Shoe Orthodontics
Shoe Orthodontics is a privately held orthodontic practice operating two offices in Hanover, PA and Reisterstown, MD, providing braces, clear aligners, and remote monitoring for patients of all ages across south-central Pennsylvania and north-central Maryland.
- Company typePrivate
- Founded-
- HeadquartersHanover, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Shoe Orthodontics does
Shoe Orthodontics is a privately held orthodontic practice founded by Dr. Jason Shoe, operating two physical offices at 1191 Eichelberger Street, Hanover, PA 17331 and 409 Main St, Reisterstown, MD 21136. The practice provides teeth-straightening and bite-correction treatments for patients across all ages, from early-intervention pediatric cases (recommended at age 7) through adults in their 50s, 60s, and 70s. Dr. Katelyn Owen is a second orthodontist on staff, expanding clinical capacity across both locations.
The core service portfolio centers on metal braces, clear ceramic braces, same-day 3D custom braces, lingual braces, and multiple clear aligner systems (Invisalign, Invisalign Express, 3M Clarity, Angel Aligners). Supporting offerings include Philips Zoom teeth whitening, Rapid Palate Expanders (RPE, HAAS, Schwartz, Bonded RPE), retainers (Hawley, Essix, Lingual), occlusal guards, bite turbos, two-phase treatment programs for children, and a Smile Protection Plan providing 24 replacement retainers over six years for $795. Diagnostic and treatment technology includes the iTero Advanced intraoral scanner, a Pano Scanner for panoramic imaging and jaw mapping, and the Dental Monitoring platform with ScanBox Pro for AI-assisted remote progress tracking via weekly smartphone scans. Treatment durations average under 18 months per the practice.
Revenue is generated on a fee-for-service basis per orthodontic case, with pricing not publicly disclosed but offered under flexible financing plans and a no-pressure sales model. Initial consultations are free, and new patients can schedule via the website, phone, or virtual consult. Marketing combines organic social (Facebook, Instagram, YouTube, TikTok), an educational blog, free virtual phone consultations, kindergarten-through-third-grade school presentations, and patient testimonials. The practice is the sole entity in its ownership structure, with no parent company, subsidiaries, investors, or M&A activity disclosed.
Shoe Orthodontics firmographics
Firmographics- Name
- Shoe Orthodontics
- Legal name
- Shoe Orthodontics
- Website
- https://shoeorthodontics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoe Orthodontics is a privately held orthodontic practice operating two offices in Hanover, PA and Reisterstown, MD, providing braces, clear aligners, and remote monitoring for patients of all ages across south-central Pennsylvania and north-central Maryland.
- Ownership category
- akta.pro rank
Shoe Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)
Keywords
Where Shoe Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shoe Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Orthodontic Treatment Services: Revenue generated from providing orthodontic treatments including braces (metal and clear ceramic) and clear aligners (Invisalign, Angel Aligners, 3M Clarity). Treatment costs vary based on individual needs and treatment plans. The practice offers flexible financing options and payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Shoe Orthodontics product offering
Product offeringCore offering
Shoe Orthodontics is a two-location orthodontic practice that provides teeth-straightening treatments including metal braces, clear ceramic braces, same-day 3D custom braces, lingual braces, and clear aligner systems (Invisalign, Invisalign Express, 3M Clarity, and Angel Aligners). The practice serves patients of all ages from two offices in Hanover, PA and Reisterstown, MD, supported by diagnostic technology (iTero scanner, Pano scanner) and remote treatment monitoring (Dental Monitoring with ScanBox Pro).
Product overview
Shoe Orthodontics is an orthodontic practice offering a comprehensive portfolio of teeth-straightening treatments centered around braces and clear aligners. The core product portfolio includes traditional metal braces and clear ceramic braces (offered without upcharge), same-day braces, lingual braces (behind teeth), and multiple clear aligner brands: Invisalign, Invisalign Express, 3M Clarity Aligners, and Angel Aligners. Supporting treatments include Philips Zoom teeth whitening, palate expanders (RPE, HAAS, Schwartz, Bonded RPE), retainers (Hawley, Essix, Lingual), occlusal guards, and bite turbos. The practice also offers a Dental Monitoring remote monitoring system with ScanBox Pro, uses iTero scanning and Pano imaging technology, and provides two-phase treatment programs for children. Services include free consultations, virtual consults, and a Kids Club program. Treatment techniques include interproximal reduction (IPR), extraction and non-extraction therapy.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Braces
Quantifiable outcome
- Treatment timelines of less than 18 months on average, with some cases taking up to 22 months
Companies that use Shoe Orthodontics
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Shoe Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shoe Orthodontics partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Shoe Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: One of the largest DSOs supporting dental offices (including orthodontics) across the U.S. Comparable as an organized multi-location clinical operator with similar patient experience focus, though broader than pure orthodontics.
- Aspen Dental: Large multi-location dental group with affiliated orthodontic offerings. Comparable as a multi-site clinical services competitor serving similar consumer/demographic segments, although Aspen is broader (general dentistry) and DSO-structured.
- Kool Smiles / Benevis: Multi-state DSO with pediatric and orthodontic service lines. Comparable as a clinical competitor targeting pediatric and family orthodontic patients — an overlapping demographic with Shoe Orthodontics' child/adolescent segment.
- Western Dental: Multi-location dental group offering orthodontic services among its broader dental portfolio. Comparable as a clinical competitor serving price-sensitive and insured patient segments across multiple geographies.
- Smile Doctors: Largest U.S. orthodontic DSO with hundreds of locations nationwide. Comparable because it competes directly in the same orthodontic treatment category (braces + clear aligners) for the same patient segments, but with vastly greater scale, marketing spend, and DSO-backed operating leverage.
Regional players
- Diamond Braces: Multi-location orthodontic chain concentrated in the Northeast/Mid-Atlantic U.S. Comparable as a direct orthodontic services competitor with a similar braces + clear aligner portfolio serving the same all-ages patient demographic.
Emerging players
- Candid (aligner brand): Direct-to-consumer / hybrid clear aligner brand. Comparable because it competes for the same adult cosmetic orthodontic patient segment that Shoe Orthodontics targets with Invisalign and 3M Clarity, though via a lower-touch, lower-cost channel.
Direct peers
- Angel Aligners: Clear aligner brand carried by Shoe Orthodontics as an alternative to Invisalign. Comparable as an orthodontic product competing in the same clear-aligner category for the same patient base.
- Invisalign (Align Technology): Manufacturer of Invisalign clear aligners, which Shoe Orthodontics offers directly. Comparable as an orthodontic treatment modality for the same patient segment (adults and teens seeking discrete straightening), though Align is a product/technology platform rather than a service provider.
- 3M Clarity Aligners: Clear aligner system also offered by Shoe Orthodontics. Comparable as an orthodontic product competing in the same clear-aligner category for similar patient profiles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoe Orthodontics social profiles
Digital presenceShoe Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoe Orthodontics leadership team
Management profileNumber of profiles
Profiles2 records
Shoe Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoe Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoe Orthodontics
What does Shoe Orthodontics do?
Shoe Orthodontics is a two-location orthodontic practice that provides teeth-straightening treatments including metal braces, clear ceramic braces, same-day 3D custom braces, lingual braces, and clear aligner systems (Invisalign, Invisalign Express, 3M Clarity, and Angel Aligners). The practice serves patients of all ages from two offices in Hanover, PA and Reisterstown, MD, supported by diagnostic technology (iTero scanner, Pano scanner) and remote treatment monitoring (Dental Monitoring with ScanBox Pro).
Is Shoe Orthodontics a public or private company?
Shoe Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoe Orthodontics founded?
Shoe Orthodontics was founded in -1. It employs 1 to 10 people.
Where is Shoe Orthodontics based?
Shoe Orthodontics is headquartered in Hanover, United States, in the North America region.
How does Shoe Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Shoe Orthodontics's main competitors?
Broad incumbents on record are Heartland Dental, Aspen Dental, Kool Smiles / Benevis, Western Dental and Smile Doctors. Diamond Braces is listed as a regional player. Candid (aligner brand) is listed as an emerging player. Direct peers are Angel Aligners, Invisalign (Align Technology) and 3M Clarity Aligners.
Does Shoe Orthodontics have an API?
No public API is recorded for Shoe Orthodontics.
What industry is Shoe Orthodontics in?
Shoe Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAB, Pediatric Orthodontics. Its NAICS code is 621210.