Shoberg Homes
Shoberg Homes is a privately held Austin, Texas custom home builder founded in 2003 that designs and constructs multi-million-dollar luxury residences and comprehensive remodels for high-net-worth clients across Central Texas. The firm works alongside partner architects and is led by founder Matt Shoberg.
- Company typePrivate
- Founded2003
- HeadquartersWest Lake Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Shoberg Homes does
Shoberg Homes is a privately held custom home builder and remodeler founded in 2003 and headquartered in West Lake Hills within the Austin, Texas metropolitan area. The firm designs and constructs high-end custom residences and executes comprehensive remodeling projects for high-net-worth individuals across Central Texas neighborhoods including Westlake Hills, Rollingwood, and the Texas Hill Country. Projects are sourced primarily through referrals from a network of established Austin architecture firms and interior designers, supplemented by architectural press coverage and word-of-mouth within the luxury residential market.
The company's core products are new custom home construction and comprehensive remodeling, supported by a Lifetime Home Support Service division that delivers scheduled maintenance, preventative care, and renovation services to past clients after project completion. Shoberg Homes employs a cost-plus pricing model with open-books transparency, paired with hands-on leadership involvement from founder/President Matt Shoberg (Texas Tech Construction Engineering) and Vice President of Construction Scott Griffin (Texas A&M architecture), whose combined ~38 years of specialized experience form the firm's principal technical asset. There is no proprietary technology platform; the craft is construction engineering, project management, and execution of complex architectural designs working alongside partner architects such as Lake|Flato, A Parallel, Furman+Keil, LaRue, Ryan Street, and others.
Shoberg Homes generates revenue through individually negotiated, project-based contracts with high-net-worth clients; pricing is not publicly disclosed and varies materially by home size, finishes, site conditions, and design complexity. The firm is founder-controlled, privately held, with no institutional investment, parent company, or public funding events identified, and is recognized through regional and national design awards including the 2023 Texas Architects Design Awards, the 2023 Residential Design Architecture Awards, the Luxe Interiors + Design Gold List, and Austin Home Magazine's 2021 Best Builders list.
Shoberg Homes firmographics
Firmographics- Name
- Shoberg Homes
- Legal name
- Shoberg Homes
- Website
- https://shoberghomes.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shoberg Homes is a privately held Austin, Texas custom home builder founded in 2003 that designs and constructs multi-million-dollar luxury residences and comprehensive remodels for high-net-worth clients across Central Texas. The firm works alongside partner architects and is led by founder Matt Shoberg.
- Ownership category
- akta.pro rank
Shoberg Homes industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)
Keywords
Where Shoberg Homes is headquartered
LocationHeadquarters
- HQ city
- West Lake Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shoberg Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Home Construction: Shoberg Homes generates revenue through custom home construction projects for high-net-worth clients in the Austin metropolitan area. Projects are typically multi-million dollar custom residences, with revenue recognized upon project completion. The company uses a cost-plus pricing model where clients pay actual construction costs plus a fixed fee or percentage, providing transparency in pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Shoberg Homes product offering
Product offeringCore offering
Shoberg Homes designs and builds high-end custom homes in the Austin, Texas metropolitan area and performs comprehensive remodeling of existing luxury residences, working in close collaboration with elite regional architects and interior designers. Projects are priced on a cost-plus basis with full cost transparency and are supported by a Lifetime Home Support Service that delivers post-construction maintenance and renovation work.
Product overview
Shoberg Homes operates as a custom home builder offering two primary services: custom home building (new construction) and comprehensive remodeling. Both services are supported by their Lifetime Home Support Service division, which provides ongoing maintenance and care after construction completion. The company collaborates with numerous architecture firms including Ryan Street Architects, A Parallel Architects, Furman+Keil Architects, LaRue Architects, Lake Flato Architects, McCollum Studio Architects, and Shiflet Richardson Architects to deliver high-end residential projects throughout the Austin, Texas area.
Differentiator
Problem solved
Functional benefit
Companies that use Shoberg Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Shoberg Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shoberg Homes partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Alterstudio ArchitecturecoreAustin-based full service architecture and design firm known for intellect in design, inventiveness, craftsmanship, and details. Collaborates with Shoberg Homes on custom residential projects.
- A Parallel ArchitecturecoreAward-winning design studio located in downtown Austin. Established in 2008 by partners Eric Barth and Ryan Burke. Has collaborated with Shoberg Homes since 1997 on various projects including the Timberline Residence.
- Furman+Keil ArchitectscoreDesign firm founded in 1995 by Gary Furman. Provides design excellence to clients and community. Projects with Shoberg Homes include Barton Valley, The Bridge House, and Vale residences.
- Lake|FlatocoreDesign firm with nearly 40 years of experience bringing values of place, balance, and restraint to bear on buildings. Projects with Shoberg Homes include Rollingwood Treehouse.
- LaRue ArchitectscorePrincipal Jim LaRue and team specialize in Hill Country Contemporary vernacular. Multiple completed projects with Shoberg Homes including Pickwick, Spanish Oaks, House on the Corner, ACC 12th, Angel Bay, Foothills Terrace, and Rivercrest Lake House.
- McCollum Studio ArchitectsminorFounded by Kyle H. McCollum, AIA in 2015. Austin-based firm specializing in custom residential, commercial, and sustainable architecture. Projects with Shoberg Homes include Desert Flower (on 2019 AIA Tour) and Las Lomas.
- Ryan Street ArchitectscoreAustin-based firm serving select residential and commercial clients since 2001. Projects with Shoberg Homes include Driftwood Creekside and Harbor View residences.
- Shiflet Richardson ArchitectsminorSmall firm specializing in high-end residential designs with common goal of excellence in design, detail and proportion. Projects with Shoberg Homes include Double Horn Ranch and Cousteau remodel.
- AIA AustinminorAmerican Institute of Architects - Austin chapter. Professional association membership supporting architects and building professionals in the Austin area.
- Home Builders Association of Greater AustinminorLocal home builders association serving the Greater Austin area. Professional membership organization.
- NAHBminorNational Association of Home Builders - national industry association for home builders and housing professionals.
- Texas Association of BuildersminorState-level home builders association representing Texas builders.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Shoberg Homes competitors and assessment
Company assessmentDirect peers
- Foursquare Builders: Austin-area custom home builder specializing in high-end residential construction. Directly comparable in product offering, target customer (luxury Austin buyers), and reliance on architect referrals.
- Dick Clark + Associates: Austin architecture and design practice that also delivers custom luxury residential projects. Comparable on customer segment, project scale, and integrated design-build capability within the same Austin luxury market.
- RisherMartin Fine Homes: Austin-area luxury custom home builder serving HNW clients with high-end residential construction. Comparable on customer profile, project scale, and reliance on architect/designer referrals in the Austin luxury segment.
- JAUREGUI Architecture Interiors Construction: Austin-based integrated architecture, interiors, and construction firm serving a similar luxury custom residential clientele in Central Texas. Closely comparable as a design-build competitor targeting the same HNW buyers and architect-style project scope.
Regional players
- Frankel Building Group: Houston-based luxury custom home builder serving high-net-worth buyers in the Texas luxury market. Comparable in business model and luxury focus, but operates in a different Texas metro than Shoberg's Austin base.
- Dolphin Custom Homes: Houston-area luxury custom home builder with similar project scale and HNW customer profile. Comparable on product offering and pricing tier but serves a different Texas geography than Shoberg.
- Shaddock Custom Homes: Dallas-Fort Worth luxury custom home builder serving affluent Texas buyers. Comparable in luxury custom product positioning, though focused on the DFW metro rather than Austin.
Broad incumbents
- Toll Brothers: National luxury homebuilder with a deep custom and move-up portfolio including Texas operations. Comparable at the luxury-tier overlap, though Toll Brothers operates at significantly greater scale and offers a broader, more standardized product mix.
- Taylor Morrison: National homebuilder with luxury and custom segments active in Austin and broader Texas markets. Comparable on the high-end residential overlap, though as a production-scale builder rather than a true custom boutique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoberg Homes social profiles
Digital presenceShoberg Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoberg Homes leadership team
Management profileNumber of profiles
Profiles2 records
Shoberg Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoberg Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoberg Homes
What does Shoberg Homes do?
Shoberg Homes designs and builds high-end custom homes in the Austin, Texas metropolitan area and performs comprehensive remodeling of existing luxury residences, working in close collaboration with elite regional architects and interior designers. Projects are priced on a cost-plus basis with full cost transparency and are supported by a Lifetime Home Support Service that delivers post-construction maintenance and renovation work.
Is Shoberg Homes a public or private company?
Shoberg Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoberg Homes founded?
Shoberg Homes was founded in 2003. It employs 11 to 50 people.
Where is Shoberg Homes based?
Shoberg Homes is headquartered in West Lake Hills, United States, in the North America region.
How does Shoberg Homes make money?
One revenue line is on record: custom Home Construction.
Who are Shoberg Homes's main competitors?
Direct peers on record are Foursquare Builders, Dick Clark + Associates, RisherMartin Fine Homes and JAUREGUI Architecture Interiors Construction. Regional players are Frankel Building Group, Dolphin Custom Homes and Shaddock Custom Homes. Broad incumbents are Toll Brothers and Taylor Morrison.
Does Shoberg Homes have an API?
No public API is recorded for Shoberg Homes.
What industry is Shoberg Homes in?
Shoberg Homes's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236115 and its SIC code is 1520.