松竹芸能(株)
Shochiku Geino is a 70-year-old Japanese talent management agency and Shochiku Group subsidiary. It manages comedians, actors, rakugo performers, child actors, and Vtubers, and operates training schools in Osaka and Tokyo, the Shinsaibashi Kadoza theater, and an online merchandise store.
- Company typePrivate
- Founded1955
- HeadquartersOsaka, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 松竹芸能(株) does
Shochiku Geino Co., Ltd. (松竹芸能株式会社) is a Japanese talent management agency founded in 1955 and headquartered in Osaka, operating as a wholly owned subsidiary of the Shochiku Group (松竹グループ). The company manages a diversified talent roster spanning comedians (owarai), traditional rakugo performers, actors, child actors, cultural personalities, announcers, Vtubers, and influencers, serving as the primary talent representation arm within its parent conglomerate.
The company operates an integrated platform that combines talent representation with proprietary talent development and live-event infrastructure. This includes two talent training schools — in Osaka (Osaka-shi Chuo-ku Minamihonmachi, ¥250,000/year tuition) and Tokyo (Shinjuku-ku Shinjuku, ¥300,000/year tuition) — with an audition-based scholarship program. It owns and operates the Shinsaibashi Kadoza theater (心斎橋角座) in Osaka for comedy and traditional performances, plus an online store for talent merchandise, DVDs, and event tickets. Recent additions include 'Waraiku' (笑育, laughter education) and 'Sukuwaku' (children's programming) as adjacent service lines. Marketing assets span an official website (shochikugeino.co.jp), dedicated X (Twitter) accounts per school and at the corporate level, an official YouTube channel, a TikTok presence, and AI-generated manga marketing content produced via partner SUPERNOVA.
The business model combines (i) commission-based revenue from managed talent appearances on TV, films, commercials, and events; (ii) annual subscription tuition and enrollment fees from the two training schools; (iii) transaction-based revenue from theater operations, live-event production, and ticket sales (¥1,000–¥4,800 ticket range); and (iv) e-commerce merchandise and DVD sales via its online store. Pricing for training school tuition is annual with installment options, and an audition-based scholarship program offers waivers up to ¥350,000. The go-to-market is primarily sales-led via direct bookings and event consultation services, with primary customer segments including major Japanese broadcasters (NHK, YTV, TOKYO MX, eo Hikari) for talent bookings, aspiring entertainers for training enrollment, corporations for event talent bookings, and global streaming platforms (Amazon Prime Video) for film distribution. The company employs a president (山中正博) and has no public listing or independent venture funding.
松竹芸能(株) firmographics
Firmographics- Name
- 松竹芸能(株)
- Legal name
- 松竹芸能株式会社
- Website
- https://shochikugeino.co.jp
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shochiku Geino is a 70-year-old Japanese talent management agency and Shochiku Group subsidiary. It manages comedians, actors, rakugo performers, child actors, and Vtubers, and operates training schools in Osaka and Tokyo, the Shinsaibashi Kadoza theater, and an online merchandise store.
- Ownership category
- akta.pro rank
松竹芸能(株) industry classification
Industry- Product category
- Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)
Keywords
Where 松竹芸能(株) is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
松竹芸能(株) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Talent Management & Commissions: Commission-based revenue from managed talent appearances on TV, films, commercials, and events. Talent management fees from signed performers.
- Training School Tuition: Annual tuition fees from talent training schools in Osaka (¥250,000/year) and Tokyo (¥300,000/year), plus enrollment fees of ¥50,000.
- Event Production & Venue Operations: Revenue from theater operations (心斎橋角座), live event production, and ticket sales for comedy shows and performances.
- Online Store Sales: E-commerce sales of talent merchandise, DVDs, and official goods through the company's online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Osaka School - Comedy/Actress/Female Talent Courses |
| Subscription | Annual | Tokyo School - Comedy Course |
| Freemium | Pay-as-you-go | Audition Entry |
| One time/ perpetual license | Pay-as-you-go | Event Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
松竹芸能(株) product offering
Product offeringCore offering
Shochiku Geino Co., Ltd. is a Japanese entertainment talent agency that manages and represents comedians, actors, Vtubers, child actors, announcers, and traditional performers (rakugo), placing them in TV, film, stage, and commercial engagements. The company operates two talent training schools (Osaka and Tokyo), runs the Shinsaibashi Kadoza theater in Osaka, and provides event booking services that connect performers with corporate and private event clients.
Product overview
松竹芸能株式会社 is a comprehensive entertainment and talent management company operating as a unified platform with multiple interconnected services. The core offering is talent management for entertainers across diverse categories (comedians, traditional performers, actors, child actors, Vtubers, announcers), supported by the 松竹芸能養成所 training school system for developing new talent. The company operates the 心斎橋角座 theater venue for live performances, provides event booking services for corporate and private events, and maintains an e-commerce online store for merchandise. Additional programs include the child actor training school, the 笑育 laughter education initiative, and children's entertainment programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Management Services Comprehensive talent agency services managing comedians, traditional performers, actors, child actors, Vtubers, announcers, and cultural personalities. Services include artist representation, performance bookings, event planning, and career development.
- Shochiku Geino Training School (松竹芸能養成所) Talent training institute with courses in comedy, acting, female talent development. Operates Osaka and Tokyo campuses with instructors from the entertainment industry. Curriculum includes performance training, talent development, and career guidance.
- Child Actor Training School (松竹芸能子役養成所) Specialized training program for child actors aged 3 and above, focusing on expression skills, communication, and performance abilities in a nurturing educational environment.
- Shinsaibashi Kadoza Theater (心斎橋角座) Theater venue operated by the company in Shinsaibashi, Osaka, hosting comedy performances, rakugo (traditional storytelling), and various entertainment events. Also available for event rental.
- Shochiku Geino Online Store (松竹芸能オンラインストア) E-commerce platform for purchasing merchandise, DVDs, and official goods featuring company talents and performers.
- Event Performance Booking Service (イベント出演依賴サービス) Service matching clients with performers for events, corporate functions, and entertainment bookings, offering customized event solutions.
- Waraiku / Laughter Education (笑育) Educational program utilizing comedy and laughter for character development and well-being, promoting the therapeutic and social benefits of humor.
- Children's Programs (こども向けプログラム) Entertainment and educational programs designed for children, providing age-appropriate content and performance opportunities.
Quantifiable outcome
- Authors have achieved cumulative sales of 550,000+ copies (松原タニシ)
- +1 more outcomes
Companies that use 松竹芸能(株)
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
松竹芸能(株) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
松竹芸能(株) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ヒューリック株式会社 (Hulic)minorCollaboration on Roblox workshops for families at こどもでぱーと Nakano facility. Focus on bridging digital divide between adults and children through gaming literacy.
- 株式会社MondrianminorCollaboration on disaster prevention education game '5-Minute Escape' on Roblox platform. 安田大サ라스団長安田 appears as an avatar character in the game.
- 株式会社シティコネクション (City Connection)minorPartnership where アメリカザリガニ平井善之 (from the company) serves as Special Ambassador for City Connection's 20th anniversary. Collaboration includes game-related content and event appearances.
- 東京アナウンス学院 (Tokyo Announce Gakuin)minorEducational partnership for joint events with Tokyo Announce Gakuin variety department students, including 'ぶつかり稽古' competitive events between school and company trainees.
- TOKYO MXminorTOKYO MX TV competition 'MXグランプリ～異端芸人決定戦～' featuring the company's talent 池城どんぐし as inaugural champion.
- 松竹新喜劇 (Shochiku Shinkigeki)coreSister company within Shochiku Group for theatrical comedy performances. Provides acting opportunities for trained talent.
- 松竹株式会社 (Shochiku Co., Ltd.)coreParent company providing film distribution and additional entertainment industry resources. The 70-year history and Shochiku Group backing are key competitive advantages.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
松竹芸能(株) competitors and assessment
Company assessmentDirect peers
- Sony Music Artists: Artist management arm of Sony Music in Japan representing entertainers and announcers. Comparable in talent representation services and broadcaster booking.
- Across Entertainment: Japanese talent agency managing comedians, actors, and variety performers. Comparable across owarai talent management and live performance operations.
- Oscar Promotion: Tokyo-based talent agency with strong female talent roster and management of actors and variety personalities. Comparable in traditional Japanese talent agency operations and training programs.
- Burning Production: Japanese talent agency with strong comedy and variety performer roster. Comparable across comedian/variety talent management and traditional Japanese entertainment operations.
- Stardust Promotion: Japanese talent agency managing actors, models, comedians, and music artists. Comparable across broad talent management and content-driven entertainment activities.
- Yoshimoto Kogyo: Japan's largest comedy and talent agency with deep owarai roots and nationwide training schools. Most directly comparable peer given the overlap in comedian/variety talent management, training infrastructure, and live event production.
- Horipro: Major Japanese talent and entertainment agency managing actors, entertainers, and announcers with strong broadcaster relationships. Comparable across talent management, training, and event services.
- Amuse Inc. Japanese entertainment company managing actors, musicians, and creators with strong IP and content development. Comparable across talent management and IP monetization strategies.
- Watanabe Entertainment: Established Japanese talent agency with diverse roster including comedians, actors, and musicians. Comparable in legacy talent management and multi-format entertainment operations.
Broad incumbents
- LDH Japan: Large Japanese entertainment group with integrated talent management, music, and live event operations. Comparable in vertical entertainment integration but operates at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
松竹芸能(株) social profiles
Digital presence松竹芸能(株) financial estimates
Financial estimateRevenue estimate
Valuation estimate
松竹芸能(株) leadership team
Management profileNumber of profiles
Profiles1 record
松竹芸能(株) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
松竹芸能(株) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 松竹芸能(株)
What does 松竹芸能(株) do?
Shochiku Geino Co., Ltd. is a Japanese entertainment talent agency that manages and represents comedians, actors, Vtubers, child actors, announcers, and traditional performers (rakugo), placing them in TV, film, stage, and commercial engagements. The company operates two talent training schools (Osaka and Tokyo), runs the Shinsaibashi Kadoza theater in Osaka, and provides event booking services that connect performers with corporate and private event clients.
Is 松竹芸能(株) a public or private company?
松竹芸能(株) is a private company. It is classified as corporate owned and is currently operating.
When was 松竹芸能(株) founded?
松竹芸能(株) was founded in 1955. It employs 1 to 10 people.
Where is 松竹芸能(株) based?
松竹芸能(株) is headquartered in Osaka, Japan, in the Asia region.
How does 松竹芸能(株) make money?
Four revenue lines are on record. Talent Management & Commissions are the primary driver. The others are training School Tuition, event Production & Venue Operations and online Store Sales.
Who are 松竹芸能(株)'s main competitors?
Direct peers on record are Sony Music Artists, Across Entertainment, Oscar Promotion, Burning Production, Stardust Promotion, Yoshimoto Kogyo, Horipro, Amuse Inc. and Watanabe Entertainment. LDH Japan is listed as a broad incumbent.
Does 松竹芸能(株) have an API?
No public API is recorded for 松竹芸能(株).
What industry is 松竹芸能(株) in?
松竹芸能(株)'s product category is Talent Management. Its primary akta.pro industry code is HSACAHAB, Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety). Its NAICS code is 7114 and its SIC code is 7900.