or virtually. Programs include Leadership Essentials (4-day monthly program over 4 months), Building Emotional Intelligence (2-4 days), Women's Leadership (2-4 days), and various half-day workshops. Revenue is generated through daily rates charged to businesses, with optional individual assessments (MBTI, Clifton Strengths) at additional per-person cost.
1:1 Coaching: Individual coaching services tailored to develop self-leadership, effective communication, and career growth. Delivered alongside or independently from group training programs.
Keynote Speaking: Judy Porter provides keynote speaking services for conferences, corporate events, and team events. Customized sessions on motivation, mindset, culture, and communication.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Leadership Essentials - 4-day intensive program
One time/ perpetual license	Multi-year contract	Building Emotional Intelligence - 2 to 4 day program
One time/ perpetual license	Multi-year contract	Women's Leadership - 2 to 4 day program
Unit Pricing	Pay-as-you-go	Difficult Discussions & Crucial Conversations - Half-day workshop
Unit Pricing	Pay-as-you-go	Emotional Intelligence Essentials - Full-day workshop
Unit Pricing	Pay-as-you-go	Mate2Manager - Half-day workshop

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Shiift product offering

Product offering

Core offering

Shiift is a leadership development and professional training company that sells multi-day workshops, half-day and full-day programs, customized enterprise training, 1:1 coaching, and keynote speaking to businesses and individuals across Australia. Programs cover leadership skills, emotional intelligence, women's leadership, difficult conversations, and strengths-based development, delivered in-person along the Queensland coast or virtually nationwide, with optional MBTI and Clifton Strengths psychometric assessments.

Product overview

Shiift is a leadership development and training company offering a portfolio of training programs, coaching services, and speaking engagements. The core offerings include Clifton Strengths workshops, Mate2Manager transition training, Difficult Discussions & Crucial Conversations modules, Emotional Intelligence Essentials and Building Emotional Intelligence programs, Women's Leadership programs, and Leadership Essentials multi-day intensives. These programs are available as standalone workshops or can be custom-built through Tailored Training using 40 available modules. Additional services include 1:1 individual coaching and keynote/corporate event speaking. Shiift delivers programs nationally across Australia with in-person sessions along the Queensland coast and virtual delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

Leadership Essentials

Companies that use Shiift

Customer profile

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Shiift technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Shiift partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Shiift competitors and assessment

Company assessment

Broad incumbents

FranklinCovey Australia: Global leadership and execution training franchise (The 7 Habits, etc.) with established Australian delivery. Comparable in leadership and effectiveness content area but operates at vastly greater scale with broader geographic reach and stronger brand.
Dale Carnegie Training (Australia): Global training brand offering leadership, communication, and presentation courses in Australia. Directly competes for the same B2B training wallet around communication skills, confidence, and leadership development.
Centre for Creative Leadership (CCL): Global leadership research and training institution offering leadership development programs, coaching, and assessments. Comparable in evidence-based leadership and assessment-led offerings (MBTI-adjacent) but at enterprise and academic scale.
Korn Ferry: Global organisational consulting firm with large leadership and coaching practice. Comparable in leadership development and executive coaching but operates with consulting-grade scale, technology platforms, and global delivery.
DDI (Development Dimensions International): Global leadership development firm specialising in leadership pipelines, assessment, and frontline manager training. Overlaps with Shiift's Leadership Essentials, Mate2Manager, and emotional intelligence content for newly promoted managers.

Direct peers

Australian Institute of Management (AIM): Australia's longest-running management training provider offering short courses, leadership programs, and professional development for mid-career managers. Directly comparable in target buyer (Australian management teams) and curriculum areas (leadership, communication, emotional intelligence).
The Mind Room: Australian psychology-led training provider delivering workshops on emotional intelligence, resilience, and leadership for corporate teams. Highly comparable mix of psychology-credentialled facilitators and corporate emotional-intelligence programming.
The Executive Connection: Australian peer-advisory and leadership development organisation serving SME owners and management teams. Comparable in serving Australian regional/mid-market management cohorts with leadership and team development programs.
Leadership Management Australasia (LMA): Australian provider of leadership, management, and sales training programs targeting managers and business owners. Closely comparable in offering type, audience, and short-burst workshop delivery model.

Emerging players

SME Business Coaching & Mentoring Australia (e.g., ActionCOACH): Franchised business coaching and leadership training network targeting SME owners and managers in Australia. Comparable audience of newly promoted managers and small-business leadership teams, with structured workshop-style programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Shiift financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Shiift leadership team

Management profile

Number of profiles

Profiles1 record

Shiift funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Shiift M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiift

What does Shiift do?

Is Shiift a public or private company?

Shiift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Shiift founded?

Shiift was founded in -1. It employs 1 to 10 people.

Where is Shiift based?

Shiift is headquartered in Mackay, Australia, in the Oceania region.

How does Shiift make money?

Three revenue lines are on record. Training Programs are the primary driver. The others are 1:1 Coaching and keynote Speaking.

Who are Shiift's main competitors?

Broad incumbents on record are FranklinCovey Australia, Dale Carnegie Training (Australia), Centre for Creative Leadership (CCL), Korn Ferry and DDI (Development Dimensions International). Direct peers are Australian Institute of Management (AIM), The Mind Room, The Executive Connection and Leadership Management Australasia (LMA). SME Business Coaching & Mentoring Australia (e.g., ActionCOACH) is listed as an emerging player.

Does Shiift have an API?

No public API is recorded for Shiift.

What industry is Shiift in?

Shiift's product category is Leadership Development and Professional Training Services. Its primary akta.pro industry code is EDAMAIAF, Communication, Collaboration & Conflict Resolution Skills. Its NAICS code is 611430 and its SIC code is 8200.