SHINE Medical Aesthetics

What SHINE Medical Aesthetics does

SHINE Medical Aesthetics is a privately held medical aesthetics and wellness practice founded in early 2024 by Dennis Kelly and Gerry Benjamin, operating a single retail location at The Avalon shopping center in Alpharetta, Georgia. The practice delivers a full suite of aesthetic and longevity services across four core categories: skin renewal (including VISIA Advanced Skin Analysis, Hydrafacial, Broadband Light Therapy, SkinTyte, laser skin rejuvenation, chemical peels, and microneedling), injectables (Botox, dermal fillers, PRP/PRF, facial balancing, under-eye rejuvenation), wellness and weight loss (GLP-1 medical weight loss programs, peptide therapy, bioidentical hormone replacement therapy via pellets, and IV hydration therapy), and laser hair removal. Clinical leadership is anchored by Chief Clinical Officer Lauren Edeker, a National Trainer for the Allergan Medical Institute, and Clinical Director Anna Carlisle, a board-certified nurse practitioner.

The business operates a direct-to-consumer model targeting affluent consumers in the Atlanta metro, with patients booking through the Zenoti platform, phone, or free in-person consultations. Revenue is generated through one-time transactional services (injectables, laser treatments, body services) and a growing recurring base anchored by a $149/month membership program and subscription-style wellness offerings (medical weight loss, peptide therapy at $260–$530/month). PatientFi financing is offered to lower barriers to higher-ticket procedures. Technology stack is composed of industry-standard commercial equipment (VISIA imaging, InBody composition analyzer, Sciton BBL/Moxi lasers) and PCAB-accredited pharmacy-sourced GLP-1 medications, with no proprietary AI or software IP. The company is privately financed, with no disclosed funding rounds, headcount of approximately 7 listed core personnel plus 15+ clinical and support staff, and no published revenue.

Name

SHINE Medical Aesthetics

Legal name

Shine Medical Aesthetics, LLC

Website

https://shinemedstudios.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SHINE Medical Aesthetics is a Alpharetta, GA-based med spa founded in early 2024 delivering injectables, skin renewal, laser hair removal, GLP-1 weight loss, and hormone therapy to affluent consumers in the Atlanta metro via a single Avalon location.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

LED Light Therapy Treatments (HSALADAJ), HydraFacial / Hydrodermabrasion Treatments (HSALADAM)

Keywords

• Medical aesthetics services
• Cosmetic injectables
• Med spa treatments
• Medical weight loss programs
• Laser skin rejuvenation

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Aesthetic Treatment Services: Revenue from injectable treatments (Botox, dermal fillers, PRP), skin renewal services (Hydrafacial, chemical peels, microneedling, laser treatments), and laser hair removal. These are primarily one-time service transactions with repeat visit potential.
2. Wellness and Medical Weight Loss Programs: Revenue from medical weight loss programs using GLP-1 medications (semaglutide, tirzepatide), peptide therapy programs, hormone replacement therapy, and IV hydration therapy. These programs typically involve ongoing treatment plans with recurring revenue potential.
3. Membership Program: $149/month membership program offering monthly facial, discounts on services/products, Dysport/Botox at $12/unit, and complimentary B12 injections. Creates predictable recurring revenue stream.
4. Financing Revenue: Partnership with PatientFi enables financing options, allowing customers to pay for treatments through monthly payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SHINE Medical Aesthetics is a med spa in Alpharetta, GA that sells non-surgical aesthetic treatments (Botox, dermal fillers, Hydrafacial, broadband light therapy, laser skin rejuvenation, microneedling, chemical peels, laser hair removal), medically supervised weight loss programs using GLP-1 medications and peptide therapy, and bioidentical hormone replacement therapy delivered via pellet implants, plus IV hydration therapy. Services are sold individually or through a $149/month recurring membership program offering complimentary monthly facials, discounted Botox/Dysport at $12/unit, and complimentary weekly B12 injections.

Product overview

SHINE Medical Aesthetics is a medical aesthetics and wellness practice offering a comprehensive suite of services organized into four core categories: Skin Renewal (Advanced Skin Analysis via VISIA™, Hydrafacial, Broadband Light Therapy, Skin Tightening/SkinTyte, Laser Skin Rejuvenation, Chemical Peels, Microneedling), Injectables (Botox, Dermal Fillers, PRP Rejuvenation, PRF EZ Gel, Facial Balancing, Under Eye Rejuvenation), Wellness & Weight Loss (Peptide Therapy programs, Medical Weight Loss with GLP-1 medications, Bioidentical Hormone Replacement Therapy via pellets, IV Hydration Therapy), and Laser Hair Removal. The practice relies on proven science and state-of-the-art technology including VISIA™ skin imaging and InBody™ body composition analysis to create personalized treatment plans. SHINE also offers a membership program at $149/month providing complimentary facials, discounts on treatments, and reduced Botox/Dysport pricing. Services are delivered at their Alpharetta, GA (Avalon) location.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Renewal Comprehensive skin rejuvenation service category at SHINE combining Advanced Skin Analysis (VISIA), Hydrafacial, Broadband Light Therapy, SkinTyte skin tightening, laser skin rejuvenation, chemical peels, and microneedling. Targeted at adults seeking non-surgical skin quality, tone, and texture improvements.
• Injectables Cosmetic injectable service category at SHINE offering Botox, dermal fillers, PRP rejuvenation, PRF EZ Gel, facial balancing, and under-eye rejuvenation treatments. Targeted at men and women aged 30-65 seeking non-surgical wrinkle reduction, volume restoration, and facial contouring.
• Wellness & Weight Loss Medical wellness service category at SHINE offering peptide therapy programs, physician-supervised GLP-1 weight loss with semaglutide/tirzepatide from PCAB-accredited pharmacies, bioidentical hormone replacement therapy via pellet implants, and IV hydration therapy. Targeted at adults with weight management challenges, hormonal imbalance symptoms, and wellness optimization goals.
• Laser Hair Removal Laser hair removal service at SHINE using state-of-the-art medical laser systems to safely and effectively target unwanted hair on all skin types. Targeted at men and women frustrated with traditional hair removal methods such as shaving and waxing.
• SHINE Membership Program Recurring $149/month subscription membership at SHINE providing free monthly Signature Facial or Express Hydrafacial, 15% off skincare products, 10% off neutraceuticals, Dysport and Botox at $12/unit, 10% off services and products (excluding medical weight loss medications), and complimentary weekly vitamin B12 injections. Targeted at loyal recurring clients seeking predictable monthly value.
• Bioidentical Hormone Replacement Therapy (HRT) Bioidentical hormone replacement therapy using plant-based, customized pellets that mimic the body's natural hormones, delivered via pellet implant for steady release over several months. Targeted at men and women experiencing fatigue, mood changes, weight gain, sleep disruption, and reduced libido from hormonal decline, including perimenopause/menopause and andropause.
• Medical Weight Loss (GLP-1 Programs) Physician-supervised medical weight loss programs using GLP-1 medications (semaglutide and tirzepatide) sourced from PCAB-accredited pharmacies, with in-person medical oversight and personalized treatment plans based on InBody body composition analysis. Targeted at adults with weight management challenges who have not succeeded with diet and exercise alone.
• Peptide Therapy Personalized peptide-based wellness programs at SHINE offering the Glow Program (starting $380/month) for anti-aging and skincare, the Longevity Program (starting $530/month) for overall wellness and fitness, and the Weight Management Program (starting $260/month) for metabolic wellness support. Targeted at health-conscious adults seeking anti-aging and wellness optimization.
• IV Hydration Therapy Intravenous hydration therapy at SHINE delivering vitamins, minerals, and electrolytes directly into the bloodstream via multiple cocktail options including Vive Active, Snow Bright, Immunity Reserve, Lumière Boost, Renatus, Eau Vitale, Revitàluxe, Slim Silhouette, Immune Luxe, and Premier Renew, with 30-60 minute treatment durations. Targeted at health-conscious adults seeking energy, immune, and wellness support.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• OVME: Medical aesthetics practice offering injectables, body contouring, and skin rejuvenation with a focus on personalized treatment plans. Comparable premium aesthetics positioning and member-based pricing.
• Ideal Image: Largest U.S. med spa chain with a heavy focus on Botox, fillers, laser hair removal, and body treatments. Direct competitor in injectables and laser hair removal with similar affluent consumer targeting.
• Restore Hyper Wellness: National franchise offering IV therapy, cryotherapy, infrared sauna, and wellness services with a similar direct-to-consumer membership model. Comparable on service breadth, recurring revenue orientation, and wellness positioning.
• Hydrate IV Bar: Multi-location IV therapy and wellness clinic offering vitamin drips, injectables, and weight loss support. Comparable wellness service mix and subscription-style offerings.
• SkinSpirit: Medical aesthetics clinic chain offering Botox, fillers, laser, and skin treatments with medically trained staff. Directly comparable service menu and target demographic to SHINE's Skin Renewal and Injectables categories.
• The Hydration Room: Med spa concept centered on IV hydration therapy alongside aesthetic and wellness services. Closely comparable in IV therapy menu, wellness positioning, and recurring treatment model.
• Kalologie Medspa: Multi-location med spa providing injectables, laser, skin rejuvenation, and wellness services with physician oversight. Comparable service breadth and target demographic.

Broad incumbents

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvederm, and other aesthetic products; SHINE's clinical team includes an Allergan Medical Institute National Trainer. Industry-defining incumbent whose products anchor SHINE's injectable service line.
• Hand & Stone Massage and Facial Spa: National spa franchise offering facials, massage, and skincare services with a membership model. Less medically supervised than SHINE but comparable recurring revenue model and SPA+skin positioning.

Others

• Zenoti: Med spa and salon software platform used by SHINE for online booking. Enabling technology vendor rather than a competitor; relevant as a signal of SHINE's operational stack.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lippies.by.lauren
• LinkedInlinkedin.com/company/shinemedicalaesthetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHINE Medical Aesthetics