Shinpoong Pharma

What Shinpoong Pharma does

Shinpoong Pharma, operating in Vietnam through Công Ty TNHH Dược Phẩm Shinpoong Daewoo, is a 100% Korean-capital manufacturer and distributor of health supplements (TPBVSK category) with 29 years of in-market presence since 1996. The company runs a GMP manufacturing facility in Dong Nai province, a sales office in Ho Chi Minh City, and distributes a portfolio of seven brands — SHINSAM, VAROBONE, VACOMIN, SHINCARE, GINKOQIK, NATTOMIND, and GADIRA KIDS — built around a six-year Korean red ginseng formulation heritage tied to the Shinpoong parent group's 60+ year pharmaceutical background in Korea.

The portfolio is organized as a demographic-segmented lineup: SHINSAM anchors the premium red ginseng franchise with sub-variants targeting male vitality (REVIVE), women's beauty (VENUS), and menopause support (BALANCE); SHINCARE covers weight management (SLIM); VAROBONE and VACOMIN address bone and nutritional health; GINKOQIK and NATTOMIND target cognitive and circulatory positioning; and GADIRA KIDS extends into pediatric supplementation. Product pricing spans approximately 108,000 VND to 1,670,000 VND per unit, positioning the range across mass-market and premium supplement tiers.

The business model combines (1) a directly operated and partner retail showroom network of 420 locations across Vietnam for physical-channel distribution, (2) a direct-to-consumer e-commerce storefront at shinpoong.com.vn built on Haravan infrastructure, and (3) sports-event sponsorships (SKTC Saigon Open 2026, Twin Doves Golf 2025, Kocham Golf 2025) and CSR partnerships with the Vietnam Fatherland Front and Red Cross of Dong Nai to build brand awareness and local community standing. Revenue mechanics are unit-driven retail supplement sales, with no disclosed enterprise/B2B channels, no disclosed funding rounds, and no public revenue figures.

Name

Shinpoong Pharma

Legal name

Công Ty TNHH Dược Phẩm Shinpoong Daewoo

Website

https://shinpoong.com.vn

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Shinpoong Pharma is a 100% Korean-capital manufacturer and distributor of health supplements in Vietnam, operating since 1996 with a GMP plant in Dong Nai, 420 retail showrooms, and a DTC e-commerce site serving Vietnamese consumers across seven brands led by the SHINSAM red ginseng franchise.

Ownership category

akta.pro rank

Product category

Pharmaceutical Manufacturing

NAICS

Pharmaceutical and Medicine Manufacturing (32541), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Pharmaceutical manufacturing
• Health supplements
• Korean ginseng products
• Joint care supplements
• Vitamin formulations

Headquarters

HQ city

Đồng Nai

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Health Supplements (Thực phẩm bảo vệ sức khỏe): Sale of health supplements including vitamins, minerals, Korean red ginseng, joint health, brain health, digestive health, and general wellness products. Products sold in various pack sizes (30, 60, 90, 180 capsules/tablets) at consumer price points.
2. Pharmaceutical Products (Thuốc): Manufacturing and distribution of pharmaceutical drugs (medicines) alongside health supplements. Core business area mentioned in company profiles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shinpoong Pharma manufactures and distributes Korean-formulated health supplements and pharmaceutical products in Vietnam under multiple sub-brands targeting categories such as Korean Red Ginseng, joint and bone health, vitamins and minerals, liver/venous/respiratory/weight management, brain circulation, blood clot prevention, and children's digestive health. The products are sold through a nationwide network of approximately 420 retail showrooms and the company's own e-commerce platform, shinpoong.com.vn.

Product overview

Shinpoong Pharma is a Korean pharmaceutical company operating in Vietnam that produces and distributes medicines and health supplements (TPBVSK - Thực Phẩm Bảo Vệ Sức Khỏe). The company operates a multi-brand product portfolio organized across six main health categories: (1) SHINSAM sub-brand featuring Korean 6-year-old Red Ginseng products in multiple formulations (General Health, BALANCE for menopause, REVIVE for male vitality, VENUS for skin beauty); (2) VAROBONE sub-brand for bone and joint health (GLU 500, FLEX, OSTEO, CALCI D for children); (3) VACOMIN sub-brand for vitamins and minerals (ACTIZ with zinc, MEGA C high-dose vitamin C, HEVIT with iron and folic acid); (4) SHINCARE sub-brand for comprehensive health care (LIVER for liver protection, TRIX for venous health, FRESH for respiratory health, SLIM for weight management); (5) GINKOQIK and NATTOMIND for brain health and blood circulation; and (6) GADIRA KIDS for children's digestive health. Products are distributed through an e-commerce platform (powered by Haravan), a network of 420 showrooms, and various retail channels across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• SHINSAM: Korean Red Ginseng 6-year-old product line for general health enhancement
• SHINCARE
• VAROBONE
• VACOMIN
• GINKOQIK
• NATTOMIND
• GADIRA KIDS

Products and services

• SHINSAM

Quantifiable outcome

• NK cell activity increased by 35% in clinical study using 6-year Korean red ginseng over 8 weeks
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• SKTC Saigon Open 2026minorGTM or Marketing Partner · 4 April 2026Main sponsor of the 18th SKTC Tennis Saigon Open tournament held at Infinity Academy Tennis. Provided health products and prizes to athletes.
• Twin Doves Golf Bình Dương 2025minorGTM or Marketing Partner · 1 January 2025Event sponsor with exhibition booth providing health product sampling, mini games, health consultations, and promotional offers to golfers and attendees.
• Kocham Golf 2025 Đồng NaiminorGTM or Marketing Partner · 1 January 2025Event sponsor providing vitamin C supplementation stations, product experience, and promotional offers at the golf tournament in Đồng Nai.
• Ủy ban Mặt trận Tổ quốc Việt Nam tỉnh Đồng NaiminorOthers · 1 January 2024Shinpoong Pharma contributed funds through this organization to support disaster relief efforts for flood victims in Northern and Central Vietnam.
• Hội Chữ thập đỏ tỉnh Đồng NaiminorOthers · 1 January 2024Partnership with Đồng Nai Red Cross for disaster relief operations. Shinpoong Pharma donated essential supplies, food, and medical products to affected areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Nutifood: Vietnamese nutritional products company with supplement and fortified-food brands at mass-market price points; competes for the same health-conscious Vietnamese consumer wallet.
• Traphaco: Vietnamese pharma company with strong herbal and supplement positioning plus deep nationwide pharmacy distribution; closest domestic analog to Shinpoong's herbal-supplement-plus-retail model.
• Wooryon Pharm (Korean Red Ginseng): Korean ginseng-based health supplement maker; competes head-to-head with Shinpoong's Shinsam red ginseng line in the premium 6-year Korean ginseng category across Korea and SEA.

Broad incumbents

• Kwangdong Pharmaceutical: Korean pharmaceutical company with a significant vitamin and supplement portfolio including 'Vi-Khanzen' multivitamins, widely distributed across Vietnam and other SEA markets — directly comparable as a Korean pharma-supplement cross-border brand.
• Korean Ginseng Corp (KGC) / Cheong Kwan Jang: Largest Korean red ginseng producer globally and brand leader ('Cheong Kwan Jang') competing in the same premium-positioned ginseng supplement segment Shinpoong occupies.
• DHG Pharma: One of Vietnam's largest domestic pharmaceutical manufacturers with a broad OTC and supplement range; competes in the same consumer health channels as Shinpoong.
• Pymepharco: Vietnamese pharma manufacturer with branded generics and OTC products, including expanding supplement lines — comparable on Vietnam-market branded health play.

Emerging players

• Orihiro (Vietnam channel): Japanese supplement brand (glucosamine, joint health) sold through Vietnamese retail — competes most directly with Shinpoong's Varobone joint-health sub-brand.
• DHC Vietnam: Japanese health and beauty supplement brand widely available in Vietnam through e-commerce and pharmacy channels; comparable on imported-Asia-premium supplement positioning vs. Shinpoong's Korean-origin lines.

Regional players

• Daewoong Pharmaceutical: Korean pharma group with Vietnam-based subsidiaries (Daewoong Pharma) selling branded OTC and supplements — comparable as a Korean pharma parent leveraging Vietnamese distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shinpoong-pharma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinpoong Pharma