Shoko Events Madrid
Shôko Madrid is a premium nightclub and corporate events venue in Madrid's La Latina district, operating nearly 2,500 m² of multi-room space with L-Acoustics audio and HD projection, serving nightlife consumers via ticket sales and VIP tables and enterprise clients such as Sony, Microsoft and Coca-Cola via private venue hire.
- Company typePrivate
- Founded2004
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Shoko Events Madrid does
Shôko Madrid is a premium nightclub and corporate events venue operating under the Shôko nightlife brand (founded 2004, legal entity GROUP OPEROCIO, S.L., CIF B61952644, registered in Barcelona). The Madrid location occupies nearly 2,500 m² across two floors at Calle de Toledo, 86 in Madrid's La Latina district, comprising three differentiated spaces: a Planta Baja ground-floor dance floor with multiple bars, a Primera Planta upper floor with VIP balcony and The Crystal Room, and The Suite — the most exclusive area featuring LED columns and wraparound screens. The venue operates six nights per week (Wednesday through Monday, closed Tuesdays) and runs a recurring roster of branded themed nights (FUCKING MONDAY, SWAG CITY, THE ROOM, PURE SHÔKO, PURO PERREO) alongside headline concert events featuring international urban and Latin artists.
The core technology stack is physical and event-production infrastructure rather than software: an L-Acoustics premium audio system, an HD projection system with an 8-metre stage opening and 8x3-metre screen, fully programmable LED lighting that can be themed to brand colors, and 55-inch portrait digital signage screens distributed throughout the venue. Ticket distribution runs on a Shopify e-commerce storefront, while VIP table reservations are handled via WhatsApp and email, and corporate event bookings flow through a dedicated sales team. Revenue is generated across four streams: per-event ticket sales, quote-based VIP table and bottle service, private corporate venue hire (with AV and catering logistics), and on-site bar/beverage sales during events.
The customer base is dual-segment. The consumer segment is nightlife enthusiasts aged 18-35 (domestic and international visitors to Madrid) purchasing tickets and VIP experiences for themed nights and concerts. The corporate segment includes enterprise clients such as Sony, Microsoft, PlayStation, MediaMarkt, Sephora, McDonald's, Coca-Cola, Carrefour, La Sexta and Fever, who hire the venue for gala dinners, product launches, fashion shows, conferences and brand activations. Shôko Madrid is a member of the Madrid Convention Bureau and Turismo de Madrid, holds INA Triple Excellence in Nightlife, Nightlife Safety Certified (INSC) and Biosphere sustainability certifications, and ranked #22 globally in The World's 100 Best Clubs™ 2025 (previously #1 in Community of Madrid in 2024).
Shoko Events Madrid firmographics
Firmographics- Name
- Shoko Events Madrid
- Legal name
- GROUP OPEROCIO, S.L.
- Website
- https://shokomadrid.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shôko Madrid is a premium nightclub and corporate events venue in Madrid's La Latina district, operating nearly 2,500 m² of multi-room space with L-Acoustics audio and HD projection, serving nightlife consumers via ticket sales and VIP tables and enterprise clients such as Sony, Microsoft and Coca-Cola via private venue hire.
- Ownership category
- akta.pro rank
Shoko Events Madrid industry classification
Industry- Product category
- Nightlife and Event Venue Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclubs (Dance Clubs) (MPAGAIAA)
- akta.pro secondary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
Keywords
Where Shoko Events Madrid is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Shoko Events Madrid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Direct ticket sales for nightly events through the company's Shopify e-commerce storefront. Covers general admission and special concert events featuring international artists.
- VIP Table Reservations: VIP table bookings at premium locations within the venue, including exclusive areas like The Suite. Sold through direct contact via WhatsApp and email.
- Corporate Event Hosting: Private venue hire for corporate events, gala dinners, fashion shows, product launches, conferences, film shoots, and charity galas. Includes AV equipment, catering logistics, and multi-space configurations.
- Food and Beverage Sales: On-site bar and beverage sales during events, including VIP bottle service. The venue operates multiple bars across its spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission Tickets |
| One time/ perpetual license | Multi-year contract | VIP Table Reservations |
| Other | Multi-year contract | Corporate Event Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Shoko Events Madrid product offering
Product offeringCore offering
Shôko Madrid operates a ~2,500 m² two-floor nightclub and event venue in Madrid's La Latina district, running recurring themed nights (FUCKING MONDAY, SWAG CITY, THE ROOM, PURE SHÔKO, PURO PERREO) and international artist concerts for consumer audiences, while also renting the venue for corporate events, gala dinners, product launches, and conferences. The venue delivers premium AV infrastructure including HD projection, customisable LED lighting, L-Acoustics sound, and digital signage across three distinct spaces.
Product overview
Shôko Madrid is a nightclub and events venue operating since 2004, located in La Latina, Madrid. The venue spans nearly 2,500 m² across two floors and offers a core nightclub experience through multiple branded event series (FUCKING MONDAY, SWAG CITY, THE ROOM, PURE SHÔKO, PURO PERREO), VIP table services, and concert performances featuring international artists. Additionally, the venue provides corporate event hosting with over 2,000 m² of adaptable multifunctional space for gala dinners, fashion shows, conferences, and product launches, supported by advanced AV technology. The company operates primarily Wednesday through Monday, with a dynamic weekly programming schedule and digital ticketing through its Shopify-powered platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Club/Nightclub Services Premier nightclub venue offering nightly themed events, VIP table services, and live performances by international artists for nightlife enthusiasts aged 18-35 in Madrid.
- Corporate Events Venue Rental Full-venue rental of over 2,000 m\u00b2 of multifunctional event space for corporate events, gala dinners, fashion shows, product launches, and conferences, with advanced AV technology and catering partnerships.
- VIP Tables and Bottle Service Premium VIP table reservations and bottle service offering exclusive access to the venue's most prestigious areas including The Suite and VIP balcony, with quote-based pricing via WhatsApp and email.
- FUCKING MONDAY Weekly Monday nightclub event featuring hip-hop, reggaeton, R&B, and mainstream hits targeting a young, international nightlife audience.
- SWAG CITY Weekly Thursday themed party event featuring reggaeton, hip-hop, and R&B with a style and attitude focus.
- THE ROOM Weekly Friday nightclub event featuring reggaeton, hip-hop, and R&B in an exclusive setting.
- PURE SH\u00d4KO Weekly Saturday signature event mixing reggaeton, R&B, hip-hop, drill, UK trap, and afrobeats, described as the heart of the weekend.
- PURO PERREO Sunday Latin night event celebrating reggaet\u00f3n and dembow with no filters, featuring artists from Latin America.
Quantifiable outcome
- 34.5% improvement in noise reduction through the 'En la cola, el silencio es tu mejor compañía' campaign, achieving 61.6% adoption of recommended measures (up from 45.8%)
- +2 more outcomes
Companies that use Shoko Events Madrid
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Shoko Events Madrid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Shoko Events Madrid partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Junta Municipal del Distrito de CentrocoreCollaboration on the 'En la cola, el silencio es tu mejor compañía' noise reduction campaign, achieving 34.5% improvement in noise management measures. Initiative involved local government, Police, and social entities working together for responsible nightlife.
- Noche MadridcorePartner in the municipal noise reduction campaign for Madrid's nightlife sector. Contributed to improving coexistence between nightlife and residential neighbourhoods.
- Policía Municipal de MadridcoreCollaborated on noise reduction and public safety protocols for the campaign, contributing to responsible nightlife management.
- FRAVM (Federación Regional de Asociaciones de Vecinos y Vecinas de Madrid)coreSocial entity partner in the noise reduction campaign, representing residential community interests in promoting coexistence between nightlife and neighbours.
- Asociación de Vecinos La CorralacorePartnership with local neighbourhood association for the 2025 Charity Toy Drive, supporting families and students of Colegio Antonio Moreno Rosales in the Lavapiés district. Won the 'Labor Solidaria' Award at III Night Madrid Awards for this community commitment.
- Madrid Convention BureauflagshipOfficial member endorsed by the Madrid Convention Bureau and Turismo de Madrid, providing visibility to international MICE event planners and validating venue quality standards.
- Turismo de MadridflagshipOfficial partner providing tourism endorsement for the venue's corporate event capabilities and quality standards.
- Leading Madrid Catering ServicesminorCollaboration with Madrid's leading catering services to provide complete event logistics, including cocktail receptions, private chef experiences, and sophisticated banquet services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Shoko Events Madrid competitors and assessment
Company assessmentDirect peers
- Opium Barcelona: Premium Barcelona beachfront nightclub operating under the same Group Ocio parent operator, offering nightlife and corporate events. Comparable to Shôko Madrid as the sister venue with identical operating model and overlapping artist booking pipeline.
- Teatro Barceló Madrid: Premium Madrid nightclub in a central location, combining theatrical design with nightclub and VIP table operations. Comparable to Shôko in its premium positioning, multi-room format, and VIP-driven revenue model targeting similar nightlife demographics.
- Joy Eslava Madrid: Iconic central Madrid nightclub housed in a historic theater venue, offering themed nights and live events. Comparable to Shôko as a multi-floor central Madrid venue with themed programming, live music, and high-capacity dance floor operations.
- Pacha Barcelona: Iconic premium nightclub brand with Barcelona location, offering themed nights, VIP tables, and live performances. Comparable to Shôko in its international brand positioning, premium VIP economics, and Mediterranean urban nightclub operations.
- Ushuaïa Ibiza: World-renowned premium open-air nightclub and hotel in Ibiza, operating high-profile daytime and nighttime events. Comparable to Shôko as a top-tier Spanish nightlife venue competing for premium artist bookings and international tourist nightlife spend.
- Fabrik Madrid: One of Madrid's largest nightclubs and events venues, located in the outskirts of Madrid. Directly comparable to Shôko as a multi-room nightclub operating large-scale nightlife and corporate event programming for similar demographics and music formats.
- Hï Ibiza: Top-ranked Ibiza nightclub consistently appearing in The World's 100 Best Clubs rankings. Comparable to Shôko as a Spanish premium nightclub targeting international audiences with high-end AV infrastructure, premium VIP economics, and elite artist programming.
- Florida Retiro Madrid: Premium Madrid nightclub and event venue near Retiro park, combining nightclub operations with private event hosting. Comparable to Shôko in offering dual nightclub and corporate event programming within a single premium venue in Madrid.
Broad incumbents
- Palacio de Congresos de Madrid: Madrid's purpose-built conference and events palace near the Paseo de la Castellana. Comparable to Shôko as a competing corporate event venue in Madrid, particularly for conferences and gala-style events, though it does not offer nightlife programming.
- IFEMA Madrid: Madrid's largest exhibition and convention center, hosting trade shows, conferences, and corporate events. Comparable to Shôko's corporate events business as a competing MICE venue in Madrid, though operating at much larger scale across trade shows and exhibitions rather than nightlife.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Shoko Events Madrid social profiles
Digital presenceShoko Events Madrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoko Events Madrid leadership team
Management profileNumber of profiles
Shoko Events Madrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoko Events Madrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoko Events Madrid
What does Shoko Events Madrid do?
Shôko Madrid operates a ~2,500 m² two-floor nightclub and event venue in Madrid's La Latina district, running recurring themed nights (FUCKING MONDAY, SWAG CITY, THE ROOM, PURE SHÔKO, PURO PERREO) and international artist concerts for consumer audiences, while also renting the venue for corporate events, gala dinners, product launches, and conferences. The venue delivers premium AV infrastructure including HD projection, customisable LED lighting, L-Acoustics sound, and digital signage across three distinct spaces.
Is Shoko Events Madrid a public or private company?
Shoko Events Madrid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoko Events Madrid founded?
Shoko Events Madrid was founded in 2004. It employs 11 to 50 people.
Where is Shoko Events Madrid based?
Shoko Events Madrid is headquartered in Madrid, Spain, in the Europe region.
How does Shoko Events Madrid make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Table Reservations, corporate Event Hosting and food and Beverage Sales.
Who are Shoko Events Madrid's main competitors?
Direct peers on record are Opium Barcelona, Teatro Barceló Madrid, Joy Eslava Madrid, Pacha Barcelona, Ushuaïa Ibiza, Fabrik Madrid, Hï Ibiza and Florida Retiro Madrid. Broad incumbents are Palacio de Congresos de Madrid and IFEMA Madrid.
Does Shoko Events Madrid have an API?
No public API is recorded for Shoko Events Madrid.
What industry is Shoko Events Madrid in?
Shoko Events Madrid's product category is Nightlife and Event Venue Services. Its primary akta.pro industry code is MPAGAIAA, Nightclubs (Dance Clubs), with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 7224 and its SIC code is 7990.